Sunshine Butterflies

Name

Sunshine Butterflies

Legal name

Sunshine Butterflies Inc

Website

https://sunshinebutterflies.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cooroibah

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. NDIS Funded Services: The organization receives funding through the National Disability Insurance Scheme (NDIS) to provide support coordination, plan management, community support, respite care, and supported independent living services to participants.
2. Donations and Grants: Charitable donations from individuals, corporate sponsors, and government grants support the organization's programs and facility development. The organization holds Deductible Gift Recipient status.
3. Social Enterprise Operations: Revenue-generating social enterprises including gardening and landscaping services, indoor plant hire, the Sunshine Butterflies Pantry cafe, and supported employment programs that provide meaningful work opportunities for people with disability.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sunshine Butterflies is a registered disability support charity operating a 15-acre inclusive community facility called 'Our Backyard' in Cooroibah, Sunshine Coast. It delivers therapeutic services (Exercise Physiology, Psychology, Speech Therapy), NDIS support coordination and plan management, Supported Independent Living, respite and short-term accommodation, community support, and a portfolio of 16+ recreational/educational programs (Farmability, Tech Connect, Butterfly Bubs, Farmyard Cooking School, etc.). The organization also runs social enterprises (gardening, indoor plant hire, Pantry cafe, supported employment) that reinvest profits into its mission.

Product overview

Sunshine Butterflies is a disability support charity offering a comprehensive suite of programs, services, and facilities for individuals with disability and their families on the Sunshine Coast. The organization operates a 15-acre community facility called 'Our Backyard' providing therapeutic services (Exercise Physiology, Psychology, Speech Therapy), support coordination, SIL/ILO accommodation, and diverse recreational/educational programs including Farmability, Tech Connect, Farmyard Cooking School, and Butterfly Bubs early intervention playgroup. The portfolio includes social enterprise initiatives (Gardening & Landscaping, Indoor Plant Hire, Sunshine Butterflies Pantry, Supported Employment) and the annual 'Walk in Wings' community event. The organization partners with assistive technology providers like Cérge to support disability community participation.

Differentiator

Problem solved

Functional benefit

Brands

• Sunshine Gardens: Social enterprise providing landscape design, construction, residential and commercial garden and lawn maintenance services. Gives back 100% of profits to support Sunshine Butterflies.
• Sunshine Butterflies Pantry
• Sunshine Butterflies Social Enterprise

Products and services

• Therapeutic Services Allied health services delivered to individuals with disability, including Exercise Physiology, Psychology, and Speech Therapy.
• Support Coordination & Plan Management NDIS support coordination and plan management services helping NDIS participants navigate their plans, access providers, and maximize funding packages.
• Supported Independent Living (SIL/ILO) Supported Independent Living and Individualised Living Options providing 7-days-per-week in-home and community-based support for NDIS participants seeking to live independently in a supported environment.
• Respite & Short Term Accommodation Respite and short-term accommodation services providing caregivers of people with disability a break while their loved ones stay in a supported environment.
• Community Support Community support services helping individuals with disability engage with their local community.
• Programs and Activities Recreational, educational and life skills programs including All Sports, Big Day Out, Butterfly Bakers, Butterfly Beauty, Chippies Corner, Commando Outdoor Education, Community Connect, Drama Kings and Queens, Farmability, Farmyard Cooking School, Gone Fishin', Kiss My Art, Learning Garden Kitchen, Rockability, Social Saturdays, Tech Connect, Butterfly Bubs, and Social Siblings.
• Social Enterprise Social enterprise programs including Sunshine Gardens (landscape design, construction, garden and lawn maintenance), Indoor Plant Hire, the Sunshine Butterflies Pantry cafe, and Supported Employment that reinvest profits into the charity.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• HerbalifecoreGTM or Marketing PartnerMajor sponsor of the annual Walk in Wings event and supporter of health and wellbeing programs including the Cooking Program. Herbalife Family Foundation has supported Sunshine Butterflies for 10 years, funding vital health and wellbeing programs.
• Bendigo Bank Noosa and TewantincoreGTM or Marketing PartnerCommunity Bank branch committed to returning profits to local communities. Provides sponsorship and support for Sunshine Butterflies events and programs.
• Noosa CouncilcoreGTM or Marketing PartnerLocal government authority providing ongoing support and sponsorship for community initiatives and disability services.
• Queensland GovernmentcoreGTM or Marketing PartnerState government providing funding, grants, and gambling fund support for disability services and community programs.
• WoolworthsminorGTM or Marketing PartnerMajor retailer providing sponsorship support for Sunshine Butterflies programs and events.
• RACV Noosa ResortminorGTM or Marketing PartnerAccommodation provider sponsoring prizes for Walk in Wings event and supporting community initiatives.
• Wise EmploymentminorGTM or Marketing PartnerEmployment services provider sponsoring disability community initiatives and Walk in Wings event prizes.
• Team Body CorporateminorGTM or Marketing PartnerBody corporate management company committed to community support and sponsorship of Sunshine Butterflies events.
• Ethical Brand CominorGTM or Marketing PartnerSustainable beauty and hair care company based on Sunshine Coast, providing sponsorship and community support.
• 91.1 Hot FMminorGTM or Marketing PartnerLocal radio station (part of ARN media network) providing media support and event promotion for Walk in Wings.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Yooralla: Long-established Victorian disability provider offering therapy, SIL, respite, and community support under NDIS. Comparable in service portfolio and not-for-profit structure, though Victoria-focused rather than Sunshine Coast.
• Life Without Barriers: National NDIS and out-of-home care provider delivering supported independent living, respite, and community participation services across Australia. Comparable on service mix and NDIS-funded SIL/community support, but operates at national scale rather than a single regional ecosystem.
• Aruma: National disability services provider (formerly House with No Steps and Australian Disability Enterprises) offering SIL, supported employment, and community programs. Comparable in NDIS service breadth and supported employment focus, but materially larger and multi-state.
• Blue Care: Large Queensland-based provider (part of UnitingCare Queensland) delivering disability, aged care, and community health services including NDIS support. Comparable because it overlaps significantly in NDIS-funded community, respite, and therapy services, but operates at much broader scale.
• Scope Australia: Victoria-based disability services nonprofit providing accommodation, therapy, and community programs under NDIS. Comparable on the combination of therapy, SIL, and community participation, though focused on a different state.

Direct peers

• CPL (Choice, Passion, Life): Queensland-headquartered disability service provider offering therapy, in-home support, respite, and supported employment under NDIS. Highly comparable in scope (allied health, community programs, SIL) and regional focus on South East Queensland and beyond.
• Montrose Therapy & Respite Services: Queensland NDIS provider offering therapy, respite, and life-skills programs for children and adults with disability. Direct peer given overlapping QLD footprint, similar therapy-led service model, and comparable participant demographic to Sunshine Butterflies.
• Possability: Australian NDIS provider delivering supported independent living, respite, and community participation programs across multiple states. Comparable as a mid-sized not-for-profit NDIS operator with a similar service mix to Sunshine Butterflies.
• Northcott: NSW-based NDIS provider delivering therapy, accommodation, community participation, and supported employment. Comparable on full lifecycle service offering and the use of social enterprises, though headquartered in NSW rather than Queensland.
• Multicap: Queensland-based NDIS-registered disability services provider delivering supported independent living, respite, community participation, and therapy services. Direct peer given overlapping geography, similar participant base, and comparable NDIS service mix to Sunshine Butterflies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/events/1025571409828936
• Instagramsunshinebutterflies.com.au/instagram
• LinkedInlinkedin.com/company/sunshine-butterflies

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Butterflies