Tableau Events
Tableau Events is a privately-held luxury wedding and event planning company founded in 2016 in Petoskey, Michigan, serving Northern Michigan couples, corporate clients, and special occasion clients through full-service planning, design, and venue partnerships at properties such as Grand Hotel and Inn at Bay Harbor.
- Company typePrivate
- Founded2016
- HeadquartersPetoskey, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Tableau Events does
Tableau Events is a privately-held wedding and event planning company founded in 2016 by Karly Balogh and headquartered in Petoskey, Michigan. The company provides luxury wedding planning, special occasion planning, event design and rentals, and corporate event services, primarily serving clients in Northern Michigan. Tableau Events has cultivated direct venue partnerships with several prestigious Northern Michigan properties — including Grand Hotel, Inn at Bay Harbor, Bay Harbor Yacht Club, and Hotel Walloon — positioning it as a preferred event planner at high-demand luxury destinations. Its portfolio includes 15+ documented weddings and at least one out-of-state destination event in Colorado, signaling initial geographic expansion beyond its home market.
The business model is fee-based event planning, augmented by in-house event design and rental inventory that allows vertical integration of décor and execution. Revenue is generated from individual wedding clients (one-time engagements), corporate clients, and special occasion clients, with no recurring subscription or long-tail contractual revenue. The company uses Aisle Planner, a third-party SaaS client portal, for project and timeline management — the only notable technology dependency identified. Tableau Events operates with a small team of 1–10 employees, consistent with a boutique regional operator.
The company has diversified its service lines over time, launching a corporate events offering and a special occasion planning line beyond its original wedding focus, and has built a rental inventory to support event design execution. Customer acquisition is primarily referral-driven through venue partnerships and word-of-mouth in a localized luxury market, with each engagement being a discrete project rather than a recurring relationship. No external funding, acquisitions, or major leadership changes beyond the founding have been disclosed.
Tableau Events firmographics
Firmographics- Name
- Tableau Events
- Legal name
- Tableau Events
- Website
- https://tableauevents.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tableau Events is a privately-held luxury wedding and event planning company founded in 2016 in Petoskey, Michigan, serving Northern Michigan couples, corporate clients, and special occasion clients through full-service planning, design, and venue partnerships at properties such as Grand Hotel and Inn at Bay Harbor.
- Ownership category
- akta.pro rank
Tableau Events industry classification
Industry- Product category
- Wedding and Event Planning Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
- akta.pro secondary industries
- Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Event Tablescapes & Centerpiece Styling (HSACAOAF)
Keywords
Where Tableau Events is headquartered
LocationHeadquarters
- HQ city
- Petoskey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tableau Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Wedding Planning Services: Full service, coordination, and design wedding planning packages ranging from standard coordination to premium full service planning and design.
- Event Design & Rentals: Rental inventory including place settings, chargers, napkins, soft furniture, votives, silverware, lanterns, table numbers, easels, lighting, chandeliers, photo frames, drapery for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard Package - Coordination & Logistics |
| Other | Multi-year contract | Deluxe Package - Coordination & Design |
| Other | Multi-year contract | Premium Package - Full Service Planning & Design |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Tableau Events product offering
Product offeringCore offering
Tableau Events is a wedding and event planning service company based in Petoskey, Michigan that plans, designs, and executes weddings, special occasions, and corporate events across Northern Michigan. Its offerings include three tiered wedding planning packages (Standard coordination & logistics, Deluxe coordination & design, Premium full service planning & design), event design supported by an in-house rental inventory of place settings, furniture, lighting, and drapery, special occasion planning for showers, rehearsal dinners, and milestone birthdays, and corporate event services.
Product overview
Tableau Events is a wedding and event planning service company, not a software product. The company offers a portfolio of service packages and offerings including three tiers of wedding planning (Standard/Deluxe/Premium packages covering coordination, design, and full service planning), special occasion planning for celebrations like showers and milestone birthdays, event design with an extensive rental inventory (place settings, furniture, lighting, drapery), and corporate event services. The offerings are coordinated through a client portal powered by Aisle Planner, but the core business is professional planning services rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Coordination & Logistics (Standard Package) Entry-level wedding planning package providing coordination and logistics management for weddings and events.
- Coordination & Design (Deluxe Package) Mid-tier wedding planning package combining coordination with design creation and production services.
- Full Service Planning & Design (Premium Package) Comprehensive wedding planning package covering full service planning and design from inception to execution.
- Special Occasion Planning Event planning services for milestone celebrations including bridal showers, rehearsal dinners, welcome events, baby showers, and milestone birthdays.
- Event Design & Rentals Event aesthetic curation and rental inventory including place settings, chargers, napkins, soft furniture, votives, silverware, lanterns, table numbers, easels, lighting, chandeliers, photo frames, drapery, and decorative elements.
- Corporate Events Corporate event planning services including team building events, fundraisers, and corporate gatherings from desk to dinner experiences.
Companies that use Tableau Events
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Tableau Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tableau Events partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Inn at Bay HarborcorePremier venue partner in Northern Michigan. Tableau Events has established strong partnerships with Inn at Bay Harbor, serving as a preferred planning vendor for weddings and events at this sought-after location.
- The Grand HotelcoreHistoric venue partner on Mackinac Island. As one of Northern Michigan's most iconic wedding destinations, The Grand Hotel provides a prestigious venue setting for Tableau Events' full planning and design services.
- Bay Harbor Yacht ClubcorePreferred venue partner offering sophisticated and Michigan hospitality-infused setting for weddings and special events at Bay Harbor.
- Hotel WallooncoreExclusive luxury wedding destination partner on Walloon Lake, offering exclusivity and memories for Tableau Events' high-end clientele.
- Stafford's Perry HotelminorDowntown Charlevoix venue partner providing unique backdrop for weddings and special events.
- Charlevoix Yacht ClubminorVenue partner in Charlevoix where friends and family gather for celebrations and memories.
- Bay Harbor Golf ClubminorEvent venue partner featuring stunning outdoor spaces with sweeping bay views and elegant event space for rehearsal dinners and receptions.
- Sweetwater FloralcorePrimary floral partner appearing across multiple wedding portfolios including Melissa & Iggy, Erin & David, and Mollie & Cody weddings.
- Cory Weber PhotographycorePrimary photography partner featured on Ann Marie & Dylan and Ali & Eric weddings.
- Simply Sweet by JessicacorePreferred dessert/cake vendor consistently featured across the wedding portfolio including Melissa & Iggy, Lisa & Matthew, and multiple other events.
- Up North LightingcoreLighting and draping partner featured across multiple wedding events in the Tableau portfolio.
- Vogue SaloncoreHair and makeup team partner appearing across numerous wedding events in the portfolio.
- BBJ La TavolacoreLinens and tabletop rental partner featured across multiple wedding portfolios.
- Gypsy Distilleryminor42,000 sq ft facility on 20 acres overlooking Little Traverse Bay, serving as an event venue option for Tableau Events clients.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Tableau Events competitors and assessment
Company assessmentDirect peers
- Amorology: Luxury wedding planning and floral design studio specializing in full-service design, coordination, and rental inventory. Closely comparable in combining planning services with owned event rental assets.
- Birch Event Design: Full-service wedding and event design firm offering planning, design, and rental inventory. Comparable in its bundled design-plus-rental offering and premium client base.
- Easton Events: Luxury wedding and event planning firm operating across multiple U.S. destinations with full-service planning, design, and production capabilities. Directly comparable to Tableau Events in service model, premium positioning, and white-glove client experience.
- A Good Affair: Event planning and design firm covering weddings, corporate events, and social celebrations. Comparable in combining wedding planning with corporate and special occasion services.
- Sterling Engagements: Boutique luxury wedding planning and design studio offering full-service coordination with a curated, design-forward approach. Comparable in tiered service structure and emphasis on bespoke design execution.
- Destinations by Design: Destination wedding planning company specializing in multi-location, full-service design and coordination. Comparable in destination-wedding focus and premium service positioning.
- Grit & Grace Event Co. Boutique wedding and event planning company providing coordination, design, and full-service packages for couples. Comparable tiered offering and emphasis on personalized, design-led experiences.
Others
- Aisle Planner: Software platform used by Tableau Events and many wedding planners for client portals, timelines, and project management. An enabling technology peer rather than a direct competitor.
Broad incumbents
- The Knot Worldwide: Large wedding marketplace and planning platform connecting couples with vendors, including local planners. Functions as a broad incumbent ecosystem where Tableau Events competes for visibility and inbound leads.
Emerging players
- Lynden Rice Co. Smaller-scale wedding design and planning studio focused on curated, design-forward celebrations. Comparable in boutique scale and design-led offering, though smaller in event volume.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tableau Events social profiles
Digital presenceTableau Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tableau Events leadership team
Management profileNumber of profiles
Profiles1 record
Tableau Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tableau Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tableau Events
What does Tableau Events do?
Tableau Events is a wedding and event planning service company based in Petoskey, Michigan that plans, designs, and executes weddings, special occasions, and corporate events across Northern Michigan. Its offerings include three tiered wedding planning packages (Standard coordination & logistics, Deluxe coordination & design, Premium full service planning & design), event design supported by an in-house rental inventory of place settings, furniture, lighting, and drapery, special occasion planning for showers, rehearsal dinners, and milestone birthdays, and corporate event services.
Is Tableau Events a public or private company?
Tableau Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tableau Events founded?
Tableau Events was founded in 2016. It employs 1 to 10 people.
Where is Tableau Events based?
Tableau Events is headquartered in Petoskey, United States, in the North America region.
How does Tableau Events make money?
Two revenue lines are on record. Wedding Planning Services are the primary driver. The others are event Design & Rentals.
Who are Tableau Events's main competitors?
Direct peers on record are Amorology, Birch Event Design, Easton Events, A Good Affair, Sterling Engagements, Destinations by Design and Grit & Grace Event Co.. Aisle Planner is listed as an others. The Knot Worldwide is listed as a broad incumbent. Lynden Rice Co. is listed as an emerging player.
Does Tableau Events have an API?
No public API is recorded for Tableau Events.
What industry is Tableau Events in?
Tableau Events's product category is Wedding and Event Planning Services. Its primary akta.pro industry code is HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music), with a secondary code of HSACABAM, Reception Planning & Guest Experience (Seating, Favors, Hospitality). Its NAICS code is 56192 and its SIC code is 7990.