Piesta Kuusikaru

What Piesta Kuusikaru does

Piesta Kuusikaru talu, legally operating as OÜ Kuusikaru (registration code 12588889), is a family-owned organic apple farm and agritourism enterprise based in Kullimaa village, Pärnumaa, in Estonia's Soomaa region. The farm traces its heritage to 1868 and was re-established on its ancestral land starting in 2014, with the modern organic apple orchard first planted in spring 2016. Operations are run by Hardi Nigulas (peremees/farm manager) and Külli Eller (perenaine/farm host), supported by a small production team; the farm maintains ongoing collaboration with former team members (Eha, Egne, Kaja, Kerli) for seasonal work.

The company's core product line is small-scale artisanal apple processing using cold pressing and slow fermentation methods, yielding organic apple juice, spiced apple drink, apple cider vinegar (unfiltered and unpasteurized with natural mother), apple stroop, mint apple syrup, apple marmalade, plus three later additions: Piesta MUST blackcurrant health shot, Piesta JÕHVIKAS cranberry juice, and apple iced tea with ginger, alongside an apple-based salad dressing. Products are sold via the farm's own e-commerce store (piesta.ee/pood), an on-site farm shop open daily in summer, and through Estonian retail chains and specialty organic stores (Kaubamaja, Stockmann, RIMI/Talu Toidab, Ökosahver, NOP, ERMi muuseumipood, Pärnu Keskuse Taluturg), with additional distribution through Soomaa regional partners (Tori Siidritalu, Alpakafarm, Are Meuirei). All distribution is domestic Estonia only, with no international shipping.

The business operates a hybrid revenue model combining direct-to-consumer product sales, agritourism experiences (farm visits, tastings, pop-up one-evening restaurant events priced at €69-€85 per person), farm-stay accommodation via a private riverside cottage on AirBnB, and corporate/B2B seasonal gift packages bundled with other Estonian small producers and offering custom branding. Go-to-market is event-driven (Open Farm Days, pop-up restaurants, tastings, seasonal farm shop) and community-led via membership in Eesti Maaturismi Ühing, Soomaa Turism, Ehtne Talutoit, Eesti Toidutee, and Agroturism. The brand has won multiple domestic farm-food competition awards (2018-2023), a 2020 Great Taste 3-star award from the UK Guild of Fine Food, and the 2022 EUROPARC Level II Sustainable Tourism Certificate. EU rural development grants from PRIA supported juice production technology and solar systems (2017) and the farm café (2019); revenue is not publicly disclosed.

Name

Piesta Kuusikaru

Legal name

OÜ Kuusikaru

Website

https://piesta.ee

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

1–10 employees

Short description

Piesta Kuusikaru is a family-owned Estonian organic apple farm and agritourism enterprise in the Soomaa region producing artisanal juices, vinegars, syrups, and gifting products via DTC e-commerce, domestic retail, farm shop, and AirBnB accommodation, serving Estonian consumers, HoReCa, corporate clients, and domestic tourists.

Ownership category

akta.pro rank

Product category

Organic Apple Products and Agritourism

NAICS

Apple Orchards (111331), Other Noncitrus Fruit Farming (111339), Flavoring Syrup and Concentrate Manufacturing (311930), Sugar and Confectionery Product Manufacturing (3113), Fruit and Tree Nut Farming (1113)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

akta.pro secondary industries

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Organic apple products
• Artisan apple juice
• Apple cider vinegar
• Agritourism experiences
• Farm tourism accommodation

Headquarters

HQ city

Kullimaa küla

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Apple Products Sales: Direct and retail sales of apple products including juices, spiced drinks, vinegars, stroop, syrups, and marmalades through e-commerce, farm shop, and retail partners
2. Tourism Experiences: Farm visits, tastings, and experiences offered to visitors by appointment, including one-evening restaurant pop-up events
3. Farm Stay Accommodation: Private cottage rental on Pärnu river bank, available for bookings via website and AirBnB
4. Gift Packages and Corporate Gifts: Custom gift packages with Piesta products and other Estonian small producers, including corporate branding options

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Piesta Kuusikaru is a family-owned organic apple farm in Estonia that produces and sells a range of artisan apple-based food and beverage products including apple juice, spiced apple drink, apple cider vinegar, apple stroop, apple syrup with mint, apple marmalade, apple iced tea with ginger, and apple salad dressing, plus premium blackcurrant (Piesta MUST) and cranberry (Piesta JÕHVIKAS) juices. The farm also operates agritourism experiences including farm visits, tastings, a farm café, one-evening pop-up restaurant events, and a private riverside cottage for accommodation, with gift packages combining Piesta products with other Estonian small producers.

Differentiator

Problem solved

Functional benefit

Brands

• Piesta: Apple products brand including apple juice, spiced apple drink, apple cider vinegar, apple stroop, apple shrub syrup with mint, and apple marmalade.
• Piesta MUST
• Piesta JÕHVIKAS

Products and services

• Organic Apple Juice (Õunamahl) Organic apple juice made from apples grown in Piesta's own orchard in the Soomaa region of Estonia, available in glass bottles (0.2L, 0.7L, 3L) and vacuum bag-in-box packaging (3L) for extended shelf life at room temperature after opening.
• Spiced Apple Drink (Vürtsikas õunajook) Spiced apple drink sold in 0.75L bottles (€9.00), won Best Drink award at the Estonian Farm Food Competition 2018.
• Apple Cider Vinegar (Õunaäädikas) Organic apple cider vinegar available in 20cl (€4.00) and 70cl (€14.00) bottles, produced through slow fermentation without clarification, filtration, or pasteurization, preserving natural sediment (mother).
• Apple Stroop (Õunastroop) Apple stroop (sweet concentrated apple syrup) sold in 150g jars (€8.00), won Best Additive at Estonian Farm Food Competition 2019 and the prestigious Great Taste 3-star award in 2020 (only 1.6% of 12,777 products received 3 stars).
• Apple Syrup with Mint (Õunasiirup õrna mündiga) Apple syrup with delicate mint flavor, available in 20cl (€4.00) bottles, won Best Non-Alcoholic Drink at the Pärnumaa Flavours Competition 2018.
• Apple Marmalade (Õunamarmelaad) Organic apple marmalade sold in 140g jars (€7.00), won Best Additive at the Estonian Farm Food Competition 2021.
• Piesta MUST (Blackcurrant Health Shot) Premium organic blackcurrant juice health shot sold in 100ml bottles (€4.00 each, or €45.00 for 12-bottle packs), named Best Farm Product 2021 at Estonian Farm Food Competition and received Gold Mark at Estonian Best Drinks 2023.
• Piesta JÕHVIKAS (Cranberry Juice) Pure organic cranberry juice made from Estonian cranberries, sold in 100ml bottles (€4.50 each, or €48.00 for 12-bottle packs).
• Piesta Apple Iced Tea with Ginger (Õunajäätée ingveriga) Carbonated-free apple iced tea with ginger, made with Estonian herbal tea and apple juice, available in 275ml bottles (€3.00, or €32.00 for 12-bottle packs).
• Piesta Apple Salad Dressing (Salatikaste) Organic apple salad dressing made from Piesta's own apple juice and apple cider vinegar, marketed as a balsamic vinegar alternative, sold in 250ml bottles (€8.00).
• Gift Packages (Kingipakid) Curated gift packages combining Piesta products with other Estonian small producers (Hõbeda Juustud cheese, Meemeistrid honey, Minna marmalade), available in three tiered options: Puhas klassika (€26.50), Gurmaani jõulud (€28.00), and Rikkalik jõuluvalik (€37.50), with custom branding options for corporate gifts.
• Farm Visits and Tastings (Talu külastus ja Degustatsioonid) Guided farm tours and Piesta product tastings by appointment year-round, covering the young organic apple orchard, the farm's history dating back to 1868, and the artisanal production process. Group visits and educational farm tours for children are also available.
• Farm Café (Talukohvik) On-site farm café serving lunches, coffee, and cake using Piesta's own products, open during summer season. Available for seminars, group events, and gatherings year-round by appointment.
• One-Evening Restaurant Pop-Up Events (Üheõhturesto) Periodic pop-up restaurant evenings at the farm café, hosted on selected evenings during the year (often in the dark season) featuring guest chefs and seasonal cuisine using Piesta products. Pricing: €69/person with non-alcoholic drinks, €85/person with wine pairing.
• Private Riverside Cottage Accommodation (Puhkemaja) Private riverside cottage on the Pärnu river bank for overnight stays, available for bookings via the Piesta website and AirBnB, with views over the river and access to Soomaa National Park area experiences.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Koduresto Kirss Toidul (Tanel Lilleste)minorStrategic or Co-development Partner · 8 November 2025Featured chef for Piesta one-evening restaurant event on November 8, 2025 - brings seasonal cuisine to farm
• Kõhna Koka Kool (Revo Türk)minorStrategic or Co-development Partner · 8 November 2025Featured chef for Piesta one-evening restaurant event on November 8, 2025 - health-focused cooking expertise
• Pärnumaa ArenduskeskusminorStrategic or Co-development Partner · 1 January 2025Pärnumaa Development Center - partnered with Piesta for BioBoosters project hackathon on sustainable apple pomace valorization
• Rohelise Jõemaa KoostöökoguminorStrategic or Co-development PartnerGreen Em River Cooperation Network - local development organization in Estonia; Piesta is a member supporting regional rural development
• Ehtne TalutoitminorStrategic or Co-development PartnerAuthentic Farm Food network - association of Estonian producers committed to genuine local farm products
• Eesti Maaturismi ÜhingcoreStrategic or Co-development PartnerEstonian Rural Tourism Association - main industry association for rural tourism enterprises in Estonia
• Soomaa TurismcoreStrategic or Co-development PartnerSoomaa Tourism organization - regional tourism promotion for Soomaa National Park area; mutual referral and promotion
• AgroturismminorStrategic or Co-development PartnerAgrotourism network - promotes agritourism experiences across Estonia
• Eesti ToiduteeminorStrategic or Co-development PartnerEstonian Food Road - culinary tourism route showcasing Estonian food producers and experiences
• Tori SiidritalucoreChannel Partner/ Reseller/ DistributorCider farm in Soomaa region - mutual sales of each other's products, close cooperation and referrals between businesses
• Allikukivi VeinimõisaminorChannel Partner/ Reseller/ DistributorFruit and berry winery - featured at Piesta pop-up cafe events with their products
• Vaas&VaasminorChannel Partner/ Reseller/ DistributorFamily company in Pärnu creating hand-painted wooden gift boxes; provides unique custom gift packaging for Piesta products
• Hõbeda JuustudminorChannel Partner/ Reseller/ DistributorCheese producer featured in gift packages alongside Piesta products
• MeemeistridminorChannel Partner/ Reseller/ DistributorHoney producer featured in gift packages alongside Piesta products
• MinnaminorChannel Partner/ Reseller/ DistributorMarmalade producer featured in gift packages alongside Piesta products

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bragg Live Food Products: The largest US organic apple cider vinegar brand with global distribution. Comparable in product category (raw, unfiltered, organic apple cider vinegar) and brand positioning around traditional processing, but operates at vastly larger scale and broader distribution intensity.
• Innocent Drinks: A large UK/European premium juice and smoothie brand with strong organic and natural credentials. Overlaps with Piesta's apple juice and spiced apple drink categories and represents the scale leader in premium juice positioning that Piesta could potentially reach via export.
• St. Leonhards Quelle: A German premium organic juice brand with a broad product portfolio including apple-based beverages. Comparable in product category and organic positioning, but operates at substantially larger scale and broader SKU breadth.
• Voelkel: A major German organic juice and vinegar producer with a wide distribution footprint. Comparable in product category (organic juices, vinegars) and sustainability-led brand positioning, but at a different scale and channel breadth.

Direct peers

• Kevala: An Estonian organic apple vinegar specialist. Operates at a similar small Estonian scale with comparable premium organic positioning, making it one of the closest direct peers in the domestic vinegar category.
• Aspall: A British premium cider vinegar and cider producer with a heritage family-farm heritage story dating to the 18th century. Comparable in operating model (heritage farm, premium apple-based products, retail distribution) and serves as a useful scale benchmark for what a 'mature' version of Piesta could look like.
• Filsinger Organic Apple Products: A German artisan producer of organic apple juice, vinegar, and related specialty apple products with similar small-batch processing, sustainable farming, and direct-to-consumer plus specialty retail distribution. Highly comparable in product mix, sustainability credentials, and family-farm scale.
• Tori Siidritalu: An Estonian cider farm in the Soomaa region that is both a direct local competitor and a mutual sales and referral partner. Operates a similar small-scale farm-to-bottle model with agritourism and on-site retail, making it Piesta's closest peer in product category and regional tourism context.
• Mamm & Frukt: An Estonian wine house from Pärnu that appeared as a guest presenter at Piesta's Open Farm Day 2020. Operates a comparable small Estonian artisan beverage model with similar local food tourism positioning in the same Pärnumaa region.
• Allikukivi Veinimõisa: An Estonian fruit and berry winery that partners with Piesta on pop-up café events. Provides a directly comparable small Estonian estate producer model focused on fruit/berry beverages with on-site tourism and hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/piestakuusikaru
• Instagraminstagram.com/piestakuusikaru

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piesta Kuusikaru