METAMERCH LTD
MetaMerch (Studio Yama Ltd) is a London-based SaaS platform that lets non-technical users design Roblox-ready digital clothing via a browser tool with templates, 3D avatar preview, and one-click FBX export, serving individual Roblox creators via subscriptions and brands such as sports clubs and music labels via an enterprise service.
- Company typePrivate
- Founded2025
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What METAMERCH LTD does
MetaMerch Ltd (operating as MetaMerch via legal entity Studio Yama Ltd) is a London-based software company founded in 2025 that operates a browser-based SaaS platform for designing Roblox-ready layered clothing and digital merchandise. The product is positioned for non-technical users: it removes the requirement for Blender, Photoshop, or 3D modelling expertise through a drag-and-drop editor, real-time 3D avatar preview, a curated library of more than 60 customisable templates refreshed weekly, and one-click export of rigged, Roblox-ready FBX files. The company also publishes supporting resources such as a Roblox upload guide, monetisation calculators, and a drop calendar that aligns weekly template releases with creator release cycles.
The company operates a dual go-to-market model. For individual Roblox creators and small studios, it sells self-serve subscriptions through Stripe and PayPal at three tiers — a $9.99/month Starter Drop Kit, a $25/month Creator Drop Pack, and a $45 Unlimited 3-Month Bundle — and supports those users with a Members-Only Discord community, a TikTok and Instagram presence, and a newsletter funnel offering a $5 first-month discount. For brands and rights-holders, MetaMerch runs an enterprise motion delivering white-glove Physical-to-Digital Merch transformation, bespoke digital goods production, Roblox account and inventory setup, and item upload, with a published six-step onboarding playbook. Enterprise customers and partners to date span football (Sheffield Wednesday F.C., Morecambe FC, Bletchley Scot FC via kit manufacturer Terrace), music (Universal Music UK collaborations for Glass Animals and Stormzy, with Def Jam 0207), and the broader Roblox UGC creator ecosystem, reported at 150+ active creators.
The company is privately held, headquartered in London at 6 Elm Park Road (N3 1EB), has 1-10 employees, and discloses no external funding, no institutional investors, and no management team in the public record. Operationally, MetaMerch claims 100,000+ items uploaded to Roblox and 5,000+ items created on the platform, and self-reports 500+ Trustpilot ratings, with a global self-serve footprint covering 18+ countries across APAC, North America, Latin America, and Europe.
METAMERCH LTD firmographics
Firmographics- Name
- METAMERCH LTD
- Legal name
- Studio Yama Ltd
- Website
- https://meta-merch.io
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MetaMerch (Studio Yama Ltd) is a London-based SaaS platform that lets non-technical users design Roblox-ready digital clothing via a browser tool with templates, 3D avatar preview, and one-click FBX export, serving individual Roblox creators via subscriptions and brands such as sports clubs and music labels via an enterprise service.
- Ownership category
- akta.pro rank
METAMERCH LTD industry classification
Industry- Product category
- 3D Digital Apparel Design Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL)
- akta.pro secondary industries
- Metaverse & Social Virtual Worlds (BPAMAKAF), Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK)
Keywords
Where METAMERCH LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
METAMERCH LTD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Starter Plan: Monthly subscription providing limited template access (10 basic templates) and 7 Roblox-ready clothing downloads per month. Targets new creators wanting to trial the platform.
- Subscription - Creator Drop Pack: Monthly subscription at $25.00 providing 20 Roblox-ready clothing downloads, access to 70+ premium templates (streetwear, accessories), Members Only Discord, live 3D avatar preview, and step-by-step upload guide.
- Subscription - Unlimited 3 Month Bundle: Quarterly subscription at $45 providing unlimited Roblox clothing downloads for 3 months, team member access for 1 team member, and 70+ premium templates plus new weekly releases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Drop Kit - 7 downloads, 10 basic templates |
| Subscription | Monthly | Creator Drop Pack - 20 downloads, 70+ premium templates |
| Subscription | Multi-year contract | Unlimited 3 Month Bundle - Unlimited downloads for 3 months |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
METAMERCH LTD product offering
Product offeringCore offering
MetaMerch develops and operates a web-based SaaS platform that enables individual creators and brands to design, customize, and export Roblox-ready 3D layered clothing and digital merchandise without 3D modeling skills. The platform combines a drag-and-drop design tool, a real-time 3D avatar preview, and a library of 60+ customizable templates, producing rigged FBX files ready for direct upload to Roblox Studio. Enterprise clients additionally receive bespoke digital goods production, brand asset onboarding, and full-service design and upload to Roblox.
Differentiator
Problem solved
Functional benefit
Products and services
- MetaMerch SaaS Platform Browser-based subscription SaaS design tool that enables individual creators and brands to create, customize, and export Roblox-ready 3D layered clothing and UGC items via a drag-and-drop interface, real-time 3D avatar preview, and 60+ customizable templates, producing rigged FBX files for direct upload to Roblox Studio.
- MetaMerch Enterprise Solutions Enterprise-level service offering for brands, sports clubs, and music labels that includes Metaverse UGC Strategy consulting, Physical to Digital Merch transformation, Bespoke Digital Goods Production, and Flexible Customization, with white-glove onboarding from brand asset collection through to Roblox upload.
- MetaMerch Design + Upload Service Full-service offering in which MetaMerch's specialist design team creates digital goods and uploads them to Roblox Studio on behalf of enterprise clients, allowing brands and rights holders to focus on strategy rather than production.
Quantifiable outcome
- Items created in 10 minutes from design to download
- +3 more outcomes
Companies that use METAMERCH LTD
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
METAMERCH LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
METAMERCH LTD partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and supporting.
- Sheffield Wednesday F.C.flagshipChampionship football club partnered with MetaMerch to become the first Championship club on Roblox. MetaMerch created home, away, and limited edition 3rd kits. Campaign included Roblox group setup, social account linking, and Guilded account setup. Project completed in under 2 weeks.
- TerraceflagshipKit manufacturer and football merchandise specialist. MetaMerch collaborates with Terrace to create digital goods replicating physical clothing items. Together they brought Morecambe FC (first EFL club on Roblox) and Bletchley Scot FC to the platform. Terrace provides stadium retail operations and technical partner agreements.
- RobloxcoreMetaMerch is a platform designed specifically for creating Roblox-ready digital goods. The platform generates files optimized for Roblox Studio upload. While MetaMerch is not affiliated with Roblox Corporation, the platform's core functionality depends on Roblox as the primary distribution channel.
- StripecorePrimary payment processor for subscription billing. Handles secure payment processing for all purchases.
- PayPalcoreAlternative payment processor accepted for subscription purchases.
- Morecambe FCcoreEFL side 'The Shrimps' brought to Roblox in partnership with Terrace. First EFL club to have a presence on Roblox, targeting younger fans to build lifelong supporters.
- Universal Music UKflagshipMajor music label working with MetaMerch to create custom wearable UGC for artists. Projects include Glass Animals 'Dreamland' aesthetic and Stormzy exclusive in-game merch.
- Def Jam 0207coreFeatured partner for Stormzy collaboration on Roblox UGC project with Universal Music UK.
- KlaviyosupportingEmail marketing platform used for newsletter communications and marketing automation.
- ZapiersupportingAutomation services used for workflow integrations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
METAMERCH LTD competitors and assessment
Company assessmentEmerging players
- DRESSX: Digital fashion platform offering wearable digital clothing and metaverse-ready assets. Comparable in the digital fashion and phygital goods space, though focused on consumer/snapshot wearables rather than Roblox UGC item creation.
- Spatial: Metaverse platform with creator tools for building 3D experiences and digital goods. Comparable in the metaverse creator tooling category, particularly for brands running virtual experiences.
- Repskin (by CLO Virtual Fashion): Digital garment creation and virtual try-on platform serving fashion brands. Comparable in enabling brands to convert physical apparel into digital assets for virtual environments.
- The Fabricant: Digital fashion house and platform that creates virtual clothing for metaverse and gaming environments. Comparable as a digital fashion creation partner for brands, though positioned more upstream in couture virtual fashion.
Direct peers
- Koji: Creator economy platform enabling digital goods and interactive content creation. Comparable as a SaaS tool that empowers non-technical creators to build and monetize digital products on third-party platforms.
- Core (by Manticore Games): UGC game creation platform with built-in asset and avatar customization tools. Comparable as a creator-first platform enabling non-technical users to produce and monetize in-game content.
Broad incumbents
- Overwolf: Platform for in-game apps, creator tools, and monetization overlays for PC games. Comparable as a creator-tools infrastructure layer serving game communities and content creators.
- ZEPETO: Metaverse platform with UGC fashion and avatar clothing tools. Comparable as a competing metaverse destination where MetaMerch could expand output for brands, and which has its own creator economy tooling.
- Ready Player Me: Cross-platform avatar and digital identity infrastructure used across games and metaverse applications. Comparable as a digital identity / avatar infrastructure layer that platforms like Roblox integrate with.
- Roblox Corporation: Operator of the Roblox platform where MetaMerch's digital goods are uploaded. Both serve the same creator and brand ecosystem; Roblox is also a potential competitor if it vertically integrates UGC tooling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
METAMERCH LTD social profiles
Digital presenceMETAMERCH LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
METAMERCH LTD leadership team
Management profileNumber of profiles
METAMERCH LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
METAMERCH LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about METAMERCH LTD
What does METAMERCH LTD do?
MetaMerch develops and operates a web-based SaaS platform that enables individual creators and brands to design, customize, and export Roblox-ready 3D layered clothing and digital merchandise without 3D modeling skills. The platform combines a drag-and-drop design tool, a real-time 3D avatar preview, and a library of 60+ customizable templates, producing rigged FBX files ready for direct upload to Roblox Studio. Enterprise clients additionally receive bespoke digital goods production, brand asset onboarding, and full-service design and upload to Roblox.
Is METAMERCH LTD a public or private company?
METAMERCH LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was METAMERCH LTD founded?
METAMERCH LTD was founded in 2025. It employs 1 to 10 people.
Where is METAMERCH LTD based?
METAMERCH LTD is headquartered in London, United Kingdom, in the Europe region.
How does METAMERCH LTD make money?
Three revenue lines are on record. Subscription - Starter Plan is the primary driver. The others are subscription - Creator Drop Pack and subscription - Unlimited 3 Month Bundle.
Who are METAMERCH LTD's main competitors?
Emerging players on record are DRESSX, Spatial, Repskin (by CLO Virtual Fashion) and The Fabricant. Direct peers are Koji and Core (by Manticore Games). Broad incumbents are Overwolf, ZEPETO, Ready Player Me and Roblox Corporation.
Does METAMERCH LTD have an API?
No public API is recorded for METAMERCH LTD.
What industry is METAMERCH LTD in?
METAMERCH LTD's product category is 3D Digital Apparel Design Software. Its primary akta.pro industry code is MPAFAFAL, Asset Creation, Pipeline, DCC Integration & Content Management Tools, with a secondary code of BPAMAKAF, Metaverse & Social Virtual Worlds. Its NAICS code is 51321 and its SIC code is 7372.