CARTPULSE LTD
CartPulse is a WooCommerce-native abandoned cart recovery plugin built by weDevs that helps e-commerce store owners track abandoned carts, capture guest emails via popups, automate recovery email campaigns, and analyze recovery performance. Sold through a freemium subscription model on the WooCommerce.com marketplace to SMB store owners globally.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What CARTPULSE LTD does
CartPulse is a single-purpose WooCommerce plugin developed by weDevs that automates abandoned shopping cart recovery for e-commerce stores. The product tracks cart activity (including guest carts) via WooCommerce session data, captures guest user email addresses through exit-intent and inactive-trigger popups, and sends automated multi-step recovery email campaigns with unique recovery URLs and auto-generated discount coupons. A reporting dashboard tracks abandonment rates, recovery rates, and email open/click/conversion statistics. CartPulse serves SMB and mid-market WooCommerce store owners horizontally, with no named enterprise customers and no disclosed revenue concentration.
The underlying technology is a WordPress/WooCommerce plugin built on PHP, requiring WooCommerce 5.0+ and PHP 7.0+. Email template customization is built on the Gutenberg Block Editor rather than a legacy WYSIWYG, and the plugin applies GDPR-compliant data handling with configurable consent messaging. CartPulse has no disclosed AI/ML capability; product differentiation rests on WooCommerce-native integration, the Gutenberg-based template editor, and the recovery URL mechanism that restores the exact cart state on click.
CartPulse operates a freemium model with a free core tier and three paid annual subscriptions — Starter ($59/yr for 1 domain), Business ($249/yr for 5 domains), and Agency ($599/yr for 15 domains) — currently offered at significant discounts versus regular pricing ($349, $629, $1,199 respectively). Distribution is via two channels: a self-serve storefront at cartpulse.co and the official WooCommerce.com extensions marketplace, which handles payment processing, subscription management, and plugin delivery. Go-to-market is product-led, with a free demo form, free plugin download, and a 14-day money-back guarantee. The product is supported by content marketing through a blog and SEO-driven documentation, with no disclosed paid acquisition, sales team, or external funding.
CARTPULSE LTD firmographics
Firmographics- Name
- CARTPULSE LTD
- Legal name
- weDevs, LLC
- Website
- https://cartpulse.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- CartPulse is a WooCommerce-native abandoned cart recovery plugin built by weDevs that helps e-commerce store owners track abandoned carts, capture guest emails via popups, automate recovery email campaigns, and analyze recovery performance. Sold through a freemium subscription model on the WooCommerce.com marketplace to SMB store owners globally.
- Ownership category
- akta.pro rank
Where CARTPULSE LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CARTPULSE LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Premium Plugin Licenses (Subscription): CartPulse operates a tiered freemium model: a free version with core cart tracking and reporting features is available, while premium tiers (Starter, Business, Agency) unlock advanced automation, exit-intent popups, manual email campaigns, and multi-site management. Licenses are sold on an annual subscription basis with renewal required for continued support and updates.
- Freemium Core Plugin: The core plugin (Always Free tier) provides abandoned cart tracking, admin notifications, customizable email templates, and reporting at no cost. This drives adoption and upsells to paid tiers for advanced features such as dynamic coupons, exit-intent popups, and granular email statistics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Always Free – core cart tracking and email automation for single-site use |
| Subscription | Annual | Starter – 1 domain, includes all free features plus time-after-cart-removal tracking, role-based tracking disable, CartPulse coupon system, promo email templates, auto coupon management, exit-intent and inactive-trigger email popups for guests, cart details with recovery URLs and history, email open/click/conversion statistics, and manual email campaigns |
| Subscription | Annual | Business – 5 domains, full feature set |
| Subscription | Annual | Agency – 15 domains, full feature set |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
CARTPULSE LTD product offering
Product offeringCore offering
CartPulse is a WooCommerce abandoned cart recovery plugin that tracks abandoned shopping carts (including guest carts), captures email addresses from guest users via exit-intent and inactive-trigger popups, and sends automated or manual recovery email campaigns using customizable Gutenberg-based templates. It generates unique recovery URLs that restore the cart state, creates auto-generated individual discount coupons, and provides an analytics dashboard for monitoring abandonment, recovery rates, and email performance metrics.
Product overview
CartPulse is a single-purpose WooCommerce abandoned cart recovery plugin developed by weDevs. The plugin enables eCommerce store owners to track abandoned shopping carts, capture email addresses from guest users through exit-intent popups, and send automated email campaigns to recover lost sales. It includes a dashboard with analytics, customizable email templates using Gutenberg Block Editor, auto-generated coupons for incentives, and GDPR compliance features.
Differentiator
Problem solved
Functional benefit
Products and services
- CartPulse A WooCommerce abandoned cart recovery plugin that tracks abandoned shopping carts (including guest carts), captures guest user emails through exit-intent and inactive-trigger popups, sends automated or manual recovery email campaigns with unique recovery URLs and auto-generated discount coupons, and provides analytics dashboards showing recovery rates and email performance. Sold via a freemium model with annual subscription tiers (Starter, Business, Agency).
Companies that use CARTPULSE LTD
Customer profileSegments1 record
Ideal customer profiles2 records
CARTPULSE LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
CARTPULSE LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WooCommercecoreCartPulse is a WooCommerce-native abandoned cart recovery plugin built exclusively for WooCommerce-powered online stores. It requires WooCommerce version 5.0+ to operate. The plugin is sold and distributed directly through the WooCommerce.com marketplace, making WooCommerce its primary distribution platform and integration partner. WooCommerce handles payment processing, subscription management, and plugin delivery through its platform.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
CARTPULSE LTD competitors and assessment
Company assessmentBroad incumbents
- Mailchimp: Mailchimp is a broad email marketing platform with ecommerce integrations including cart abandonment automations. It is not specialized in cart recovery but represents the incumbent alternative many SMB merchants default to.
- HubSpot: HubSpot is a broad CRM and marketing automation platform with cart-recovery-style workflows via its Marketing Hub. It does not target WooCommerce-specific merchants the way CartPulse does, but represents the broader all-in-one alternative.
- Klaviyo: Klaviyo is a leading e-commerce CRM and marketing automation platform that bundles abandoned cart recovery, email, and SMS into a unified suite. It overlaps with CartPulse on cart-recovery workflows but operates at much broader scope and scale, and actively targets the same SMB-to-mid-market WooCommerce and Shopify merchants.
- Omnisend: Omnisend is an e-commerce-focused email and SMS marketing automation platform with strong abandoned-cart recovery features for WooCommerce and Shopify. It competes with CartPulse on cart-recovery but extends into broader automation, popups, and multi-channel marketing.
- Drip: Drip is an e-commerce CRM with workflow-driven email, SMS, and cart abandonment capabilities for online stores. It competes with CartPulse for SMB and mid-market e-commerce merchants on lifecycle and cart-recovery automation.
Direct peers
- Retainful: Retainful is an e-commerce retention and cart abandonment plugin supporting WooCommerce and Shopify. It directly competes with CartPulse on abandoned cart emails, coupon-based recovery, and next-order-coupon flows targeting similar merchants.
- CartFlows: CartFlows is a WooCommerce sales funnel and checkout builder plugin that overlaps with CartPulse's checkout/cart workflow focus. While more funnel-oriented, both target the same WooCommerce merchant base with tools to lift checkout conversion.
- Jilt: Jilt is an email marketing and cart abandonment recovery platform originally built for WooCommerce and Shopify. It is the closest direct functional competitor to CartPulse, addressing the same merchant need for abandoned-cart email automation and analytics.
Emerging players
- Privy: Privy is an e-commerce marketing platform offering popups, email, and cart recovery primarily for Shopify and BigCommerce stores. It addresses the same exit-intent/cart capture use case CartPulse serves, though on different storefront platforms.
- Recart: Recart is an abandoned cart and SMS marketing app purpose-built for Shopify merchants. It is a comparable peer on the underlying cart-recovery mechanic but serves a different platform than CartPulse's WooCommerce focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
CARTPULSE LTD compliance and trust
Trust signalCompliance1 record
CARTPULSE LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
CARTPULSE LTD leadership team
Management profileNumber of profiles
CARTPULSE LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CARTPULSE LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CARTPULSE LTD
What does CARTPULSE LTD do?
CartPulse is a WooCommerce abandoned cart recovery plugin that tracks abandoned shopping carts (including guest carts), captures email addresses from guest users via exit-intent and inactive-trigger popups, and sends automated or manual recovery email campaigns using customizable Gutenberg-based templates. It generates unique recovery URLs that restore the cart state, creates auto-generated individual discount coupons, and provides an analytics dashboard for monitoring abandonment, recovery rates, and email performance metrics.
Is CARTPULSE LTD a public or private company?
CARTPULSE LTD is a private company. It is classified as corporate owned and is currently operating.
When was CARTPULSE LTD founded?
CARTPULSE LTD was founded in 2012.
Where is CARTPULSE LTD based?
CARTPULSE LTD is headquartered in London, United Kingdom, in the Europe region.
How does CARTPULSE LTD make money?
Two revenue lines are on record. Premium Plugin Licenses (Subscription) is the primary driver. The others are freemium Core Plugin.
Who are CARTPULSE LTD's main competitors?
Broad incumbents on record are Mailchimp, HubSpot, Klaviyo, Omnisend and Drip. Direct peers are Retainful, CartFlows and Jilt. Emerging players are Privy and Recart.
Does CARTPULSE LTD have an API?
No public API is recorded for CARTPULSE LTD.