What Retainful does

Retainful is an omnichannel ecommerce marketing automation platform that unifies Email, SMS, and WhatsApp marketing inside a single workflow engine, with abandonment-cart recovery, dynamic coupon generation, behavior-based segmentation, signup forms and pop-ups, and revenue attribution per flow, channel, and campaign. The product is built around a drag-and-drop email editor, 200+ email templates, and pre-built automation flows for welcome series, win-back campaigns, and post-purchase follow-ups, with smart sending and smart delays layered into the workflow scheduler. Native integrations connect Shopify and WooCommerce storefronts for contact and order sync, while SMS and WhatsApp are delivered via user-owned Twilio and Meta accounts at zero markup to Retainful.

The company targets small and medium-sized ecommerce merchants primarily on Shopify and WooCommerce, a positioning reinforced by explicit migration funnels from Klaviyo, Mailchimp, and Yotpo and a directory of 50+ Shopify Expert agency and tech partners. The business model is freemium with a generous free tier (500 emails/month, all features) and a subscription Starter plan priced at $14/month for 10,000 emails (10x contact count), scaling to roughly $86/month at 100,000 contacts; SMS and WhatsApp incur no Retainful fee because the underlying carrier and Meta costs are passed through. Retainful operates as SV Tech Cloud Pte. Ltd., a Singapore-incorporated private limited company, with the principal place of business at 160 Robinson Road, Singapore, and operational presence in Coimbatore, India; the company is founder-led by Ramesh Subramanian and has operated largely on a bootstrapped basis since a single disclosed 2020 seed round of $70,000.

Name

Retainful

Legal name

SV Tech Cloud Pte. Ltd.

Website

https://retainful.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Retainful is a freemium omnichannel marketing automation platform for SMB ecommerce merchants on Shopify and WooCommerce, unifying Email, SMS, and WhatsApp in a single workflow with cart recovery, dynamic coupons, and segmentation. Operated by SV Tech Cloud Pte. Ltd. in Singapore.

Ownership category

akta.pro rank

Product category

Ecommerce Marketing Automation Software

NAICS

Direct Mail Advertising (54186), Advertising Material Distribution Services (541870)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH), Customer Retention, Loyalty & Win-Back Centers (BPAAAAAC), Customer Win-back & Reactivation Calling (BPAAADAL)

Keywords

• Email marketing automation
• Ecommerce marketing software
• Omnichannel marketing platform
• Abandoned cart recovery
• Sms marketing automation

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Email Marketing Subscription: Subscription-based pricing tiered by contact count. Free plan includes 500 emails/month. Starter plan starts at $14/month for up to 1,000 contacts with 10,000 emails/month. Additional contacts priced at increments of 500 for $4/month. Email limit is always 10x contact count.
2. SMS and WhatsApp Messaging: No markup on SMS/WhatsApp messaging. Users connect their own Twilio account for SMS (billed by Twilio directly) and Meta account for WhatsApp (billed by Meta directly). Retainful provides the platform integration without additional charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Retainful is an all-in-one ecommerce marketing automation platform that lets Shopify and WooCommerce merchants send automated Email, SMS, and WhatsApp campaigns from a single dashboard. Its primary capabilities are abandoned cart recovery, welcome series, win-back campaigns, dynamic coupon generation, behavioral segmentation, signup forms and popups, and revenue attribution analytics, sold via a freemium SaaS subscription.

Product overview

Retainful is an omnichannel ecommerce marketing platform that unifies Email, SMS, and WhatsApp marketing in a single dashboard. The core offering combines Email Marketing, SMS Marketing, WhatsApp Marketing, and Omnichannel Marketing Automation into one integrated platform. Key features include Abandoned Cart Recovery, Welcome Series, Win-back Campaigns, Dynamic Coupons, Segmentation, Analytics & Revenue Tracking, and Popups & Sign-up Forms. All features are available on both Free and Pro plans with the only difference being email volume limits. The platform also offers free calculator tools (ROI Calculator, Contact List Growth Calculator, Email Revenue Calculator) and an AI Subject Line Generator. Migration services from competing platforms (Klaviyo, Mailchimp, Yotpo) are provided free of charge.

Differentiator

Problem solved

Functional benefit

Products and services

• Retainful Email Marketing Automated email marketing platform for ecommerce merchants featuring cart recovery, welcome sequences, newsletters, and next-order coupons; includes a drag-and-drop email editor with 200+ pre-built templates.
• Retainful SMS Marketing SMS marketing automation for ecommerce merchants enabling time-sensitive cart recovery, flash sales, and order updates via Twilio with 98% open rates and messages typically read within 3 minutes.
• Retainful WhatsApp Marketing WhatsApp marketing automation for ecommerce merchants providing personal cart reminders and conversational order updates via the WhatsApp Business Platform with reported 70-80% open rates and 60% response rates.
• Retainful Omnichannel Marketing Automation Unified automation platform that triggers email, SMS, and WhatsApp messages from a single workflow, with smart sending, smart delays, and automation splits across channels.
• Retainful Abandoned Cart Recovery Automated abandoned cart recovery flows that send instant email, SMS, and WhatsApp messages to recover lost sales for ecommerce stores.
• Retainful Popups & Sign-up Forms Lead capture tool offering exit intent, add to cart, welcome, and embedded forms with 100+ pre-built form designs and GDPR consent collection for capturing emails and phone numbers.
• Retainful AI Subject Line Generator Free AI-powered tool that generates high-converting email subject lines in seconds, available without signup as a standalone website tool.
• Retainful Migration Services Free migration support from Klaviyo, Mailchimp, Yotpo, and other email platforms, including full migration of contacts, automations, and templates in approximately 24 hours with no disruption.

Quantifiable outcome

• 30% sales increase after implementation
• +6 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature10 records

Partnerships

51 partnerships are on record, tiered core and minor.

• TwiliocoreTechnology or IntegrationSMS infrastructure provider. Users connect their own Twilio account for SMS functionality and pay Twilio directly at standard rates. Retainful does not charge markup on SMS messages.
• Meta (WhatsApp Business Platform)coreTechnology or IntegrationWhatsApp Business API provider. Users connect their own Meta account for WhatsApp functionality and pay Meta directly at standard rates. Retainful does not charge markup on WhatsApp conversations.
• LitExtensionminorImplementation/ SI/ Consulting PartnerLeading eCommerce data migration service provider. Specializes in helping online merchants transfer store data across various platforms. Established in 2011 with over 300,000 migrations completed.
• OptimizersminorImplementation/ SI/ Consulting PartnerAustin, TX based agency offering Shopify optimizations including automations, flows, UX, conversion audits. Provides 31-day subscription model covering unlimited stores, ecommerce consulting, CRO, web development, and customer retention.
• Cultural RelevanceminorImplementation/ SI/ Consulting PartnerUS-based agency empowering brands to connect authentically with diverse audiences. Trusted Shopify Partner specializing in culturally aligned strategies for growth and innovation.
• TechMac Digital SolutionsminorImplementation/ SI/ Consulting PartnerIndian e-commerce focused company founded in 2022. Top-rated Shopify Experts Agency headquartered in Indore, India serving clients across India, Australia, US, UK, and more.
• GS3 WEB LLCminorImplementation/ SI/ Consulting PartnerLos Angeles, CA based agency helping emerging and established brands build their web experience with a hands-on design focused approach. Services include Shopify Design & Development, App Integration, Store Setup.
• DROPLOGICXminorImplementation/ SI/ Consulting PartnerUK Manchester and Pakistan Islamabad based 100% ecommerce development agency dedicated to Shopify. Specializes in CRO, CLV, and A/B testing for UX functionalities and design layouts.
• eCommerce TodayminorImplementation/ SI/ Consulting PartnerBrasov, Romania based agency providing comprehensive eCommerce Managed Services including Shopify optimization, SEO, email marketing, website management, and digital advertising.
• HorcruxminorImplementation/ SI/ Consulting PartnerRomanian agency leveraging over four years of Shopify expertise to help merchants overcome store-related challenges or build high-performing shops from the ground up.
• Sharp Media AgencyminorImplementation/ SI/ Consulting PartnerDublin, Ireland based registered Shopify Partners offering Web Design, Development & Digital Marketing. Services markets including Ireland, UK, USA, Europe, Australia.
• ThailsminorImplementation/ SI/ Consulting PartnerEU and US based agency focusing 100% on Shopify and Shopify Plus. Offers Shopify design and development, CRO, ongoing support. Shopify Experts certified.
• Seventh Triangle ConsultingminorImplementation/ SI/ Consulting PartnerIndia-based Marketing and Tech-integrated Agency. Proud Shopify Plus Partner in India. Worked with brands like Jockey, Relaxo, Titan, V-Guard, Bira91, Nykaa, and others.
• MageComp LLPminorImplementation/ SI/ Consulting PartnerIndia-based IT services company specializing in Magento & Shopify eCommerce development, digital marketing, app development & graphics.
• GlorossminorImplementation/ SI/ Consulting PartnerOfficial Shopify Experts team since 2017. Helps ambitious D2C brands migrate and accelerate growth on Shopify with expertise in strategy, migration, UX, design, development, and conversion optimization.
• Grape DigitalminorImplementation/ SI/ Consulting PartnerBristol, UK based agency working on Shopify platform since 2011. Offers store build/redesign, migration, product setup, theme customization.
• Vevol Media - Shopify PartnersminorImplementation/ SI/ Consulting PartnerShopify-accredited eCommerce agency specializing in Shopify web development and design. Delivered many e-commerce websites for medium-to enterprise-level companies worldwide in Fashion, Retail, Beauty, Luxury industries.
• Squashed Pixel LTDminorImplementation/ SI/ Consulting PartnerYorkshire, UK based agency with 15+ years experience utilizing Shopify for ecommerce brands. Website development and design services.
• AesymmetricminorImplementation/ SI/ Consulting PartnerShopify CRO agency accelerating AOV, CVR, and LTV growth for aspirational Shopify brands through conversion rate optimization, UX design, and Shopify apps.
• DigifyStudiominorImplementation/ SI/ Consulting PartnerNetherlands/Zoetermeer based agency creating outstanding webshops for businesses in Shopify.
• Launch Coast LLCminorImplementation/ SI/ Consulting PartnerChico, CA based agency offering ecommerce store development, design, branding, and marketing services.
• DJ TechnologiesminorImplementation/ SI/ Consulting PartnerIndia-based company with 7+ years experience in website and app development. Helps business owners develop powerful Shopify stores, custom websites, and mobile/web applications.
• EXENLABSminorImplementation/ SI/ Consulting PartnerLondon, UK based fully in-house development and marketing agency with extensive experience on the Shopify Platform.
• Edreamz Technologies pvt. ltd.minorImplementation/ SI/ Consulting PartnerIndia-based IT Services Provider Company offering specialized development solutions for ecommerce, Salesforce, Web applications, UI and UX designs, and Shopify. One of India's leading web development and IT solutions providers.
• Thriftizer Solutions LLPminorImplementation/ SI/ Consulting PartnerBangalore, India based agency offering Shopify UI & UX design and performance marketing services.
• Pixel MoversminorImplementation/ SI/ Consulting PartnereCommerce agency specializing in web design, development, and performance marketing. Helps businesses build user-friendly, high-converting online platforms with agile execution.
• Swoonworthy DesignsminorImplementation/ SI/ Consulting PartnerGreensboro, NC based specialized web design studio crafting beautiful, custom websites for romance authors. Combines professional web design expertise with deep understanding of the romance genre.
• NOIR & BLANCOminorImplementation/ SI/ Consulting PartnerUK, US, Canada, Australia based agency designing, developing, and growing Shopify e-commerce websites for luxury, fashion, and beauty brands.
• VastaminorImplementation/ SI/ Consulting PartnerLong Beach, CA, USA and Vitória, Brazil based agency specializing in helping ambitious Shopify store owners achieve growth through Development, CRO, and SEO.
• KWMGMTminorImplementation/ SI/ Consulting PartnerIndividual consultant building Shopify stores and creating automations with Shopify & AI Automations expertise.
• Whole Design Studios Ltd & AcquireConvertminorImplementation/ SI/ Consulting PartnerUK and Dubai based Shopify Full-Service Agency offering Shopify Theme Development, SEO, Ads, SMS/Email, Influencer Programs.
• Friction StudiominorImplementation/ SI/ Consulting PartnerAgency designing and building Shopify stores for e-commerce brands.
• Marketing WarriorsminorImplementation/ SI/ Consulting PartnerGwalior, India based digital marketing service specializing in Shopify Website Development. Over six years experience with 200+ Shopify websites designed for SMBs and women entrepreneurs.
• Blackthorn PublishingminorImplementation/ SI/ Consulting PartnerLos Angeles, California based agency offering Web Design, SEO, Local SEO, Logo Design. Shopify Experts and Wix Experts.
• TebikominorImplementation/ SI/ Consulting PartnerMexico based digital agency focusing on ecommerce and web design.
• MH MediaminorImplementation/ SI/ Consulting PartnerLakewood, NJ based results-driven digital marketing agency specializing in web design, development, email marketing, digital advertising, branding, and SEO for Shopify and WordPress.
• WeblineominorImplementation/ SI/ Consulting PartnerSpain based Shopify Partners offering ecommerce development in Shopify.
• Nutmeg StudiominorImplementation/ SI/ Consulting PartnerCape Town, South Africa and London, UK based Shopify Partner building beautiful Shopify stores for small businesses in South Africa and abroad.
• Teknotek SolutionsminorImplementation/ SI/ Consulting PartnerAgency specializing in Shopify web development and digital marketing with focus on SEO, ads, and marketing strategies. Serves UK, Australia, India markets.
• AptiPeakminorImplementation/ SI/ Consulting PartnerMorocco based agency specializing in crafting exceptional Shopify experiences since 2018. Services include custom Shopify design/development, SEO optimization, and digital marketing strategies.
• BusinessistminorImplementation/ SI/ Consulting PartnerCanada, UK, Australia, Switzerland, Sweden, Germany, France, New Zealand based Shopify consultant for clothing/fashion, health/beauty, jewelry/accessories, pet care verticals.
• Soliman's EnterpriseminorImplementation/ SI/ Consulting PartnerUSA (NJ) and Egypt (Cairo) based e-commerce business solutions agency. Helped more than 280 clients in the last 2 years enhancing their online presence.
• ControlF5minorImplementation/ SI/ Consulting PartnerIndia based top mobile app and website design company. Experts in CMS platforms like WordPress, WooCommerce, Shopify, Wix, Webflow, Squarespace. Also creates custom websites using ReactJS, Angular, Next.js, Node.js, PHP.
• dCodeHQminorImplementation/ SI/ Consulting PartnerShopify Experts with more than 13 years of experience. Helps people set up Shopify stores with best UI/UX and proven business strategies.
• KasamaminorImplementation/ SI/ Consulting PartnerActon, Massachusetts and Manila, Philippines based trusted partner for eCommerce and marketing solutions, specializing in Shopify B2C and B2B eCommerce and Marketing.
• Rankist GmbHminorImplementation/ SI/ Consulting PartnerSwitzerland based agency with years of experience in driving real results. Specializes in conversion optimization, SEO, and strategic ad campaigns to double traffic and sales.
• Phil-MooreminorImplementation/ SI/ Consulting PartnerEurope and Asia based designer, marketer, productivity consultant, and project manager dedicated to bringing clients' visions to life through problem-solving and user-friendly design.
• DreamworxminorImplementation/ SI/ Consulting PartnerLondon, UK based agency for Shopify Website Design. Believes compelling online presence is paramount for businesses.
• ClearminorImplementation/ SI/ Consulting PartnerShrewsbury and Birmingham, UK based award-winning creative digital agency with over 20 years web design experience. Specializes in Marketing, Web Design, Web Development, PPC and SEO for Shopify.
• Avid Brio LLPminorImplementation/ SI/ Consulting PartnerAhmedabad, Gujarat, India based eCommerce service agency with sharp focus into Shopify, Shopify Plus, Magento, BigCommerce, and WooCommerce.
• Fillinx SolutionsminorImplementation/ SI/ Consulting PartnerDigital agency providing website design and development services.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klaviyo: Leading ecommerce-focused email and SMS marketing automation platform with deep Shopify integration. Retainful explicitly positions against Klaviyo on price and feature parity, and offers a dedicated migration path from Klaviyo — making it the closest direct competitor in the SMB ecommerce retention space.
• Omnisend: Omnichannel ecommerce marketing automation platform covering email, SMS, and push for Shopify, WooCommerce, and BigCommerce. Overlaps almost entirely with Retainful's omnichannel proposition (Email + SMS + WhatsApp equivalent) and SMB ecommerce target market.
• Drip: Ecommerce-focused email and SMS marketing automation tool for Shopify and WooCommerce. Serves the same SMB-to-mid-market ecommerce segment with similar workflows (cart recovery, segmentation, automation) — a direct functional peer.
• Privy: Shopify-app-store-native email, SMS, and popup marketing tool for SMB ecommerce merchants. Highly comparable in target customer, Shopify distribution model, freemium pricing, and feature set (popups, abandoned cart, segmentation).
• Sendlane: Ecommerce marketing automation platform combining email, SMS, and behavior-based automation for online stores. Competes in the same SMB/mid-market ecommerce segment with comparable automation, segmentation, and cart-recovery capabilities.

Broad incumbents

• Mailchimp: Established general-purpose email marketing platform with ecommerce features. Retainful runs an explicit migration landing page against Mailchimp, citing more ecommerce-specific focus and better pricing — indicating Mailchimp is a primary incumbent being displaced.
• Constant Contact: Long-established SMB email marketing platform. Retainful cites Constant Contact's $50/month at 10,000 emails vs its own $14/month as a core price comparison — making Constant Contact a primary displacement target in the SMB segment.
• ActiveCampaign: Mid-market CRM and email automation platform with ecommerce integrations. Overlaps with Retainful in email automation, segmentation, and customer journey workflows, though ActiveCampaign serves a broader and higher-end market.
• Brevo (Sendinblue): Multichannel marketing platform covering email, SMS, WhatsApp, and CRM for SMBs and mid-market. Functional overlap with Retainful's omnichannel automation (especially WhatsApp) at a similar SMB price point — a broad incumbent competitor.

Emerging players

• Yotpo: Ecommerce marketing platform originally built on reviews/UGC that expanded into email and SMS. Retainful explicitly markets migration from Yotpo, indicating direct overlap in email/SMS marketing functionality for Shopify merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/retainful
• YouTubeyoutube.com/@retainful
• Facebookfacebook.com/retainful
• LinkedInlinkedin.com/company/retainful
• Instagraminstagram.com/theretainful

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retainful