Sakura Counseling
Sakura Counseling is a Portland, Oregon-based private group counseling practice delivering individual, couples, family, and group therapy primarily via telehealth to BIPOC, LGBTQ+, and neurodivergent clients across Oregon, using a trauma-informed, anti-oppression clinical framework.
- Company typePrivate
- Founded2015
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sakura Counseling does
Sakura Counseling is a privately held, Portland-based group mental health counseling practice founded in 2015 (with one source citing 2014) by Myra, LPC, serving individuals, couples, families, and groups across Oregon. The practice operates primarily via telehealth with limited in-person capacity at its NW Kearney Street headquarters and a secondary NW Holladay office, and specializes in serving BIPOC, LGBTQ+, and neurodivergent clients through an explicitly anti-racist, trauma-informed, social-justice-oriented clinical lens. Its service portfolio spans general therapy plus specialized tracks including anxiety, depression, PTSD, grief, neurodivergent-affirming care, LGBTQIA+ affirming care, and multicultural/multiracial counseling.
The business model is a clinical services operation with a 1099-equivalent contractor structure: associate and licensed therapists receive $70 per direct client hour, interns receive $30/hour for direct sessions and $20/hour for training, and administrative/documentation time is unpaid. Revenue accrues from per-session therapy billed to clients, with the practice credentialed across multiple insurance panels (Kaiser, Cigna, Regence Blue Cross Blue Shield, Moda Health, Providence, OHP/Care Oregon, Evernorth, Pacific Source) and offering a self-pay rate of $130 per session plus reduced-rate and limited pro bono slots. Marketing is driven by SEO-optimized educational blog content, clinician spotlight series, organic social media, and word-of-mouth referrals within served communities. The practice runs a structured internship program (10-20 interns per year across spring and fall cohorts) as both a talent pipeline and a values-alignment mechanism.
Sakura Counseling is independently owned with no disclosed funding rounds, no parent company, and no PE/VC backing. Its technology stack is minimal — a WordPress website and standard telehealth video — with no proprietary platform, no AI tooling, and no app. The company competes on clinical specialization, community trust, and cultural competence rather than on scale, technology, or price.
Sakura Counseling firmographics
Firmographics- Name
- Sakura Counseling
- Legal name
- Sakura Counseling
- Website
- https://sakuracounseling.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sakura Counseling is a Portland, Oregon-based private group counseling practice delivering individual, couples, family, and group therapy primarily via telehealth to BIPOC, LGBTQ+, and neurodivergent clients across Oregon, using a trauma-informed, anti-oppression clinical framework.
- Ownership category
- akta.pro rank
Sakura Counseling industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
Keywords
Where Sakura Counseling is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sakura Counseling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Therapy Sessions: Individual, couples, family, and group therapy sessions billed per session. Accepts multiple insurance providers including Kaiser, Cigna, Regence Blue Cross Blue Shield, Moda Health, Providence, OHP, and Evernorth. Also offers self-pay options for clients without insurance coverage.
- Insurance Panel Participation: The practice is credentialed with multiple insurance panels, allowing clients to access services through their health insurance benefits. Different clinicians accept different insurance plans from the available panels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-pay rate for individual therapy sessions |
| Other | Monthly | Compensation for intern therapists conducting direct client sessions |
| Subscription | Monthly | Compensation for contracted associate and licensed therapists |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Sakura Counseling product offering
Product offeringCore offering
Sakura Counseling is a group mental health counseling practice providing individual, couples, family, and group therapy sessions to clients primarily across Oregon via telehealth, with limited in-person availability at its Portland offices. The practice specializes in anti-racist, trauma-informed, culturally humble care for BIPOC, LGBTQ+, and neurodivergent communities, accepting multiple insurance providers (Kaiser, Cigna, Regence Blue Cross Blue Shield, Moda Health, Providence, OHP, Evernorth, Pacific Source) and offering self-pay at $130 per session.
Product overview
Sakura Counseling is a mental health counseling practice offering a unified suite of therapeutic services centered around individual, couples, family, and group therapy. The practice provides specialized treatment for conditions including anxiety, depression, PTSD, grief, and trauma, with particular expertise in serving neurodivergent individuals, LGBTQIA+ communities, and multicultural populations. Services are delivered primarily via telehealth with some in-person options at their Portland, Oregon offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one counseling sessions for individuals seeking support with mental health concerns, life transitions, identity exploration, and personal growth. Delivered primarily via telehealth across Oregon with some in-person options in Portland.
- Couples Therapy Therapeutic services for couples to improve communication, navigate conflicts, and strengthen relationships. Addresses communication challenges, co-parenting, and mixed-neurotype or ADHD partnerships.
- Family Therapy Counseling services for families addressing relational dynamics, communication challenges, generational trauma, and systemic family issues.
- Group Therapy Facilitated group counseling sessions providing peer support and shared learning experiences for participants.
- Anxiety Treatment Services Therapeutic interventions for anxiety disorders including panic disorder, social anxiety, and generalized anxiety.
- Depression Treatment Services Counseling services addressing depression symptoms, emotional regulation, and recovery through personalized treatment plans.
- PTSD Treatment Services Specialized therapy for Post-traumatic Stress Disorder including trauma processing and trigger management.
- Grief Counseling Support services for individuals coping with loss, bereavement, and life transitions.
- Trauma-Informed Therapy Therapeutic approaches incorporating somatic therapies, EMDR, and other evidence-based trauma processing methods for clients affected by trauma.
- Neurodivergent-Affirming Therapy Culturally responsive mental health services for neurodivergent individuals, including ADHD support and neuro-affirming care approaches for mixed-neurotype partnerships.
- LGBTQIA+ Affirming Therapy Gender-affirming and LGBTQIA+-affirming therapy services providing safe, validating spaces for queer and gender-expansive clients to explore identity, process discrimination or trauma, and cultivate authentic self-expression.
Companies that use Sakura Counseling
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Sakura Counseling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sakura Counseling partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Sakura Counseling competitors and assessment
Company assessmentDirect peers
- Two Chairs: Group mental health practice combining in-person clinics with telehealth therapy across multiple states. Closely comparable to Sakura's outpatient group-practice model with mixed in-person and telehealth delivery to individuals, couples, and families.
- Octave: Mental health group practice offering individual, couples, and family therapy across multiple states with a mix of in-person and virtual sessions. Comparable to Sakura as a therapist-led group practice delivering outpatient mental health services at scale.
- BetterHelp: Large telehealth therapy platform matching clients with licensed therapists. Comparable to Sakura as a therapy-first telehealth provider serving individual, couples, and family needs, though at vastly greater scale and platform-based rather than private-practice model.
- Talkspace: Public telehealth therapy and psychiatry platform with an insurance-credentialed clinician network. Directly comparable to Sakura in telehealth-delivered individual, couples, and family therapy, though operating at platform scale with mixed insurance/self-pay.
Broad incumbents
- Cerebral: Telehealth mental health platform offering therapy and medication management for anxiety, depression, and ADHD. Overlaps with Sakura's anxiety, depression, and ADHD-affirming therapy, but operates at much larger platform scale with a managed-care orientation.
- Lyra Health: Mental health benefits platform providing employer-sponsored therapy, coaching, and psychiatric care through its provider network. A broader incumbent in mental-health delivery with overlapping therapy services, but anchored in employer benefits rather than direct private-pay clients.
Others
- Alma: Therapist enablement platform supporting independent clinicians with insurance credentialing, billing, and referrals. Comparable ecosystem participant to Sakura's practice as a support layer for credentialed group mental health practices.
- Headway: Therapist enablement platform that helps independent practices with insurance credentialing, billing, and practice management. An adjacent service provider that a multi-clinician group practice like Sakura could leverage to scale panel participation.
Emerging players
- Brightside Health: Telehealth mental health provider combining therapy and psychiatry for anxiety, depression, and mood disorders. Comparable in telehealth-delivered outpatient mental health targeting similar use cases to Sakura's anxiety and depression treatment.
- Charlie Health: Intensive outpatient and virtual mental health programs for teens, young adults, and families. Partial overlap with Sakura's family and trauma services, focused on higher-acuity cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Sakura Counseling social profiles
Digital presenceSakura Counseling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sakura Counseling leadership team
Management profileNumber of profiles
Profiles4 records
Sakura Counseling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sakura Counseling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sakura Counseling
What does Sakura Counseling do?
Sakura Counseling is a group mental health counseling practice providing individual, couples, family, and group therapy sessions to clients primarily across Oregon via telehealth, with limited in-person availability at its Portland offices. The practice specializes in anti-racist, trauma-informed, culturally humble care for BIPOC, LGBTQ+, and neurodivergent communities, accepting multiple insurance providers (Kaiser, Cigna, Regence Blue Cross Blue Shield, Moda Health, Providence, OHP, Evernorth, Pacific Source) and offering self-pay at $130 per session.
Is Sakura Counseling a public or private company?
Sakura Counseling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sakura Counseling founded?
Sakura Counseling was founded in 2015. It employs 11 to 50 people.
Where is Sakura Counseling based?
Sakura Counseling is headquartered in Portland, United States, in the North America region.
How does Sakura Counseling make money?
Two revenue lines are on record. Therapy Sessions are the primary driver. The others are insurance Panel Participation.
Who are Sakura Counseling's main competitors?
Direct peers on record are Two Chairs, Octave, BetterHelp and Talkspace. Broad incumbents are Cerebral and Lyra Health. Others are Alma and Headway. Emerging players are Brightside Health and Charlie Health.
Does Sakura Counseling have an API?
No public API is recorded for Sakura Counseling.
What industry is Sakura Counseling in?
Sakura Counseling's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics. Its NAICS code is 621330 and its SIC code is 8090.