INNOVARO LIMITED

What INNOVARO LIMITED does

Innovaro Technology Limited is a UK-based managed service provider (MSP) headquartered in London, delivering managed IT, cybersecurity, telephony, and managed print services to UK SMEs with a primary vertical focus on hospitality. The company combines human expertise with AI-augmented tooling and is positioned as a consultative, partnership-driven provider offering enterprise-grade technology at SME pricing. Its core product lines are Managed IT Services, Managed Telephony, and Managed Print Solutions, supported by a modular add-on catalogue including 24/7 helpdesk, managed LAN/Wi-Fi, SOC-as-a-Service, Managed EDR, penetration testing, vulnerability scanning, DNS protection, and next-generation firewall delivery. The portfolio is built on a multi-vendor technology stack anchored by Microsoft (365, Azure, Teams), Cisco (Meraki, Webex), CrowdStrike (endpoint, SIEM, identity), Palo Alto Networks, Mimecast, Datto, Autotask, Auvik, DefensX, ConnectSecure, and Aruba, with integrations across MDR, SIEM, DNS filtering, vulnerability management, RMM, and workflow automation.\n\nThe company generates revenue through four streams: recurring managed services subscriptions (the highest-quality stream), project-based professional services, hardware and product resale (Cisco Meraki, switches, telephony, print), and ongoing managed cybersecurity subscriptions. Its go-to-market is sales-led and direct, combining phone/email outreach, website lead capture, content marketing via blogs and case studies, and industry event participation. Customer concentration is heavily skewed to hospitality (IHG, Marriott, Pan Pacific London, Wolseley Hospitality Group, Active Hospitality, White Hart Hotel), with additional exposure to Education (Northumbria University) and stated but less evidenced verticals in Legal, Healthcare, and Retail. The company holds ISO 27001, ISO 9001, Cyber Essentials Plus, and PCI-DSS-aligned certifications, and maintains Core-tier partnerships with Microsoft, Cisco, CrowdStrike, and Palo Alto Networks.

Name

INNOVARO LIMITED

Legal name

Innovaro Technology Limited

Website

https://innovarouk.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovaro Technology Limited is a UK-based managed service provider delivering managed IT, cybersecurity, telephony, and managed print services to SMEs, with a primary vertical focus on the UK hospitality sector including hotel brands such as IHG, Marriott, Pan Pacific, and Wolseley Hospitality Group.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Systems Integration & Implementation Services (BPAEAAAB)

akta.pro secondary industries

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB), Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Managed IT services
• Cyber security services
• Managed telephony solutions
• Managed print services
• Hospitality IT services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Managed IT Services: Recurring managed services revenue providing continuous IT support, monitoring, security, and infrastructure management. Includes 24/7 helpdesk support, proactive monitoring, and maintenance services delivered as an ongoing subscription.
2. Professional Services: Project-based implementation services including network design, infrastructure upgrades, cloud migrations, security deployments, and project management for IT initiatives.
3. Product and Hardware Sales: Sale of technology products including network equipment (Cisco Meraki, switches, access points), security solutions, telephony systems, and managed print solutions.
4. Cyber Security Services: Managed cybersecurity services including SOC as a Service, Managed EDR, vulnerability scanning, pen testing, mail filtering, and DNS protection delivered as ongoing security subscriptions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

INNOVARO LIMITED is a UK-based managed service provider delivering Managed IT Services, Cyber Security, Managed Telephony, and Managed Print Solutions to SMEs with deep specialisation in the hospitality sector. Offerings include 24/7 helpdesk support, proactive monitoring, network infrastructure design and deployment, cloud migration, endpoint and email security, penetration testing, and unified communications. The company combines human expertise with AI technology across an integrated technology stack from Microsoft, Cisco, CrowdStrike, Palo Alto Networks, Mimecast, Datto, Auvik, DefensX, and Canon.

Product overview

INNOVARO LIMITED is a UK-based managed service provider offering a comprehensive portfolio of IT, cybersecurity, telephony, and managed print solutions. The core offering consists of Managed IT Services, Managed Telephony, and Managed Print Solutions, supported by additional modules including 24/7 Helpdesk Support, Managed LAN and Wi-Fi, Business Connectivity Solutions, and security add-ons (SOC as Service, Managed EDR, Mail Filtering, Pen Testing, DNS Solution, Vulnerability Scanning, and Next-Generation Firewall). The company also provides strategic services including Business Continuity, Roadmaps and Future Planning, Project Management, Consultancy, Cloud Services, On Premise Solutions, and AI Transformation. This modular architecture allows the company to deliver tailored technology solutions primarily for the hospitality sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services End-to-end managed IT service delivering 24/7 UK-based helpdesk support, proactive monitoring, connectivity, managed LAN and Wi-Fi, business continuity, technology roadmaps, and IT project management for SMEs and hospitality operators.
• Cyber Security Managed cyber security portfolio covering SOC as Service, Managed EDR, Mail Filtering, Pen Testing, DNS-layer protection, and continuous vulnerability scanning, powered by CrowdStrike, Mimecast, DefensX, and ConnectSecure, for SMEs and regulated customers.
• Managed Telephony Managed telephony and unified communications service covering on-premise systems, cloud-hosted PBX, and Microsoft Teams Direct Routing, supporting voice, video, chat, and contact centre workloads.
• Managed Print Solutions End-to-end managed print service covering strategy and solution design, hardware supply and financing, consumable supply, and nationwide engineering support, delivered as a Canon Silver Partner solution.

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• MicrosoftcoreTechnology or IntegrationMicrosoft partner delivering Microsoft 365, Azure cloud services, Microsoft Teams, and related Microsoft technology solutions. The partnership enables cloud migration, productivity tools, and security solutions for clients.
• CiscocoreTechnology or IntegrationCisco Partner Select status for delivering Meraki, Catalyst switches, wireless access points, and Cisco networking solutions. Core networking technology partner for infrastructure deployments.
• CrowdStrikecoreTechnology or IntegrationCrowdStrike partner providing Falcon platform for managed detection and response, endpoint protection, SIEM, and identity security. Used as the core security platform for monitoring and threat detection.
• CanonsupportingTechnology or IntegrationCanon Silver Partner for managed print solutions including strategy, supply, financing, and consumable services.
• Palo Alto NetworkscoreTechnology or IntegrationPartner for next-generation firewall solutions including PA-1410 series appliances, GlobalProtect, and advanced threat protection subscriptions.
• MimecastsupportingTechnology or IntegrationEmail security partner providing advanced protection against phishing, impersonation, malware, along with email continuity, archiving, compliance tools, brand protection, and user awareness training.
• DattosupportingTechnology or IntegrationDatto RMM (Remote Monitoring and Management) used as core monitoring toolset for endpoint management, automated Windows updates, advanced monitoring, and centralized management.
• AutotasksupportingTechnology or IntegrationAutotask PSA used for proactive problem-solving, centralizing monitoring from various systems into a single comprehensive location.
• AuviksupportingTechnology or IntegrationNetwork infrastructure visibility and proactive control solution providing efficient monitoring and management capabilities.
• DefensXsupportingTechnology or IntegrationDNS filtering and web protection securing users whether in office, at home, or on the move. Provides credential protection and malicious website blocking.
• ConnectSecuresupportingTechnology or IntegrationVulnerability management solution for identifying, prioritizing, and remediating security risks. Uses CVSS and EPSS scoring for risk-based prioritization.
• Aruba (HPE)supportingTechnology or IntegrationNetwork infrastructure partner for wireless solutions in hospitality environments including access points and controllers.
• MitelsupportingTechnology or IntegrationMitel MiVB Subscription Model for flexible, subscription-based cloud telephony and collaboration.
• Evolve IPsupportingTechnology or IntegrationEvolve IP Hosted Telephony for secure, resilient cloud telephony with disaster recovery and compliance features.
• Alcatel-Lucent EnterprisesupportingTechnology or IntegrationAlcatel Rainbow UCaaS platform and enterprise clearing services for unified communications.
• Cisco WebexsupportingTechnology or IntegrationEnterprise-grade collaboration and telephony for hybrid and distributed workforces.
• 3CXsupportingTechnology or Integration3CX Hosted cloud PBX solution combining voice, video, chat, and contact centre features.
• Microsoft Teams Direct RoutingsupportingTechnology or IntegrationVoice2Teams Direct Routing connecting existing telephony to Microsoft Teams with full PBX integration.

Scale indicators1 record

Recent moves12 records

Expansion highlights10 records

Direct peers

• Node4: Mid-market UK managed services and cloud provider offering managed IT, security, connectivity, and unified communications. Comparable MSP positioning with broader geographic reach than Innovaro.
• ANS Group: UK managed service provider specializing in cloud, security, and digital transformation for mid-market and enterprise customers. Direct peer in managed cloud and security services.
• Air IT: UK managed service provider delivering IT support, cloud, cybersecurity, and telephony to SMEs across multiple verticals. Comparable service mix and target customer profile to Innovaro.
• Focus Group: UK-based managed service provider offering IT support, cybersecurity, connectivity, and telephony to SMEs with a strong vertical emphasis including hospitality. Closely comparable in size, go-to-market, and service portfolio to Innovaro.
• Littlefish: UK-based managed IT services provider with 24/7 helpdesk support, cybersecurity, and cloud services for SMEs and mid-market. Direct competitor in the UK managed services space.
• Daisy Group: One of the UK's largest independent managed service providers, offering IT, connectivity, cloud, and telephony services to SMEs and enterprises. Comparable service breadth with significantly larger scale.
• Six Degrees Group: UK cloud-led managed service provider offering unified communications, managed security, and cloud hosting to mid-market customers. Comparable in managed services and cloud emphasis.
• Truststream (Intercity Technology): UK managed IT and security services provider focused on SME and mid-market customers with similar cybersecurity, connectivity, and managed service offerings as Innovaro.

Broad incumbents

• Computacenter: UK-headquartered large enterprise IT services provider offering managed services, security, and workplace technology across multiple verticals. Provides a broader incumbent reference point for Innovaro's market.
• Softcat: UK-based IT infrastructure provider and reseller offering managed services, cloud, and cybersecurity. Larger, publicly listed competitor with broader SME and enterprise coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innovaro-technology-limited

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INNOVARO LIMITED