DEDOC SOFTWARE LIMITED

What DEDOC SOFTWARE LIMITED does

Dedoc Software Limited is a small UK-based independent software developer that has been building custom database, booking diary, accounting, and training management software since 1991. The company's portfolio is organized around vertical-specific management tools rather than horizontal platforms. Its flagship product, ADI-diary.NET, serves Approved Driving Instructors (ADIs) and driving schools with booking, finance, student tracking, automated graph charts, and Microsoft Office integration. Adjacent products include tutorDIARY.com for tutoring businesses, GigMan and Keynote for the music industry, and inventory modules (My Warehouse, Tyre-Stock) for small retailers and automotive garages, with add-ons such as psTerminal (Payment Sense credit card processing), Lead Manager, Fleet Manager, Ad Manager, and Receptionist Time Sheet supporting the core platforms. The flagship ADI-diary portfolio includes a cloud-delivered variant, Diary-Online, that requires no installation and runs in major browsers.

The technology stack is built around bespoke database development delivered as web-based, server-based, or local computer installations, with custom integrations into Microsoft Office for data exchange and reporting, and Payment Sense for online payments. Differentiated technical capabilities include the Keynote Tune Manager, which can recognize musical phrases and match tunes across different keys, and ADI-diary's automated graph chart generation and iPad/Android-optimised mobile interface (per a 2012-10 release). On-premise delivery includes a documented quality process: in-house lab testing, trial runs at customer premises, documentation/help files, and a 12-month warranty.

Dedoc operates a sales-led, direct go-to-market with project-management-led custom development, quote-based pricing (no public price list), and self-serve cloud subscription via Diary-Online and self-serve demo downloads for ADI-diary and My Warehouse. The customer base reportedly includes 500+ driving schools across the UK, Ireland, USA, Canada, Australia, and New Zealand, with named enterprise users including AA Driving School, Bill Plant Driving School, and Red Driving School. Revenue derives from one-time software licenses (plus bundled support/maintenance) and recurring subscriptions (Diary-Online). The firm has no disclosed funding, no parent company, no acquisitions, and 1-10 employees.

Name

DEDOC SOFTWARE LIMITED

Legal name

Dedoc Software Ltd.

Website

https://dedoc.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Dedoc Software Limited is a UK-based independent software developer building custom database, booking diary, and management software since 1991, primarily serving driving schools through its flagship ADI-diary.NET platform alongside niche products for musicians, tutors, and small businesses.

Ownership category

akta.pro rank

Product category

Vertical Business Management Software

NAICS

Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHDAEAKAK

Data App Builders (Forms, Portals & Internal Tools)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

Keywords

• Custom database development
• Driving school software
• Booking diary software
• Training management software
• Accounting software

Headquarters

HQ city

Stanmore

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Software Sales and Development: Custom software development and delivery with bundled support and maintenance services. Includes installation, testing, documentation and 12-month warranty on delivered products.
2. Subscription Services: Diary-Online subscription model offering cloud-based diary access without installation, compatible with major browsers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dedoc Software develops custom database applications, booking diary systems, accounting software, and training management software for small businesses and individual professionals across diverse industries. Core packaged products include ADI-diary.NET (driving school management system with finance tracking and Microsoft Office integration), Diary-Online (cloud-based diary subscription), tutorDIARY.com (tutor scheduling), GigMan (musician/band management), and Keynote (Jewish music database with tune recognition). The company delivers complete, lab-tested, installed software on customer premises with a 12-month warranty, plus optional subscription-based cloud variants.

Product overview

Dedoc Software offers a portfolio of vertical-specific database and management software products. The core offerings include ADI-diary.NET/ADI-diary for driving school management (with Diary-Online as the cloud variant), tutorDIARY.com for tutoring businesses, GigMan and Keynote for the music industry, plus add-on modules (Fleet Manager, Lead Manager, Ad Manager, psTerminal, Receptionist Time Sheet, My Warehouse, Tyre-Stock) designed to work alongside the primary platforms. The product line spans booking diaries, accounting, training management, inventory control, and fleet management across diverse industries.

Differentiator

Problem solved

Functional benefit

Brands

• ADI-diary.NET: Driving School Management System - a complete booking management system for Approved Driving Instructors with finance tracking, student management, and Microsoft Office integration.
• tutorDIARY.com
• Diary-Online
• GigMan
• Keynote
• My Warehouse
• Tyre-Stock

Products and services

• ADI-diary.NET Driving School Management System — a complete booking management system for Approved Driving Instructors tracking finances, students, and data with automated graph charts and Microsoft Office integration. Used by 500+ driving schools including AA Driving School, Bill Plant Driving School, and Red Driving School.
• tutorDIARY.com Tutor diary and scheduling management system for tutoring businesses, providing lesson and student scheduling functionality.
• Diary-Online Cloud-based diary subscription service requiring no installation, ready to operate within minutes after subscription, compatible with Chrome, Firefox, Safari, and Internet Explorer.
• GigMan Database program designed for freelance musicians, band leaders, and agencies to manage diaries and automate routine administrative tasks.
• Keynote Online Jewish Music Database and Encyclopaedia. Fully cross-referenced and searchable on keywords and fields, with a Tune Manager that can recognise musical phrases and find tunes even if the key is different or the tune appears in any part of the work. Provides software to record and play tunes from the computer screen.
• Custom Database and Booking Software Development Bespoke custom database, booking diary, accounting, and training management software developed for diverse industries. Service includes project management, software design, development, support, maintenance, lab testing, trial runs at customer premises, documentation, help files, and a 12-month warranty, with web-based, server, or local computer deployment.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• TutorCruncher: TutorCruncher is a cloud-based management platform specifically built for tutoring businesses — covering scheduling, billing, and student tracking. Directly comparable to Dedoc's tutorDIARY.com as a specialist tutor-management offering.
• 10to8: 10to8 is a cloud appointment scheduling and reminder platform popular with educational and instructor-led services. Same SMB booking-and-reminder use cases as Dedoc's Diary-Online, with stronger cloud and multi-channel delivery.
• SimplyBook.me: SimplyBook.me is a SaaS booking system with industry-specific customisable websites (medical, beauty, driving schools, tutoring). Closely mirrors Dedoc's playbook of niche vertical customisation on top of a shared booking/diary core.
• Picktime: Picktime is a free/paid online scheduling and booking platform serving SMBs including tutors, driving schools and small businesses. Overlaps with Dedoc's ADI-diary and tutorDIARY value proposition at the low end of the same market.
• Setmore: Setmore is a cloud-based appointment booking and scheduling platform for service-based SMBs across verticals (salons, tutors, driving instructors). Directly comparable to Dedoc's Diary-Online as a generic, vertical-agnostic scheduling tool targeting the same SMB customer profile.
• Acuity Scheduling: Acuity Scheduling (now part of Squarespace) is a leading cloud-based appointment scheduling platform with payment and calendar integrations. Competes with Diary-Online for the same individual-instructor / small-business booking workflow.

Emerging players

• Booksy: Booksy is a vertical booking-and-management SaaS originally focused on beauty and wellness but expanding into adjacent service verticals. Illustrates the niche-vertical-SaaS playbook that Dedoc has executed in driving instruction, but at meaningfully greater scale and capital base.

Broad incumbents

• Mindbody: Mindbody is a leading vertical business-management platform for fitness, wellness, and service businesses. A larger incumbent executing a similar vertical-SaaS playbook to Dedoc's driving-school and tutor management software but at vastly greater scale.
• Calendly: Calendly is the dominant cloud scheduling/booking SaaS, broadened across enterprise use cases. Acts as a broader-incumbent competitor for SMB booking workflows that Dedoc's Diary-Online serves, though Calendly targets a higher end of the market.
• Square Appointments: Square Appointments is the booking module within Block's broader commerce/payments ecosystem, bundling scheduling with POS and card processing (an area Dedoc addresses via psTerminal). A larger incumbent that competes on integrated payments + booking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEDOC SOFTWARE LIMITED