Heritage Professional Products Group

What Heritage Professional Products Group does

Heritage Professional Products Group is a US-based private distributor of professional agronomic products, founded in 2004 and headquartered in McKinney, Texas. The company sells approximately 117 SKUs across 13 product categories — adjuvants, colorants, fungicides, granular/liquid/soluble plant nutrition, growth regulators, herbicides, insecticides, pest management, turf seed and wetting agents — along with application equipment. Its target end-markets are golf course management, professional lawn care, sports turf, ornamental horticulture, pest control, aquatics, vegetation management and an "Alternative" segment that includes greenhouse, hydroponic and cannabis-adjacent cultivation. Customer service is delivered via a Shopify e-commerce storefront (heritageppg.com), an experienced field sales team, monthly HPPG Academy training events and an annual Early Order Program (September–December) that requires qualifying professional applicators to commit at least $2,500 of spend across partner suppliers, including $1,000 of Heritage-branded SKUs.

The product portfolio combines third-party brands from 25+ manufacturers (Syngenta, BASF, Corteva, FMC, Nufarm, AMVAC, Envu, PBI Gordon, Quali-Pro, Mountain View Seeds, Bell Labs, The Andersons and others) with Heritage's own proprietary lines — the Droplex and Gulfstream adjuvant family, the Gravity L/G/S/SL liquid, granular, soluble and plant-growth-stimulant nutrition family, the Mystic colorant line, and Aquicare/Aquisync wetting agents. The Turf Tech Tool applies a patented indexing algorithm to the National Turfgrass Program's roughly 20 million data points and ~1,500 turf seed varieties to score Turf Performance Index recommendations; this sits alongside other research outputs (25 field trials per year, university research investment, owner guides and spreader-setting tools) that the company positions as its data-and-research differentiator. Operational ties to the Land O'Lakes / WinField United network are suggested by the [email protected] customer-service email and by a careers link redirected to Heritage Landscape Supply Group, although no formal parent-subsidiary relationship is disclosed.

Revenues are not publicly reported. The business model is straightforward distribution: SKUs are sold at unit prices (e.g., Droplex Xtra at ~$133.75, Gravity L 12-0-0 5% Iron at ~$53.33, Dismiss NXT Agency at ~$514.90) direct-to-customer online with 1–2 business day shipping, supplemented by field-rep sales and the recurring annual EOP discount program. Some SKUs (Restricted Use Pesticides) require professional-license purchase. The company restricts service to the United States. With 101–250 employees and no disclosed funding or M&A history, Heritage PPG operates as an established, owner-managed specialty agronomy distributor rather than a venture-backed growth company.

Name

Heritage Professional Products Group

Legal name

Heritage Professional Products Group

Website

https://heritageppg.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Heritage Professional Products Group is a US-based private distributor of roughly 117 professional agronomic SKUs across adjuvants, plant nutrition, fungicides, herbicides, insecticides, turf seed and equipment, serving golf courses, lawn care operators, sports turf managers, pest control firms and ornamental growers via e-commerce and field sales.

Ownership category

akta.pro rank

Product category

Professional Agronomic Products Distribution

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Agricultural Chemicals (2870), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

akta.pro secondary industries

Pest & Disease Control (Grubs/Insects/Fungus) (HSAIAGAE), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL), Outdoor & Yard Pest Control (Lawn/Perimeter Treatments) (CRAJAHAE)

Keywords

• Professional turf products
• Lawn care supplies
• Sports turf management
• Agricultural adjuvants
• Pest control products

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Heritage PPG generates revenue through the sale of professional agronomic products including adjuvants, fertilizers, fungicides, herbicides, insecticides, pest control products, turf seed, and equipment. The company offers approximately 117 products across 13 product categories. Products are sold directly through their e-commerce platform and through sales representatives.
2. Early Order Program: Seasonal incentive program (September-December) offering added savings and bonus offers to professional applicators who qualify through minimum purchase requirements. Qualifying customers can earn gift cards and access special pricing from industry-leading suppliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Heritage Professional Products Group distributes and sells professional agronomic products across 13 categories (adjuvants, colorants, equipment, fungicides, granular/liquid/soluble plant nutrition, growth regulators, herbicides, insecticides, pest management, turf seed, wetting agents) for golf, lawn care, sports turf, ornamental, pest control, aquatics, and vegetation management segments. The company also develops proprietary products (Droplex adjuvants, Gravity plant nutrition line, Mystic colorants) and operates the Turf Tech Tool, a patented data-driven insight platform for turf seed selection.

Product overview

Heritage Professional Products Group is a professional products distributor serving golf, turf, lawn, ornamental, pest, aquatics, and vegetation management industries. The company offers a comprehensive portfolio organized across 8 market segments (Alternative, Aquatics, Golf Management, Lawn Care, Ornamental, Pest Control, Sports Turf, Vegetation Management) and 13 product categories. Core products include adjuvants (Droplex, Droplex Xtra, Gulfstream Free), fungicides (Headway G, Heritage G, Pillar products), herbicides (Strike 3, Drive XLR8, Speedzone EW), insecticides, liquid and granular plant nutrition (Gravity L and Gravity S lines), growth regulators (Gravity SL PGS), turf seed (Artimuss, Calypsow, Posidunn), colorants (Mystic line), and wetting agents (Aquisync, Aquicare). The company also provides the Turf Tech Tool insight platform for data-driven turf seed selection. Products are sourced from over 25 supply partners including AMVAC, BASF, Syngenta, Corteva, FMC, Nufarm, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Droplex: Adjuvant product line for deposition aid, canopy penetrating, and drift control agent for turf and ornamental sites.
• Droplex Xtra
• Gulfstream
• Gravity
• Heritage G

Products and services

• Droplex Xtra

Quantifiable outcome

• 25 trials per year to uncover new insights and develop industry-leading innovations
• +2 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

25 partnerships are on record, tiered core.

• AMVACcoreOthersAMVAC is a supply partner providing products to Heritage PPG. Products include Strike 3 herbicide and Gravity L Camino fertilizer available through heritageppg.com.
• The AndersonscoreOthersThe Andersons is listed as a supply partner on the Heritage PPG Our Supply Partners page.
• AquatrolscoreOthersAquatrols is listed as a supply partner on the Heritage PPG Our Supply Partners page.
• BASFcoreOthersBASF is a major supply partner providing products including Drive XLR8, Pillar G, Pillar SC, Clear Zone III, and MAXTIMA AGENCY fungicides available through heritageppg.com.
• EnvucoreOthersEnvu (formerly Bayer Environmental Science) is listed as a supply partner on the Heritage PPG Our Supply Partners page. Products include Suspend Polyzone and Tempo 1% Dust insecticides.
• BioSafecoreOthersBioSafe is listed as a supply partner on the Heritage PPG Our Supply Partners page.
• BioWorkscoreOthersBioWorks is listed as a supply partner on the Heritage PPG Our Supply Partners page.
• CivitascoreOthersCivitas is listed as a supply partner on the Heritage PPG Our Supply Partners page.
• CortevacoreOthersCorteva is a supply partner providing products including Eagle 20EW fungicide available through heritageppg.com.
• EC GrowcoreOthersEC Grow is listed as a supply partner on the Heritage PPG Our Supply Partners page. Products include 46-0-0 UFlexx fertilizer.
• FMCcoreOthersFMC is a supply partner providing products including Talstar Pro insecticide and Dismiss NXT Agency herbicide available through heritageppg.com.
• GriggcoreOthersGrigg is listed as a supply partner on the Heritage PPG Our Supply Partners page.
• MGKcoreOthersMGK is listed as a supply partner on the Heritage PPG Our Supply Partners page.
• NufarmcoreOthersNufarm is a supply partner providing products including Velocity PM, Arena, Cheetah Pro, Horsepower Herbicide, Prosedge, Mallet 2F T&O, and T-Methyl SPC 4.5 F available through heritageppg.com.
• OHPcoreOthersOHP is a supply partner providing products including Floramite SC insecticide available through heritageppg.com.
• Pace 49coreOthersPace 49 is listed as a supply partner on the Heritage PPG Our Supply Partners page.
• PBI GordoncoreOthersPBI Gordon is a supply partner providing products including Atrimmec PGR, Speedzone EW, Vexis, Ornamec 170, Trimec Southern, Zylam, and Segway Fungicide SC available through heritageppg.com.
• ProPeatcoreOthersProPeat is listed as a supply partner on the Heritage PPG Our Supply Partners page. Heritage PPG provides ProPeat spreader settings for customers.
• Quali-ProcoreOthersQuali-Pro is listed as a supply partner on the Heritage PPG Our Supply Partners page. Products include T-Nex Plant Growth Regulator.
• SeprocoreOthersSepro is listed as a supply partner on the Heritage PPG Our Supply Partners page.
• SyngentacoreOthersSyngenta is a major supply partner providing products including Advion Cockroach Gel Bait, Advion Ant Gel Bait, Headway G, Heritage G, Acelepryn, Fusilade II, and Avid 0.15EC available through heritageppg.com.
• MearscoreOthersMears is listed as a supply partner on the Heritage PPG Our Supply Partners page.
• Bell LabscoreOthersBell Labs is a supply partner providing rodent control products including CONTRAC All-Weather Blox, FINAL All-Weather BLOX, and PROTECTA RTU available through heritageppg.com.
• Mountain View SeedscoreOthersMountain View Seeds is a supplier of turf seed products including Artimuss Tall Fescue Seed. Heritage PPG provides Quality Standards documentation from Mountain View Seeds for seed certification.
• ZoeconcoreOthersZoecon is a supply partner providing products including Essentria G and Essentria IC Pro insecticides available through heritageppg.com.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Helena Agri-Enterprises: National distributor of agronomic inputs including crop protection chemicals, fertilizers, and seed, serving both agricultural and specialty/professional markets. Comparable through its chemical and fertilizer distribution breadth.
• WinField United: Land O'Lakes-owned agronomy network and input distributor with broad reach into ag retail, professional turf and landscape. Highly relevant given Heritage PPG's apparent affiliation through shared email domains and platform integration.
• Simplot Partners (JR Simplot Company): Diversified agribusiness with a turf, ornamental and specialty plant nutrition distribution business. Overlaps with Heritage PPG in professional turf fertility and landscape supply categories.

Direct peers

• SiteOne Landscape Supply: Largest publicly traded U.S. distributor of landscape supplies, including fertilizers, herbicides, insecticides, turf seed and irrigation products. Directly comparable as a B2B distributor serving professional lawn care, golf, and sports turf customers with a multi-brand catalog.
• Target Specialty Products: Distributor of pest control, turf, and specialty products serving professional pest control operators, golf courses and landscape professionals. Closely comparable customer overlap and product category mix.
• Harrell's: Specialty distributor of turf, ornamental, and pest management products to golf courses, sports turf managers, and lawn care operators. Closely comparable to Heritage PPG in customer mix (golf, sports turf, lawn care) and supplier-brand-led catalog model.
• Ewing Outdoor Supply: Wholesale distributor of irrigation, landscape, turf, and pest control products to professional contractors. Comparable as a multi-line professional distribution platform with both proprietary and partner brands serving overlapping end markets.
• Lebanon Seaboard: Manufacturer and marketer of professional turf fertilizers, grass seed, and soil amendments (Lebanon Pro, Country Club MD). Comparable to Heritage PPG through its professional turf fertility portfolio and golf/lawn care channel.

Others

• PBI-Gordon: Listed Heritage PPG supply partner and independent manufacturer of turf and ornamental herbicides, fungicides and PGRs (e.g., Speedzone, Atrimmec). Comparable as a brand competitor present in the same SKUs and channels.
• Andersons (The Andersons): Listed as a Heritage PPG supply partner and a major manufacturer/distributor of specialty fertilizers and turf products. Comparable as an upstream supplier-brand relationship and an adjacent competitor in turf fertility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heritageppg
• YouTubeyoutube.com/@heritageppg
• LinkedInlinkedin.com/company/heritageppg
• Instagraminstagram.com/heritageppg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Professional Products Group