Rebel Farm Foods Inc.

What Rebel Farm Foods Inc. does

Rebel Farm Foods Inc. is a Denver-based sustainable urban hydroponic farm founded in 2015 that grows premium leafy greens, herbs, microgreens, sprouts, and edible flowers for Denver-area restaurants, retailers, and home consumers. The company operates a 15,000 sq. ft. greenhouse in Denver's Harvey Park District using closed-loop Nutrient Film Technology (NFT) hydroponics combined with natural and LED lighting, enabling year-round cultivation with up to 90% less water than traditional farming and eliminating weather-related crop risk. The product catalog spans 28+ SKUs including lettuces (Rebel Mix, Starstruck, Rouxai, Little Gem, Bibb, Frisée, Radicchio, Mache), Bok Choy, microgreens, pea tendrils, sunflower sprouts, edible flowers, and a wide culinary herb range (basil, mint, tarragon, sorrel, thyme, oregano, etc.). Production is delivered daily to wholesale restaurant partners; the company also sells directly to home chefs via the Local Line online ordering platform and distributes through Leevers Locavore grocery store, with a Harvey Park Farmers Market launch planned for May 2026.

The company's revenue model rests on three streams: B2B wholesale delivery to restaurants (the primary channel), B2C direct-to-consumer via online ordering with farm pickup, and retail grocery placement, supplemented by branded merchandise (T-shirts and tote bags). Pricing is not publicly disclosed for produce but is structured around direct delivery to 50+ restaurant partners including Michelin-starred and James Beard-recognized establishments (The Wolf's Tailor, BRUTØ, Alma Fonda Fina, Uchi, Rioja, Guard and Grace). The go-to-market is sales-led, anchored by a direct-to-chef relationship model. Rebel Farm is privately held and founder-owned by James and Maria O'Brien, with a team of approximately 10 people including a Head Grower, Director of Operations and Sales, and production team members. The company has no disclosed external funding, operates within a single Denver-to-Boulder-to-Vail geographic radius, and has no AI/ML capabilities or proprietary technology beyond standard hydroponic NFT systems.

Name

Rebel Farm Foods Inc.

Legal name

Rebel Farm

Website

https://rebelfarm.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Rebel Farm is a Denver-based urban hydroponic farm founded in 2015 that grows premium leafy greens, herbs, microgreens, and edible flowers for 50+ Denver-area restaurants, home chefs, and retail consumers using Nutrient Film Technology in a 15,000 sq. ft. greenhouse.

Ownership category

akta.pro rank

Product category

Hydroponic Produce (Leafy Greens, Herbs, and Microgreens)

NAICS

Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

akta.pro secondary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

Keywords

• Hydroponic produce
• Leafy greens farming
• Culinary herbs supply
• Urban greenhouse agriculture
• Microgreens wholesale

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Produce Sales (B2B - Restaurants): Daily harvest and direct delivery of premium leafy greens, herbs, microgreens, and edible flowers to wholesale restaurant partners in Denver and surrounding areas.
2. Fresh Produce Sales (Retail - Home Chefs): Online ordering platform (Local Line) for home chefs with convenient pickup at Rebel Farm, and retail availability through Leevers Locavore grocery store.
3. Merchandise Sales: Branded merchandise including t-shirts ($30) and tote bags ($22) sold through the company's e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rebel Farm operates a 15,000 sq. ft. hydroponic greenhouse in Denver, Colorado, growing premium leafy greens, culinary herbs, microgreens, and edible flowers using Nutrient Film Technology (NFT). The company harvests daily and delivers same-day to wholesale restaurant partners in Denver, Boulder, and Vail. It also sells to home chefs through online ordering with farm pickup, retail partner Leevers Locavore, and direct-to-consumer farmers market presence, and offers branded merchandise through an online storefront.

Product overview

Rebel Farm is a sustainable urban hydroponic farm operating a single unified product offering focused on premium leafy greens and herbs. The company cultivates 28+ distinct products including various lettuces (Rebel Mix, Starstruck Lettuce Mix, Arugula, Rouxai, Little Gem, Bibb, Frisée, Radicchio, Mache), Bok Choy, microgreens, sunflower sprouts, pea tendrils, edible flowers, and culinary herbs (Genovese Basil, Thai Basil, Mint varieties, Lemon Balm, Chives, Rosemary, French Tarragon, Sorrel varieties, Chervil, Thyme, Marjoram, Oregano, Sage). All products are grown using Nutrient Film Technology (NFT) hydroponic systems in their 15,000 sq. ft. Denver greenhouse, using up to 90% less water than traditional farming. The farm sells directly to restaurants through a wholesale ordering system and to home chefs via online ordering with farm pickup or through local grocery partner Leevers Locavore. Rebel Farm was founded in 2015 and also offers branded merchandise including tote bags and t-shirts.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydroponic Leafy Greens and Specialty Produce Rebel Farm produces premium hydroponic leafy greens, herbs, microgreens, and edible flowers (including Rebel Mix, Starstruck Lettuce Mix, Arugula, Rouxai, Little Gem, Bibb, Frisée, Radicchio, Mache, Bok Choy, microgreens, sunflower sprouts, pea tendrils, Genovese Basil, Thai Basil, Mint, Lemon Balm, Chives, Rosemary, French Tarragon, Sorrels, Chervil, Thyme, Marjoram, Oregano, and Sage) sold to wholesale restaurant partners and home chefs in the Denver metropolitan area. Restaurant-only items include Edible Flowers (Viola, Lavender, Dianthus, Calendula, Bachelor Buttons).
• Restaurant Wholesale Delivery Program Daily direct wholesale delivery of fresh-cut hydroponic produce to restaurant and chef partners in Denver, Boulder, and Vail, ordered through Rebel Farm's dedicated wholesale restaurant portal. Orders are placed through a B2B ordering system and product is cut and packed the same day for delivery to kitchens.
• Home Chef Online Ordering (Local Line) Self-serve online ordering service via Local Line that allows home chefs in Denver to purchase Rebel Farm's hydroponic leafy greens and herbs for pickup at the farm.
• Rebel Farm Tote Bag Branded Rebel Farm tote bag made from 10 oz./yd², 100% cotton canvas with 22" webbed handles and bottom gusset, priced at $22.00. Sold through the company's online merchandise storefront to fans and customers.
• Rebel Farm T-Shirt Branded Rebel Farm T-shirt made from 4.3 oz./yd², 60/40 combed ringspun cotton/polyester, 32 singles, available in sizes Small through 2XLarge, priced at $30.00. Sold through the company's online merchandise storefront.

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

47 partnerships are on record, tiered core and minor.

• 801 ChophousecoreGTM or Marketing Partner801 Chophouse is a quintessential steakhouse serving aged USDA prime cuts and premium seafood in Cherry Creek. They are a restaurant partner receiving Rebel Farm's premium leafy greens for their menus, with a video feature on Rebel Farm's partner page.
• Ash'KaracoreGTM or Marketing PartnerAsh'Kara is a Michelin Bib Gourmand 2024 creative Israeli restaurant in LoHi, focused on vegetable-forward Mediterranean and Middle Eastern dishes. They are featured as a restaurant partner on Rebel Farm's website.
• Mercantile Dining and ProvisionscoreGTM or Marketing PartnerMichelin Recommended American restaurant in LoDo, blending culinary innovation with genuine hospitality. Mercantile is listed as a Rebel Farm partner, sourcing fresh local greens from the Denver greenhouse.
• The Wolf's TailorcoreGTM or Marketing PartnerMichelin Two Star contemporary creative restaurant in Highlands, owned by Kelly Whitaker. Featured on Rebel Farm's partner page as a restaurant sourcing premium greens.
• BRUTØcoreGTM or Marketing PartnerMichelin One Star sustainability-focused eatery in Downtown Denver, awarded Michelin Green Star 2024. Part of FREE MARKET concept by Id Est Hospitality Group.
• Alma Fonda FinacoreGTM or Marketing PartnerMichelin One Star contemporary Mexican restaurant in LoHi by Chef Johnny Curiel. Featured as a Rebel Farm partner restaurant.
• Guard and GracecoreGTM or Marketing PartnerMichelin Guide-Recommended modern steakhouse by Chef/Owner Troy Guard in Downtown Denver. Ranked No. 47 Best Steak in the World 2024. Partner restaurant of Rebel Farm.
• BastacoreGTM or Marketing PartnerMichelin Bib Gourmand contemporary restaurant in Boulder, Colorado, opened in 2010 with a single wood-fired oven. A Rebel Farm restaurant partner.
• Leevers LocavorecoreChannel Partner/ Reseller/ DistributorNatural, local and organic grocery store in Denver's Northside neighborhood. Leevers Locavore carries Rebel Farm products on their shelves as a retail outlet, making Rebel Farm produce available to home cooks.
• Harvey Park Farmers MarketminorGTM or Marketing PartnerFarmers market launching May 2026 in Harvey Park neighborhood of Southwest Denver. Rebel Farm team member Larae Chamblin-Torres manages this market presence for direct-to-consumer sales.
• Cook Street School of Culinary ArtscoreGTM or Marketing PartnerContemporary culinary school in Denver's Golden Triangle, founded in 1999. Featured as a Rebel Farm partner with video content, training the next generation of chefs on locally-sourced ingredients.
• Bistro VendomecoreGTM or Marketing PartnerAuthentic French bistro in Park Hill from the owners of Rioja, featuring over 65 French wine selections. A Rebel Farm restaurant partner featured on the partner page.
• City O' CitycoreGTM or Marketing PartnerFully vegetarian comfort food restaurant in Capitol Hill, known for eclectic community atmosphere. A Rebel Farm partner serving plant-based cuisine with locally-sourced ingredients.
• Barolo GrillcoreGTM or Marketing PartnerAuthentic Northern Italian restaurant in Cherry Creek with Wine Spectator Grand Award. Michelin Recommended and sourcing from local farms. Rebel Farm partner restaurant.
• PotagercoreGTM or Marketing Partner5280 Top 25 Restaurants 2019-2024, farm-to-table American restaurant in Capitol Hill. Known for relaxed, locally-sourced seasonal cooking. Rebel Farm partner.
• UchicoreGTM or Marketing PartnerJames Beard Award-winning Japanese restaurant in RiNo district. Founded by Tyson Cole, bringing bold flavor and refined technique to Denver's sushi scene. Rebel Farm partner.
• RiojacoreGTM or Marketing PartnerJames Beard Award 2013 Best Chef Southwest Mediterranean restaurant in Larimer Square, Downtown Denver. Part of Crafted Concepts group. Rebel Farm partner.
• Lo Stella RistorantecoreGTM or Marketing PartnerAuthentic Italian fine dining in Downtown/Golden Triangle Denver. Family legacy from Portofino, Italy since 1850, with 25 years in Tokyo. Rebel Farm partner.
• Le ColonialcoreGTM or Marketing PartnerUpscale Vietnamese/French fine dining restaurant in Cherry Creek, part of a national chain celebrating 30 years. Rebel Farm partner.
• Western Daughters Butcher ShopminorGTM or Marketing PartnerWhole animal butcher shop in Highlands specializing in 100% grass-fed beef and pasture-raised pork/chicken. Rebel Farm specialty partner, with 50 cents of every dollar going back to local ranchers.
• MizunacoreGTM or Marketing PartnerNeighborhood American eatery with French cooking techniques in Gov's Park, flagship restaurant of Frank Bonanno's Bonanno Concepts. Menu changes monthly. Rebel Farm partner.
• Urban FarmercoreGTM or Marketing PartnerModern steakhouse in LoDo combining locally sourced ingredients with down-to-earth hospitality. Rebel Farm partner supplying fresh greens.
• UltreiacoreGTM or Marketing PartnerSpanish and Portuguese tapas restaurant in Denver's Historic Union Station from Crafted Concepts. Rebel Farm partner featuring Iberian Peninsula-inspired cuisine.
• The GreenwichcoreGTM or Marketing PartnerContemporary Italian restaurant in RiNo led by Chef Luke Miller. Rebel Farm partner known for sourdough pizza and Italian small plates.
• Parisi PizzeriacoreGTM or Marketing PartnerItalian pizzeria in Berkeley neighborhood of Denver. Part of a family Italian dining experience focused on simplicity and authenticity. Rebel Farm partner.
• Pizzeria AlbericocoreGTM or Marketing PartnerSouthern Italian pizzeria in Boulder from Frasca Hospitality Group. Rebel Farm partner serving authentic Italian specialties.
• Trompeau Bakery & CafeminorGTM or Marketing PartnerFrench bakery on South Broadway in Englewood, owned by Chef Beth Ginsberg. Rebel Farm partner providing fresh greens for bakery café dishes.
• Somebody PeoplecoreGTM or Marketing PartnerVegetarian Mediterranean restaurant on South Broadway celebrating local seasons and minimizing waste. Rebel Farm partner.
• LingercoreGTM or Marketing PartnerGlobal/international restaurant in LoHi housed in a former mortuary, owned by Edible Beats. Rebel Farm partner featuring diverse cuisine with a creative atmosphere.
• Mezcaleria AlmacoreGTM or Marketing PartnerCDMX-inspired contemporary Mexican restaurant in LoHi by Chef Johnny Curiel. Best New Chef's Counter 2025 (Westword). Rebel Farm partner.
• Cozobi Fonda FinacoreGTM or Marketing PartnerContemporary Mexican restaurant in Boulder by Chef Johnny Curiel, rooted in corn nixtamalization traditions and wood-fire cooking. Rebel Farm partner.
• Dear EmiliacoreGTM or Marketing PartnerItalian-inspired restaurant in RiNo by Chef Ty Leon, drawing inspiration from Emilia-Romagna region. Rebel Farm partner.
• AltenocoreGTM or Marketing PartnerContemporary Mexican restaurant in Cherry Creek from Chef Johnny Curiel, inspired by Jaliscan Highland traditions. Rebel Farm partner.
• Restaurant OliviacoreGTM or Marketing PartnerMichelin Recommended pasta-focused Italian restaurant in Wash Park by Chef Ty Leon. Rebel Farm partner sourcing local ingredients.
• Point EasycoreGTM or Marketing PartnerContemporary American farm-to-table restaurant in Whittier neighborhood, opened 2022. Rebel Farm partner serving seasonal local food.
• Pasque | Populus HotelcoreGTM or Marketing PartnerContemporary American farm-to-table restaurant in Downtown Denver inside Populus Hotel. Rebel Farm partner featuring plant-based ingredients.
• Coohill'scoreGTM or Marketing PartnerFrench-influenced Colorado farm fresh restaurant in Downtown/LoDo. Rebel Farm partner sourcing local ingredients.
• Cherry Creek Country ClubminorGTM or Marketing PartnerFamily-friendly country club restaurant in Southeast Denver with seasonal menus. Rebel Farm partner sourcing local greens.
• Bully Ranch, Sonnenalp Hotel VailminorGTM or Marketing PartnerAmerican and Southwestern restaurant in Vail Village Sonnenalp Hotel, known for the best burger in Vail. Rebel Farm partner.
• Ludwig's, Sonnenalp Hotel VailcoreGTM or Marketing PartnerFine dining European-inspired restaurant in Vail Village Sonnenalp Hotel, open seasonally. Rebel Farm partner serving elevated alpine cuisine.
• Johnny Bechamel'scoreGTM or Marketing PartnerFull-service Italian-American restaurant in Wash Park known for handmade pasta and naturally-leavened pizza. Rebel Farm partner.
• Tula's Tapa'sminorGTM or Marketing PartnerFood truck by Chef Gabriel Aragon named after his grandmother, serving globally-inspired dishes. Rebel Farm partner supporting local growers.
• TingalaminorGTM or Marketing PartnerUnique spirits brand featuring spilanthes (buzz buttons) with a tingling taste experience. Rebel Farm specialty partner in the beverage space.
• SpuntinocoreGTM or Marketing PartnerContemporary restaurant in Denver featured on Rebel Farm's partner page. Rebel Farm partner sourcing fresh produce.
• Stowaway KitchencoreGTM or Marketing PartnerDenver restaurant partner listed on Rebel Farm's partner page. Rebel Farm supplies fresh greens and herbs.
• Swiss Chalet, Sonnenalp Hotel VailminorGTM or Marketing PartnerRestaurant in Vail Village Sonnenalp Hotel. Rebel Farm partner serving Vail guests.
• Lo-Stella RistorantecoreGTM or Marketing PartnerAuthentic Italian fine dining in Downtown/Golden Triangle, Denver. Rebel Farm partner restaurant.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smallhold: NYC-based urban farm specializing in microgreens, edible flowers, and specialty produce grown in controlled-environment farms for premium restaurants. Closely matches Rebel Farm's product mix (microgreens, edible flowers, herbs) and restaurant customer focus.
• Farm.One: Manhattan-based vertical farm producing rare herbs, microgreens, and edible flowers for NYC's top chefs. Operates a similar small-footprint, premium-chef-focused urban hydroponic model.

Broad incumbents

• Plenty: Vertical farming company producing leafy greens via indoor farms with proprietary technology. Operates similar hydroponic/CEA production model though targeting retail scale.
• Gotham Greens: Large-scale urban hydroponic greenhouse operator producing leafy greens and herbs across multiple U.S. cities. While vastly larger and better-capitalized, it operates the same indoor hydroponic production and direct-to-retailer distribution model as Rebel Farm.
• BrightFarms: Greenhouse-grown leafy greens producer supplying regional grocery retailers. Comparable hydroponic greenhouse production model focused on packaged salad greens.
• 80 Acres Farms: Indoor vertical farming company producing leafy greens, herbs, and microgreens using hydroponics and LED lighting. Operates in similar CEA category with retail and foodservice distribution.
• AeroFarms: Pioneering indoor vertical farming company using aeroponic technology for leafy greens. Comparable indoor CEA production model, though at much larger industrial scale and primarily retail distribution.
• Bowery Farming: Venture-backed indoor vertical farm producing leafy greens and herbs for retail and foodservice. Operates a similar hydroponic indoor growing model but at grocery scale rather than restaurant focus.

Emerging players

• Living Greens Farm: Mid-size indoor vertical farm producing leafy greens and herbs for retail and foodservice in the Upper Midwest. Uses similar controlled-environment hydroponic growing technology with regional distribution.
• Square Roots: Urban farming company using containerized hydroponic systems to grow leafy greens and herbs for local markets. Comparable small-footprint urban hydroponic approach with focus on traceability and local sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebel Farm Foods Inc.