EPIC ADS LTD

What EPIC ADS LTD does

EPIC ADS LTD, trading as Epic Ads Lab, is a UK-registered ad creative agency serving direct-to-consumer brands that need to lower customer acquisition cost and identify winning paid social creatives. The company positions itself for enterprise-style engagements with brands that already have product-market fit, using a Typeform-led qualification flow and a deliberately capped per-quarter intake ('2 spots left for Q4'). Its core offering is an end-to-end ad creative production service that combines proprietary 'FBI-level' audience research, scripted concepts, matched creators, video production with hooks/subtitles/music, and monthly performance tracking, delivering what the company states is 30 or more creatives within four weeks.

The underlying technology stack is two-layered. First, a proprietary AI UGC product produces synthetic virtual presenters that can hold products and produce ad creatives with a stated one-week turnaround, addressing demand for rapid iteration. Second, the company maintains a curated network of more than 700 UGC creators across the UK, USA, Canada, and Europe (ages 24–73), specifically trained for performance advertising — positioned as an in-house alternative to outsourced platforms such as Billo and Fiverr. AI modalities in use are video and text; the named capability area is generative_ai.

The business is a professional services model — project-based and likely retainer work with DTC brands — with custom, non-publicly disclosed pricing determined after the qualification form. Customer logos span Adobe, Telus Health, LifeWorks, Airestech, Aura House, Emeril Lagasse, Vitauthority, Tao Clean, Focus Supplements, Fresh Healthcare, Soothe Supps, Ubuuru, and several unnamed case-study brands, plus proprietary results claims including a luxury air-fryer brand scaling from $618 to $1.12M in profit over 90 days. Go-to-market is direct enterprise sales supported by founder-led content on YouTube and TikTok (@adswithcami) and Instagram (@camicees). The company states it operates without disclosed external funding.

Name

EPIC ADS LTD

Legal name

EPIC ADS LTD

Website

https://epicadslab.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

EPIC ADS LTD, trading as Epic Ads Lab, is a UK-based ad creative agency that combines proprietary AI UGC virtual presenters with a 700+ creator network to deliver hyper-targeted ad creatives for DTC and enterprise brands seeking lower CPA and faster creative testing.

Ownership category

akta.pro rank

Product category

Advertising Creative Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

akta.pro secondary industries

Affiliate & Performance Creator Programs (BPAFAHAG), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Ad creative production
• UGC content creation
• AI video advertising
• Performance marketing creatives
• DTC brand advertising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Ad Creative Services: Agency-style professional services model delivering hyper-targeted ad creative packages. Services include FBI-level research, creator matching, content production, editing, and monthly performance tracking. Revenue appears to be generated through project-based or ongoing retainer engagements with DTC brands.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Epic Ads Lab operates as an ad creative agency producing hyper-targeted ad creatives for direct-to-consumer (DTC) brands. The company combines AI-generated UGC technology with a proprietary network of 700+ vetted human creators to deliver 30+ ad creatives in 4 weeks, including audience research, script writing, creator matching, video production, editing, and monthly performance tracking.

Product overview

Epic Ads Lab operates as an ad creative agency providing a unified service that combines AI-generated UGC technology with a proprietary network of 700+ vetted human creators. The core offering delivers 30+ hyper-targeted ad creatives within 4 weeks, integrating AI UGC (synthetic virtual presenters) alongside traditional creator-sourced content. The process encompasses FBI-level audience research, script development, creator matching, video production with professional editing (hooks, subtitles, music), and ongoing monthly performance analytics to optimize what converts.

Differentiator

Problem solved

Functional benefit

Products and services

• AI UGC

Quantifiable outcome

• 35% decrease in CPA for Luxury Air Fryer Brand case study
• +7 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Meta (Facebook)coreTechnology or Integration
• TikTokcoreTechnology or Integration
• YouTubecoreTechnology or Integration

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JoinBrands: JoinBrands is a self-serve UGC platform connecting DTC brands with creators for paid ad creative — a directly comparable offering in the UGC-for-ads category where Epic Ads Lab competes.
• Cohley: Cohley is a UGC creation and performance-marketing platform that matches brands with vetted creators and provides analytics on ad creative performance — closely comparable to Epic Ads Lab's creator-network + performance-tracking offering.
• Billo: Billo is a UGC creator marketplace and ad-production platform that connects brands with vetted creators for short-form video ads — explicitly named by Epic Ads Lab as a competitor they differentiate against through their in-house trained creator community.
• Insense: Insense is a UGC and influencer marketing platform offering creator sourcing, content production, and whitelisting for DTC brands — directly comparable in serving DTC performance advertisers with creator-driven ad creative.
• Obviously: Obviously is a full-service performance creative agency serving DTC and enterprise brands with social ad creative, influencer content, and whitelisting — directly comparable in scope to Epic Ads Lab's end-to-end ad creative service.
• QuickFrame by Picasso: QuickFrame (now part of Picasso) is a UGC and creator-driven video ad platform for performance marketers — directly overlapping in the production of DTC ad creative from vetted creator networks.

Emerging players

• Aspire (formerly AspireIQ): Aspire is an influencer and creator marketing platform with whitelisting and UGC ad capabilities — comparable in the creator-sourcing and content-production layer Epic Ads Lab delivers, but with more emphasis on long-form influencer campaigns.
• Smartfluence: Smartfluence is an influencer and UGC marketplace serving DTC brands with creator sourcing and content production — an adjacent peer in the UGC/creator economy that overlaps with Epic Ads Lab's creator network use case.
• Motion (formerly House of Growth): Motion is a performance creative agency and ad-testing platform for DTC brands — directly comparable in producing high-volume paid social ad creatives with testing and analytics workflows similar to Epic Ads Lab's 30+ creatives in 4 weeks model.

Broad incumbents

• Power Digital Marketing: Power Digital is a large, established performance marketing agency offering paid social, creative, and influencer services — a broad incumbent that competes with Epic Ads Lab for DTC enterprise ad creative budgets but with a much wider service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@adswithcami
• Instagraminstagram.com/camicees/?hl=en
• TikToktiktok.com/@adswithcami
• LinkedInlinkedin.com/company/epicadslab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPIC ADS LTD