What Thg Plc does

THG Plc (legally FIC Shareco Limited, trading as THG Ingenuity) is a privately held Manchester-headquartered consumer brands and ecommerce technology group operating a proprietary SaaS platform that unifies commerce technology, fulfilment, and creative services for global enterprise brands. The platform — THG Ingenuity — is built around three product pillars: THG Commerce (cloud-native commerce software, marketplace management, retail media, and social commerce), THG Fulfil (a 3PL operating system combining in-house WMS/WCS/OMS with a Robotics-as-a-Service model using AutoStore, Geek+, and Libiao across 4.5 million sq ft of automated infrastructure in 13 global distribution centres), and THG Studios (one of Europe's largest in-house creative production operations). The platform integrates with 250+ couriers, 130+ third-party marketplaces, and supports a Merchant of Record checkout operating across 250+ markets, 60 payment methods, and 30 languages.

The company monetises through five channels: recurring SaaS commerce platform fees, transaction-based fulfilment and logistics services, professional creative services, marketplace and channel commissions, and a retail media network monetising first-party audience data. Enterprise customers are targeted via direct field sales across beauty, nutrition, fashion, FMCG, retail, electronics, and homeware verticals, with marquee logos including Disney, Coca-Cola, Nestlé, P&G, L'Oréal, Sony/PlayStation, and Google Pixel. THG also owns and operates consumer brands — Myprotein (sports nutrition), LOOKFANTASTIC, Cult Beauty, Dermstore, and ELEMIS — which serve as both anchor customers and proof-of-concept references for the platform. The H1 2026 trading update reported 6.5% revenue growth and adjusted EBITDA of at least £40m (36% YoY increase), with growth led by Beauty (LOOKFANTASTIC achieved #1 position on TikTok Shop with 48% Q2 revenue growth) and Nutrition (Myprotein +60% YTD unit growth through retail licensing extensions into Greencore, Müller, and Iceland).

Name

Thg Plc

Legal name

FIC Shareco Limited

Website

https://thgingenuity.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

THG Pl

Ownership category

akta.pro rank

Product category

Enterprise Ecommerce Platform

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Ecommerce platform
• Order fulfilment
• Retail media
• Marketplace management
• Digital commerce

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. SaaS Commerce Platform Fees: Enterprise brands pay for access to THG Commerce's cloud-native headless SaaS platform, which includes storefront management, AI-powered personalisation, inventory management, order processing, and performance marketing tools. Revenue is recurring based on platform tier and transaction volume.
2. Fulfilment & Logistics Services: THG Fulfil charges for end-to-end 3PL services including warehousing (4.5m sq ft), robotics automation (AutoStore, Geek+, Libiao), courier management (250+ integrations), and order processing. Delivered through a Robotics-as-a-Service (RaaS) model, with fees tied to units processed, warehouse usage, and courier costs passed through.
3. Creative & Marketing Services (THG Studios): Full-service creative production including strategy, content production, virtual production, social & influencer marketing, and campaign management. Services are project-based or retainer contracts, covering some of the world's largest brands.
4. Marketplace & Channel Management: THG Commerce manages listings, inventory synchronisation, and logistics across 130+ marketplace and social commerce platforms (Amazon, TikTok Shop, Zalando, etc.), earning fees or commissions on GMV processed through these channels.
5. Retail Media Network: THG Commerce monetises first-party audience data and digital inventory by selling advertising placements to brand partners (including non-endemic advertisers) across owned ecommerce sites and offsite networks, operating on a revenue-sharing model.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels13 records

Core offering

THG Ingenuity is a proprietary SaaS operating system for global enterprise ecommerce, combining technology, robotics, and omnichannel operations. It unifies commerce technology (THG Commerce), 3PL fulfilment (THG Fulfil), and creative production (THG Studios) into a single platform serving global brands across DTC, marketplace, and B2B channels in 195+ countries. The platform powers 160+ ecommerce sites and 4.5M sq ft of automated fulfilment infrastructure, processing 80M+ units annually with 1,500+ warehouse robots deployed.

Product overview

THG Ingenuity is a proprietary SaaS platform serving as the operating system for global ecommerce, built through 20+ years of operating commerce at scale. The platform combines three core specialist solutions: THG Commerce (cloud-native AI-powered commerce technology), THG Fulfil (fulfilment operating system with Robotics-as-a-Service and courier management), and THG Studios (full-service creative production). Supporting sub-products include Checkout by THG Fulfil (global checkout and Merchant of Record), LIFT by THG Fulfil (data analytics platform linking fulfilment to brand growth), the proprietary WMS/WCS software provider, and Society (influencer management platform). The platform integrates with over 400 marketplaces, 250+ courier services, Shopify, and TikTok Shop, and supports its own consumer sub-brands including LOOKFANTASTIC (Beauty) and Myprotein (Nutrition) across Beauty, FMCG, Retail, Nutrition, Fashion, Electronics, and Homeware industries. The company operates 4.5 million sq. ft of automated fulfilment infrastructure across 13 global distribution centres serving 195 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Myprotein: Sports nutrition brand owned by THG plc, offering protein supplements and related products
• LOOKFANTASTIC
• Cult Beauty
• Dermstore

Products and services

• THG Ingenuity Proprietary SaaS operating system for global enterprise ecommerce, combining enterprise-grade commerce technology, AI, warehouse robotics, and omnichannel operations. Unifies technology, global fulfilment, and performance marketing into one platform serving 195 markets globally.
• THG Commerce Cloud-native AI-powered commerce technology built for enterprise growth. Provides end-to-end control from click to delivery, supporting headless storefronts, marketplace integrations, omnichannel, performance marketing, retail media, and social commerce from a single platform.
• THG Fulfil World-class ecommerce fulfilment and courier management platform. Delivered through proprietary SaaS technology and a Robotics-as-a-Service (RaaS) model, managing DTC, marketplace, and B2B fulfilment across 4.5 million sq. ft of automated infrastructure in 13 global distribution centres.
• THG Studios One of Europe's largest creative studios providing full-service content production. Offers strategy, creative, content production, brand health, marketing, creative innovation, and virtual production under one roof.
• Checkout by THG Fulfil (Merchant of Record) Global checkout and Merchant of Record solution enabling cross-border commerce. Manages 60 localised regions across 30 languages with built-in fraud protection and automated tax compliance, supporting over 60 payment methods for seamless international growth.
• LIFT by THG Fulfil Data platform linking fulfilment performance directly to brand growth. Combines real-time customer feedback with transactional and operational data through an AI-powered branded portal to demonstrate how end-consumer experience drives loyalty, purchase intent, and trust.
• THG Fulfil Software Provider (WMS/WCS) Proprietary warehouse management system (WMS) and warehouse control system (WCS) engineered to master complexities of global logistics and fulfilment at scale. Connects directly with smart automation and robotics to deliver real-time inventory visibility and intelligent order processing.
• Marketplace Management System (MMS) Centralised platform for managing marketplace listings, stock, and logistics in one place. Connects sales channels with THG Fulfil network, enabling brands to unify operations, synchronise inventory, and scale across over 400 integrated marketplaces including Amazon, eBay, Zalando, Nordstrom, and TikTok Shop.
• THG Fulfil Courier Management Platform Intelligent delivery optimisation engine that automatically selects the most suitable courier and service for every order based on business rules. Integrates with 250+ global carriers including Royal Mail, DPD, DHL, UPS, and FedEx, providing complete end-to-end tracking visibility.
• Robotics-as-a-Service (RaaS) Robotics-as-a-Service model integrating best-in-class technologies including AutoStore, Libiao, and Geek+ across operations. Drives up to 200% productivity gains, 99%+ picking accuracy, 80% reduction in labour requirements, and 90% decrease in required warehouse space.
• Myprotein Sports nutrition brand owned by THG plc. Leading foreign sports nutrition brand in Japan. Achieved £1M to £125M revenue in Japan through localised NPD. Targeting over 60 million licensed products in 2026.
• LOOKFANTASTIC Multi-brand beauty retailer owned by THG. No.1 multi-brand beauty retailer on TikTok Shop with 48% Q2 revenue growth. Operates omnichannel retail including physical stores (Altrincham concept), online DTC, and social commerce channels.
• THG Fulfil Customer Services 24/7 multilingual customer service operation with 400+ professionals across 5 global locations, delivering end-to-end consumer support as part of the THG Fulfil platform.

Quantifiable outcome

• Up to 200% productivity gains vs manual operations through Robotics-as-a-Service model
• +15 more outcomes

Named customers30 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability14 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• GreencorecoreChannel Partner/ Reseller/ Distributor · 12 February 2026Myprotein (THG's sports nutrition brand) signed a licensing partnership with Greencore (convenience food manufacturer) to launch protein-enriched fresh food range (salads and wraps) in Sainsbury's supermarkets and convenience stores. Collaboration aims to accelerate Myprotein's offline retail expansion to 100,000 doors, targeting GLP-1 weight-loss injection users. Greencore manufactures Myprotein-branded products; THG handles brand/IP licensing and distribution.
• Rockwell Automation (Plex MES)coreTechnology or Integration · 16 January 2026THG Nutrition (division of THG PLC, home to Myprotein) selected Rockwell Automation's Plex Manufacturing Execution System to standardise and digitise production across its global facilities. Plex MES replaces legacy manufacturing systems with a unified digital production platform.
• CriteocoreGTM or Marketing PartnerTHG Commerce partnered with Criteo to bring cutting-edge commerce media solutions to its portfolio of clients. Criteo provides technology and expertise for commerce media activation across the full breadth of its solutions, supporting THG in driving continued revenue growth for its retailers and brand partners.
• AutoStorecoreTechnology or IntegrationAutoStore is a key robotics technology partner for THG Fulfil's warehouse automation. THG Fulfil is an AutoStore distributor, deploying AutoStore high-density robotics systems across its UK, US, and EU fulfilment hubs. The partnership enables Robotics-as-a-Service (RaaS) model, delivering up to 200% productivity gains for THG's client brands.
• Geek+coreTechnology or IntegrationGeek+ provides warehouse robotics (goods-to-person systems) integrated into THG Fulfil's automation ecosystem across UK and EU facilities. Partnership enables high-volume distribution and precise order processing with up to 99%+ picking accuracy.
• LibiaocoreTechnology or IntegrationLibiao provides robotic sorting and distribution technology integrated into THG Fulfil's operations. THG is a Libiao distributor. Libiao robots handle high-speed parcel sorting and distribution within THG's automated fulfilment network.
• ShopifycoreTechnology or IntegrationTHG Fulfil integrates natively with Shopify, connecting Shopify merchants directly to THG's 3PL network through a seamless, zero-code setup. Shopify merchants can activate end-to-end fulfilment and delivery performance without intensive development, combining Shopify's platform with THG's global 3PL infrastructure.
• Royal Mail, DPD, DHL, UPS, FedEx, Evri (and 250+ courier partners)coreTechnology or IntegrationTHG Fulfil's Courier Management Platform integrates directly with 250+ global and local courier services. Key named partners include Royal Mail, DPD, DHL, UPS, FedEx, Evri, InPost, Parcel Force, GLS, Asendia, Yamato, Australia Post, and many more. Intelligent routing selects the optimal carrier for each order based on destination, service level, and cost.
• TikTok ShopcoreChannel Partner/ Reseller/ DistributorTHG Commerce is an official TikTok Shop partner, providing the end-to-end infrastructure required for brands to scale performance on TikTok Shop. Services include seamless API integration, shop management, influencer partnerships, live shopping production, and global fulfilment. LOOKFANTASTIC became the No.1 multi-brand beauty retailer on TikTok Shop with 48% Q2 revenue growth.
• ClearpaysupportingTechnology or IntegrationClearpay (buy-now-pay-later provider) is a payment partner integrated with LOOKFANTASTIC's retail media and checkout ecosystem. Partnership enables split-payment options for beauty consumers, with Clearpay advertising featured on LOOKFANTASTIC's platform.
• smec (Smarter Ecommerce)supportingGTM or Marketing Partnersmec (Smarter Ecommerce) is THG Commerce's PPC and performance marketing partner, bringing precision, control, and peak performance to campaigns through smart automation. Delivered 39% revenue uplift for LOOKFANTASTIC Germany, 42% for Cult Beauty, and 19% for Dermstore.
• AdMediasupportingGTM or Marketing PartnerAdMedia is an advertising network connecting THG's brands with consumers at the right place and time, delivering high-quality traffic with proven performance. Drove 3.6% of new customer acquisition (NCA) for THG brands, with average CAC £11 lower compared to other ad networks.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon is a key marketplace channel for brands using THG Commerce's marketplace management solution. THG manages Amazon listings, inventory synchronisation, and fulfilment for client brands through a single unified stock pool, leveraging THG Fulfil's global logistics network.
• ZalandosupportingChannel Partner/ Reseller/ DistributorZalando is a key European fashion marketplace integrated with THG Commerce's marketplace management platform, enabling fashion brands to reach European consumers through Zalando's platform with THG managing listings, inventory, and fulfilment.

Scale indicators34 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BigCommerce: BigCommerce is a headless SaaS ecommerce platform serving mid-market and enterprise brands with multi-channel, marketplace, and B2B capabilities — directly overlapping with THG Commerce's enterprise SaaS offering.
• Shopify: Shopify powers DTC and B2B commerce globally via a SaaS platform with native fulfilment (Shopify Fulfillment Network), marketplace integrations, and B2B features. THG Fulfil already integrates natively with Shopify, and the two platforms compete for the same enterprise brand wallet.

Broad incumbents

• Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is an enterprise commerce platform bundled within Salesforce's broader CRM, marketing, and service cloud. Competes with THG Commerce for large enterprise RFPs but with a much wider product portfolio.
• Adobe Commerce (Magento): Adobe Commerce is the Magento-based enterprise ecommerce platform sold as part of Adobe Experience Cloud. Targets the same large enterprise brands as THG Commerce but with Adobe's broader analytics, content, and personalisation stack.
• Accenture (Commerce practice): Accenture runs a large commerce and digital transformation practice implementing ecommerce platforms and integrating enterprise systems. Competes with THG Ingenuity's services-led engagements on enterprise transformation deals.
• GXO Logistics: GXO Logistics is a global contract logistics provider offering automated, technology-led 3PL services. Directly competes with THG Fulfil for enterprise ecommerce fulfilment contracts, particularly in the UK, EU, and US.
• DHL Supply Chain: DHL Supply Chain is one of the world's largest 3PL operators with extensive ecommerce, omnichannel, and automation capabilities. Competes with THG Fulfil for global fulfilment contracts and brings deeper carrier relationships.

Emerging players

• Klaviyo: Klaviyo is a commerce-focused marketing automation and personalisation platform used by DTC and ecommerce brands. Adjacent to THG Commerce's personalisation and performance marketing capabilities, increasingly competing for the same AI-driven commerce tooling budget.
• Wix: Wix offers a SaaS website and commerce builder increasingly targeting SMB and mid-market brands with multi-channel selling. Less direct overlap than Shopify/BigCommerce at the enterprise tier, but increasing competition for THG's lower-end clients.

Others

• Capgemini (Digital Commerce): Capgemini provides enterprise systems integration, commerce platform implementation, and digital engineering services. Adjacent competitor for the systems-integration portion of THG Ingenuity's value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wearethg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thg Plc