Try With Mirra
Try With Mirra provides Shopify-native Try Before You Buy technology for fashion ecommerce brands, with modular products covering pre-purchase home trials, post-purchase returns, behavioural analytics, and a multi-brand consumer shopping app.
- Company typePrivate
- Founded2023
- HeadquartersBurleigh Heads, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Try With Mirra does
Try With Mirra (legally Mirra Ventures) is an Australian-headquartered ecommerce technology company founded in 2023 that builds Try Before You Buy (TBYB) infrastructure for fashion brands. Its core offering enables online shoppers to select items on a product page, check out at $0 with an authorisation hold, and try up to five products at home before deciding what to keep or return - with decisions typically finalised within hours and 90% resolved within 36 hours of delivery.
The product suite is built on a Shopify-native, API-first architecture and comprises four modules: Try with Mirra (the core TBYB conversion product), Mirra Returns (a post-purchase returns/exchanges platform consolidating TBYB and standard orders in one portal), Mirra Analytics (a behavioural intelligence layer tracking trial-to-purchase conversion, AOV, keep rates and cohort performance, currently in waitlist), and Mirra Shop (a consumer-facing iOS/Android multi-brand shopping app). The platform integrates with Shopify Plus, Klaviyo, Gorgias, Zendesk, Yotpo, NetSuite, Cin7 Core, multiple WMS providers (ShipHero, Carton Cloud, Peoplevox) and shipping carriers including AUS Post and Royal Mail, supporting enterprise-grade ecommerce stacks.
Monetisation combines subscription revenue (Mirra Returns tiers at $99/$199/$349 per month plus custom enterprise contracts with executive-management support), transaction fees on TBYB orders, marketplace commissions via Mirra Shop, and enterprise implementation services. The company runs a hybrid go-to-market: self-serve PLG with no lock-in contracts for SMBs, an enterprise field-sales motion for Shopify Plus brands with dedicated launch strategists, and a 30+ partner ecosystem of Shopify agencies and technology integrators. Mirra claims a customer base of 100+ brands and cites 67% higher AOV after returns, 68% more first-time buyers and 87% reduction in discount reliance across its merchant base.
Try With Mirra firmographics
Firmographics- Name
- Try With Mirra
- Legal name
- Mirra Ventures
- Website
- https://trywithmirra.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Try With Mirra provides Shopify-native Try Before You Buy technology for fashion ecommerce brands, with modular products covering pre-purchase home trials, post-purchase returns, behavioural analytics, and a multi-brand consumer shopping app.
- Ownership category
- akta.pro rank
Try With Mirra industry classification
Industry- Product category
- Ecommerce Conversion Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Try With Mirra is headquartered
LocationHeadquarters
- HQ city
- Burleigh Heads
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Try With Mirra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mirra Returns Subscription Plans: Monthly subscription tiers (Growth $99/mo, Pro $199/mo, Scale $349/mo, Enterprise custom) with included return volumes and per-return overage charges. Overage ranges from $0.75 to $1.00 per return beyond included volume. Includes support tiers from live chat to dedicated CSM to executive management.
- Try with Mirra Transaction Fees: Revenue share or transaction fees on Try Before You Buy orders processed through the platform. Branded as no lock-in with controlled rollout.
- Mirra Shop Marketplace: Multi-brand shopping app driving discovery and transactions across Try Before You Buy brands. Commission or referral revenue from order flow through the app.
- Enterprise Implementation Services: Dedicated enterprise onboarding, launch strategist support, and custom workflow configuration for Shopify Plus brands. Part of enterprise go-to-market motion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth Plan - $99/month for 200 returns |
| Subscription | Monthly | Pro Plan - $199/month for 500 returns |
| Subscription | Monthly | Scale Plan - $349/month for 1,500 returns |
| Subscription | Multi-year contract | Enterprise Plan - Custom pricing for unlimited returns |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Try With Mirra product offering
Product offeringCore offering
Try With Mirra is a Shopify-native, API-first conversion platform that lets fashion ecommerce brands offer customers the ability to try products at home before purchasing. The platform combines a Try Before You Buy (TBYB) pre-purchase experience, a consolidated post-purchase returns and exchanges workflow, behavioral analytics across the customer lifecycle, and a multi-brand consumer shopping app, all connected through shared customer decision data. Brands integrate the technology directly on product detail pages, enabling $0 checkouts via authorisation holds and configurable trial windows.
Product overview
Try With Mirra operates as a modular platform-plus-products architecture built around the Try Before You Buy concept for fashion ecommerce. The core product is Try with Mirra, a conversion platform that removes purchase hesitation by enabling home trials. This core integrates with two add-on modules: Mirra Returns (post-purchase returns and exchanges management) and Mirra Analytics (behavioral intelligence dashboard). A fourth product, Mirra Shop, is a consumer-facing multi-brand shopping app that aggregates brands offering Try Before You Buy experiences. All products share a connected infrastructure and customer data layer, allowing decision signals from trials to flow into returns operations and analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Try with Mirra: Try Before You Buy infrastructure for ecommerce brands - enables customers to try products at home before committing to purchase.
- Mirra Returns
- Mirra Analytics
- Mirra Shop
Products and services
- Try with Mirra Core Try Before You Buy platform that enables customers to select products on product detail pages, complete checkout at $0 with an authorisation hold only, and try up to 5 items at home before deciding what to keep or return. Features include configurable trial windows by product, collection, or category, customer access controls by audience or country, brand-matched checkout and portal experiences, and Shopify-native integration. Targeted at ecommerce brands seeking to lift first-time conversion and average order value while reducing discount reliance.
- Mirra Returns Post-purchase returns platform that consolidates returns, exchanges, tracking, and customer experience into one unified operational workflow. Processes both Try at Home and standard orders in a single portal, enabling faster inventory recovery and retained revenue through exchanges and store credit. Sold in monthly subscription tiers (Growth $99/mo for 200 returns, Pro $199/mo for 500 returns, Scale $349/mo for 1,500 returns, and Enterprise custom) with per-return overage charges.
- Mirra Analytics Behavioral intelligence dashboard that tracks customer behavior, return data, cohort performance, and post-purchase trends across the full customer lifecycle. Provides insight into trial-to-purchase conversion, AOV by order type, keep rates, return reasons, and cohort performance for ecommerce brands.
- Mirra Shop Multi-brand shopping app enabling shoppers to browse and purchase from multiple Try Before You Buy brands in a single application. Provides trial management, order tracking, and a unified customer portal for keep, return, or exchange decisions. Available on iOS App Store (id6745313673) and Google Play Store (com.trywithmirra.mirrastore). Generates marketplace or referral commission revenue from order flow through the app for partner brands.
Quantifiable outcome
- 67% higher AOV after returns vs regular orders (median across merchants)
- +8 more outcomes
Companies that use Try With Mirra
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Try With Mirra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature6 records
Try With Mirra partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- SwankycoreShopify Plus agency partner helping ambitious ecommerce brands implement and scale Mirra. Joint GTM relationship.
- Athos CommercecoreEcommerce technology and growth partner. Strategic partner for driving adoption among ecommerce brands.
- Elephant RoomminorPerformance marketing agency for growth-focused brands. Refers and implements Mirra for clients.
- MaganticminorEcommerce growth partner for scaling brands. Partner referral and implementation relationship.
- Calibre 9 SEOminorSEO and search growth agency partner. Refers ecommerce brands seeking conversion optimization.
- Profit PeakminorProfitability and ecommerce growth partner. Focuses on driving ROI for ecommerce brands.
- TAGminorDigital growth consultancy for ambitious brands. Refers and implements Mirra solutions.
- Elevate LoyaltyminorSpecialist end-to-end loyalty solutions and consultancy. Partner for loyalty program implementation.
- Convert DigitalcoreShopify Plus agency and ecommerce growth partner. Core partner for enterprise brand implementations.
- The Working PartycoreCommerce and technology partner for ambitious brands. Strategic partnership for brand growth.
- Ecommerce EquationminorEcommerce growth and operations partner for scaling brands.
- Blue Sense DigitalminorDigital commerce and Shopify growth partner.
- Ecom NationminorEcommerce community and peer network. Referral and community partnership.
- OverdoseminorShopify agency for ambitious ecommerce brands.
- The Exec BenchminorExecutive advisory for scaling commerce brands.
- ShopifycorePrimary ecommerce platform. Shopify-native, API-first integration. Core infrastructure partner for all Mirra products.
- Shopify PluscoreEnterprise ecommerce platform. Focus of Mirra's enterprise GTM motion. Dedicated support for Shopify Plus brand implementations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Try With Mirra competitors and assessment
Company assessmentEmerging players
- True Fit: Fashion fit and personalization platform helping shoppers find the right size pre-purchase. Targets the same fit-uncertainty pain point as Try with Mirra but solves it through AI recommendations rather than physical home try-on — a partial-overlap emerging player.
Direct peers
- AfterShip Returns: Post-purchase experience platform covering returns, tracking and delivery for global ecommerce brands. Overlaps Mirra Returns on returns workflows and Mirra Shop on consumer-facing tracking, with broader geographic coverage.
- ReturnGo: AI-powered returns and exchange automation for Shopify and ecommerce merchants. Closely overlaps Mirra Returns on Shopify-native returns workflows, exchange-driven revenue retention, and DTC fashion brand ICP.
- Loop Returns: Returns and exchange management platform purpose-built for Shopify fashion and apparel brands. Highly comparable to Mirra Returns — same Shopify-native architecture, same target customer (DTC fashion), same wedge (converting returns into retained revenue via exchanges and store credit).
- Happy Returns: Returns management with a focus on box-free, aggregated return logistics for fashion and apparel merchants. Comparable to Mirra Returns in customer base and in addressing post-purchase friction, though with a stronger US logistics footprint.
- Returnly (Affirm): Returns/exchange platform for fashion and lifestyle DTC brands, now part of Affirm. Direct peer to Mirra Returns in functionality and customer profile; Affirm ownership adds BNPL adjacency that competes directly with Mirra's authorization-hold checkout concept.
Broad incumbents
- Klarna: Global BNPL and shopping platform with growing try-before-you-buy and returns-adjacent features. Comparable as a broad incumbent offering alternative-checkout experiences (similar to Mirra's $0 authorization-hold flow) to fashion merchants at scale.
- Affirm: BNPL and checkout financing platform that acquired Returnly. Adjacent in checkout model and now directly competitive in returns, with the scale and capital Mirra lacks as a bootstrapped competitor.
- Shopify: Core ecommerce platform and infrastructure partner for Mirra's Shopify-native build (Shopify Plus enterprise motion). Functions as both essential platform dependency and the most significant broad incumbent whose own returns/checkout features could compete with Mirra.
Others
- Stitch Fix: Try-before-you-buy personal styling service for fashion. Operates in the same fashion TBYB conceptual space as Try with Mirra but via a curated subscription model rather than merchant infrastructure — useful as a demand-side proof point for TBYB consumer appetite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Try With Mirra social profiles
Digital presenceTry With Mirra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Try With Mirra leadership team
Management profileNumber of profiles
Profiles1 record
Try With Mirra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Try With Mirra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Try With Mirra
What does Try With Mirra do?
Try With Mirra is a Shopify-native, API-first conversion platform that lets fashion ecommerce brands offer customers the ability to try products at home before purchasing. The platform combines a Try Before You Buy (TBYB) pre-purchase experience, a consolidated post-purchase returns and exchanges workflow, behavioral analytics across the customer lifecycle, and a multi-brand consumer shopping app, all connected through shared customer decision data. Brands integrate the technology directly on product detail pages, enabling $0 checkouts via authorisation holds and configurable trial windows.
Is Try With Mirra a public or private company?
Try With Mirra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Try With Mirra founded?
Try With Mirra was founded in 2023. It employs 1 to 10 people.
Where is Try With Mirra based?
Try With Mirra is headquartered in Burleigh Heads, Australia, in the Oceania region.
How does Try With Mirra make money?
Four revenue lines are on record. Mirra Returns Subscription Plans are the primary driver. The others are try with Mirra Transaction Fees, mirra Shop Marketplace and enterprise Implementation Services.
Who are Try With Mirra's main competitors?
True Fit is listed as an emerging player. Direct peers are AfterShip Returns, ReturnGo, Loop Returns, Happy Returns and Returnly (Affirm). Broad incumbents are Klarna, Affirm and Shopify. Stitch Fix is listed as an others.
Does Try With Mirra have an API?
No public API is recorded for Try With Mirra.
What industry is Try With Mirra in?
Try With Mirra's product category is Ecommerce Conversion Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its SIC code is 7372.