What ProfitPeak does

ProfitPeak (legal entity Profit Peak Solutions Pty Ltd, incorporated in New South Wales, Australia) is a cloud-based SaaS profit intelligence platform targeting Shopify e-commerce brands across Australia, New Zealand, and the United States. Founded in 2021 by serial e-commerce operators Carla Penn-Kahn (CEO, formerly Credit Suisse) and David Kahn (Head of Growth, who previously scaled a kitchenware brand from $3M to over $30M), the company originated from an internal operating system built to solve the founders' own margin compression problem across advertising, inventory, and financial data.

The core ProfitPeak Platform unifies data from Shopify, Klaviyo, and six ad networks (Meta, Google Ads, TikTok, Pinterest, Bing Ads, Snapchat) into a single SKU-level profit attribution view. Its central feature is Sherpa AI, a multi-agent autonomous system built on proprietary foundation models with specialized agents covering inventory, ad performance, LTV, campaign strategy, margin attribution, reordering, rebalancing, financial, and competitor analysis. Product modules include Product Intelligence (Winners/Contenders/Underperformers/Dead segmentation), Dynamic Tagging (writes performance signals to Shopify metafields for ad feed optimization), Multi-touch Attribution, LTV/Retention modeling, Marketing Enriched Predictive Forecasting (with lookalike modeling for new SKUs and automated purchase order generation), and an Enrichment Suite (Klaviyo, Meta CAPI, Dynamic Metafield).

The business model is a four-tier monthly SaaS subscription aligned to monthly order volume: Basecamp ($649/month, up to 3,000 orders), Navigator ($949/month, up to 6,000), Pathfinder ($999/month, up to 10,000), and Mountaineer ($1,249/month, up to 15,000), with a 10% discount on annual billing. Distribution combines self-serve PLG via a free trial, enterprise field sales via 'Request a Demo', Shopify App Store discovery, and a referral network of six agency partners (ecom nation, Elephant Room, Evocative Media, Email Experts, Andzen, The thoughtful agency). The company closed a Pre-Seed round led by Macdoch Ventures in June 2024 and operates with a 1–10 headcount.

Name

ProfitPeak

Legal name

Profit Peak Solutions Pty Ltd

Website

https://profitpeak.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

ProfitPeak is a Sydney-based SaaS platform that unifies Shopify, advertising, inventory, and financial data into SKU-level profit intelligence for e-commerce brands across Australia, New Zealand, and the United States, monetized via tiered monthly subscriptions from $649 to $1,249.

Ownership category

akta.pro rank

Product category

E-commerce Profit Analytics

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• E-commerce analytics
• Profit intelligence
• Shopify marketing
• Ad spend optimization
• Inventory forecasting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Tiered Plans: ProfitPeak generates revenue through recurring monthly subscriptions organized into four pricing tiers (Basecamp, Navigator, Pathfinder, Mountaineer). Each tier is aligned to monthly order volume, enabling a land-and-expand motion as customer businesses grow. Annual billing is available with a 10% discount, encouraging customer retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ProfitPeak is a cloud-based profit intelligence SaaS platform built for Shopify e-commerce brands. It unifies data across advertising platforms (Meta, Google Ads, TikTok, Pinterest, Bing, Snapchat), Shopify, Klaviyo, and financial systems to deliver real-time, SKU-level profitability insights and actionable recommendations through its Sherpa AI multi-agent system.

Product overview

ProfitPeak is a cloud-based profit intelligence SaaS platform designed for Shopify e-commerce brands. The core ProfitPeak Platform unifies data across advertising (Meta, Google Ads, TikTok, Pinterest, Bing Ads, Snapchat), inventory systems, and financial metrics via native integrations with Shopify and Klaviyo. The platform's central feature is Sherpa AI, a multi-agent autonomous system built on proprietary foundation models that provides actionable recommendations rather than dashboard reports. The product architecture follows a tiered SaaS model: Basecamp provides core analytics, Sherpa AI, and multi-touch attribution; Navigator adds revenue and location forecasting; Pathfinder adds enrichment features for ad feeds and marketing automation; and Mountaineer provides the full suite including marketing-enriched predictive forecasting with lookalike modeling for new products and automated purchase order generation. Key modules include Product Intelligence (SKU profitability segmentation), Dynamic Tagging (automated product categorization for ad optimization), Customer Retention/LTV modeling, and the Enrichment Suite (Klaviyo, Meta CAPI, Shopify metafield enrichment).

Differentiator

Problem solved

Functional benefit

Products and services

• ProfitPeak Platform Cloud-based profit intelligence SaaS platform for Shopify e-commerce brands that unifies data across advertising, inventory, and financial metrics, providing real-time SKU-level profitability visibility and AI-powered recommendations via the Sherpa agent system.

Quantifiable outcome

• 25% improvement in profitability within 90 days for brands using ProfitPeak

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature4 records

Partnerships

14 partnerships are on record, tiered flagship, core, secondary and minor.

• ShopifyflagshipTechnology or IntegrationShopify is the primary e-commerce platform integration for ProfitPeak. The platform connects with Shopify stores to pull product data, order information, and financial metrics for profit analysis.
• KlaviyocoreTechnology or IntegrationKlaviyo integration allows ProfitPeak to connect email marketing data with profitability insights, enabling brands to understand the relationship between email campaigns and product-level profit.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta advertising platform integration connects ad spend and campaign performance data to ProfitPeak's profit attribution engine for measuring true advertising ROI.
• Google AdscoreTechnology or IntegrationGoogle Ads integration enables ProfitPeak to pull search and display advertising data for cross-channel profit attribution analysis.
• TikTok AdscoreTechnology or IntegrationTikTok advertising integration connects emerging social commerce data with ProfitPeak's profit intelligence for brands investing in TikTok marketing.
• PinterestsecondaryTechnology or IntegrationPinterest integration allows ProfitPeak to track advertising performance and profitability attribution for brands using Pinterest as a discovery channel.
• Bing AdssecondaryTechnology or IntegrationMicrosoft Advertising (Bing Ads) integration provides cross-channel profit attribution for brands running search campaigns on the Bing network.
• SnapchatsecondaryTechnology or IntegrationSnapchat advertising integration connects social commerce data with ProfitPeak's profit attribution engine for brands targeting younger demographics.
• ecom nationminorChannel Partner/ Reseller/ DistributorE-commerce agency partner that refers clients to ProfitPeak and provides implementation support for Shopify brands seeking profit intelligence solutions.
• Elephant RoomminorChannel Partner/ Reseller/ DistributorAgency partner specializing in e-commerce that recommends ProfitPeak to their client roster.
• Evocative MediaminorChannel Partner/ Reseller/ DistributorDigital marketing agency partner that refers e-commerce clients to ProfitPeak.
• Email ExpertsminorChannel Partner/ Reseller/ DistributorEmail marketing agency partner that collaborates with ProfitPeak for clients requiring integrated profit and email analytics.
• AndzenminorChannel Partner/ Reseller/ DistributorE-commerce consulting partner that refers clients to ProfitPeak for profit intelligence solutions.
• The thoughtful agencyminorChannel Partner/ Reseller/ DistributorStrategic agency partner that works with ProfitPeak to deliver profit intelligence capabilities to their e-commerce clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Improvado: Improvado is a marketing data aggregation and analytics platform serving mid-market and enterprise brands with cross-channel reporting. It overlaps with ProfitPeak's ad spend aggregation but lacks the Shopify-specific SKU-level profit focus.

Direct peers

• Elevar: Elevar is a Shopify-focused server-side analytics and conversion tracking platform with strong integrations to Meta, Google, and TikTok. It overlaps with ProfitPeak's data integration layer and ad spend attribution functionality.
• Littledata: Littledata provides Shopify-focused data analytics and server-side tracking with GA4 and ad platform integrations. While more focused on tracking than profit intelligence, it competes for the same Shopify merchant mindshare and integration stack.
• Daasity: Daasity is a data platform purpose-built for consumer brands, offering ETL, analytics, and BI for Shopify, Amazon, retail, and ad data. Its unified commerce data approach mirrors ProfitPeak's data aggregation strategy at a more enterprise scale.
• Northbeam: Northbeam provides multi-touch attribution and marketing analytics for DTC and e-commerce brands, with deep Shopify and ad platform integrations. Its focus on attribution modeling overlaps directly with ProfitPeak's multi-touch attribution module and SKU-level ROAS analysis.
• Glew: Glew is a multi-channel e-commerce analytics platform aggregating data from Shopify, Amazon, ad platforms, and email tools to deliver product, customer, and order-level insights for DTC and retail brands.
• Peel: Peel provides e-commerce analytics, LTV modeling, and cohort analysis for Shopify and Shopify Plus brands. Its subscription and retention analytics directly overlap with ProfitPeak's LTV & Retention Agent and customer lifetime value features.
• Triple Whale: Triple Whale is the leading profit analytics and attribution platform for Shopify brands, offering a 'Mobys' AI agent and unified dashboard across ad spend, COGS, and customer data. It is the closest direct competitor to ProfitPeak given nearly identical positioning on Shopify profit intelligence.
• Polar Analytics: Polar Analytics is a Shopify-focused analytics platform offering unified dashboards, profit tracking, and ad performance reporting for DTC brands. It competes in the same merchant segment as ProfitPeak with a comparable integration-first approach.

Broad incumbents

• Supermetrics: Supermetrics is an established marketing data pipeline product that moves ad and analytics data into BI tools like Looker, Google Sheets, and BigQuery. It serves as broader incumbent infrastructure that overlaps with ProfitPeak's data integration layer for marketing teams.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/profit-peak-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProfitPeak