Yodeli

What Yodeli does

Yodeli operates a subscription-based online grocery platform focused on organic produce, artisan breads, and clean-label kitchen essentials, serving health-conscious consumers in Mumbai. The platform is built on Shopify and functions as a multi-vendor marketplace that aggregates products from named third-party artisan brands and farms (including La Folie, Trueganic, Praakritik, Conscious Food, Truefarm, Gourmestan, Raw Pressery, Happy Hens, Sorted Deli, The Whole Truth, and Pure Brot) rather than manufacturing its own goods. The core product surface includes Flexi Subscriptions for recurring delivery of daily essentials, fresh fruits and vegetables (including hydroponic produce), artisan breads and cakes, free-range eggs, organic pantry staples, plant-based dairy alternatives, snacks, beverages, and seasonal gift hampers.

The business model combines one-time purchases with a recurring subscription layer (Flexi Subscriptions) that supports pause, resume, and skip controls, plus a separate Personalized Subscriptions tier. Pricing is in Indian Rupees, with individual SKUs ranging from Rs. 55 for basic vegetables to Rs. 2,000 for premium cakes, and subscription line items between Rs. 600 and Rs. 1,920. Distribution is entirely direct-to-consumer via the yodeli.in storefront and a WhatsApp ordering channel, with next-morning home delivery across Mumbai for orders placed before 5 pm, Tuesday through Sunday.

The company is privately held, based in Mumbai, India, with a stated headcount in the 1–10 range. No funding rounds, management team, revenue figures, or institutional investors are disclosed in the source data, and the company does not disclose a mobile app, public API, or AI/ML capabilities. Customer acquisition is handled through organic social media (Facebook, Instagram) and content on the e-commerce site.

Name

Yodeli

Legal name

Yodeli

Website

https://yodeli.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Yodeli is a Mumbai-based, Shopify-powered multi-vendor online grocery marketplace that sells organic produce, artisan breads, clean-label staples, and free-range eggs to health-conscious urban consumers via one-time purchases and Flexi Subscriptions for next-morning home delivery within Mumbai.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time purchase of organic food products including fruits, vegetables, bakery items, staples, and specialty health foods through the yodeli.in e-commerce platform.
2. Subscription Services: Recurring subscription model for daily essentials like free-range eggs, avocados, breads, almond milk, and coconut water with flexible delivery schedules.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Yodeli is a multi-vendor online grocery marketplace that curates and delivers organic produce, free-range eggs, artisan breads and cakes, healthy staples, plant-based dairy alternatives, snacks, and beverages from third-party farms and artisan brands directly to consumers' homes in Mumbai. The platform supports both one-time purchases and a flexi subscription model with start, pause, resume, and skip controls for recurring deliveries of daily essentials such as eggs, breads, almond milk, and coconut water.

Product overview

Yodeli is a multi-vendor e-commerce marketplace (Shopify-based) focused on clean-label, organic, and health-focused food products delivered direct-to-home in Mumbai. The core offering centers on Flexi Subscriptions for autopilot replenishment of daily essentials alongside a curated catalog of fresh produce, artisan bakery items, plant-based dairy alternatives, healthy pantry staples, snacks, and beverages sourced from named artisan brands and farms. The platform operates as an aggregator marketplace—collecting products from third-party vendors (e.g., La Folie, Gourmestan, Trueganic, Praakritik, Raw Pressery, The Butternut Co., Soft Spot)—rather than manufacturing its own goods.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexi Subscriptions Auto-pilot recurring delivery service for healthy daily essentials with flexible start, pause, resume, and skip options covering produce, bakery, eggs, almond milk, and coconut water for Mumbai consumers.
• Fresh Fruits & Vegetables Handpicked organic and hydroponically grown produce including leafy greens, herbs, avocados, and seasonal fruits sourced from certified farms (e.g., Trueganic).
• Artisan Breads & Cakes Specialty breads and cakes including almond, quinoa, and supergrain sourdoughs, gluten-free loaves, zero-sugar cakes, croissants, and tea cakes sourced from artisan vendors (La Folie, Gourmestan, Pure Brot).
• Free-Range Eggs Cage-free, certified humane free-range eggs from Happy Hens, available via one-time purchase or subscription (e.g., 6-pack subscription around Rs. 600).
• Healthy Staples Curated organic pantry staples including rice, atta, dals, spices, nuts, seeds, cold-pressed oils, ghee, and breakfast cereals sourced from artisan brands (Praakritik, Conscious Food, Truefarm).
• Plant-Based Dairy Alternatives Dairy-free cheese spreads, vegan nut butters, almond milk, and coconut-based products from vendors such as The Butternut Co. and Soft Spot for vegan and lactose-intolerant consumers.
• Snacks & Crackers Gluten-free and vegan snack assortment including millet-based khari, sesame and sorghum crackers, popped chips, protein bars, muesli, and energy balls from brands (Gourmestan, Natch, The Whole Truth).
• Beverages Cold-pressed juices, coconut water, and unsweetened almond milk offered via subscription from Raw Pressery and other clean-label beverage vendors.
• Gift Hampers Curated festive gift sets such as Berry Basket, Breakfast in Bed, and Organic Crunch hampers featuring artisan sweets and healthy snacks for gifting occasions.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• La FoliecoreOthersArtisan bakery partner supplying sourdough breads, croissants, and vegan chocolates to Yodeli's marketplace.
• TrueganiccoreOthersHydroponic farm partner supplying pesticide-free vegetables and herbs including lettuce varieties, spinach, basil, and exotic greens.
• PraakritikcoreOthersOrganic staple food supplier providing A2 ghee, dals, rice, spices, and cold-pressed oils sourced from organic farms.
• Conscious FoodcoreOthersOrganic and conscious food brand supplying grains, flours, apple cider vinegar, and single-origin coffee.
• TruefarmcoreOthersOrganic grains and pulses supplier providing quinoa, oats, nuts, and legume products.
• GourmestancoreOthersGluten-free and vegan artisan bakery supplying breads, crackers, cakes, and dairy-free cheese spreads.
• Raw PresserycoreOthersCold-pressed juice and plant-based milk brand supplying almond milk and coconut water with subscription options.
• Happy HensminorOthersFree-range organic egg supplier offering certified humane eggs rich in Omega 3.
• Sorted DeliminorOthersGluten-free and vegan wrap rotis supplier offering various vegetable-infused options.
• The Whole TruthminorOthersClean-label snack and breakfast brand supplying protein bars, muesli, and energy balls.
• Pure BrotminorOthersGerman sourdough bread brand supplying organic whole wheat artisan breads.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Pluckk: India-based curated online platform for fresh produce and clean-label foods. Comparable to Yodeli in its focus on quality, fresh, and clean-label grocery offerings delivered direct to consumers.
• Nourish You: Online health food brand selling sprouts, microgreens, seeds, and other clean-label products via direct-to-consumer channels. Comparable to Yodeli in its focus on clean-label, health-forward food products.
• Deep Rooted: Online fresh produce brand sourcing directly from farms and delivering hydroponic and pesticide-free vegetables to urban consumers. Overlaps with Yodeli on hydroponic produce and farm-to-home delivery.
• Supertails: Subscription-based direct-to-consumer e-commerce platform for a focused category (pet supplies) with curated vendor partnerships. Comparable to Yodeli in its subscription-led, curated multi-vendor marketplace model in India.

Direct peers

• FreshToHome: Online platform for fresh fish, meat, and produce delivered direct to homes in India. Comparable to Yodeli in its premium fresh-food positioning and direct-to-consumer delivery model.
• Licious: Online multi-vendor/owned-brand platform for fresh meat, seafood, and ready-to-eat products with subscription and one-off delivery. Comparable to Yodeli in its premium, fresh, perishable-category e-commerce playbook and direct-to-home model.
• BigBasket: India's largest online grocery marketplace offering broad assortment across staples, fresh produce, and packaged foods with home delivery. Directly competes with Yodeli in the online grocery space, though at much larger scale and across more cities.
• Country Delight: Subscription-based daily-essentials delivery platform for milk, dairy, bread, and other staples in India. Highly comparable to Yodeli in its subscription-led, direct-to-home grocery model and curated supplier approach.

Broad incumbents

• Blinkit: Quick-commerce grocery delivery platform owned by Zomato, delivering across multiple categories in minutes within major Indian cities. Competes with Yodeli on premium grocery baskets in Mumbai but with fundamentally faster delivery and broader assortment.
• Zepto: Quick-commerce platform delivering groceries and household essentials in 10 minutes across major Indian cities including Mumbai. A key competitive threat to Yodeli on speed and assortment in the premium grocery segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yodeli.in
• Instagraminstagram.com/yodeli.in
• LinkedInlinkedin.com/company/yodeli

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yodeli