What Tickd Ltd does

Tickd Ltd is a UK-based SaaS company, founded in 2020, that operates a cloud-based, white-label energy switching platform for small and medium enterprises (SMEs). Built on AWS infrastructure with an API-first architecture, the platform enables businesses to switch energy providers via a self-serve digital journey in approximately 90 seconds, integrating with Experian for pre-credit qualification, ElectraLink for accurate consumption data, DocuSign for electronic contract signing, Companies House for entity validation, and ENSEK for supplier-side automation. The company monetises through a hybrid model combining tiered SaaS subscriptions (£0-£750/month plus £1,200 implementation fees for some tiers) for energy brokers and suppliers, per-meter supplier commissions (£100-£500/year depending on consumption tier), and 25-30% contract facilitation fees, plus a free 50:50 commission-sharing channel for charities and communities.

Tickd distributes primarily through an OEM/white-label model, with 100+ broker and stack operators embedding the platform under their own brand, alongside direct subscription sales. Its supplier panel includes British Gas, E.ON Next, Scottish Power, Ecotricity, British Gas Lite, Yü Energy, Good Energy, Valda Energy, Opus Energy, and JellyFish Energy. In 2024 the company launched Platform 2.0 with improved data visibility and scalability, added multiple major supplier integrations, and in October 2024 extended into the domestic consumer energy switching market. The team of approximately 10 people operates remotely around Birmingham and Nottingham, with the Managing Director Richard Price leading the business and sitting on the founding committee of the Energy Consultancy Association trade body.

Name

Tickd Ltd

Legal name

Tickd Ltd

Website

https://tickd.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Tickd Ltd is a UK-based SaaS company that provides a white-label, API-driven energy switching platform enabling brokers, suppliers, and SMEs to automate SME business energy switching, with integrations across Experian, DocuSign, ElectraLink, and a panel of major UK energy suppliers.

Ownership category

akta.pro rank

Product category

Energy Switching Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

akta.pro secondary industry

Energy Supplier Partner Networks / White-Label Brokerage Programs (EUAGAEAK)

Keywords

• Energy switching platform
• White-label SaaS
• Energy broker software
• SME energy procurement
• Supplier price aggregation

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission per Meter/Contract (Supplier-paid): Energy suppliers pay Tickd commission for each supply contract (including renewals and extensions) entered into through the platform. Commission rates are fixed per meter based on estimated annual consumption and are paid year-on-year for multi-year contracts. Rates range from £100 to £500 per meter per year depending on consumption tier. Additionally, suppliers may pay performance-based incentives for volume thresholds.
2. Platform/Subscription Fees (Broker/Supplier): Tickd charges subscription fees to energy brokers and suppliers for access to the white-label switching platform. Pricing tiers include Switch Starter (£0/month with £1,200 implementation fee), Switch Savvy (£300/month), Switch Pro (£750/month), and Enterprise (bespoke pricing). Additional per-contract facilitation fees apply.
3. Charities & Communities (Free): Free white-label platform offered to charities, clubs, groups, communities and societies. Revenue is generated by sharing the commission that would normally go to price comparison sites (50:50 split of £30 per fuel).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Tickd operates a cloud-based, white-label SaaS platform that automates business energy switching for UK small and medium enterprises. Energy brokers and suppliers embed the platform under their own branding, enabling customers to complete a self-serve switching journey in approximately 90 seconds, with live supplier pricing, Experian credit pre-qualification, automated DocuSign contracting, and real-time switching status tracking. The platform is monetised via subscription fees from partners and per-meter commissions paid by energy suppliers on contracts generated through the system.

Product overview

Tickd Ltd operates a cloud-based SaaS energy switching platform with three customer-facing tiers: Energy Broker Platform (for brokers managing SME customers), Energy Supplier Platform (for suppliers seeking digital transformation), and Charities and Communities Platform (free for non-profits). The core platform supports four pricing tiers (Switch Starter £0, Switch Savvy £300, Switch Pro £750, and Enterprise bespoke), differentiated by features including white-label customization, API integrations, admin portals, and bulk capabilities. Additional sub-products include separate Domestic and SME Quote portals. All tiers are powered by integrations with Experian for credit checking, DocuSign for contract signing, ElectraLink for consumption data, and multiple energy supplier systems. The TickdPulse API provides developer access to platform functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Broker Platform White-label, self-serve digital energy switching platform for UK energy brokers to serve SME customers. Provides live supplier pricing, Experian pre-credit checks, DocuSign contract execution, admin portal for data and credit preferences, and 24/7 automated switching journeys under the broker's own brand.
• Energy Supplier Platform White-label and API-integrated platform for energy suppliers to digitalise SME customer acquisition and onboarding. Includes customisable branding, live pricebook aggregation and toggling, automated contract registration, and integration with supplier systems via TickdPulse API and ENSEK.
• Charities and Communities Platform Free white-label energy switching platform for charities, community clubs, groups, and societies. The partner organisation's members complete energy switches through the branded portal and Tickd shares the £30 per fuel commission that would otherwise go to price-comparison sites on a 50:50 basis.
• TickdPulse API Developer API providing access to Tickd's energy switching platform functionality. Enables partners to integrate live supplier pricing, automated contract registration and submission, switching status tracking, and consumption data retrieval into their own systems.
• Domestic Quote Platform Consumer-facing energy switching platform at domestic.tickd.co.uk that enables UK household customers to compare and switch energy suppliers using the same self-serve Tickd engine.

Quantifiable outcome

• 91.23% of meters that switch on the platform go live on the requested start date
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature10 records

Partnerships

18 partnerships are on record, tiered core and minor.

• ENSEK LtdcoreTechnology or IntegrationENSEK is described as 'The SaaS platform behind the world's leading energy suppliers.' Tickd integrates with ENSEK to pull through live prices and automatically send completed registrations and contracts. ENSEK provides the primary SaaS platform infrastructure for Tickd's energy switching operations.
• UtilityClickcoreStrategic or Co-development PartnerUtilityClick is a market-leading CRM for energy brokers. Tickd works in partnership with UtilityClick to pull through live prices and more. UtilityClick MD Rod Westwood stated: 'Tickd use the best in technology to make business energy procurement simple and hassle-free. We're delighted to partner with them as they continue to revolutionise the sector.'
• DocuSigncoreTechnology or IntegrationOver a billion users trust DocuSign for their agreements. Tickd's API integration automatically pre-populates and signs energy contracts through DocuSign, enabling electronic contract completion within the switching journey.
• ElectraLinkcoreTechnology or IntegrationElectraLink integration helps Tickd pull through accurate consumptions for electricity as well as information about switching progress. This increases the accuracy of contracts and quotes by providing real consumption data.
• Companies HousecoreTechnology or IntegrationAPI integration with Companies House ensures accuracy of company data. Customers are presented with accurate and transparent information validated against official company records.
• ExperiancoreTechnology or IntegrationExperian's API pulls through commercial data of businesses and sole traders. Tickd only presents quotes that customers can access in line with energy suppliers' credit referencing preferences. The partnership has been in place for four years and was recently extended with a long-term contract. Tickd gains access to Experian's Gen 6 data for more accurate credit decision-making.
• AWS (Amazon Web Services)coreTechnology or IntegrationTickd's system is built using AWS cloud infrastructure, making it completely scalable. AWS helps Tickd provide a fully optimised service that can grow with partners and adapt to meet demand and data volumes. Tickd software engineers attend AWS Summit annually.
• E.ON NextminorChannel Partner/ Reseller/ DistributorE.ON Next joined Tickd's supplier panel, offering 100% renewable electricity for all their customers. E.ON Next is the latest household name to be added to the platform, increasing choice for small businesses.
• EcotricityminorChannel Partner/ Reseller/ DistributorEcotricity uses Tickd's white-label energy switching software to help their B2B customers go green. The partnership enables environmentally aware customers to seamlessly switch to Ecotricity's deep green energy supply. Quote: 'We're delighted to work with Ecotricity to help digitalise their SME quoting and contracting process.'
• British Gas LiteminorChannel Partner/ Reseller/ DistributorBritish Gas Lite is Tickd's supplier partner. When Tomato Energy ceased trading, British Gas Lite launched a new tariff specifically for non-half-hourly customers transferred from Tomato Energy, which Tickd's system automatically identifies and offers to eligible customers.
• Scottish PowerminorChannel Partner/ Reseller/ DistributorTickd expanded partnership with Scottish Power with a new customer incentive. Partners using Tickd's platform can offer qualifying customers £50-£200 Love2Shop Vouchers for Scottish Power contracts meeting certain criteria.
• NFU EnergycoreChannel Partner/ Reseller/ DistributorNFU Energy has been working with Tickd for over a year. They use Tickd's white-label platform integrated into their website (quote.nfuenergy.co.uk). The platform has freed up advisors to spend more time providing advice to members while handling smaller supplies and admin tasks. Platform is available 24/7, benefiting farmers during busy seasons.
• BGLitecoreChannel Partner/ Reseller/ DistributorBGLite has worked with Tickd since they first formed. Their technology-first, API-driven, forward-looking approach to small business energy is something BGLite is keen to embrace. BGLite has been with Tickd since inception.
• Energy Consultancy Association (ECA)minorStrategic or Co-development PartnerTickd is a founding member of the Energy Consultancy Association, a new trade body set up to act as a voice for Energy Brokers/Consultants. Tickd MD Richard Price was voted onto the ECA committee. The association aims to shape regulation and improve industry practices.
• Good EnergyminorChannel Partner/ Reseller/ DistributorGood Energy is one of the energy suppliers on Tickd's supplier panel, offering green energy options to small business customers.
• Valda EnergyminorChannel Partner/ Reseller/ DistributorValda Energy is one of the energy suppliers on Tickd's supplier panel.
• Opus EnergyminorChannel Partner/ Reseller/ DistributorOpus Energy is one of the energy suppliers on Tickd's supplier panel.
• JellyFish EnergyminorChannel Partner/ Reseller/ DistributorJellyFish Energy is one of the energy suppliers on Tickd's supplier panel.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• MyGridGB: MyGridGB is a smaller UK energy-switching platform focused on domestic customers. It is an emerging player in the same UK energy switching category that Tickd is now expanding into via its October 2024 domestic launch.

Direct peers

• SwitchMyBusiness: SwitchMyBusiness is a UK price-comparison and switching platform targeting business energy customers. It directly competes with Tickd for UK SME switching flows and supplier commission revenue.
• UtilityClick: UtilityClick is a market-leading CRM for UK energy brokers. It is both a Tickd integration partner and the closest direct peer on the broker side, serving the same broker channel with adjacent workflow software (CRM vs. switching).
• Flipper: Flipper is a UK energy-switching service for small businesses and consumers that automates the switching process. It competes directly with Tickd for end-customer switching in the UK SME and consumer segments.
• ENSEK: ENSEK is a SaaS platform that powers many UK energy suppliers' retail operations. It is the closest direct peer to Tickd on the supplier side — Tickd integrates with ENSEK to pull live prices and push registrations, and both companies target the same energy supplier IT modernisation opportunity.
• Business Energy Comparison: Business Energy Comparison is a UK-focused price comparison and switching service for SMEs. It directly competes with Tickd for UK SME energy switching customers and supplier-sourced commission revenue.
• Kraken Technologies: Kraken Technologies (spun out of Octopus Energy) licenses its energy retailer platform to suppliers worldwide. It is a direct peer to Tickd on the supplier-side SaaS opportunity, though at a much larger scale and with global rather than UK-only reach.

Broad incumbents

• Uswitch: Uswitch (owned by RVU) is one of the largest UK consumer price-comparison platforms with significant energy switching volume. As a broad incumbent, it overlaps with Tickd in UK energy switching but serves consumers rather than SMEs and is not a white-label SaaS.
• Selectra UK: Selectra is a multi-country price comparison and switching service that operates in the UK across energy and other utilities. It is a broader incumbent in UK energy comparison, comparable to Tickd's end-customer switching flows though with a much wider utility scope.
• Love Energy Savings: Love Energy Savings is one of the largest UK business energy brokers, operating a phone-and-online model across the SME market. It is comparable to Tickd's broker customers and overlaps in target end-customers, but as an incumbent broker rather than a pure SaaS platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/switchwithtickd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tickd Ltd