Yellow Mello Studio

What Yellow Mello Studio does

Yellow Mello Studio is a Brazilian creative production studio headquartered in Campo Grande that provides CGI, photography retouching, illustration, and photocomposition services to marketing and advertising end-customers. The studio operates on a project-based professional services model, with quote-based, project-specific pricing and no public rate card, and it executes work through two distribution channels: direct brand relationships and overflow production for advertising agencies. Its disclosed client roster of roughly 30+ enterprise advertisers spans automotive (Volkswagen, Honda, Mercedes-Benz), FMCG and consumer goods (Nestlé, P&G, Colgate, Reckitt Benckiser, O Boticário, Ambev), financial services (Banco do Brasil, VISA), telecommunications (TIM), and travel (GOL), with additional presence in healthcare and cryptocurrency verticals via campaigns for Compass.UOL.

The studio functions as a multi-discipline boutique, combining digital imaging, 3D, and illustration capability under a single delivery team, and has executed more than 50 portfolio projects across these disciplines. Recent work such as the Vult Capelo CGI animation campaign demonstrates the studio's ability to deliver motion content alongside its traditional still-image production base. Distribution is materially reliant on a partnership network of 20+ tier-one Brazilian advertising agencies — including GUT, AlmapBBDO, DM9, Accenture, Africa, WMcCANN, and Havas — which collectively route ongoing project flow to the studio. Cross-border execution was demonstrated via a project for Havas Dusseldorf, indicating capacity to support international agency clients.

The business model is a services-led, B2B sales motion with no platform, SaaS, or productized offering, no disclosed funding history, no external investors, and no public management team. The studio is privately held, sized at 1–10 employees, and operationally active as indicated by an updated web presence. Without disclosed revenue, headcount trend, or pricing benchmarks, the company is best understood as a small, craft-focused production supplier whose strategic position is anchored in its relationship network with Brazilian agencies and global brand advertisers rather than in any proprietary technology or scale advantage.

Name

Yellow Mello Studio

Legal name

Yellow Mello

Website

https://yellowmello.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Yellow Mello Studio is a Campo Grande, Brazil–based creative production studio offering CGI, photography retouching, illustration, and photocomposition services to enterprise advertisers and tier-one advertising agencies on a project-based, quote-priced basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Campo Grande

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Creative Production Services: Yellow Mello Studio generates revenue by providing CGI, illustration, and retouching services on a project-by-project basis to advertising agencies and brand clients. Each project is custom-produced based on client briefs, with revenue derived from creative production fees rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Yellow Mello Studio is a Brazilian creative production studio that provides CGI (computer-generated imagery), 3D rendering, photocomposition, vector illustration, and professional photo retouching services on a project-by-project basis. They deliver photorealistic 3D imagery, animations, visual effects, packaging illustrations, and retouched photography for advertising campaigns across print, digital, and broadcast media for agency and brand clients.

Product overview

Yellow Mello Studio is a creative production studio offering a unified portfolio of visual content creation services: CGI (3D computer-generated imagery and animation), illustration (vector and digital), photography retouching and post-production, and photocomposition (combining CGI with photography). Their services are applied across advertising campaigns for clients including Volkswagen, Nestlé, Ambev, GOL, and others, producing work for television commercials, print advertising, packaging, and digital media. The studio operates as a single integrated creative offering rather than modular products, with each project combining these capabilities as needed for the specific client brief.

Differentiator

Problem solved

Functional benefit

Products and services

• CGI (Computer-Generated Imagery) Full-service 3D CGI production for advertising campaigns, including product visualization, character creation, environmental rendering, animations, and visual effects for advertising campaigns, packaging, and brand communications.
• Illustration Vector and digital illustration services for packaging, branding, and marketing materials, applied to packaging projects such as Colgate Luminous White.
• Photography Retouching Professional photo retouching and post-production services to enhance and perfect photographic imagery for commercial use in advertising campaigns.
• Photocomposition Digital composition combining 3D CGI elements with photography to create seamless, photorealistic visual scenes for advertising imagery (e.g., AquaRio project).

Quantifiable outcome

• Completed 50+ visible portfolio projects for major brands

Named customers31 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• GUTcoreChannel Partner/ Reseller/ DistributorGUT is a prominent advertising agency that engages Yellow Mello for CGI and retouching production on campaigns for their brand clients including O Boticário, Compass.UOL, Skol (Ambev), and Vult.
• AlmapBBDOcoreChannel Partner/ Reseller/ DistributorAlmapBBDO engages Yellow Mello for automotive CGI work, notably for Volkswagen campaigns including Nova Amarok Barretos, Rally Mercosul Amarok, and GOL Airbus Internacional.
• Babel-AzzaminorChannel Partner/ Reseller/ DistributorBabel-Azza agency engaged Yellow Mello for the DETRAN SP Carnival road safety campaign.
• DM9coreChannel Partner/ Reseller/ DistributorDM9 engaged Yellow Mello for Ifood Carnaval campaign, a significant digital marketing project.
• AccenturecoreChannel Partner/ Reseller/ DistributorAccenture engaged Yellow Mello for Huggies 3D icons project, demonstrating enterprise-level agency relationships.
• AfricacoreChannel Partner/ Reseller/ DistributorAfrica agency engaged Yellow Mello for Heinz Ketchup 'Burn Inside' campaign published in 2016.
• WMcCANNcoreChannel Partner/ Reseller/ DistributorWMcCANN engaged Yellow Mello for Banco do Brasil MPE campaign.
• HavascoreChannel Partner/ Reseller/ DistributorHavas (São Paulo and Dusseldorf) engaged Yellow Mello for Reckitt Benckiser campaigns including Vanish thermometer and Strepsils Mr. T.
• MV AgênciaminorChannel Partner/ Reseller/ DistributorMV Agência engaged Yellow Mello for AquaRio 3D and photocomposition project.
• TátilcoreChannel Partner/ Reseller/ DistributorTátil (Rio de Janeiro) engaged Yellow Mello for TIM campaigns including Carnival Emoticons and TIM Hand.
• T12minorChannel Partner/ Reseller/ DistributorT12 agency engaged Yellow Mello for Aurora new product packaging photography production.
• PepperyminorChannel Partner/ Reseller/ DistributorPeppery agency engaged Yellow Mello for Frooty 'Escute sua Fome' campaign.
• UP DesignminorChannel Partner/ Reseller/ DistributorUP Design engaged Yellow Mello for Panvel Vert Ilustrações project.
• DMSminorChannel Partner/ Reseller/ DistributorDMS agency engaged Yellow Mello for Volvo parts catalog imagery.
• Iris ComunicaçãominorChannel Partner/ Reseller/ DistributorIris Comunicação (Campo Grande) engaged Yellow Mello for CGR Hands monument project.
• BG9minorChannel Partner/ Reseller/ DistributorBG9 agency engaged Yellow Mello for Shopping Riomar Christmas campaign.
• Triunfo SudlerminorChannel Partner/ Reseller/ DistributorTriunfo Sudler engaged Yellow Mello for Astellas Farma Prostate & Bladder balloon healthcare campaign.
• CBA B+GminorChannel Partner/ Reseller/ DistributorCBA B+G agency engaged Yellow Mello for Colgate Luminous White vector illustrations for packaging.
• DavidminorChannel Partner/ Reseller/ DistributorDavid agency engaged Yellow Mello for Garoto Reactions & Chocolates campaign.
• MomacoreChannel Partner/ Reseller/ DistributorMoma agency (São Paulo) engaged Yellow Mello for Colorgin Spray Can Mountain and Mercedes-Benz Family Keys campaigns.
• InnovaminorChannel Partner/ Reseller/ DistributorInnova (São Paulo) engaged Yellow Mello for WOW Soyos Juice campaign.
• ZF ComunicaçãominorChannel Partner/ Reseller/ DistributorZF Comunicação (Cuiabá) engaged Yellow Mello for Unimed Obesity awareness campaign.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hype Studio: Brazil-based creative CGI and motion studio producing advertising imagery and 3D content for brands. Direct peer in CGI-led advertising production with a comparable client and agency model.
• Sunrise: Brazilian animation and CGI studio producing advertising and entertainment content. Direct peer with overlapping CGI/animation production services for advertising brand clients in Brazil.
• Vetor Zero: Brazilian CGI and motion-design studio based in São Paulo producing advertising imagery and animation for major global brands. Direct peer offering the same kind of CGI, illustration, and visual production services for advertising clients in Brazil.
• Lightfarm Studios: Brazilian CGI/VFX studio with offices in Rio and international presence, producing photorealistic 3D imagery and animation for advertising. Directly comparable in offering CGI-driven advertising imagery to large brand and agency clients.
• Zombie Studio: Brazilian visual effects and animation studio (formerly NDR Filmes) known for character animation and CGI campaigns for major brands. Comparable Brazilian creative production peer serving advertising agencies and global brands.
• PSYOP: Creative production studio combining CGI, illustration, and animation for advertising campaigns. Comparable service mix and agency-driven business model, operating at a larger scale and with global clients.
• Piloto Estudio: Brazilian animation and CGI studio producing advertising and branded content. Comparable as a domestic peer offering CGI, animation, and illustration services to brand and agency clients.

Broad incumbents

• The Mill: Global post-production and creative services firm with strong CGI capabilities across advertising, film, and content. Provides the same broad visual production services Yellow Mello offers, but at much larger scale and with a global roster.
• MPC (Moving Picture Company): Global post-production and CGI studio delivering advertising, film, and episodic content. Comparable CGI and visual production capability for advertising brands, with a much larger global footprint.
• Framestore: Global creative studio and VFX/CGI powerhouse producing advertising imagery, film VFX, and immersive content. Directly comparable in CGI and visual production capability, but operating as a global incumbent across many verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/yellowmellostudio
• LinkedInlinkedin.com/company/yellow-mello-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Mello Studio