What Sixes Software does

Sixes Software is a Vancouver-based, privately held software company founded in 2024 that develops SIX, an AI-powered recommendation platform designed to enable customer-facing employees to deliver personalized recommendations at scale. The platform's core mechanic is the 'Six' — a curated, mobile-first visual collection of six related recommendations (called Picks) — which frontline associates send to customers via text, WhatsApp, email, QR code, or in-app messaging. AI capabilities are embedded throughout the lifecycle through AI Load (instant product catalog import from commerce sites), AI Create (generative content), AI Curate (recommendation assembly), and Next Best Action predictions grounded in CRM, POS, and preference data.

The company serves four target verticals: retail brands (clienteling and personalized outreach), travel and hospitality (concierge and itinerary recommendations), services businesses (aftercare and hyperlocal referrals), and consumer product brands preparing for EU Digital Product Passport compliance via the Hang Tag module. The go-to-market combines a free Starter Plan (3 users, 100 Picks) for product-led adoption with enterprise subscriptions priced at $70-90 per Team/Store/Location per month, plus add-ons for Twilio-powered messaging ($30/TSL/month), CRM connect, and enterprise integrations ($3-5k per integration annually).

Sixes Software is backed by Inovia Capital, Panache Ventures, Pender Ventures, and The51. The founding team — T.J. Begley, Kristine Steuart, Katherine Berry, Ryan Moon, Mike Squance, and Naomi Manesh — are repeat operators from Allocadia, a category-leading marketing planning solution. The company's flagship disclosed enterprise customer is Vestis Fashion Group (operator of Max Mara, Weekend Max Mara, Marella, and Max & Co. in Western Canada), which has reported a 21% conversion rate on associate-created Sixes and 50% higher average transaction value versus norm. The company targets the clienteling AI market, which third-party research projects to grow from $1.42B in 2024 to $9.25B by 2033 at a 21.4% CAGR.

Name

Sixes Software

Legal name

Sixes Software

Website

https://sharesix.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Sixes Software builds SIX, an AI-powered recommendation platform that enables retail, travel, hospitality, and service frontline employees to send customers curated 'Six' collections of personalized product, experience, and DPP-compliant recommendations via text, WhatsApp, email, or QR code.

Ownership category

akta.pro rank

Product category

Clienteling Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

akta.pro secondary industry

Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG)

Keywords

• AI recommendation platform
• Clienteling software
• Personalization platform
• Digital product passport
• Customer engagement software

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Subscription: Subscription pricing of U$70-90 per Team/Store/Location per Month for Enterprise plans, based on number of users. Includes AI-Load, AI-Create, unlimited Sixes, analytics, and sharing capabilities.
2. In-App Messaging Add-on: U$30 per Team/Store/Location per Month for embedded Twilio messaging with CRM contact integration.
3. Integration Services: U$3-5k per integration per year for connecting to product libraries, POS, CRM, and next-best-recommendation systems.
4. Starter Plan: Free ongoing plan with 3 users, 100 Picks, basic AI-Search, and limited features for teams and individuals to get started.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sixes Software develops and sells SIX, an AI-powered Recommendation Platform that equips customer-facing employees (store associates, concierges, service technicians) to create, curate, and share personalized recommendations with customers via curated visual collections called 'Sixes'. The platform uses AI to automate product catalog loading, content generation, and next-best-action recommendations, and is delivered to customers via text, WhatsApp, email, QR codes, and in-app messaging. Industry-specific solutions target retail brands, travel and hospitality companies, services businesses, and consumer product brands preparing for EU Digital Product Passport compliance.

Product overview

SIX is an AI-powered Recommendation Platform designed for customer-facing teams across retail, travel and hospitality, and services industries. The platform consists of the core SIX Platform with three industry-specific solutions (SIX for Retail, SIX for Travel and Hospitality, SIX for Services), plus specialized modules including the Digital Product Passport (Hang Tag) solution for EU ESPR compliance. The core mechanic is the 'Six' — a curated visual collection of six related recommendations (called 'Picks') that employees send to customers via text, WhatsApp, email, QR code, or in-app messaging. The platform uses AI throughout the lifecycle via AI Load (instant product catalog import from commerce sites) and AI Create (content generation for Picks and Sixes). Pricing includes a free Starter Plan (3 users, 100 Picks) and Enterprise Plan (U$70-90 per Team/Store/Location/month) with add-ons for In-App Messaging (Twilio), CRM Connect, and Integrations. Analytics track engagement and revenue metrics. The platform integrates with CRM systems, POS systems, Product Lifecycle Management, ERP, booking systems, and Property Management Systems for hospitality deployments.

Differentiator

Problem solved

Functional benefit

Products and services

• SIX Platform Core AI-powered recommendation platform that equips customer-facing employees to deliver personalized recommendations at scale. Supports Collect, Curate, Share, Organize, Connect, and Optimize stages of the recommendation lifecycle for businesses across retail, travel, hospitality, and services industries.
• SIX for Retail Industry-specific AI clienteling solution for retail brands, equipping sales associates to send personalized product recommendations, styling advice, and clienteling outreach via text, WhatsApp, email, or QR code. Targets apparel, jewelry, beauty, home, specialty, and luxury fashion brands. Includes Hang Tag Digital Product Passport support.
• SIX for Travel and Hospitality AI-powered guest engagement solution for travel and hospitality brands, equipping concierges, guest relations specialists, travel advisors, and destination ambassadors to deliver personalized recommendations across hotels, resorts, destinations, tour operators, and airlines.
• SIX for Services AI-powered customer engagement solution for service businesses, equipping frontline teams (technicians, stylists, advisors, practitioners) to deliver personalized recommendations across specialty retail-service, auto services, wellness, personal care, nonprofit, and home services.
• SIX for Digital Product Passport (Hang Tag) Customer-facing experience layer for Digital Product Passport (DPP) compliance. Displays DPP data through curated Sixes when customers scan hang tag QR codes, combining required compliance information (origin, materials, sustainability claims) with brand content (care guides, related products). Supports EU ESPR and Green Claims Directive requirements.
• SIX Mobile App Consumer mobile application for iOS and Android that enables customers to receive and save recommendations, create and share their own Picks, and engage with brand content distributed through SIX's recommendation platform.

Quantifiable outcome

• 5-15% revenue lift from effective personalization
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• TwiliocoreTechnology or IntegrationTwilio provides embedded messaging infrastructure for SIX's in-app messaging capabilities, enabling enterprise customers to send Sixes via text and WhatsApp directly from the platform.
• PLM SystemssupportingTechnology or IntegrationSIX connects to Product Lifecycle Management (PLM) systems to pull in product data for Digital Product Passports, enabling brands to use existing PLM infrastructure.
• ERP SystemssupportingTechnology or IntegrationSIX integrates with Enterprise Resource Planning (ERP) systems for supply chain and product data connectivity, particularly for DPP compliance requirements.
• DPP PlatformssupportingTechnology or IntegrationSIX integrates with existing Digital Product Passport platforms via standard APIs, pulling in compliance and regulatory data for customer-facing presentation.
• CRM SystemssupportingTechnology or IntegrationSIX connects to CRM systems (such as Allocadia, Salesforce) to bring in customer contacts, preference data, and purchase history for personalized recommendations.
• POS SystemssupportingTechnology or IntegrationSIX connects to Point of Sale systems to enable next-best-recommendation logic based on purchase history and transaction data.
• Commerce PlatformssupportingTechnology or IntegrationSIX connects to commerce platforms for live product catalog data, enabling AI Load functionality and real-time product information sync.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Voyado: Voyado is a Nordic retail customer experience platform combining CRM, loyalty, and clienteling tools for omnichannel retailers. It overlaps with SIX's retail personalization and customer engagement proposition, particularly in-store associate-led outreach and customer data activation.
• Tulip: Tulip is a mobile clienteling and in-store customer engagement platform for retailers, offering associate-facing tools for personalized recommendations and customer outreach. It is the most direct comparison to SIX's retail clienteling use case, though Tulip requires deeper integration with existing retail systems rather than SIX's no-IT-integration model.
• Stylistix: Stylistix offers an AI-powered styling and clienteling platform for fashion retailers, helping associates deliver personalized looks and recommendations to customers. It overlaps with SIX's AI Curate and Six format for fashion retail personalization.
• Endear: Endear provides clienteling software for retail brands, enabling sales associates to send personalized product recommendations to customers via messaging. It is a direct peer in retail clienteling, competing for the same associate-led recommendation workflow that SIX automates with its AI Curate and Six format.
• Salesfloor: Salesfloor is a mobile clienteling and store associate platform used by specialty and luxury retailers to drive personalized customer outreach. It is a direct peer in the same clienteling and associate-led recommendation category SIX targets.

Broad incumbents

• Braze: Braze is a customer engagement platform powering personalized messaging across email, push, in-app and SMS for retail and consumer brands. Its embedded messaging and Next Best Action capabilities overlap with SIX's in-app messaging add-on and AI-driven engagement.
• Certona: Certona provides AI-powered personalization and product recommendations for retail and ecommerce, integrated into commerce platforms. It is comparable to SIX's recommendation capabilities but is positioned as a digital-channel personalization incumbent rather than a frontline-employee platform.
• Algolia: Algolia is an established AI search and product discovery platform powering recommendations across retail and ecommerce. While broader than SIX's clienteling focus, Algolia's AI recommendation engine addresses the same buyer demand for personalization that SIX targets via the employee channel.
• Dynamic Yield: Dynamic Yield (a Mastercard company) is a personalization platform offering product recommendations, A/B testing and personalization across digital channels. It overlaps with SIX in retail personalization but focuses on digital 1:many rather than employee-led 1:1 recommendations.

Emerging players

• Klaviyo: Klaviyo is a marketing automation and personalization platform focused on ecommerce and retail brands, increasingly expanding into SMS and 1:1 customer engagement. It is an emerging player in retail personalization that overlaps with SIX's customer-data-driven outreach, though oriented toward digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mysix

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sixes Software