What Endear does

Endear, operated by We Are Arthur, Inc., is a New York-based retail CRM and clienteling software company founded in 2019. It serves omnichannel retail brands ranging from 5-store independents to 100+ store enterprises, with a customer base spanning 2,000+ stores across 19 countries and a logo roster that includes GANNI, Rebag, Reformation, Missoni, DVF, PAIGE, Goop, UNTUCKit, gorjana, and FRAME. The platform is purpose-built for store-floor clienteling workflows rather than B2B pipeline management, and differentiates from horizontal CRMs (Salesforce, HubSpot) and marketing-automation tools (Klaviyo, Attentive) by enabling one-to-one, associate-led conversations that it claims convert 40x higher than segment-based marketing.

The core product is a Retail CRM that unifies POS, ecommerce, marketing automation, and customer support data through 30+ pre-built integrations (Shopify, Shopify Plus, Square, Lightspeed, Teamwork Commerce, NewStore, Klaviyo, Gorgias, Zendesk, WhatsApp Business, and others) plus a public Admin API. The CRM is extended by a suite of integrated modules: Clienteling (1:1 SMS/email outreach), Campaigns (automated SMS/email/WhatsApp journeys), Appointments (retail booking), SalesChat (online-to-store live chat), Shoppable Stories (Shopify-exclusive shoppable lookbooks), and Insights + Analytics. The 2026 product surface added two AI modules: the AI Opportunity Engine, which ranks every customer daily by outreach opportunity and drafts on-brand messages that associates review and send, and the AI Notetaker, a multimodal assistant that captures in-store interactions via voice, typed notes, photos, or video and auto-updates customer profiles.

Endear generates revenue primarily through customizable annual SaaS subscriptions sold via a sales-led motion (Book a Demo, named reps such as Casey Drake, pilot programs without long-term contracts) supplemented by a product-led growth channel on the Shopify App Store (one-click install, 14-day free trial). Distribution is further extended by a strategic alliance with Leap announced November 18, 2025. The company has raised approximately $9.2M in disclosed funding across rounds from 2019 through 2025, with the most recent being a $6.0M round led by Channel Equity Partners in January 2025. Leadership includes co-founders Jinesh Shah and Leigh Sevin, CTO JP Grace, Marketing Director Kara Zawacki, and Head of Sales and Customer Success Casey Drake; ownership structure, cap table, and external investors beyond the disclosed rounds remain opaque.

Name

Endear

Legal name

We Are Arthur, Inc.

Website

https://endearhq.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Endear is a New York-based retail CRM and clienteling platform that unifies POS, ecommerce, marketing, and support data to power one-to-one, associate-led customer outreach for omnichannel retail brands across 2,000+ stores in 19 countries.

Ownership category

akta.pro rank

Product category

Retail CRM Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

akta.pro secondary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• Retail clienteling software
• Retail CRM platform
• AI customer outreach
• Omnichannel retail messaging
• Shopify clienteling integration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription / SaaS: Endear offers "flexible plans and subscriptions" to fit brand goals and needs, with customizable plans referenced on the Square integration page. Customers are billed on a recurring basis with the platform being built specifically for retail brands ranging from SMB to enterprise (5 to 100+ stores).
2. Professional Services / Pilot Programs: Endear runs a pilot program allowing brands to evaluate fit without a long-term contract, paired with onboarding expertise and 24/7 support, suggesting services/onboarding as an adjunct to subscription revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Endear is an AI-powered retail CRM and clienteling platform that helps omni-channel retail brands unify POS, ecommerce, marketing, and customer support data into a single customer profile, then activate that profile through AI-ranked 1:1 outreach, automated SMS/email/WhatsApp campaigns, retail appointment scheduling, online-to-store live chat (SalesChat), and Shopify-exclusive shoppable lookbooks. The platform is built specifically for in-store associates to run personalized clienteling at scale, replacing repurposed B2B CRMs and segment-based marketing blasts with associate-led conversations that the company reports produce 40x higher conversion.

Product overview

Endear is an AI-powered retail clienteling and CRM platform delivered as a core Retail CRM product extended by a suite of integrated modules: AI Opportunity Engine (ranked daily outreach queue with AI-drafted messages), AI Notetaker (multimodal note capture and follow-up), Clienteling (1:1 SMS/email outreach), Campaigns (automated SMS, email, and WhatsApp campaigns), Appointments (retail appointment scheduling), SalesChat (online-to-store live chat), Shoppable Stories (Shopify-exclusive shoppable lookbooks), and Insights + Analytics (real-time performance reporting). The core CRM unifies POS, ecommerce, marketing, and customer support data through a library of 30+ pre-built integrations (including Shopify, Square, Lightspeed, Teamwork, NewStore, Klaviyo, WhatsApp, Gorgias, Zendesk, BigQuery, and Zapier) and an Endear Admin API for custom integrations, then activates that unified customer profile across the modules above.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail CRM The foundational CRM that centralizes customer data spanning physical and digital channels, unifying purchases, preferences, and engagement history to enable smarter segmentation, campaigns, and clienteling workflows. Designed for retail brands ranging from SMB to enterprise (5 to 100+ stores).
• Clienteling A retail clienteling tool that lets associates send 1:1 personalized text and email outreach using customer purchase history, preferences, and notes, with built-in reminders for VIP occasions such as birthdays and anniversaries.
• Campaigns
• Appointments Retail-focused appointment scheduling software that lets customers book styling, personal shopping, or fitting appointments online with multi-store visibility, automated reminders, and unified customer profile context.
• SalesChat A retail sales live chat that connects online shoppers with in-store associates in real time, providing full customer profile context, proactive outreach, product recommendations, and accurate revenue attribution across online and in-store sales.
• Shoppable Stories Curated, shoppable lookbooks that associates can build directly from inventory and send via SMS, email, or WhatsApp, allowing customers to browse, add to cart, and checkout without leaving the message.
• Insights + Analytics Real-time business insights dashboard that tracks campaign performance, conversion, replies, and revenue by store, associate, and channel, enabling custom reports, data-driven coaching, and ROI measurement.
• AI Opportunity Engine An AI-driven outreach prioritization engine that turns customer signals (orders, lifetime value, birthdays, cart abandonment, wishlist restocks, store visits) into a ranked daily queue of personalized outreach opportunities, with AI-drafted SMS/email messages associates can review and send.
• AI Notetaker An AI-powered note capture and follow-up assistant that lets store teams record customer interactions via voice memo, typed note, video, or photo of handwritten notes, then auto-updates customer profiles, suggests follow-up tasks, and drafts personalized messages.
• Endear Admin API A developer-facing API that enables third parties to build apps and custom integrations on top of Endear's CRM, syncing customer, product, purchase, and marketing data.

Quantifiable outcome

• 40x higher conversion rates vs Klaviyo/Attentive for associate-led outreach
• +10 more outcomes

Named customers50 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability12 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• LeapcoreStrategic or Co-development Partner · 18 November 2025Strategic alliance announced November 18, 2025 integrating Leap's omnichannel retail management platform with Endear's clienteling tools. The collaboration provides store teams with data-driven insights for personalized experiences across online and offline channels, as US retail sales crossed $1 trillion.
• ShopifyflagshipTechnology or Integration · 1 January 2025Endear's primary commerce integration; one-click Shopify install syncs customers, orders, and products in real time. Endear is named Shopify's top CRM POS integration and Shopify Plus's first certified clienteling app, making it a flagship go-to-market partner. Shoppable Stories is exclusive to Shopify brands.
• Shopify PlusflagshipTechnology or Integration · 1 January 2025Dedicated Shopify Plus integration enabling enterprise retail brands on Shopify Plus to use Endear as a certified clienteling app. Endear is positioned as Shopify Plus's first-ever certified clienteling solution.
• KlaviyocoreTechnology or Integration · 1 January 2025Two-way sync between Endear and Klaviyo: customer marketing preferences, campaign engagement, opt-in/opt-out status flow into Endear; Endear messaging events flow back into Klaviyo for advanced automation. Enables stores to extend marketing momentum with 1:1 clienteling.
• GorgiascoreTechnology or Integration · 1 January 2025Native Gorgias integration available via the Gorgias App Store; support tickets populate on Endear customer profiles so associates can personalize outreach based on prior support interactions.
• ZendeskcoreTechnology or Integration · 1 January 2025Native Zendesk integration available via the Zendesk marketplace; support tickets appear on Endear customer profiles, enabling data-driven clienteling for stores whose customers also use support tickets.
• SquarecoreTechnology or Integration · 1 January 2025One-click Square POS integration that syncs historic and real-time customers, orders, and products into Endear. Each retail location can have its own dashboard, email, and phone number. Used by brands like Réalisation Par and Cabi.
• Teamwork CommercecoreTechnology or Integration · 1 January 2025One-click Teamwork Commerce integration syncing customers, orders, and products into Endear; supports English, French, and Spanish languages; used by Roller Rabbit, Reiss, Robert Graham, Catbird, and Akira.
• NewStorecoreTechnology or Integration · 1 January 2025Native NewStore integration that centralizes POS data and enables smarter clienteling across omnichannel retail brands.
• Lightspeed (R Series)coreTechnology or Integration · 1 January 2025Native Lightspeed R Series integration that unifies POS data and personalizes customer messaging across multi-store retail brands.
• WhatsApp (Business)flagshipTechnology or Integration · 1 January 2025Native WhatsApp Business integration enabling global, GDPR-compliant customer messaging alongside SMS and email from a unified inbox. Cited as a strategic channel driving late-2025 adoption acceleration among retail brands.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Salesfloor: Salesfloor is one of the closest direct competitors to Endear — a mobile clienteling and customer engagement platform built specifically for store associates, with 1:1 messaging, customer profiles, and task workflows. It targets many of the same specialty and mid-market retail brands.
• Tulip (Shopify): Tulip is a mobile-first clienteling and store associate platform purpose-built for retail, offering in-store task management, clienteling, and customer engagement. Acquired by Shopify in 2024, it is now both a direct competitor and a Shopify-internal asset — making it the most strategically important peer to monitor.
• Mercaux: Mercaux provides an in-store digital platform that unifies clienteling, mobile POS, and omnichannel customer engagement for fashion and specialty retailers. It directly overlaps Endear's clienteling and unified-customer-profile value proposition for premium and mid-market fashion brands.

Emerging players

• Clientbook: Clientbook is a clienteling and CRM platform focused primarily on jewelry and specialty retail — a direct functional overlap with Endear in one of Endear's strongest verticals (gorjana, Catbird, Alexis Bittar, Cast Jewelry are all jewelry clients).

Broad incumbents

• Yotpo: Yotpo is a broad retail marketing platform spanning reviews, loyalty, SMS marketing, and a CDP. It overlaps with Endear's Campaigns, SMS/WhatsApp messaging, and customer-data modules, and is already an integration partner — meaning it is also a horizontal incumbent threat.
• NewStore: NewStore is an omnichannel commerce platform with mobile POS, order management, and clienteling functionality for retail brands. It is both a direct clienteling competitor and an Endear integration partner, so it competes for the same enterprise retail buyers.
• Klaviyo: Klaviyo is a leading ecommerce-focused marketing automation and CRM platform, and an Endear integration partner. It overlaps with Endear's Campaigns and email/SMS modules, and is the horizontal incumbent Endear most directly compares itself against in its 40x conversion claim.
• Attentive: Attentive is a leading SMS and messaging marketing platform for retail and ecommerce brands, and an Endear integration partner. It competes for the same SMS-messaging budget and is the other side of Endear's 40x conversion comparison.
• Salesforce Commerce Cloud / Marketing Cloud: Salesforce is the dominant enterprise CRM and customer engagement platform and the most commonly displaced legacy system in Endear's own FAQ. It is a broad incumbent in retail CRM and is also a 'coming soon' integration partner for Endear.
• Aptos: Aptos is a long-standing retail technology platform providing POS, CRM, and clienteling tools for specialty and apparel retailers. It is a broad incumbent competing for the same enterprise retail IT budget Endear targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endear