Skijor Canada

What Skijor Canada does

Skijor Canada is a Canadian event production company that organizes equestrian skijoring competitions and exhibitions. The business is operated through Longstride Inc. and based in Fonthill, with a headcount of 1-10 employees. Its two flagship properties are Skijordue, a ticketed equestrian skijoring competition held in Calgary (drawing on the order of 12,000 spectators), and Snowdays, a free exhibition staged in Banff. The company self-describes as "the official source for Equestrian Skijoring in Canada," reflecting its ambition to occupy the dominant niche position in this category within the country.

The underlying "product" is the live event itself: engineered courses that pair horse-and-rider teams with skiers navigating jumps and timed gates, accompanied by on-site fan experiences. The technical surface is non-digital, with competitive formats and rules informed by affiliated bodies including Skijor Cup, skijoringamerica.com, and skijorInternational.com. Content production around the events (video, photography, editorial coverage on owned web properties) functions as a marketing and audience-development layer.

Revenue mechanics are diversified across four streams: ticket sales (Skijordue only — Snowdays is free), multi-tier sponsorship packages (Platinum, Gold, Silver, contributing), vendor booth rentals, and on-site food and beverage concessions. Sponsorship is anchored by lifestyle and regional brands such as Alberta Boot Co (Platinum) and Banded Peak Brewing (Gold), with Skijordue '26 expanding into automotive, luxury, and lifestyle verticals including Prinoth, Ineos Grenadier, Black Stallion Winery, and Benzing Furs. The 2026 operating year also marks the loss of the Banff & Lake Louise Tourism partnership, a material commercial change that has prompted continued emphasis on expanded sponsor acquisition to backfill marketing reach.

Name

Skijor Canada

Legal name

Longstride Inc.

Website

https://skijorcanada.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Skijor Canada (operated through Longstride Inc.) is a Canadian event production company that organizes equestrian skijoring competitions, anchored by the ticketed Skijordue event in Calgary and the free Snowdays exhibition in Banff, monetized through ticket sales, multi-tier sponsorships, and on-site concessions.

Ownership category

akta.pro rank

Product category

Live Sporting Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter Activity & Experience Operators (Ice Climbing, Dog Sledding, Fat Biking, Ice Skating) (THAAAJAJ)

akta.pro secondary industry

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

Keywords

• Equestrian skijoring events
• Winter sport competitions
• Live event production
• Horse skiing spectacles
• Spectator sports entertainment

Headquarters

HQ city

Fonthill

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Spectator Ticket Sales: The primary revenue stream comes from selling tickets to public skijoring events. Events like Skijordue in Calgary offer general admission tickets, premium Suite Skijor experiences, and spectator-style competitions. Tickets are sold through Showpass.
2. Sponsorship and Brand Partnerships: Skijor Canada generates revenue through multi-tiered sponsorship arrangements with brands across categories including boots (Alberta Boot), beverages (Banded Peak Brewing, Eau Claire Distillery, Red Bull, Whiskey Rose, Aperol), equestrian (Back On Track, Wise Equine), and lifestyle (Cody & Sioux, Benzing Furs). Sponsorships span Platinum, Gold, Silver, and Bronze tiers with varying levels of visibility and activation.
3. Vendor and Marketplace Booth Fees: Revenue is generated from Maker's Marketplace vendor booth rentals at events, as well as food truck and food vendor placement fees. The Skijordue events feature fondue, food trucks, and craft beverage vendors.
4. Food and Beverage Concessions: On-site food and beverage sales at events, including craft beer, signature spirits, and fondue offerings, contribute to revenue. Official after-parties at venues like Whiskey Rose Saloon also generate concession income.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Skijor Canada organizes and operates live equestrian skijoring events in Canada, primarily producing Skijordue (a ticketed two-day competition and show in Calgary featuring trick riding, stunt skiing, and a spectator style competition) and Snowdays (a free exhibition event in Banff during the SnowDays Festival). The company's offering is centered on event production, sponsorship activations, and on-site concessions rather than a digital product.

Product overview

Skijor Canada is the official organization for Equestrian Skijoring in Canada, operating as an event promotion and management company. The company organizes and produces two primary event products: Skijordue (the flagship annual competition/show) and Snowdays (exhibition events during Banff's SnowDays Festival). Skijor Canada describes skijoring as the fastest growing winter sport in North America, drawing diverse participants to dynamic events showcasing skills, speed, and style. The company does not operate a technology platform but rather produces in-person equestrian sporting events featuring skijoring competitions with elements of trick riding and stunt skiing.

Differentiator

Problem solved

Functional benefit

Products and services

• Skijordue Skijordue is Skijor Canada's flagship annual ticketed event, a two-day equestrian skijoring show held in downtown Calgary at The Confluence Historic Site & Parklands. The event features competitive skijoring with trick riding and stunt skiing, a spectator style competition, food and beverage offerings, and a Maker's Marketplace. It is targeted at general winter sports spectators, lifestyle attendees, and event sponsors.
• Snowdays Exhibition Snowdays is a free equestrian skijoring exhibition held on Banff Avenue during the Banff SnowDays Festival, co-presented with Banff & Lake Louise Tourism. The event features trick riding and stunt skiing performances and is targeted at general spectators and tourists visiting Banff.
• Suite Skijor Premium Experience Suite Skijor is a premium elevated spectator experience sold as a separate ticket tier for Skijordue events via Showpass, offering enhanced hospitality and viewing relative to General Admission. Specific pricing is not publicly disclosed on the website.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

40 partnerships are on record, tiered core, flagship and minor.

• Back On Track CanadacoreStrategic or Co-development PartnerBack On Track Canada is an official partner of Skijor Canada, providing guidance on skijor horse training and conditioning. The company is passionate and vigilant about animal care, and Back On Track Canada is part of the ecosystem ensuring horse welfare across all events.
• Wise EquinecoreStrategic or Co-development PartnerWise Equine serves as the official veterinarian for Skijor Canada events, providing veterinary oversight on course. Officials are authorized to excuse any horse or human appearing unsafe or unsound, and Wise Equine supports the horse care program.
• Banff & Lake Louise TourismflagshipStrategic or Co-development PartnerBanff & Lake Louise Tourism co-presented Snowdays free skijoring exhibitions during the Banff SnowDays Festival. The partnership drove significant attendance (nearly 44,000 vehicles over two days) but ended in 2026 due to crowd management concerns expressed by Banff town officials.
• Alberta Boot CoflagshipGTM or Marketing PartnerAlberta Boot Co is the Platinum sponsor of Skijor Canada events, including Skijordue. They host the Official Alberta Boot Co Red Carpet showcase at the Après Skijor Party and are a prominent supporter of the SkijorStyle fashion competition.
• Banded Peak BrewingcoreGTM or Marketing PartnerBanded Peak Brewing is a Gold sponsor and provides craft beer at Skijordue events. They are featured on the Skijor Canada website homepage and in event marketing materials as a key beverage partner.
• Red BullcoreGTM or Marketing PartnerRed Bull is a Silver sponsor of Skijor Canada events, providing brand visibility and energy sponsorship at Skijordue and other events.
• The Confluence Historic Site & ParklandsflagshipStrategic or Co-development PartnerThe Confluence Historic Site & Parklands is the venue host for Skijordue events in Calgary. It serves as a Gold sponsor, providing the event venue in downtown Calgary for the skijoring shows.
• Whiskey Rose SaloonminorGTM or Marketing PartnerWhiskey Rose Saloon is a Silver/Bronze sponsor and hosts the official after-party for Skijordue events, providing venue and beverage partnership.
• Eau Claire DistilleryminorGTM or Marketing PartnerEau Claire Distillery is a Silver sponsor providing signature spirits at Skijordue events.
• Modern RentalsminorGTM or Marketing PartnerModern Rentals is a Gold sponsor of Skijordue, providing site equipment and infrastructure support for events.
• PrinothminorGTM or Marketing PartnerPrinoth, a snow grooming equipment manufacturer, sponsors Skijordue 2026, providing equipment for event infrastructure.
• Ineos GrenadierminorGTM or Marketing PartnerIneos Grenadier (Calgary) sponsors Skijordue 2026, providing automotive sponsorship.
• SkrewballminorGTM or Marketing PartnerSkrewball is a Silver sponsor providing peanut butter whiskey for Skijordue events.
• Elements OutfittersminorGTM or Marketing PartnerElements Outfitters is a Silver sponsor of Skijordue 2025.
• Foster WozniakminorGTM or Marketing PartnerFoster Wozniak is a Bronze sponsor of Skijordue events.
• el JimadorminorGTM or Marketing Partnerel Jimador is a Bronze sponsor of Skijordue events, providing tequila brand visibility.
• Alberta Bleacher RentalsminorGTM or Marketing PartnerAlberta Bleacher Rentals is a Bronze sponsor providing event seating infrastructure.
• Cody & SiouxminorGTM or Marketing PartnerCody & Sioux is a Bronze sponsor of Skijordue events.
• BOWA EnvironmentalminorGTM or Marketing PartnerBOWA Environmental is a Bronze sponsor of Skijordue events.
• Century Downs RacetrackminorGTM or Marketing PartnerCentury Downs Racetrack is a Bronze sponsor of Skijordue events, connecting the equestrian racing and skijoring communities.
• Deane HouseminorGTM or Marketing PartnerDeane House is a Bronze sponsor of Skijordue events, providing hospitality and culinary partnership.
• Little Monkey MetalworksminorGTM or Marketing PartnerLittle Monkey Metalworks is a Bronze sponsor of Skijordue events.
• Hip ImageminorGTM or Marketing PartnerHip Image is a Bronze sponsor and official event photographer for Skijordue events.
• Burke Creek RanchminorStrategic or Co-development PartnerBurke Creek Ranch is a Bronze sponsor of Skijordue events, supporting the equestrian aspects of the competition.
• ChinookminorGTM or Marketing PartnerChinook (cannabis brand) is a Bronze sponsor of Skijordue 2025.
• Three Finger JackminorGTM or Marketing PartnerThree Finger Jack is a partner of Skijordue 2026, featured alongside Alberta Boot Co in event sponsorship.
• Total SiteminorGTM or Marketing PartnerTotal Site is a sponsor providing site equipment and supplies for Skijordue 2026.
• Ole CocktailsminorGTM or Marketing PartnerOle Cocktails is a sponsor of Skijordue 2026.
• Benzing FursminorGTM or Marketing PartnerBenzing Furs is a sponsor of Skijordue 2026, aligning with the western and fashion-forward brand identity of the events.
• Black Stallion WineryminorGTM or Marketing PartnerBlack Stallion Winery is a sponsor of Skijordue 2026.
• River CafeminorGTM or Marketing PartnerRiver Cafe is a sponsor of Skijordue 2026.
• Alberta Whiskey CakeminorGTM or Marketing PartnerAlberta Whiskey Cake is a sponsor of Skijordue 2026.
• AperolminorGTM or Marketing PartnerAperol is a sponsor of Skijordue 2026, providing aperitif brand presence at the event.
• Mountain JoeminorGTM or Marketing PartnerMountain Joe is a sponsor of Skijordue 2026.
• RE/MAXminorGTM or Marketing PartnerRE/MAX is a sponsor of Skijordue 2026.
• JoeMediaminorGTM or Marketing PartnerJoeMedia is a media partner for Skijordue 2026.
• Tea BarminorGTM or Marketing PartnerTea Bar, a product of Banded Peak Brewing, is a sponsor of Skijordue 2026.
• Tide CocktailsminorGTM or Marketing PartnerTide Cocktails is a sponsor of Skijordue 2026.
• Fit KitchenminorGTM or Marketing PartnerFit Kitchen is a sponsor of Skijordue 2026, providing food and nutrition partnership.
• Skijor CupminorStrategic or Co-development PartnerSkijor Cup is a sponsor and affiliated skijoring organization, connecting the Canadian skijoring community with broader North American skijoring competitions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Skijoring Championship (Whitefish, Montana): Long-running annual skijoring championship in Whitefish, MT. Directly comparable as a flagship skijoring event with similar equestrian-ski format and spectator model.
• Skijor USA: U.S.-based skijoring event organizer connected to the broader North American skijoring community. Directly comparable as a regional skijoring competition body.
• Skijor Cup: Listed as a strategic partner of Skijor Canada connecting the Canadian skijoring community with North American competitions. Directly comparable as a sister skijoring event series.
• Skijor International: Operates international skijoring competitions, including world championships. Directly comparable as a skijoring event organizer with similar competitive formats and equestrian-ski crossover sport.
• Skijoring America: Organizes skijoring events across the United States and is listed as a partner network on Skijor Canada's site. Directly comparable niche skijoring event operator.

Regional players

• Spruce Meadows: Major Calgary equestrian show jumping venue hosting tournaments and spectator events. Comparable as a Calgary-based equestrian event operator with shared local audience and sponsor overlap, though focused on show jumping rather than skijoring.
• White Turf St. Moritz: Premium horse-racing-on-snow event held on the frozen St. Moritz lake. Comparable as a niche equestrian-on-snow spectator event with luxury sponsorship and fashion competition elements, but operates in Switzerland rather than Canada.

Emerging players

• Red Bull Crashed Ice: Red Bull-organized ice cross downhill event series with mass spectator appeal and major sponsor integration. Comparable as a winter extreme sport event series targeting similar demographic and sponsored by overlapping brands (Red Bull is a Skijor Canada sponsor).
• Snow Polo World Cup St. Moritz: Polo matches played on snow in St. Moritz, combining equestrian sport with winter setting. Comparable as a niche equestrian winter sport with luxury sponsorship and spectator experience similar to Skijordue.

Broad incumbents

• Calgary Stampede: Mass-market Calgary-based western/rural event operator drawing the largest sponsorship base in Alberta. Comparable as a Calgary event producer targeting style-conscious, western-themed audiences, though at vastly greater scale and broader scope.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/explore/tags/skijorstyle
• Xx.com/skijorcanada
• Facebookfacebook.com/skijorcanada
• LinkedInlinkedin.com/company/skijor-canada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skijor Canada