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Honest Digital

Full company profile

uuid02kto63

Namestring
Honest Digital
Legal namestring
Honest Digital & Consulting
Company typeenum
Private
Founded yearint
2019
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersIndianapolis, United States
HQ citystring
Indianapolis
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
digital marketing services, social media management, marketing strategy consulting, content creation services, HubSpot marketing automation
Industry4 codes
1Customer, Marketing & Sales Consulting
CodeBPAHACAGPrimaryYes
2Customer Experience (CX) & Digital Experience
CodeBPAHAEACPrimaryNo
3Consultative Selling & Discovery
CodeEDABABACPrimaryNo
4Technical & Digital Skills Training
CodeBPACANABPrimaryNo
NAICS code3 codes
  • Advertising Agencies541810
  • Marketing Consulting Services541613
  • Management Consulting Services54161
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Management Consulting Services8742
Product category
Digital Marketing Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Digital Marketing Retainer Services
TypeSubscription Recurring
Description

Month-to-month digital marketing services including social media management, content creation, email campaigns, paid advertising, and campaign analytics. Services billed without long-term contracts.

honest-digital.co
2Consulting Services
TypeProfessional Services
Description

Strategic consulting packages including Chief Fractional Officer services, HubSpot management, lead nurture campaign strategy, and lead scoring. Priced after initial discovery and audit; cost credited toward first retainer if client moves forward.

honest-digital.co
3Marketing Training
TypeProfessional Services
Description

Training services on topics including AI in digital marketing, creating engaging reels/TikToks, building comprehensive digital marketing strategies, lead scoring/lifecycle management, marketing automation, and creating engaging social content.

honest-digital.co
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
Pricing details1 tier
1Month-to-month service model
ModelSubscriptionBilling cadenceMonthly
Notes

No contracts required; billed month-to-month

honest-digital.co
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Honest Digital & Consulting is a digital marketing agency that delivers month-to-month strategy, execution, and training services to service-based brands. Core offerings include social media management, content creation, email campaigns, paid advertising, HubSpot marketing automation setup and management, lead nurture and scoring, and Chief Fractional Officer/CMO-as-a-Service consulting, supplemented by training programs on AI, social content, and marketing automation.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Honest Digital is a digital marketing agency and consulting firm that offers a comprehensive suite of marketing services. Their offering is structured as a service-based portfolio rather than a software product. Services include Strategy & Consulting, Execution (social media management, email campaigns, content creation, campaign analytics), and Training. They also provide specialized consulting services such as Chief Fractional Officer/CMO as a Service, HubSpot Management, Lead Nurture Campaign & Strategy, and Lead Scoring & Qualification. Additionally, they offer marketing training programs covering topics like AI in Digital Marketing, Creating Engaging Reels and TikToks, Building Digital Marketing Strategy, Lead Scoring/Lifecycle/Management, and Marketing Automation.

Product and service6 records
1Strategy & Consulting
CategoryStrategy & Consulting
2Digital Marketing Execution (Retainer)
CategoryExecution / Managed Services
3Chief Fractional Officer / CMO as a Service
CategoryStrategy & Consulting
4HubSpot Management
CategoryExecution / Managed Services
5Lead Nurture Campaign & Strategy
CategoryStrategy & Consulting
6Marketing Training Programs
CategoryTraining & Education
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeTechnology or Integration
Description

Honest Digital is a HubSpot Certified Partner with rigorous training and certification. They leverage HubSpot for marketing automation, lead nurturing, email campaigns, social media scheduling, and dynamic reporting dashboards. Services include setup, guidance, and execution of HubSpot marketing automation and lead nurturing, with automated alerts to notify sales when leads are qualified based on scoring and behavior.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Boutique digital marketing agency focused on social media, content, and paid social for lifestyle and consumer brands. Comparable in size band and social/content-forward service mix.

TypeDirect peer
Description

Full-service digital marketing agency that, like Honest Digital, focuses heavily on healthcare and multi-location medical practices (including aesthetics), offering strategy, paid media, SEO, and content services. Comparable in vertical emphasis and retainer-based B2B service delivery.

TypeDirect peer
Description

Mid-sized digital marketing agency offering strategy, web, SEO, paid media, and content for SMB and mid-market clients. Comparable in service mix and SMB/mid-market target customer, though larger in headcount.

TypeDirect peer
Description

Digital marketing agency offering website, SEO, PPC, and social media services primarily to SMBs. Comparable in service portfolio and customer segment, though with significantly larger scale.

TypeOthers
Description

Marketing automation platform whose Certified Partner program Honest Digital participates in; HubSpot both enables Honest Digital's service delivery and serves as a referral source for SMBs seeking implementation support.

TypeDirect peer
Description

Small digital marketing consultancy offering strategy-first marketing advisory and HubSpot implementation for SMBs. Closely mirrors Honest Digital's strategy-plus-execution, boutique, no-long-term-contracts positioning.

TypeDirect peer
Description

Small digital marketing agency offering social media, content creation, and paid advertising for SMB clients. Closely comparable in headcount scale and retainer-based SMB service model.

TypeBroad incumbent
Description

Large, established digital agency offering strategy, content, paid media, and product development across consumer and enterprise clients. Overlaps with Honest Digital in digital marketing execution but at much larger scale and broader portfolio.

TypeDirect peer
Description

West Coast digital branding and marketing agency serving consumer and tech brands with strategy, content, and performance marketing. Comparable in service mix though typically larger and more brand-design-led.

TypeDirect peer
Description

Indianapolis-based digital marketing agency serving B2B and B2C clients with strategy, content, paid media, and HubSpot consulting. Directly comparable by geography, size band, and HubSpot-fluent service mix.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Honest Digital

Digital Marketing Serviceshonest-digital.co

Honest Digital firmographics

Firmographics
Name
Honest Digital
Legal name
Honest Digital & Consulting
Website
https://honest-digital.co
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Honest Digital industry classification

Industry
Product category
Digital Marketing Services
NAICS
Advertising Agencies (541810), Marketing Consulting Services (541613), Management Consulting Services (54161)
SIC
Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
akta.pro primary industry
Customer, Marketing & Sales Consulting (BPAHACAG)
akta.pro secondary industries
Customer Experience (CX) & Digital Experience (BPAHAEAC), Consultative Selling & Discovery (EDABABAC), Technical & Digital Skills Training (BPACANAB)

Keywords

  • Digital marketing services
  • Social media management
  • Marketing strategy consulting
  • Content creation services
  • HubSpot marketing automation

Where Honest Digital is headquartered

Location

Headquarters

HQ city
Indianapolis
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Honest Digital business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Digital Marketing Retainer Services: Month-to-month digital marketing services including social media management, content creation, email campaigns, paid advertising, and campaign analytics. Services billed without long-term contracts.
  2. Consulting Services: Strategic consulting packages including Chief Fractional Officer services, HubSpot management, lead nurture campaign strategy, and lead scoring. Priced after initial discovery and audit; cost credited toward first retainer if client moves forward.
  3. Marketing Training: Training services on topics including AI in digital marketing, creating engaging reels/TikToks, building comprehensive digital marketing strategies, lead scoring/lifecycle management, marketing automation, and creating engaging social content.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyMonth-to-month service model

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Honest Digital product offering

Product offering

Core offering

Honest Digital & Consulting is a digital marketing agency that delivers month-to-month strategy, execution, and training services to service-based brands. Core offerings include social media management, content creation, email campaigns, paid advertising, HubSpot marketing automation setup and management, lead nurture and scoring, and Chief Fractional Officer/CMO-as-a-Service consulting, supplemented by training programs on AI, social content, and marketing automation.

Product overview

Honest Digital is a digital marketing agency and consulting firm that offers a comprehensive suite of marketing services. Their offering is structured as a service-based portfolio rather than a software product. Services include Strategy & Consulting, Execution (social media management, email campaigns, content creation, campaign analytics), and Training. They also provide specialized consulting services such as Chief Fractional Officer/CMO as a Service, HubSpot Management, Lead Nurture Campaign & Strategy, and Lead Scoring & Qualification. Additionally, they offer marketing training programs covering topics like AI in Digital Marketing, Creating Engaging Reels and TikToks, Building Digital Marketing Strategy, Lead Scoring/Lifecycle/Management, and Marketing Automation.

Differentiator

Problem solved

Functional benefit

Products and services

  • Strategy & Consulting
  • Digital Marketing Execution (Retainer)
  • Chief Fractional Officer / CMO as a Service
  • HubSpot Management
  • Lead Nurture Campaign & Strategy
  • Marketing Training Programs

Companies that use Honest Digital

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Honest Digital technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Honest Digital partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • HubSpotcoreTechnology or IntegrationHonest Digital is a HubSpot Certified Partner with rigorous training and certification. They leverage HubSpot for marketing automation, lead nurturing, email campaigns, social media scheduling, and dynamic reporting dashboards. Services include setup, guidance, and execution of HubSpot marketing automation and lead nurturing, with automated alerts to notify sales when leads are qualified based on scoring and behavior.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Honest Digital competitors and assessment

Company assessment

Direct peers

  • Lure Agency: Boutique digital marketing agency focused on social media, content, and paid social for lifestyle and consumer brands. Comparable in size band and social/content-forward service mix.
  • Cardinal Digital Marketing: Full-service digital marketing agency that, like Honest Digital, focuses heavily on healthcare and multi-location medical practices (including aesthetics), offering strategy, paid media, SEO, and content services. Comparable in vertical emphasis and retainer-based B2B service delivery.
  • TheeDigital: Mid-sized digital marketing agency offering strategy, web, SEO, paid media, and content for SMB and mid-market clients. Comparable in service mix and SMB/mid-market target customer, though larger in headcount.
  • SmartSites: Digital marketing agency offering website, SEO, PPC, and social media services primarily to SMBs. Comparable in service portfolio and customer segment, though with significantly larger scale.
  • Simple Strat: Small digital marketing consultancy offering strategy-first marketing advisory and HubSpot implementation for SMBs. Closely mirrors Honest Digital's strategy-plus-execution, boutique, no-long-term-contracts positioning.
  • BlinkJar Media: Small digital marketing agency offering social media, content creation, and paid advertising for SMB clients. Closely comparable in headcount scale and retainer-based SMB service model.
  • RNO1: West Coast digital branding and marketing agency serving consumer and tech brands with strategy, content, and performance marketing. Comparable in service mix though typically larger and more brand-design-led.
  • Medium Giant: Indianapolis-based digital marketing agency serving B2B and B2C clients with strategy, content, paid media, and HubSpot consulting. Directly comparable by geography, size band, and HubSpot-fluent service mix.

Others

  • HubSpot: Marketing automation platform whose Certified Partner program Honest Digital participates in; HubSpot both enables Honest Digital's service delivery and serves as a referral source for SMBs seeking implementation support.

Broad incumbents

  • Fueled: Large, established digital agency offering strategy, content, paid media, and product development across consumer and enterprise clients. Overlaps with Honest Digital in digital marketing execution but at much larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Honest Digital social profiles

Digital presence

Honest Digital financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Honest Digital leadership team

Management profile

Number of profiles

Profiles1 record

Honest Digital funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Honest Digital M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honest Digital

What does Honest Digital do?

Honest Digital & Consulting is a digital marketing agency that delivers month-to-month strategy, execution, and training services to service-based brands. Core offerings include social media management, content creation, email campaigns, paid advertising, HubSpot marketing automation setup and management, lead nurture and scoring, and Chief Fractional Officer/CMO-as-a-Service consulting, supplemented by training programs on AI, social content, and marketing automation.

Is Honest Digital a public or private company?

Honest Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Honest Digital founded?

Honest Digital was founded in 2019. It employs 1 to 10 people.

Where is Honest Digital based?

Honest Digital is headquartered in Indianapolis, United States, in the North America region.

How does Honest Digital make money?

Three revenue lines are on record. Digital Marketing Retainer Services are the primary driver. The others are consulting Services and marketing Training.

Who are Honest Digital's main competitors?

Direct peers on record are Lure Agency, Cardinal Digital Marketing, TheeDigital, SmartSites, Simple Strat, BlinkJar Media, RNO1 and Medium Giant. HubSpot is listed as an others. Fueled is listed as a broad incumbent.

Does Honest Digital have an API?

No public API is recorded for Honest Digital.

What industry is Honest Digital in?

Honest Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 541810 and its SIC code is 7311.

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