What Thingsdata does

Thingsdata (legally Thingdata BV) is a Netherlands-headquartered IoT connectivity provider operating from Amsterdam with additional offices in Tallinn (Estonia), Rorschach (Switzerland), and Hong Kong. The company's core offering consists of managed cellular connectivity for IoT devices, delivered through multi-network M2M SIM cards (physical, eSIM/eUICC, Multi IMSI, MFF2 embedded, QR SIM) that roam across 650+ global mobile networks supporting LTE-M, NB-IoT, 4G, 5G, LoRa, and NTN (satellite) standards. Underlying this offering are the proprietary Thingsdata Control SIM management platform and integration with Cisco's enterprise SIM management system, which together enable centralized provisioning, monitoring, and troubleshooting of SIMs across multiple underlying operators. The company has deployed 100,000+ eSIM profiles over-the-air and reports 500,000+ connected devices across 100+ countries, serving 1,000+ customers.

The company's revenue model is anchored in recurring monthly data subscriptions (€0.75 to €30+ per month per SIM depending on operator and bundle), supplemented by one-time hardware sales (Teltonika industrial routers/gateways and Milesight sensors priced from approximately €9 to over €1,000), managed SIM services for enterprise deployments, and IoT connectivity consulting. Distribution occurs through three channels: direct enterprise field sales for mid-to-large organizations, an e-commerce webshop (shop.thingsdata.nl) carrying 311+ SKUs for SMB and self-service buyers, and a reseller/VAR channel (including the floLIVE Gold-partner program) that ranks Thingsdata among the top 10 value-add resellers in Europe. Customers span verticals including energy (Remeha, LENS Energie, iwell, Envitron), logistics and transport (Route42), parking and payment terminals (Taxameter Centrale, Moodus), smart buildings (Hero Balancer), and agriculture/horticulture (Sigrow).

Thingsdata is a privately held founder-managed company led by directors Michael Houtsma and Jochem Koppes, with no disclosed external equity investors and no institutional funding rounds. The company has obtained ISO 9001 and ISO 27001 certifications from DEKRA (information security and quality management) and was recognized in the Financial Times FT 1000 list of Europe's fastest-growing companies for 2026, with international expansion ongoing via the new Hong Kong office opened in 2026.

Name

Thingsdata

Legal name

Thingdata BV

Website

https://thingsdata.nl

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Thingsdata is a Netherlands-based IoT connectivity provider offering multi-network M2M SIM cards, eSIM, and managed connectivity services across 650+ networks in 100+ countries, serving 1,000+ enterprise and SMB customers in energy, logistics, smart infrastructure, and adjacent verticals.

Ownership category

akta.pro rank

Product category

IoT Cellular Connectivity Services

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)

Keywords

• M2M SIM connectivity
• IoT cellular connectivity
• ESIM management platform
• Multi-IMSI technology
• Industrial IoT hardware

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. M2M SIM Cards and Data Plans: Sale of multi-network M2M SIM cards (physical, eSIM, QR SIM, MFF2 embedded SIM) with data bundles. Revenue is recurring through subscription-style data plans (monthly/annual pooled data bundles) and prepaid top-ups. Operators include KPN IoT, Tele2 IoT, and proprietary Thingsdata (BLUE IoT) branding.
2. IoT Hardware (Routers, Gateways, Sensors): Sale of IoT hardware including Teltonika routers, gateways, and switches, as well as Milesight sensors (energy meters, environment sensors). Hardware is sold as one-time perpetual purchases through the e-commerce webshop.
3. Managed SIM Services: Fully managed and semi-managed SIM management system services, where Thingsdata handles provisioning, monitoring, and troubleshooting of SIM cards for enterprise customers.
4. IoT Connectivity Consulting: Professional IoT consultancy services covering connectivity strategy, hardware selection, and deployment optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Thingsdata sells multi-network IoT cellular connectivity delivered through M2M SIM cards, eSIM (eUICC), and Multi IMSI technology, supported by its proprietary Thingsdata Control SIM management platform and Cisco-based enterprise SIM management. The portfolio also includes Teltonika industrial routers and gateways, Milesight IoT sensors, operator-branded SIM plans (KPN IoT, Tele2 IoT, BLUE IoT), prepaid connectivity, and managed SIM services for enterprise IoT deployments.

Product overview

Thingsdata is an IoT connectivity provider offering a comprehensive portfolio of SIM-based connectivity solutions and hardware products. The core offering consists of M2M, LTE-M, NB-IoT, and eSIM connectivity services with multi-network roaming capabilities across 650+ networks in 100+ countries. The product line includes the Thingsdata Control SIM management platform for unified SIM administration, Thingsdata Prepaid for flexible prepaid connectivity, and various IoT test kits for deployment evaluation. Hardware offerings include Teltonika routers and gateways, and Milesight sensors for diverse IoT applications. The company provides operator-specific SIM cards including KPN IoT, TELE2 IoT, and its own BLUE IoT brand, all managed through their Thingsdata Control portal.

Differentiator

Problem solved

Functional benefit

Brands

• Thingsdata Control: SIM management platform enabling users to manage SIM cards from different operators under a single dashboard.
• Thingsdata Prepaid

Products and services

• M2M SIM Cards Machine-to-Machine SIM cards providing secure multi-network mobile connectivity for IoT devices across 650+ global networks, available through the Thingsdata webshop.
• LTE-M SIM Cards LTE-M SIM cards designed for IoT applications, providing deeper penetration coverage and lower power consumption compared with standard cellular networks.
• NB-IoT SIM Cards Narrowband IoT SIM cards offering enhanced coverage and superior penetration for IoT devices in buildings and underground locations.
• eSIM (eUICC) Connectivity Embedded SIM technology providing global connectivity with non-steered profile selection and over-the-air provisioning, enabling devices to connect to networks without physical SIM replacement.
• Thingsdata Control SIM Management Platform Proprietary SIM management platform that lets customers manage SIM cards from different operators under a single dashboard with real-time monitoring, troubleshooting, and account management.
• Thingsdata Prepaid Prepaid IoT connectivity offering full cost control with no subscription commitment or unexpected charges, targeted at testing or temporary IoT projects.
• IoT Test Kits Evaluation kits containing 3 SIM cards (M2M or LTE-M variants) plus access to the managed SIM management system, enabling customers to test connectivity for 3 months at no cost before deployment.
• Teltonika Industrial Routers Industrial-grade cellular routers from Teltonika, including the RUTX, TRB246, TRB256, and TRB500 (5G) series, sold through the Thingsdata webshop for reliable IoT connectivity.
• Teltonika IoT Gateways Industrial IoT gateways from Teltonika that connect sensors and devices to cloud platforms via cellular and Ethernet interfaces, with managed switch accessories (TSW series).
• Milesight IoT Sensors IoT sensors from Milesight, including CT series current transformers, EM series environmental monitors, and LoRaWAN edge gateways such as the EG71 for energy and building monitoring applications.
• KPN IoT SIM Plans Reliable European IoT connectivity with stable 4G and 5G coverage via KPN IoT SIM cards, available for Netherlands, EU, and global coverage tiers on monthly data bundles starting at €0.75.
• TELE2 IoT SIM Plans Multi-network M2M SIM cards from Tele2 IoT providing 2G to 5G roaming across the entire EU with automatic network switching, sold through the Thingsdata webshop.
• BLUE IoT SIM Plans Thingsdata's own-brand BLUE IoT M2M SIM cards delivering global 4G and 5G connectivity for IoT applications worldwide.
• Managed SIM Services Fully managed and semi-managed SIM lifecycle services in which Thingsdata handles provisioning, monitoring, and troubleshooting of IoT SIM cards for enterprise customers.
• IoT Connectivity Consultancy Professional IoT consultancy services covering connectivity strategy, hardware selection, and deployment optimization for organizations rolling out IoT solutions.

Quantifiable outcome

• Devices are always connected — guaranteed internet access via multi-network roaming on 650+ networks in 100+ countries
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• KPN IoTcoreTechnology or IntegrationKPN IoT provides mobile network connectivity for Thingsdata's M2M SIM cards, offering single-network and multi-network options for Netherlands and EU coverage. Thingsdata resells KPN IoT SIM cards and data bundles as a key connectivity partner.
• Tele2 IoTcoreTechnology or IntegrationTele2 IoT provides 2G to 5G roaming connectivity across the EU for Thingsdata's multi-network M2M SIM cards. Thingsdata resells Tele2 IoT SIM cards as part of its product portfolio.
• floLIVEflagshipTechnology or IntegrationfloLIVE is a global eSIM and connectivity provider. Thingsdata holds Gold partner status with floLIVE, the highest technical tier for value-add resellers, enabling advanced eSIM provisioning and management capabilities.
• CiscocoreTechnology or IntegrationCisco provides the SIM management system (Cisco Control Center) used by Thingsdata to manage, monitor, and troubleshoot SIM cards for enterprise customers. This enables remote SIM management and troubleshooting capabilities.
• TeltonikacoreTechnology or IntegrationTeltonika is a major hardware vendor providing routers (RUTX series), gateways, and IoT devices sold through Thingsdata's e-commerce platform. Products include industrial cellular routers, managed switches, and accessories.
• MilesightcoreTechnology or IntegrationMilesight provides IoT hardware including LoRaWAN sensors, energy meters, and edge gateways sold through Thingsdata's e-commerce platform.
• DelmationminorChannel Partner/ Reseller/ DistributorDelmation is shown as a technology partner in Thingsdata's partner logos section.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Twilio (Super SIM): Major CPaaS provider with IoT connectivity via Super SIM offering multi-carrier cellular coverage globally. Brings significant scale, developer ecosystem, and capital, competing for IoT connectivity contracts as part of a broader communications platform.
• BICS: Major international wholesale carrier and IoT/M2M connectivity provider with global roaming capabilities and SIM management platform. Larger incumbent with overlapping enterprise IoT offering but broader telecom portfolio.

Direct peers

• Aeris Communications: US-based IoT cellular connectivity provider offering multi-network SIM management, IoT platform, and managed services. Competes for global enterprise IoT deployments across similar verticals.
• Eseye: UK-based global IoT cellular connectivity provider with multi-IMSI and eSIM technology across 700+ networks, targeting enterprise customers in similar verticals (energy, payments, asset tracking). Closely comparable technology stack and target market.
• KORE Wireless: Global IoT connectivity and solutions provider offering managed connectivity services, eSIM platforms, and device management across multiple verticals. Direct competitor for enterprise IoT contracts.
• Cubic Telecom: Ireland-based IoT and connected vehicle connectivity provider with multi-IMSI technology across 200+ networks, serving automotive, fleet, and OEM customers globally. Comparable technology and enterprise target segments.
• Soracom: Global IoT connectivity platform offering multi-carrier cellular SIMs, eSIM, and a cloud-native management platform with APIs. Competes in the same IoT connectivity management space with similar developer and enterprise customer profiles.
• 1NCE: German-headquartered IoT connectivity specialist offering flat-rate cellular connectivity across 180+ countries with eSIM/iSIM support. Targets similar high-volume, low-ARPU IoT use cases with a comparable multi-operator SIM model.
• EMnify: Cloud-native IoT connectivity platform offering multi-network cellular coverage globally, with developer-focused APIs and SIM management. Competes for IoT connectivity contracts across logistics, energy, and industrial use cases.
• Wireless Logic: The largest independent IoT connectivity platform in Europe, offering multi-network SIM/eSIM management across hundreds of networks with a similar VAR-led model. Directly competes with Thingsdata for enterprise IoT customers across Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61556708105921
• LinkedInlinkedin.com/company/thingsdata

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thingsdata