INSERT AFFILIATE LTD
Insert Affiliate Ltd provides a SaaS affiliate marketing platform with SDKs and deep linking built specifically for iOS and Android mobile apps selling in-app purchases and subscriptions. It serves primarily health, wellness, fitness, and productivity app developers via a hybrid subscription and revenue-share pricing model.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What INSERT AFFILIATE LTD does
Insert Affiliate Ltd is a private, bootstrapped software company founded in 2024 by CEO Michael Butler to address the inability of web-first affiliate platforms to track affiliate-generated transactions inside iOS and Android app stores. The company provides a SaaS affiliate marketing platform with native SDKs for Swift, Kotlin, Java, React Native, Flutter, Unity, and JavaScript, integrated with purchase-verification providers including RevenueCat, Adapty, Apphud, Iaptic, and direct App Store and Google Play connections. Its core product, the Insert Affiliate Platform, combines a two-sided transparent dashboard, advanced commission rules with tiered and daisy-chain structures, automated Stripe Connect payouts with VAT-compliant self-billing invoicing, a proprietary deep linking service called Insert Links, a free two-sided Affiliate Marketplace, and a Creator Discovery tool indexing over 340 million creators on TikTok, Instagram, and YouTube.
The company monetizes via a hybrid model: a fixed monthly subscription plus a percentage of affiliate-driven transaction revenue, ranging from £20 per month plus 10% (Starter) to £200 per month plus 7.5% (Enterprise), with a free tier (up to 2 affiliates and 100 transactions) and custom Enterprise Plus pricing. Distribution is primarily product-led, anchored by self-serve sign-up, SEO comparison content, developer documentation, and the free marketplace, with a sales-assisted motion for larger customers through dedicated account managers and white-glove onboarding. The customer base is weighted toward SMB and startup mobile apps in health, wellness, fitness, and productivity verticals, with one disclosed enterprise reference (UK Intelligence Platform, a top 50 worldwide news app). The company is incorporated in Jersey, Channel Islands, with a registered office in London, and operates as a remote-first team of fewer than ten employees.
INSERT AFFILIATE LTD firmographics
Firmographics- Name
- INSERT AFFILIATE LTD
- Legal name
- Insert Affiliate Ltd
- Website
- https://insertaffiliate.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Insert Affiliate Ltd provides a SaaS affiliate marketing platform with SDKs and deep linking built specifically for iOS and Android mobile apps selling in-app purchases and subscriptions. It serves primarily health, wellness, fitness, and productivity app developers via a hybrid subscription and revenue-share pricing model.
- Ownership category
- akta.pro rank
INSERT AFFILIATE LTD industry classification
Industry- Product category
- Affiliate Tracking Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industries
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Affiliate & Performance Creator Programs (BPAFAHAG), App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where INSERT AFFILIATE LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
INSERT AFFILIATE LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription + Revenue Share: Hybrid model combining a fixed monthly base fee with a percentage of affiliate-driven transaction revenue. The revenue share percentage decreases as plans scale: 10% (Starter), 8% (Growth), 7.5% (Enterprise). Free tier available with up to 2 affiliates and 100 transactions.
- Affiliate Transaction Revenue Share: Insert Affiliate takes a percentage of every affiliate-generated transaction (in-app purchase or subscription) processed through the platform, aligning incentives with app growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for initial setup and testing |
| Hybrid | Monthly | Entry-level paid plan for individuals and small setups |
| Hybrid | Monthly | Mid-tier plan for small teams scaling their affiliate program |
| Hybrid | Monthly | Full-featured enterprise plan for growing apps |
| Subscription | Multi-year contract | Custom plan for unlimited affiliates and bespoke requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
INSERT AFFILIATE LTD product offering
Product offeringCore offering
Insert Affiliate Ltd provides SaaS tools and SDKs that allow mobile app developers and online subscription businesses to track affiliate-driven web and in-app purchases on iOS and Android. The platform combines a two-sided dashboard, a free affiliate marketplace, automated payouts via Stripe Connect, deferred deep linking, and integrations with leading in-app purchase platforms (RevenueCat, Adapty, Apphud, Iaptic) and attribution tools (Branch, AppsFlyer).
Product overview
Insert Affiliate Ltd offers a unified affiliate marketing platform purpose-built for iOS and Android mobile apps with in-app purchases and subscriptions. The core Insert Affiliate Platform provides two-sided dashboard visibility, affiliate tracking, commission management, and automated payouts via Stripe Connect. The product integrates with multiple purchase verification services (RevenueCat, Adapty, Apphud, Iaptic, and direct store integrations) and offers flexible deep linking through built-in Insert Links or external providers (Branch, AppsFlyer). Developer support includes SDKs for Swift, Kotlin, Java, React Native, Flutter, Unity, and JavaScript/Capacitor. Additional features include a free Affiliate Marketplace for creator discovery, Creator Discovery tool (Enterprise tier), Advanced Commission Rules with tiered and daisy-chain structures, Self-Billing VAT Invoices, and webhook notifications. Pricing follows a tiered model: Free (2 affiliates, 100 transactions), Starter (£20/month + 10%), Growth (£70/month + 8%), and Enterprise (£200/month + 7.5%).
Differentiator
Problem solved
Functional benefit
Products and services
- Insert Affiliate Platform A SaaS affiliate tracking platform for mobile app developers and online subscription businesses that attributes affiliate-driven web and in-app purchases and subscription renewals. It includes a two-sided dashboard, deferred deep linking, automated Stripe Connect payouts, VAT self-billing invoices, integrations with RevenueCat, Adapty, Apphud, Iaptic, Branch and AppsFlyer, and a free affiliate marketplace with a 340M+ creator Creator Discovery catalogue on the Enterprise tier. It is sold via tiered subscription pricing (Free, Starter, Growth, Enterprise) plus a custom Enterprise Plus tier.
Companies that use INSERT AFFILIATE LTD
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
INSERT AFFILIATE LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature12 records
INSERT AFFILIATE LTD partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- RevenueCatcoreRevenueCat is an official technology partner of Insert Affiliate, providing in-app purchase receipt verification and subscription management. Insert Affiliate is listed as an official Technology Partner by RevenueCat. The integration enables purchase verification via webhook, automatic event relay, and affiliate attribution across iOS, Android, and web transactions. Joint customers use RevenueCat for purchase management and Insert Affiliate for affiliate commission tracking.
- AdaptycoreAdapty is an officially supported integration providing in-app purchase receipt verification and subscription analytics. Insert Affiliate connects to Adapty via webhook, supporting attribution for all Adapty-tracked purchases with custom profile attributes passed from Insert Affiliate.
- ApphudcoreApphud is an officially supported integration for in-app purchase verification, covering every aspect of subscription management. Insert Affiliate connects to Apphud via webhook for purchase event relay.
- IapticcoreIaptic is an officially supported integration for iOS in-app purchase receipt validation. Insert Affiliate connects via webhook to attribute purchases verified through Iaptic.
- Stripe ConnectcoreStripe Connect is the exclusive payment rail for affiliate payouts on Insert Affiliate. Both the company and affiliate must connect their Stripe accounts. Insert Affiliate auto-generates VAT-compliant self-billing invoices on each payout. Stripe fees are approximately 2.9% + $0.30 per transaction.
- Insert LinkscoreInsert Links is Insert Affiliate's proprietary built-in deep linking service (at insertaffiliate.link), enabling deferred deep linking without third-party MMPs. It is included with all plans and positioned as the recommended default for most users. Supports clipboard-based matching, fingerprinting, and cross-device attribution.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
INSERT AFFILIATE LTD competitors and assessment
Company assessmentDirect peers
- Refersion: Refersion is a SaaS affiliate marketing platform focused on e-commerce brands. It is a direct peer in affiliate tracking and partner management but is web-first (Shopify, BigCommerce) rather than mobile-first, making Insert Affiliate's IAP attribution a key differentiator.
- Rewardful: Rewardful provides affiliate tracking specifically for SaaS subscription businesses via Stripe. It is a direct peer on subscription affiliate attribution but lacks native mobile SDKs and in-app purchase verification, which is Insert Affiliate's core wedge.
- FirstPromoter: FirstPromoter is an affiliate and referral platform built for SaaS companies using Stripe. It is a direct peer on subscription affiliate tracking but is similarly web/Stripe-centric, not designed for native mobile IAP attribution like Insert Affiliate.
- Tapfiliate: Tapfiliate is an affiliate tracking platform supporting SaaS and e-commerce with Stripe and network integrations. It is a direct peer on affiliate program management and payouts but does not offer native mobile SDKs or in-app purchase receipt verification.
Broad incumbents
- Impact: Impact.com is a large partnership and affiliate management platform serving enterprise brands across channels. It is a broad incumbent in affiliate and partner marketing that competes for enterprise budgets but is not mobile-IAP specialized.
- AppsFlyer: AppsFlyer is the leading mobile attribution and marketing analytics platform, supporting deep linking (OneLink) that Insert Affiliate already integrates with. As a broad incumbent it has far greater scale and a full attribution stack that could expand into affiliate commission management.
- PartnerStack: PartnerStack is a B2B partner ecosystem platform for SaaS companies. It is a broad incumbent in partner program management with similar two-sided dashboards and marketplace concepts, but does not target mobile IAP attribution.
- Adjust: Adjust is a global mobile measurement and attribution company owned by Applovin. As a broad incumbent in mobile attribution it competes for the same app marketing budgets and could evolve into affiliate tracking as a feature extension.
- Tune (now Partnerize): Partnerize (formerly TUNE) is an enterprise partnership and affiliate platform with mobile measurement heritage. It is a broad incumbent in affiliate program management that competes for the same partnership-driven mobile marketing budgets at the enterprise tier.
- Branch: Branch is a mobile linking and attribution platform used by top consumer apps. It is a broad incumbent that Insert Affiliate already supports as an optional deep-linking layer, and could expand its own affiliate or partner tracking functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
INSERT AFFILIATE LTD social profiles
Digital presenceINSERT AFFILIATE LTD compliance and trust
Trust signalCompliance3 records
INSERT AFFILIATE LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
INSERT AFFILIATE LTD leadership team
Management profileNumber of profiles
Profiles1 record
INSERT AFFILIATE LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INSERT AFFILIATE LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INSERT AFFILIATE LTD
What does INSERT AFFILIATE LTD do?
Insert Affiliate Ltd provides SaaS tools and SDKs that allow mobile app developers and online subscription businesses to track affiliate-driven web and in-app purchases on iOS and Android. The platform combines a two-sided dashboard, a free affiliate marketplace, automated payouts via Stripe Connect, deferred deep linking, and integrations with leading in-app purchase platforms (RevenueCat, Adapty, Apphud, Iaptic) and attribution tools (Branch, AppsFlyer).
Is INSERT AFFILIATE LTD a public or private company?
INSERT AFFILIATE LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INSERT AFFILIATE LTD founded?
INSERT AFFILIATE LTD was founded in 2024. It employs 1 to 10 people.
Where is INSERT AFFILIATE LTD based?
INSERT AFFILIATE LTD is headquartered in London, United Kingdom, in the Europe region.
How does INSERT AFFILIATE LTD make money?
Two revenue lines are on record. Subscription + Revenue Share is the primary driver. The others are affiliate Transaction Revenue Share.
Who are INSERT AFFILIATE LTD's main competitors?
Direct peers on record are Refersion, Rewardful, FirstPromoter and Tapfiliate. Broad incumbents are Impact, AppsFlyer, PartnerStack, Adjust, Tune (now Partnerize) and Branch.
Does INSERT AFFILIATE LTD have an API?
Yes. Insert Affiliate provides a public API for webhook notifications (affiliate.created, affiliate.deactivated events) and REST API endpoints including revenuecat-webhook integration. API keys are located in dashboard settings. No formal API documentation page listed; integration is primarily webhook-based. Developer documentation is at docs.insertaffiliate.com.
What industry is INSERT AFFILIATE LTD in?
INSERT AFFILIATE LTD's product category is Affiliate Tracking Software. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships). Its NAICS code is 513210 and its SIC code is 7370.