ND Studios

What ND Studios does

ND Studios is a London-based boutique interior architecture and design studio founded in 2013 by Natascha Dartnall and operated through ND Studios Ltd. The firm serves ultra-high-net-worth residential clients across London's most prestigious postcodes — Mayfair, Knightsbridge, Belgravia, Chelsea and Hampstead — delivering fully bespoke projects ranging from 1,100 to over 23,500 square feet. The business is privately held by the founder with no external investment and a 1-10 person team that includes architectural technologists, interior architects and interior designers.

Name

ND Studios

Legal name

ND Studios Ltd

Website

https://nd-studios.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ND Studios is a London-based boutique interior architecture and design studio founded in 2013 by Natascha Dartnall, serving ultra-high-net-worth residential clients with bespoke projects from 1,100 to over 23,500 square feet across London's most prestigious postcodes.

Ownership category

akta.pro rank

Product category

Luxury Residential Interior Architecture & Design Services

NAICS

Interior Design Services (54141), Architectural Services (54131)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Luxury interior architecture
• Residential interior design
• Bespoke joinery design
• Heritage building refurbishment
• Turnkey home design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Architecture & Design Services: Project-based fees for comprehensive interior architecture and design services including conceptual design, schematic design, detailed design documentation, bespoke joinery design, and furnishing procurement and installation management.
2. ND On The Green Retail: Physical and online retail store offering antiques, paintings, soft furnishings, and decorative items from independent makers and experts. Located at the front of ND Studios HQ on London's Kings Road.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ND Studios provides bespoke interior architecture, interior design, and styling services for private high-net-worth residential clients. Its offering covers conceptual design, schematic design, detailed design documentation, bespoke joinery design, furnishing procurement and installation management, plus a turn-key service so clients can move into fully set-up homes. Projects range from 1,100 sq/ft apartments to over 23,593 sq/ft family homes and heritage/listed buildings across London's most prestigious areas, supported by a London headquarters and a New Zealand office enabling 24-hour operations.

Product overview

ND Studios is an interior architecture and design studio offering a unified suite of services for luxury residential projects. The core offering comprises six integrated service modules: Interior Design, Interior Architecture, Interior Styling, Turn-key Service, Project Coordination and Management, and Sketches & CGI. These services work together through a phased creative process from conceptual design through to procurement and installation. Additionally, ND Studios operates a retail sub-brand, ND On The Green, which serves as a curated marketplace for antiques, paintings, soft furnishings, and decorative items sourced from independent artisans.

Differentiator

Problem solved

Functional benefit

Brands

• ND On The Green: A retail shop offering antiques, paintings, soft furnishings and decorative items from small independent makers and experts, located at the front of ND Studios HQ on London's Kings Road.

Products and services

• Interior Architecture Bespoke interior architecture service constructing contemporary spaces and ensuring respectful refurbishment of listed and heritage buildings, integrated with the studio's 8-phase creative process.
• Interior Design
• Interior Styling
• Turn-key Service
• Project Coordination and Management
• Sketches & CGI
• ND On The Green Retail

Quantifiable outcome

• Projects spanning 1,100 sq/ft to 23,593 sq/ft across London's most prestigious addresses
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

35 partnerships are on record, tiered minor.

• AltfieldminorOthersSupplier of interior products and materials for ND Studios projects
• Andrew MartinminorOthersInterior design brand supplier for ND Studios projects
• Atelier LondonminorOthersLondon-based supplier for ND Studios interior design projects
• BeardmoreminorOthersSupplier of interior products for ND Studios projects
• Ben WhistlerminorOthersSupplier of interior products for ND Studios projects
• BTPminorOthersSupplier for ND Studios interior design projects
• CircaminorOthersLondon-based interior products supplier for ND Studios projects
• CP HartminorOthersPremium bathroom and kitchen supplier for ND Studios projects
• DedarminorOthersLuxury fabrics and wallcoverings supplier for ND Studios
• Drang GalleryminorOthersGallery supplier for artwork and decorative items for ND Studios projects
• Fox LintonminorOthersSupplier of interior products for ND Studios projects
• Havwoods FlooringminorOthersPremium flooring supplier for ND Studios interior design projects
• HermesminorOthersLuxury textiles supplier for ND Studios projects
• IZEminorOthersSupplier for ND Studios interior design projects
• Johnstons of ElginminorOthersLuxury textiles and fabrics supplier for ND Studios projects
• KaiaminorOthersLighting supplier for ND Studios interior design projects
• KSRminorOthersArchitectural supplier partner for ND Studios projects
• Lavender GreenminorOthersFloral and botanical supplier for ND Studios projects
• LightplanminorOthersLighting solutions supplier for ND Studios interior design projects
• LoomahminorOthersLuxury carpets and flooring supplier for ND Studios projects
• Martin HuxfordminorOthersLuxury furniture supplier for ND Studios interior design projects
• Metal FXminorOthersMetalwork and architectural features supplier for ND Studios
• Phillip JeffriesminorOthersNatural and specialty wallcoverings supplier for ND Studios
• Pierre FreyminorOthersLuxury French fabrics and wallcoverings for ND Studios projects
• Porta RomanaminorOthersLuxury lighting and furniture supplier for ND Studios projects
• Ralph Lauren HomeminorOthersLuxury home furnishings brand for ND Studios interior design projects
• RenegademinorOthersInterior products supplier for ND Studios projects
• Restoration HardwareminorOthersLuxury furniture and home furnishings supplier for ND Studios projects
• Rise ArtminorOthersOnline art marketplace for emerging artists, supplying ND Studios with original artworks
• RomominorOthersFabrics and wallcoverings supplier for ND Studios interior design projects
• VaughanminorOthersLuxury lighting supplier for ND Studios projects
• Visual ComfortminorOthersLighting solutions supplier for ND Studios interior design projects
• WaterworksminorOthersLuxury bathroom fixtures and fittings supplier for ND Studios projects
• Whistler LeatherminorOthersPremium leather supplier for ND Studios interior design projects
• Zimmer and RohdeminorOthersLuxury textiles and fabrics supplier for ND Studios projects

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Finchatton: London design and development firm delivering luxury residential interior design alongside property development. Comparable to ND Studios on luxury residential focus and end-to-end project execution for prime London addresses.
• Studio Indigo: London interior architecture and design studio delivering high-end residential and hospitality projects. Comparable to ND Studios on combined interior architecture + design service offering, residential focus, and London-based delivery model.
• Rose Uniacke: London-based luxury interior designer known for understated, high-end residential projects with a strong emphasis on antiques and bespoke sourcing. Comparable to ND Studios on HNW residential client, antiques/curation element, and London-based bespoke model.
• Katharine Pooley: London-based luxury interior design studio founded by a named principal delivering bespoke residential and hospitality projects for UHNW clients. Directly comparable to ND Studios on client segment, founder-led aesthetic, and full-service design and procurement model.
• Ica Interiors: London-based interior design studio delivering bespoke residential interior design and project coordination for luxury clients. Closely comparable to ND Studios on full-service bespoke residential model and London prime-market focus.
• Taylor Howes: London-based luxury interior design studio working on private residential projects for ultra-high-net-worth clients. Directly comparable business model to ND Studios: bespoke, founder-led, end-to-end interior design across London's prime postcodes, with similar multi-phase client process.
• Oliver Burns: London luxury interior design studio specialising in prime and super-prime residential projects for HNW and ultra-HNW clients. Directly comparable to ND Studios in service scope (interior architecture, design, project management), client profile, and Mayfair/Belgravia-focused geographic focus.
• Laura Hammett: London-based luxury interior design studio working on prime residential and development projects. Comparable to ND Studios on bespoke residential focus, founder-led model, and London prime-postcode client base.
• Kelly Hoppen Interiors: One of the most recognised British luxury interior design brands, founded by a single principal and serving HNW residential clients globally. Comparable to ND Studios in client profile (prime residential), founder-led brand model, and bespoke project delivery.
• Fiona Barratt Interiors: London luxury interior design firm offering residential and commercial interior design for HNW clients, with founder-led brand and bespoke project delivery. Directly comparable to ND Studios on client segment, founder-led positioning, and prime London focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ndstudios_london
• Pinterestpinterest.co.uk/NDStudiosLondon
• LinkedInlinkedin.com/company/nd-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ND Studios