IMSHOP.AI

What IMSHOP.AI does

IMSHOP.AI (legal entity OOO «Ай Эм Солюшнз», operating as IMSHOP.IO) is a private Russian SaaS company founded in 2010 and headquartered in Moscow, providing a cloud-based platform for launching and managing native iOS and Android shopping applications for e-commerce and retail brands. The core product is a subscription-based mobile commerce platform that enables clients to launch a branded app in roughly three weeks with a pre-built feature set spanning product catalog, smart search, filters, barcode scanner, push notifications (including geolocation-triggered), loyalty program integration, BNPL/installment widgets, multi-page checkout, cart-wishlist synchronization with web, A/B testing infrastructure, and analytics dashboards. Beyond the consumer shopping app, the company sells a Retail Sales Assistant app for in-store associates (cross-store inventory, booking, delivery, loyalty), a Marketplace Brand App for sellers on marketplaces, a Mobile B2B Portal for wholesale self-service, and an AI Sales Assistant module powered by generative AI and recommendation engines.

The company has launched and maintains more than 150 client applications for Russian and CIS retailers and e-commerce operators, including recognized names such as ECCO, LEGO, Samsung, Lenovo, Askona, AllTime, ELIS, La Nature, Monastyrev, Yamaguchi, SOKOLOV, OBI, re:Store, Zenden, SuperStep, and Reima. Disclosed customer outcomes include purchase conversion rates 3-5x higher than mobile websites (and up to 15x in specific cases), repeat purchase rates of 35-50%, average order values up to 34% higher than mobile web, and a 23x development cost reduction versus in-house teams.

Revenue is generated primarily through monthly subscriptions starting at 100,000 RUB (Standard tier), with higher-priced Extended and Advanced tiers adding loyalty integration, personalization, dedicated product management, custom development, and a one-time pilot fee from 300,000 RUB. Go-to-market combines a direct enterprise sales motion with a product-led growth lever (free prototype built with the prospect's catalog within one business day), supported by content marketing (blog, case studies, Telegram channel, VC.ru presence), trade show participation (e.g., Oborot), and a deep integrations ecosystem (Yandex AppMetrica, AppsFlyer, Mindbox, Elasticsearch, Boxberry, CDEK). No external funding rounds, M&A, leadership changes, or international expansion outside Russia/CIS are disclosed in the source data.

Name

IMSHOP.AI

Legal name

Общество с ограниченной ответственностью «Ай Эм Солюшнз»

Website

https://imshop.io

Company type

Private

Founded year

2010

Operating status

Operating

Short description

IMSHOP.AI is a Russian SaaS company providing a cloud-based mobile commerce platform that enables e-commerce and retail brands to launch native iOS and Android shopping apps in three weeks, with 150+ deployed client apps across Russian retail.

Ownership category

akta.pro rank

Product category

Mobile Commerce SaaS

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Mobile commerce platform
• Shopping app builder
• Retail mobile apps
• E-commerce SaaS
• Mobile app development

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Standard Tier: Monthly subscription model providing mobile app development, launch, and ongoing platform access. Starting at 100,000 RUB per month, includes app launch for iOS and Android, catalog, search, filters, barcode scanner, technical support, OS updates, weekly new features, and push notifications. Requires 1 business-side owner, 1 developer for site integration, and 1 content manager.
2. Subscription - Extended Tier: Higher-tier monthly subscription adding inventory synchronization across stores, loyalty program integration, mobile analytics, personalized storefront segmentation, and a dedicated product manager for growth consulting.
3. Subscription - Advanced Tier: Premium tier with custom development, 1.5-3 month launch timeline, video in product cards, rich content, reviews, advanced personalization, business analyst consulting, promotion strategy, and regular product improvement events.
4. Pilot/project launch fee: One-time pilot cost starting from 300,000 RUB for initial project scoping and deployment, with exact pricing provided upon request.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

IMSHOP.AI provides a SaaS platform that enables retailers, brands, and marketplaces to launch and operate native mobile shopping applications without in-house mobile development. The offering includes pre-built commerce apps (retail, marketplace, brand storefront, B2B portal), in-app modules for engagement and conversion, and an AI sales assistant, all delivered on a cloud subscription model with ongoing feature releases.

Product overview

IMSHOP.AI offers a cloud-based mobile commerce platform for e-commerce and retail businesses, consisting of a core mobile shopping app platform plus specialized modules. The core platform (E-commerce Mobile App) enables rapid 3-week launch of native iOS/Android shopping apps via subscription. Supporting products include: Retail Sales Assistant app for brick-and-mortar store employees, Marketplace Brand App for multi-channel sellers, Mobile B2B Portal for wholesale operations, and AI Sales Assistant leveraging generative AI. The modular architecture includes add-on features like loyalty widgets, installment calculators, in-app chat, geolocation push notifications, and recommendation engines. Over 150 apps launched for clients including ECCO, Askona, AllTime, La Nature, and others. Pricing starts at 100,000 rubles/month with weekly feature updates included.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce Mobile App Native mobile shopping application for online retailers, built on the IMSHOP.AI platform and managed via the client console. Includes catalog, search, checkout, and in-app engagement modules.
• Retail Sales Assistant Mobile app productization for retail chains that combines storefront commerce with sales-assistant functionality for in-store and remote selling use cases.
• Marketplace Brand App Branded native mobile application for online marketplaces, built on the IMSHOP.AI platform to surface multi-seller catalogs with search, filters, and checkout.
• Mobile B2B Portal Native mobile portal for B2B and wholesale customers, enabling trade partners to browse catalog, place orders, and manage accounts from a mobile device.
• AI Sales Assistant AI-driven sales assistant productized on the IMSHOP.AI platform that generates personalized product recommendations and acts as an in-app sales agent for retailer and brand customers.

Quantifiable outcome

• Purchase conversion 5-20% in IMSHOP.IO apps, 3-5x higher than mobile website
• +12 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core.

• Yandex.AppMetricacoreTechnology or IntegrationMobile analytics integration providing real-time sales reporting and performance dashboards within the IMSHOP.IO admin console for all client apps.
• AppsFlyercoreTechnology or IntegrationMobile attribution and analytics platform integrated for tracking app installs, user engagement, and marketing campaign performance across client apps.
• MindboxcoreTechnology or IntegrationLoyalty program constructor integration. IMSHOP.IO connected ELIS's app to Mindbox for customer loyalty mechanics including bonus accumulation, redemption, and promo code functionality within the app.
• ElasticsearchcoreTechnology or IntegrationSmart search technology integrated into AllTime's app, enabling typo-tolerant, transliteration-aware product search. Improved search resulted in increased conversion, purchases, and active user counts.

Scale indicators29 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MobiLoud: MobiLoud converts existing websites into native iOS and Android apps for e-commerce brands, with a comparable subscription-based SaaS model and similar target customer (mid-market and enterprise retailers). It is the most direct global analogue to IMSHOP.IO's core mobile-app product.
• Appmaker: Appmaker provides a no-code platform for building shopping and marketplace mobile apps with pre-built e-commerce features, push notifications, and loyalty integrations. Closely aligned to IMSHOP.IO on product scope, target buyer (retail/e-commerce), and SaaS delivery model.
• SimiCart: SimiCart builds mobile commerce apps for Magento and other e-commerce platforms, offering conversion features like push notifications and loyalty integration. It is comparable in product scope and target customer, particularly for SMB and mid-market retailers.

Broad incumbents

• BigCommerce: BigCommerce provides headless e-commerce SaaS with mobile storefront capabilities and a partner ecosystem that includes mobile-app builders. It competes for enterprise and mid-market retail customers in the same buying motion as IMSHOP.IO.
• Shopify: Shopify is the dominant global e-commerce platform that offers a built-in mobile app builder (Shopify Mobile) and a robust app store ecosystem. While not a direct substitute for IMSHOP's specialized service, it competes for the same retail buyer and increasingly bundles mobile-app capabilities.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise e-commerce platform with mobile storefront support and integrations to loyalty, CRM, and marketing automation. It targets the same large enterprise retail accounts that form IMSHOP.IO's higher-tier customer base.

Emerging players

• Yapp: Yapp is a no-code mobile app builder focused on internal and event apps, with adjacent e-commerce use cases. It is comparable as a SaaS mobile-app platform but does not specialize as deeply in retail conversion optimization.
• GoodBarber: GoodBarber is a no-code app builder with native e-commerce functionality, push notifications, and loyalty features. Comparable to IMSHOP.IO in platform approach and SMB/mid-market focus, though with less emphasis on enterprise retail deployments.
• BuildFire: BuildFire is a no-code mobile app platform with strong e-commerce templates, push notifications, and third-party integrations. It overlaps with IMSHOP.IO's value proposition for SMB and mid-market retailers but has less specialization in conversion optimization.
• Appy Pie: Appy Pie provides a no-code app builder with e-commerce templates and AI features. It is thematically comparable as a low-code mobile app platform but serves a broader set of use cases beyond retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xt.me/IMSHOP
• LinkedInvc.ru/u/867543-imshop-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMSHOP.AI