Mr. Einstein
Mr. Einstein Payroll B.V. is a Dutch HR and payroll platform serving 1,000+ SMBs and 35,000+ employees across hospitality, staffing, and retail, combining workforce planning, time tracking, payroll, and HR administration with deep CBA compliance and 20+ POS integrations.
- Company typePrivate
- Founded2018
- HeadquartersEindhoven, Netherlands
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Mr. Einstein does
Mr. Einstein (legally Mr. Einstein Payroll B.V.) is a Dutch HR technology and payroll services company headquartered in Eindhoven, Netherlands, focused exclusively on Dutch small and medium-sized businesses in hospitality (horeca), staffing, and retail. The company serves over 1,000 businesses covering 35,000+ employees, positioning itself as an all-in-one HR and payroll platform tailored to the operational realities of high-volume shift work, sector-specific collective labor agreements (CBAs), and the limited HR bandwidth typical of Dutch SMBs.
The platform consolidates workforce planning, employment contract management, time tracking, payroll processing, and ongoing HR administration into a single integrated system. Technical components include native iOS and Android mobile applications for employee-facing time and shift management, automated contract and scheduling logic calibrated to Dutch CBA rules, and an integration layer of 20+ POS and accounting platforms (including Lightspeed and Tebi) that pulls frontline transaction data directly into payroll inputs. The product architecture is workflow-oriented rather than analytics-oriented, with compliance and operational accuracy positioned as the primary value proposition.
The business model is multi-tiered subscription plus service-fee hybrid. Salary administration is priced at €6 per payslip; the Salary & HR bundle at €8.50 per employee per month; the full Payroll service, which transfers legal employer risk to Mr. Einstein, is capped at 8% of wages; staff planning is €59 per month per location; and time clock hardware/software is €10 per month per device. Go-to-market targets Dutch SMB owners through content-led SEO, partner channels via POS integrations, and direct sales. The company is privately held with no disclosed funding rounds, indicating bootstrapped or operationally funded growth.
Mr. Einstein firmographics
Firmographics- Name
- Mr. Einstein
- Legal name
- Mr. Einstein Payroll B.V.
- Website
- https://mreinstein.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mr. Einstein Payroll B.V. is a Dutch HR and payroll platform serving 1,000+ SMBs and 35,000+ employees across hospitality, staffing, and retail, combining workforce planning, time tracking, payroll, and HR administration with deep CBA compliance and 20+ POS integrations.
- Ownership category
- akta.pro rank
Mr. Einstein industry classification
Industry- Product category
- HR and Payroll Software
- NAICS
- Payroll Services (541214), Professional Employer Organizations (561330), Professional Employer Organizations (56133), Human Resources Consulting Services (541612)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core HR & HRIS (BPACAPAA)
- akta.pro secondary industries
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ), Payroll, Time & Attendance (BPACAPAB), Workforce Management & Scheduling (BPACAPAI), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA)
Keywords
Where Mr. Einstein is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Mr. Einstein business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Salary Administration: Monthly subscription charged per payslip (loonstrook). Employer retains legal employer status while Mr. Einstein processes payroll, handles declarations, and manages wage calculations. One of three bundled service tiers.
- HR & Payroll (Payroll): Mr. Einstein becomes the legal employer, assuming employer risks including sickness absence liability, administrative obligations, and compliance. Revenue is a percentage of wages (max 8%) or bundled per-employee rate. Includes absence insurance and full employer cost coverage.
- Staff Planning & HR Administration Module: Standalone monthly subscription for staff scheduling and HR administration (contract management, leave, absence, document storage). Available as add-on to payroll services or as independent module.
- Time Clock System: Monthly subscription for clock-in/time tracking functionality as a standalone or add-on module.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Salary Administration — basic payroll processing only |
| Per seat | Monthly | Salary & HR — payroll + HR advice and support |
| Subscription | Monthly | Payroll — full employer outsourcing with risk transfer |
| Subscription | Monthly | Staff Planning & HR Administration — scheduling and document management |
| Subscription | Monthly | Time Clock System — clock-in and time tracking |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Mr. Einstein product offering
Product offeringCore offering
Mr. Einstein provides an all-in-one cloud-based HR and payroll platform for Dutch SMBs in hospitality, staffing, and retail, combining workforce planning, contract management, time tracking, payroll processing, HR administration, and unlimited access to in-house HR specialists. The platform includes a mobile app for employee self-service and integrates with 20+ Dutch POS, accounting, and workforce planning systems to provide real-time visibility into labor costs versus revenue.
Product overview
Mr Einstein is een alles-in-1 HR-softwareplatform voor de Nederlandse horeca- en retailbranche, gecombineerd met menselijke HR-expertise. Het platform bestaat uit zes kernmodules: Salarisadministratie (verloning en loonstroken), Payroll (volledig uitbesteed werkgeverschap inclusief verzuimrisico), HR Advies (onbeperkte toegang tot HR-specialisten), Personeelsplanning (roostering met realtime loonkosteninzicht), HR Administratie (contractbeheer en personeelsdossiers) en de Mr Einstein App (selfservice voor medewerkers). Het platform integreert met diverse kassasystemen (unTill, MplusKASSA, Lightspeed, Winston POS, Bork Horeca, Posilio, Twelve, Tebi), planningsoplossingen (Planworks, Ortec, Intus), boekhoudsoftware (Exact Online, Twinfield) en diverse andere tools voor horecaondernemers.
Differentiator
Problem solved
Functional benefit
Products and services
- Salarisadministratie (Payroll Administration) Full payroll processing for Dutch employers including payslips, SEPA batch payments, wage and pension declarations, and payroll journal entries. Supports multiple CAOs, contract types, and multi-location organizations.
- Payroll (Full Employer Outsourcing) Full outsourcing of legal employer status and employer risk to Mr. Einstein, including sickness absence liability, absence insurance, and complete payroll cycle management. Employer retains operational control of their team.
- HR Advies (HR Advice) Unlimited access to experienced in-house HR specialists who understand Dutch hospitality and labor law. Includes advice on contracts, legislation, absence, and personnel matters, plus legally compliant documents (employer certificates, VSO, official warnings).
- Personeelsplanning (Workforce Scheduling) Hospitality-focused scheduling software with real-time visibility into labor costs and staffing levels. Employees can submit availability and sign up for open shifts through the mobile app.
- HR Administratie (HR Administration) Digital personnel files, contract management, leave and absence administration with automatic alerts for expiring contracts and mandatory certificates. Bundled with the Staff Planning module.
- Mr Einstein App Mobile application for iOS and Android enabling employees to view hours and contracts, request leave, submit availability, and sign up for open shifts.
- Kloksysteem (Time Clock System) Time registration module enabling employees to clock in/out, available as a standalone module or add-on to staff scheduling.
Quantifiable outcome
- 30% reduction in administrative work
- +4 more outcomes
Companies that use Mr. Einstein
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Mr. Einstein technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature5 records
Mr. Einstein partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Smart Event ManagercoreIntegration connecting Smart Event Manager's reservation and event staffing data with Mr. Einstein's payroll processing. Hours planned per event automatically flow to Mr. Einstein for payroll, eliminating manual time sheet entry between reservation and payroll systems.
- FoodticketcoreIntegration linking Foodticket's order and delivery management data with Mr. Einstein's planning and payroll. Online order volume is displayed alongside staffing and labor cost data, enabling event and delivery-focused businesses to align kitchen and delivery staffing with peak demand.
- Lightspeed K-SeriescoreIntegration connecting Lightspeed K-Series POS sales data with Mr. Einstein's labor cost reporting. Revenue per location is automatically displayed alongside planned and realized labor costs, enabling real-time labor cost percentage analysis across one or multiple venues.
- TebicoreIntegration linking Tebi's all-in-one POS, payments, and accounting platform with Mr. Einstein's personnel management. Sales revenue flows automatically into the Mr. Einstein dashboard alongside planning and labor costs, completing the financial picture for hospitality businesses.
- Winston POScoreIntegration connecting Winston POS sales data with Mr. Einstein's workforce management and payroll. Real-time revenue figures are paired with staffing data, allowing owners to assess labor cost ratios and departmental performance.
- PosiliocoreIntegration connecting Posilio's simple, affordable POS system with Mr. Einstein's HR platform. Sales data from Posilio appears alongside staffing and payroll information, providing small hospitality businesses with a complete operational and financial overview.
- TwelvecoreIntegration linking Twelve's fast, mobile POS system with Mr. Einstein's planning and payroll. Designed for businesses with frequently changing teams — events, ice cream shops, clubs — Twelve's sales data feeds directly into Mr. Einstein's dashboard alongside labor costs.
- Bork HorecacoreIntegration connecting Bork Horeca's automated hospitality POS system with Mr. Einstein's personnel management. Revenue per venue flows into Mr. Einstein alongside labor costs, providing centralized oversight for multi-location hospitality operations.
- MplusKASSAcoreIntegration connecting MplusKASSA's modular POS system (used in both retail and hospitality) with Mr. Einstein's workforce management. Revenue per department or location is linked to staffing and labor costs, enabling performance analysis across business types.
- unTillcoreIntegration connecting unTill's hospitality POS and restaurant management system with Mr. Einstein's workforce planning and payroll. Shift-level revenue and labor cost data are compared to identify high-performing and underperforming shifts and dayparts.
- PlanworkscoreIntegration connecting Planworks' workforce scheduling platform with Mr. Einstein's payroll. Worked hours automatically flow from the schedule into payroll processing, enabling one-click payroll runs and ensuring CBA compliance across multiple labor agreements.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Mr. Einstein competitors and assessment
Company assessmentDirect peers
- Deputy: Workforce management and scheduling SaaS with deep penetration in hospitality and retail. Directly comparable on the planning + time-tracking modules that Mr. Einstein bundles with payroll, particularly for shift-based hourly workforces.
- Nmbrs (Visma): Cloud-native Dutch payroll and HR platform owned by Visma, widely used by Dutch SMBs and accounting firms. Directly competes on payroll automation and HRIS functionality in the same Dutch market segment.
- Planworks: Dutch workforce scheduling platform for hospitality and flex workers, integrated with Mr. Einstein. Competes on the same scheduling use case for Dutch horeca and staffing agencies, though it does not offer payroll.
- Loket.nl: Dutch payroll and HR SaaS targeting SMBs. Most directly comparable peer in the Dutch SMB payroll market, with similar subscription-based pricing, online onboarding, and core payroll + HR functionality.
Emerging players
- Personio: European all-in-one HR platform for SMBs with strong brand and significant venture funding. Targets similar SMB HR/payroll workflows, though focused more broadly across verticals rather than hospitality specialization.
Broad incumbents
- BambooHR: US-headquartered SMB HRIS platform with European expansion. Broad incumbent offering core HR functionality to small and mid-sized employers, serving similar SMB HR customers though without hospitality or Dutch labor-law specialization.
- SD Worx: European HR, payroll, and PEO services provider headquartered in Belgium with strong Benelux presence. Competes broadly on payroll outsourcing, PEO/EOR services, and HR consulting for SMB and mid-market employers.
- Visma HR & Payroll: Northern European HR, payroll, and ERP software group with multiple Dutch payroll brands. A broad incumbent with deeper pockets and broader geographic reach, competing for the same Dutch SMB HR/payroll wallet.
- ADP: Global payroll and HR services giant with Run Powered by ADP and ADP Workforce Now offerings for SMBs. A broad incumbent competing on payroll accuracy, scale, and brand rather than Dutch-specific CBA specialization.
- AFAS Software: Largest independent Dutch ERP/HR/payroll vendor (AFAS Profit, AFAS Online). Broad incumbent with extensive market share across Dutch SMB and mid-market; overlaps significantly with Mr. Einstein's HR/payroll offering but at a larger scale and broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mr. Einstein social profiles
Digital presenceMr. Einstein financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. Einstein leadership team
Management profileNumber of profiles
Mr. Einstein funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. Einstein M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. Einstein
What does Mr. Einstein do?
Mr. Einstein provides an all-in-one cloud-based HR and payroll platform for Dutch SMBs in hospitality, staffing, and retail, combining workforce planning, contract management, time tracking, payroll processing, HR administration, and unlimited access to in-house HR specialists. The platform includes a mobile app for employee self-service and integrates with 20+ Dutch POS, accounting, and workforce planning systems to provide real-time visibility into labor costs versus revenue.
Is Mr. Einstein a public or private company?
Mr. Einstein is a private company. It is classified as unknown and is currently operating.
When was Mr. Einstein founded?
Mr. Einstein was founded in 2018. It employs 501 to 1,000 people.
Where is Mr. Einstein based?
Mr. Einstein is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Mr. Einstein make money?
Four revenue lines are on record. Salary Administration is the primary driver. The others are HR & Payroll (Payroll), staff Planning & HR Administration Module and time Clock System.
Who are Mr. Einstein's main competitors?
Direct peers on record are Deputy, Nmbrs (Visma), Planworks and Loket.nl. Personio is listed as an emerging player. Broad incumbents are BambooHR, SD Worx, Visma HR & Payroll, ADP and AFAS Software.
Does Mr. Einstein have an API?
No public API is recorded for Mr. Einstein.
What industry is Mr. Einstein in?
Mr. Einstein's product category is HR and Payroll Software. Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 541214 and its SIC code is 7372.