Oktorocket
Oktorocket is a Franklin, Tennessee-based software company founded in 2023 that sells an all-in-one VoIP phone system, CRM, and shop analytics platform purpose-built for independent auto repair shops across the United States and Canada, featuring AI call coaching and native integrations with major shop management software.
- Company typePrivate
- Founded2023
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Oktorocket does
Oktorocket (also styled OktoRocket) is a privately held software company founded in 2023 and headquartered in Franklin, Tennessee, that sells an all-in-one VoIP phone, CRM, and analytics platform purpose-built for independent auto repair shops in the United States and Canada. The platform consolidates three integrated product suites: a VoIP Phone System (with call recording, SMS, AI-powered advisor coaching branded AdvisorIQ, and proprietary spam filtering branded RocketShield), a Customer Relationship Management module (unified customer profiles, automated email/SMS/voice campaigns, Google Review management with AI-generated response suggestions, and a 24/7 online scheduler), and a Shop Analytics suite (RocketGauge real-time KPIs, employee leaderboards, goal tracking, custom metric views, and P&L visibility pulling from operating expenses). The product is differentiated by native, bidirectional integrations with six major shop management systems — Tekmetric, Mitchell 1, RO Writer, Shop-Ware, Protractor, and TireGuru — which automatically sync repair order data without manual entry.
The company monetizes through a three-tier subscription model (Launch Pad, Lift Off, Count Down) sold on a monthly cadence with add-on services (Digital Vehicle Inspections, Tracking Numbers, additional SMS/MMS) and ancillary hardware sales of VoIP phones. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, anchored by a dedicated phone line ((855) 600-OKTO), website demo requests, and content marketing (including a 2025 Industry Report with industry benchmarks). The primary customer segment is single-location independent auto repair shops, with an explicit secondary focus on multi-shop owners requiring consolidated dashboards. Distribution is direct (no resellers or channel partners identified) and limited to North America (US and Canada). Operations are small — firmographic data indicates 1–10 employees — and the company has no disclosed institutional funding, M&A activity, or leadership team in the public sources reviewed.
Oktorocket firmographics
Firmographics- Name
- Oktorocket
- Website
- https://oktorocket.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oktorocket is a Franklin, Tennessee-based software company founded in 2023 that sells an all-in-one VoIP phone system, CRM, and shop analytics platform purpose-built for independent auto repair shops across the United States and Canada, featuring AI call coaching and native integrations with major shop management software.
- Ownership category
- akta.pro rank
Where Oktorocket is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oktorocket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (Core Platform): Monthly or annual subscription for access to phone system, CRM, and analytics platform. Includes VoIP phones, call recording, SMS, AI scoring, call tracking, and mobile app access.
- Add-On Services: Optional add-ons including Digital Vehicle Inspections, Tracking Numbers, and Additional SMS/MMS bundled with any plan.
- Hardware Sales: Physical phone hardware available for purchase. Phones become customer property upon payment completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Launch Pad - Basic plan with CRM, Shop Analytics, and Online Scheduler |
| Subscription | Monthly | Lift Off - Mid-tier adding Phone System to CRM and Analytics |
| Subscription | Monthly | Count Down - Full platform with AI Scoring and advanced features |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Oktorocket product offering
Product offeringCore offering
OktoRocket provides an all-in-one VoIP phone system, CRM, and shop analytics platform purpose-built for independent and multi-location auto repair shops. The platform combines cloud-based phones with AI-powered call coaching (AdvisorIQ), proprietary spam filtering (RocketShield), automated customer campaigns, Google Review management, real-time KPIs, and native integrations with major shop management software such as Tekmetric, Mitchell 1, and RO Writer.
Product overview
OktoRocket is a unified platform for independent auto repair shops offering three integrated core products: Phone System (VoIP), Customer Relationship Management (CRM), and Shop Analytics & Performance Tracking. The platform operates as a shop command center with VoIP phones, SMS, call recording, AdvisorIQ AI call coaching, RocketShield spam filtering, automated customer campaigns, Google Review Management, real-time KPIs, employee leaderboards, goal tracking, and P&L reporting. Core products integrate natively with Tekmetric, Mitchell 1, RO Writer, Shop-Ware, Protractor, and TireGuru shop management software. Add-ons include Digital Vehicle Inspections, Tracking Numbers, and Additional SMS/MMS.
Differentiator
Problem solved
Functional benefit
Products and services
- Phone System (VoIP) North American Voice over IP (VoIP) phone system purpose-built for independent auto repair shops, including AI-powered call coaching (AdvisorIQ), proprietary spam filtering (RocketShield), call recording, SMS, call tracking, and a mobile app for shop owners and service advisors.
- Customer Relationship Management (CRM) CRM platform focused on unified customer detail and campaign experience, providing automated email, SMS, and voice callback campaigns for customer re-engagement, Google Review Management with AI-generated response suggestions, Voice Callback Tasks for front-office follow-up, and a 24/7 Online Scheduler for customer appointment booking.
- Shop Analytics & Performance Tracking Analytics platform that pulls data from shop management software and operating expenses to deliver RocketGauge real-time KPIs, employee leaderboards, goal tracking, Outrunning Overhead financial tracking, end-of-month projections, and custom metric views across customizable timeframes.
- Digital Vehicle Inspections Digital vehicle inspection tool available as an optional add-on on any subscription plan, enabling enhanced digital vehicle assessment and inspection workflows for auto repair shops.
- Tracking Numbers Call tracking numbers available as an optional add-on for marketing attribution, enabling auto repair shops to attribute inbound calls to specific campaigns and measure true return on ad spend.
- Additional SMS / MMS Additional SMS and MMS messaging capacity available as an optional add-on on any subscription plan, supporting higher-volume customer text communications for auto repair shops.
Quantifiable outcome
- Replaced several other add-on software solutions with single platform
- +2 more outcomes
Companies that use Oktorocket
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Oktorocket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature5 records
Oktorocket partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- TekmetriccoreShop management software integration partner. OktoRocket pulls repair order data automatically from Tekmetric platform, enabling unified customer view without manual data entry.
- Mitchell 1coreShop management software integration partner. Bidirectional data sync enabling complete customer journey tracking across Mitchell 1 repair orders and OktoRocket communications.
- RO WritercoreShop management software integration partner. Automatic data pull from RO Writer repair orders into OktoRocket platform.
- Shop-WarecoreShop management software integration partner. Seamless connectivity between Shop-Ware operations and OktoRocket phone/CRM/analytics.
- ProtractorcoreShop management software integration partner. Data integration enabling unified customer and repair order view.
- TireGurucoreShop management software integration partner. Connectivity with TireGuru platform for tire-specific shop operations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Oktorocket competitors and assessment
Company assessmentBroad incumbents
- Dialpad: Dialpad is a horizontally-focused AI-powered VoIP and contact center platform. While not auto-repair specific, it competes for the same VoIP + AI call coaching budget that OktoRocket sells to shops through its Lift Off and Count Down tiers.
- Birdeye: Birdeye is a customer experience and reputation management platform used across many verticals including auto repair. It overlaps with OktoRocket's CRM campaigns and Google Review management features but at much broader horizontal scale.
- ServiceTitan: ServiceTitan is a field service management platform serving home and commercial service businesses, with adjacencies into auto-related services. It competes broadly for shop management + customer engagement budgets and is far better capitalized.
Direct peers
- Mitchell 1: Mitchell 1 is an established shop management software provider and OktoRocket integration partner serving the same independent auto repair segment. As an incumbent, it could bundle communications or coaching features into its existing suite.
- Kenect: Kenect is a texting, reviews, and customer engagement platform purpose-built for auto repair shops and other local trades. It is the most direct competitor to OktoRocket's CRM + communications + reviews layer in the same auto repair vertical.
- Shop-Ware: Shop-Ware is a cloud shop management platform and OktoRocket integration partner. It competes for the same auto repair shop software wallet and could expand vertically into communications and CRM.
- Podium: Podium is a customer communication and reviews platform serving local businesses including auto repair shops. Its messaging, webchat, and review-request capabilities overlap with OktoRocket's CRM, campaigns, and Google Review management offerings.
- Tekmetric: Tekmetric is a leading shop management software platform and current OktoRocket integration partner. It is also a direct competitor for shop software budget and could feasibly expand its suite to include communications, CRM, or AI coaching features natively.
- RO Writer: RO Writer is a long-established shop management software provider and OktoRocket integration partner. It competes for the same independent auto repair shop budget and represents the kind of incumbent that could expand into customer engagement.
Emerging players
- AutoVitals: AutoVitals provides digital vehicle inspection and shop marketing tools for auto repair shops. It overlaps on the Digital Vehicle Inspection add-on side and competes in the same vertical for shop marketing and customer retention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Oktorocket social profiles
Digital presenceOktorocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oktorocket leadership team
Management profileNumber of profiles
Oktorocket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oktorocket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oktorocket
What does Oktorocket do?
OktoRocket provides an all-in-one VoIP phone system, CRM, and shop analytics platform purpose-built for independent and multi-location auto repair shops. The platform combines cloud-based phones with AI-powered call coaching (AdvisorIQ), proprietary spam filtering (RocketShield), automated customer campaigns, Google Review management, real-time KPIs, and native integrations with major shop management software such as Tekmetric, Mitchell 1, and RO Writer.
Is Oktorocket a public or private company?
Oktorocket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oktorocket founded?
Oktorocket was founded in 2023. It employs 11 to 50 people.
Where is Oktorocket based?
Oktorocket is headquartered in Franklin, United States, in the North America region.
How does Oktorocket make money?
Three revenue lines are on record. Software Subscription (Core Platform) is the primary driver. The others are add-On Services and hardware Sales.
Who are Oktorocket's main competitors?
Broad incumbents on record are Dialpad, Birdeye and ServiceTitan. Direct peers are Mitchell 1, Kenect, Shop-Ware, Podium, Tekmetric and RO Writer. AutoVitals is listed as an emerging player.
Does Oktorocket have an API?
No public API is recorded for Oktorocket.