ADDICTIVE DIGITAL LTD

What ADDICTIVE DIGITAL LTD does

ADdictive Digital Ltd is a Manchester-based full-service paid media agency founded circa 2015 by Derick Turner and registered in the UK as a private limited company (Company Number: 15955683). The agency's core offering is the management of paid advertising campaigns across Google Ads, Microsoft Ads, Meta (Facebook and Instagram), LinkedIn, Twitter/X, and TikTok, augmented by SEO, conversion rate optimisation (CRO), digital marketing consulting, and web design delivered through partner agencies. ADdictive positions itself as a boutique operator rather than a technology platform: its stack consists of widely available tools (Google Analytics, Meta Pixel, Lucky Orange, Calendly) and includes no proprietary software or algorithms.

The company monetises through recurring management retainers, with a base fee of £1,500 per month or 10% of client ad spend, whichever is higher, and bespoke terms for larger clients. Most engagements are structured on a 30-day notice period, with discounts offered on longer commitments; the firm explicitly excludes prospects spending under £3,000 per month on digital media, using a minimum ad-spend threshold as a deal-quality filter. New business is sourced primarily through consultative direct sales initiated by free discovery calls, supplemented by content marketing, organic social (LinkedIn, X, Facebook), and verified 5-star reviews on Google and Trustpilot. Target customers are small and mid-sized UK businesses aiming to scale from 5–6-figure to 7-figure revenue, with particular depth in regulated industries such as finance, energy/utilities, and telecoms, where the agency positions FCA-compliant advertising on Meta as a differentiator.

At a team size of 1–10 employees, ADdictive operates as a small, founder-controlled boutique with no external equity funding. Reported cumulative metrics include £50M+ (homepage) to £60M+ (About page) in managed paid media spend, 3.2M+ sales leads generated, and 181,000+ products sold on behalf of clients; the company also cites a 90% long-term client retention rate. Documented client outcomes include a 140% average sales lift in the first three months of Google Ads engagement and 35–60% reductions in cost-per-lead in finance and Twitter/X case studies. In 2026 the firm was named "Best Marketing Consulting Service in the UK 2026" by industry review platform Digital Reference. The company is bootstrapped, has no subsidiaries or parent, and currently operates as a going concern with the founder holding all material ownership.

Name

ADDICTIVE DIGITAL LTD

Legal name

Addictive Digital Limited

Website

https://addictivedigital.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ADdictive Digital Ltd is a Manchester-based paid media agency that manages PPC, paid social, SEO, and CRO campaigns for UK small and mid-sized businesses, with particular focus on regulated industries such as finance, energy, and telecoms.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Paid media management
• PPC agency services
• Paid social advertising
• Search engine optimisation
• Conversion rate optimisation

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Paid Media Management Retainer: Management fees are charged as a fixed retainer starting from £1,500 per month or 10% of ad spend, whichever is higher. This includes strategy, ongoing optimisation, reporting, and performance accountability. Bespoke retainers are offered for larger spenders. The company does not lock clients into long contracts; most contracts have a 30-day notice period.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ADDICTIVE DIGITAL LTD is a Manchester-based paid media agency that plans, builds, manages and optimises paid advertising campaigns across Google Ads, Microsoft Ads, Meta (Facebook and Instagram), LinkedIn, Twitter/X and TikTok for businesses seeking scalable lead generation and customer acquisition. The agency bundles channel-agnostic paid media buying with complementary services including search engine optimisation, conversion rate optimisation, lead generation strategy and digital marketing consulting.

Product overview

ADDICTIVE DIGITAL LTD is a full-service paid media agency offering a unified suite of digital marketing services. The core offering centres on PPC and paid social advertising management across multiple platforms (Google Ads, Microsoft Ads, Meta/Facebook/Instagram, LinkedIn, Twitter/X, and TikTok), complemented by SEO, lead generation, business consulting, web design, and conversion rate optimisation services. The agency provides end-to-end digital marketing support from strategy and campaign setup through to daily management, reporting, and optimisation. Services are delivered through a hybrid model with flexible retainer structures tailored to client budgets and objectives.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 140% average increase in sales within first 3 months of Google Ads campaigns
• +8 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Six partnerships are on record, tiered minor.

• PlusOneXminorGTM or Marketing PartnerListed as an 'amazing partner' in ADdictive's partner network. The nature of the relationship appears to be a referral or co-delivery arrangement for complementary digital marketing services. No further details on the specific nature of the partnership were available in the source material.
• PPC ConsultancyminorGTM or Marketing PartnerListed as an 'amazing partner' in ADdictive's partner network. Appears to be a referral or co-delivery partnership for PPC-related services. No further details available.
• Force24minorGTM or Marketing PartnerListed as an 'amazing partner' in ADdictive's partner network. No further details on the specific nature of the partnership were available in the source material.
• Aware DigitalminorGTM or Marketing PartnerListed as an 'amazing partner' in ADdictive's partner network. Appears to be a collaborative agency partnership. No further details available.
• Healthy PixelsminorGTM or Marketing PartnerHealthy Pixels is ADdictive's recommended partner for web design and conversion rate optimisation (CRO) services. The About page explicitly states 'ADdictive partners with only the best website developers in the United Kingdom and abroad' and references Healthy Pixels for web design and CRO work. The company also notes that 'Understanding how detrimental this is to the success of our digital marketing services, we make it a top priority to help improve conversion rates on your website' through this partnership.
• Defiant SEOminorGTM or Marketing PartnerListed as an 'amazing partner' in ADdictive's partner network. Appears to be a collaborative partnership for SEO services. No further details available.

Scale indicators11 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Clickoo: UK-based specialist PPC agency serving e-commerce and lead-generation clients with Google Ads and paid social management. Closely comparable in service scope (paid media management), target segment (SMB to mid-market), and UK regional focus.
• ROAS Digital: UK performance-marketing agency focused on paid media and lead generation for e-commerce and B2B clients. Direct overlap on paid-media management model and measurable-ROI positioning.
• Hallam Internet: UK digital marketing agency offering paid media, SEO, and CRO services to mid-market clients. Comparable service mix and UK SMB-to-mid-market positioning, with deeper team scale than ADdictive.
• Reasonable Agency: UK paid-media agency focused on Google Ads and paid social for SMB and e-commerce clients. Comparable in size, target segment, and outcome-driven positioning.
• Pure Click: UK paid-search and PPC agency offering Google Ads and Bing management. Closely comparable in core paid-search specialization and UK regional agency positioning.

Broad incumbents

• Croud: Global digital marketing agency offering paid media, SEO, content, and analytics. Comparable core capability in paid media but at significantly larger scale and broader service portfolio.
• Visualsoft: UK e-commerce platform and digital marketing agency offering paid media alongside web design and hosting. Comparable paid-media offering but bundled with broader e-commerce platform services.
• Brainlabs: Large UK-founded performance marketing agency combining paid media, SEO, and data science. Overlaps heavily on paid-media execution but serves much larger enterprise clients and operates proprietary tech.
• Tug Agency: UK digital agency offering paid media, SEO, analytics, and creative. Comparable in paid-media services and UK roots, but with a broader full-service model and larger client base.

Regional players

• MintTwist: London-based digital marketing agency offering paid media, SEO, web design, and CRO to UK SMBs. Comparable service mix and UK SMB target segment, with similar boutique-agency positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ADdictiveDGTL
• Facebookfacebook.com/addictivedigitaluk
• LinkedInlinkedin.com/company/addictive-digital-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADDICTIVE DIGITAL LTD