Uppmärk
Uppmärk is a Netherlands-based project real estate broker specializing in new construction residential sales and rentals. It serves property developers and institutional investors with brokerage, advisory, lead qualification, and project management, marketing units to individual home seekers nationwide.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Uppmärk does
Uppmärk is a Netherlands-based project real estate broker that specializes exclusively in new construction residential housing. The firm operates a hybrid B2B/B2B2C model: property developers and institutional investors (including Greystar, Union Investment, ASR Nederland, BPD Woningfonds, VolkerWessels, VORM, Redevco, and Aberdeen) commission Uppmärk to handle the sale and rental brokerage, advisory, lead qualification, and project management of large-scale new-build projects; Uppmärk then markets those units to individual home seekers through its own website, project microsites, Funda (the dominant Dutch real estate marketplace), and direct phone/email contact. The portfolio spans roughly 40 completed, active, and in-preparation projects across at least 10 Dutch cities, including mega-projects such as SPOT Amsterdam (823 units), Startmotor Rotterdam (566 units), De Caai Eindhoven (428 units), The Orchard I Rijswijk (407 units), and Clubhouse Boompjes Rotterdam (342 units). A specialized sub-brand, "Seasons," addresses the 55+/65+ senior living segment with an integrated services and care layer.
The firm's core technology stack centers on a "Lead Kwalificatie" (lead qualification) process that maps genuine buyer and renter intent before project launch, enabling developers to refine pricing and segmentation, paired with a "Procesregie" (process management) layer that runs a structured digital customer journey from preparation through completion with weekly updates and dedicated project managers. No AI/ML capabilities, APIs, or SDKs are disclosed; the "data-driven" positioning appears to rest on analytics and segmentation workflows rather than named machine learning models. Pricing is not publicly disclosed because the firm earns commissions and professional services fees from developers rather than charging end consumers; individual home seekers use the platform for free. The company is privately held with no disclosed funding rounds, parent company, or institutional investors, led by Director Göran, and operates from offices in Rotterdam (Hertekade 450) and Amsterdam (Joop Geesinkweg 201-224).
Go-to-market combines sales-led B2B business development for developer mandates with direct-to-consumer channels for home seekers. Marketing channels include Funda listings, the uppmark.nl website, project-specific microsites, LinkedIn, phone, and email. Distribution to consumers is fundamentally dependent on Funda as the primary marketplace channel, supplemented by Uppmärk-owned digital surfaces; distribution to developers is direct enterprise sales. Customer segments split between enterprise developer/investor clients (primary, revenue-generating) and individual home seekers (primary funnel for the developer mandates, non-revenue). Secondary segments include the 55+/65+ senior market via Seasons and young adult starters (18-27) via Startmotor Rotterdam.
Uppmärk firmographics
Firmographics- Name
- Uppmärk
- Legal name
- Uppmärk
- Website
- https://uppmark.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Uppmärk is a Netherlands-based project real estate broker specializing in new construction residential sales and rentals. It serves property developers and institutional investors with brokerage, advisory, lead qualification, and project management, marketing units to individual home seekers nationwide.
- Ownership category
- akta.pro rank
Uppmärk industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- New Construction & Builder Sales (BPAJAAAB)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)
Keywords
Where Uppmärk is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Uppmärk business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Project Sales Brokerage: Uppmärk earns commissions for brokering the sale of new construction residential units within development projects on behalf of property developers.
- Project Rental Brokerage: Uppmärk earns commissions for brokering the rental of new construction residential units within development projects on behalf of property developers.
- Strategic Advisory: Providing strategic optimization of product and marketing based on data and market knowledge to property developers.
- Project Management: Dedicated project management services for developers, managing timelines and budgets for residential projects.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Uppmärk product offering
Product offeringCore offering
Uppmärk brokers the sale and rental of new construction residential units within large-scale development projects on behalf of property developers and investors across the Netherlands. The offering combines sales and rental brokerage with strategic advisory, lead qualification, and dedicated project management for each mandate, covering projects from preparation through completion. The portfolio spans purchase projects (Koopwoningen), rental projects (Huurwoningen), and the specialized Seasons senior living concept.
Product overview
Uppmärk is a project real estate broker focused on connecting people with new construction housing projects throughout the Netherlands. The company operates as a unified service platform combining sales and rental brokerage, advisory, lead qualification, and project management services. The core product portfolio consists of housing projects including purchase properties (Koopwoningen) such as Blend, LAB, and De Kaai, and rental properties (Huurwoningen) including SPOT Amsterdam, MIX Amsterdam, Clubhouse Boompjes, Startmotor Rotterdam, De Caai, De Bunkertoren, Spectrum, The Orchard I, and Zuidpost. A specialized sub-brand, Seasons, offers senior living housing concepts with care and support services at locations including De Trappenberg, Rootz, The Sphinx, and De Oude Tempel. The platform also provides a Zoekprofiel (search profile) feature enabling prospective buyers and renters to receive personalized updates about matching projects. All services are delivered with a data-driven and personal approach combining traditional brokerage attention with modern digital tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Project Sales Brokerage
Quantifiable outcome
- Minimizes dropout and maximizes yield for developers through early lead qualification
- +1 more outcomes
Companies that use Uppmärk
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Uppmärk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Uppmärk partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- ASR NederlandcoreASR Nederland (insurance and real estate company) commissions Uppmärk for advisory and rental brokerage services on new construction projects such as Startmotor Rotterdam.
- BPD WoningfondscoreBPD Woningfonds (housing fund and real estate developer) partners with Uppmärk for advisory and rental brokerage on De Caai Eindhoven and Kazernekwartier Crailo.
- Greystar Real Estate PartnerscoreGreystar (global real estate investment and operating company) works with Uppmärk for advisory and rental brokerage on The Orchard I project in Rijswijk.
- LeytencoreLeyten commissions Uppmärk for advisory and sales brokerage on the LAB project in Vlaardingen, a new construction residential development.
- VORMcoreVORM (real estate developer) partners with Uppmärk for advisory and sales brokerage on De Kaai in Rotterdam.
- VolkerWesselscoreVolkerWessels (major Dutch construction and real estate development group) engages Uppmärk for strategic advisory services on multiple projects.
- Union InvestmentcoreUnion Investment (German real estate investment company) works with Uppmärk for advisory and rental brokerage on the MIX Amsterdam project.
- THE FLOWcoreTHE FLOW engages Uppmärk for advisory, sales, and rental brokerage services on multiple residential projects.
- Green Real Estate BVminorGreen Real Estate BV commissions Uppmärk for advisory and rental brokerage on the Marktveldplein project in Vught.
- AM VastgoedminorAM Vastgoed engages Uppmärk for strategic advisory services on various projects.
- ElfiminorElfi commissions Uppmärk for advisory and sales brokerage on Urban Vista in Rijswijk.
- Inspire Real EstateminorInspire Real Estate works with Uppmärk for advisory services on the Blend project in Vlaardingen.
- NEOOminorNEOO engages Uppmärk for strategic advisory services on various projects.
- Ridge BVminorRidge BV commissions Uppmärk for advisory and rental brokerage on the Green Harbour project in Scheveningen.
- DEV Real EstateminorDEV Real Estate engages Uppmärk for strategic advisory services on various projects.
- Metropool Vastgoed OntwikkelingminorMetropool Vastgoed Ontwikkeling commissions Uppmärk for strategic advisory services on multiple projects.
- AnnexumminorAnnexum commissions Uppmärk for advisory and sales brokerage on De Wattbaan in Nieuwegein.
- Bouwhuis GroupminorBouwhuis Group (through Core by Edelwonen) engages Uppmärk for advisory and sales brokerage on a project in Rijswijk.
- Artikel 22minorArtikel 22 commissions Uppmärk for advisory and sales brokerage on Landgoed Het Hoog in Malden.
- TrebbeminorTrebbe (construction and development company) engages Uppmärk for strategic advisory services on various projects.
- Qmulus VastgoedminorQmulus Vastgoed commissions Uppmärk for advisory and sales brokerage on De Nieuwe Duin in Scheveningen.
- RedevcominorRedevco (European real estate investment manager) works with Uppmärk for advisory and rental brokerage on the Porseleinen Toren in Delft.
- Van der Vorm VastgoedminorVan der Vorm Vastgoed engages Uppmärk for strategic advisory services on various projects.
- A.J. Real EstateminorA.J. Real Estate commissions Uppmärk for strategic advisory services on various projects.
- PeakminorPeak commissions Uppmärk for advisory and sales brokerage on the Glashaven project in Rotterdam.
- HaavensminorHaavens commissions Uppmärk for advisory and rental brokerage on various housing units.
- GedrachtegoedminorGedrachtegoed engages Uppmärk for strategic advisory services on various projects.
- AberdeenminorAberdeen (real estate investment manager) commissions Uppmärk for advisory and rental brokerage on De Kade in Amsterdam.
- InvexumminorInvexum engages Uppmärk for strategic advisory services on various projects.
- GABRE ResideminorGABRE Reside commissions Uppmärk for strategic advisory services on various international projects.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Uppmärk competitors and assessment
Company assessmentBroad incumbents
- Heijmans Vastgoed: Major Dutch construction and real estate developer with integrated property services including brokerage of its own new-build residential projects. Comparable as a broader incumbent with overlapping developer-broker capabilities.
- Engel & Völkers Nederland: Global real estate brokerage brand with a Dutch network handling both new construction and resale. Comparable as a broad incumbent offering project marketing alongside general brokerage services.
- CBRE Netherlands: Global real estate services firm with a Dutch presence covering capital markets, residential investment and advisory. Comparable for advisory to institutional residential developers and investors.
- VolkerWessels Vastgoed: Large Dutch construction and real estate development group that develops new-build residential projects and engages brokers (including Uppmärk itself). Comparable as a developer/client with in-house adjacent sales capabilities.
- JLL Netherlands: Global real estate services firm active in the Netherlands across capital markets, project leasing and residential advisory. Comparable as a broad incumbent providing overlapping services to large institutional developers.
- Cushman & Wakefield Netherlands: Global real estate services firm with a Dutch residential capital markets and project marketing practice. Comparable for advisory, project marketing and brokerage services to large developers.
- Trebbe Vastgoed: Dutch construction and development firm with in-house new construction sales and marketing for its own residential projects. Already a partner of Uppmärk, comparable as a developer with broker-adjacent capabilities.
Others
- Funda: Dominant Dutch real estate marketplace that functions as Uppmärk's primary consumer-facing distribution channel. Ecosystem participant rather than direct competitor; comparable as the platform through which the company's projects reach end consumers.
Regional players
- VORM Bouw: Dutch real estate developer active primarily in the Randstad region developing and selling new construction homes. Comparable for new construction project marketing and sales brokerage.
Direct peers
- BPD Makelaars (Bouwfonds Property Development): One of the largest Dutch residential developers with an in-house new construction brokerage arm. Directly comparable to Uppmärk's project brokerage and advisory model for new-build residential developments across the Netherlands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Uppmärk social profiles
Digital presenceUppmärk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uppmärk leadership team
Management profileNumber of profiles
Profiles10 records
Uppmärk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uppmärk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uppmärk
What does Uppmärk do?
Uppmärk brokers the sale and rental of new construction residential units within large-scale development projects on behalf of property developers and investors across the Netherlands. The offering combines sales and rental brokerage with strategic advisory, lead qualification, and dedicated project management for each mandate, covering projects from preparation through completion. The portfolio spans purchase projects (Koopwoningen), rental projects (Huurwoningen), and the specialized Seasons senior living concept.
Is Uppmärk a public or private company?
Uppmärk is a private company. It is classified as unknown and is currently operating.
When was Uppmärk founded?
Uppmärk was founded in -1. It employs 1 to 10 people.
Where is Uppmärk based?
Uppmärk is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Uppmärk make money?
Four revenue lines are on record. Project Sales Brokerage is the primary driver. The others are project Rental Brokerage, strategic Advisory and project Management.
Who are Uppmärk's main competitors?
Broad incumbents on record are Heijmans Vastgoed, Engel & Völkers Nederland, CBRE Netherlands, VolkerWessels Vastgoed, JLL Netherlands, Cushman & Wakefield Netherlands and Trebbe Vastgoed. Funda is listed as an others. VORM Bouw is listed as a regional player. BPD Makelaars (Bouwfonds Property Development) is listed as a direct peer.
Does Uppmärk have an API?
No public API is recorded for Uppmärk.
What industry is Uppmärk in?
Uppmärk's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAB, New Construction & Builder Sales, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.