Move Forward Counseling, Llc

What Move Forward Counseling, Llc does

Move Forward Counseling, LLC is a privately held mental health counseling practice headquartered in Pennsylvania, founded in September 2015 by CEO Alison Pidgeon, MA, LPC. The practice delivers individual, family, and group therapy through seven physical office locations across the state (Lancaster, Lancaster Downtown, Lebanon, Hershey, Pittsburgh, State College, York) plus a statewide online therapy platform built on HIPAA-compliant video infrastructure. Service coverage spans a broad set of mental health specialties including anxiety, depression, trauma/PTSD, eating disorders, substance use, LGBTQIA+ support, and therapy for children and adolescents, delivered via evidence-based modalities including Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Eye Movement Desensitization and Reprocessing (EMDR), and Acceptance and Commitment Therapy (ACT).

The company operates a hybrid revenue model. The core consumer-facing stream is therapy session fees billed primarily through major insurance providers, with the practice handling insurance verification internally and emphasizing rapid appointment availability (often within a week) as a differentiator. A secondary B2B stream consists of Employee Assistance Program (EAP) contracts and Business Consulting services sold to employers as workplace mental health benefits, diversifying the buyer base beyond individual consumers.

Move Forward Counseling has scaled from a two-person practice to approximately 50 employees over a decade, with no disclosed institutional investors, parent companies, or M&A activity. The company holds Certified B Corporation status (2021) and has been recognized as one of Lancaster Newspapers' Best Places to Work for five consecutive years (2021-2025). A referral relationship exists with Heartwell Therapy, a sister practice specializing in couples and relationship counseling. An additional Allentown, PA office is planned, signaling continued in-state geographic expansion.

Name

Move Forward Counseling, Llc

Legal name

Move Forward Counseling LLC

Website

https://moveforwardpa.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Move Forward Counseling, LLC is a Pennsylvania-based mental health therapy practice operating seven office locations and a statewide HIPAA-compliant online therapy platform, serving individuals across age groups plus employers via Employee Assistance Programs and business consulting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Therapy Session Fees: Revenue generated from individual therapy sessions billed to clients or insurance providers. The practice accepts most major insurance providers and handles the verification process for clients.
2. Employee Assistance Program (EAP): B2B service provided to employers as part of their compensation packages. EAP provides assessments, short-term counseling, and referrals for employees.
3. Business Consulting: Consulting services offered to employers for workplace mental health and employee wellbeing strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Move Forward Counseling is a Pennsylvania mental health counseling practice that delivers individual, group, and online therapy through licensed clinicians trained in evidence-based approaches including CBT, DBT, EMDR, and ACT. Services are offered in person across seven Pennsylvania offices and statewide through a HIPAA-compliant telehealth platform, serving children, teens, adults, and older adults with specialty programs for anxiety, depression, trauma/PTSD, eating disorders, substance use, and LGBTQIA+ concerns. The company also provides Employee Assistance Programs (EAP) and business consulting to employers.

Product overview

Move Forward Counseling is a mental health counseling practice offering a unified suite of therapy services across Pennsylvania. The company operates eight physical office locations and a statewide online therapy platform, providing both in-person and HIPAA-compliant video teletherapy. Core services include individual therapy for various mental health concerns, group therapy sessions, and employer-focused Employee Assistance Programs (EAP) and business consulting. The practice specializes in evidence-based therapeutic techniques including Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), EMDR Therapy, and Acceptance and Commitment Therapy (ACT). Specialty services span anxiety, depression, trauma/PTSD, eating disorders, substance use, LGBTQIA+ support, therapy for children and teens, and various life transitions. The company was founded in September 2015 and has grown to nearly 50 employees, offering services to clients ages 6 and older.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Counseling Traditional face-to-face therapy sessions delivered by licensed clinicians at seven Pennsylvania office locations (Lancaster, Lancaster Downtown, Lebanon, Hershey, Pittsburgh, State College, York), serving children, teens, and adults across a range of mental health concerns.
• Online Therapy (Telehealth) HIPAA-compliant video teletherapy sessions delivered to clients anywhere in Pennsylvania, providing the same evidence-based mental health care as in-person sessions in a private and confidential virtual environment.
• Group Therapy Sessions Therapeutic group sessions providing peer support and shared learning experiences for clients working through similar mental health challenges.
• Employee Assistance Program (EAP) Confidential workplace counseling benefit offered to employers that provides employee assessments, short-term counseling, and referrals for personal and professional challenges as part of their compensation/benefits package.
• Business Consulting Organizational mental health consulting for employers that supports employee wellbeing strategies and workplace mental health initiatives.
• Anxiety Therapy Evidence-based treatment for anxiety disorders, panic attacks, and generalized anxiety delivered by licensed therapists in person and online.
• Depression Therapy Specialized treatment for depression and mood disorders using cognitive behavioral and other evidence-based therapeutic approaches.
• Trauma & PTSD Therapy Treatment for trauma and post-traumatic stress disorder including specialized EMDR therapy delivered by clinicians trained in trauma-focused modalities.
• Eating Disorders Therapy

Quantifiable outcome

• Appointments often available within a week
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Heartwell TherapyminorOthersHeartwell Therapy is a sister practice that specializes in couples, family, and relationships therapy. Move Forward Counseling refers clients seeking dedicated relationship support to Heartwell, indicating a collaborative referral relationship between the two practices.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• Alma: Alma is a therapist-network and practice-management platform that supports insurance billing, credentialing, and referrals for independent and group practices — an enabling/ecosystem peer relevant to Move Forward's group practice operations and insurance workflows.

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy platform with broad consumer brand recognition and nationwide reach, representing the scaled digital incumbent that Move Forward's online therapy offering must differentiate against in Pennsylvania.

Direct peers

• Spring Health: Spring Health sells mental-health benefits to employers, combining EAP, therapy, and medication management — overlapping with Move Forward's EAP and consulting B2B motion and consumer therapy access.
• Two Chairs: Two Chairs operates a hybrid in-person + online therapy model with multiple physical clinics and a strong evidence-based modality stack, closely mirroring Move Forward Counseling's hybrid local clinic + statewide telehealth approach.
• Talkiatry: Talkiatry is an insurance-friendly online psychiatry and therapy practice with in-network coverage across many U.S. states, directly comparable to Move Forward's insurance-accepting, in-person + online therapy delivery.
• Brightside Health: Brightside Health is an online mental-health platform offering therapy plus medication management with insurance coverage, comparable to Move Forward's online therapy offering and insurance-friendly intake process.
• Lyra Health: Lyra combines employer-funded EAP/mental-health benefits with a therapist network and live coaching, comparable to Move Forward's EAP + business consulting employer offerings layered on top of clinical therapy.
• Charlie Health: Charlie Health delivers virtual, intensive outpatient mental-health programs (including for teens and young adults), directly comparable to Move Forward's specialty therapy for teens and intensive formats such as group therapy.
• Octave: Octave runs in-person therapy clinics paired with virtual therapy across multiple U.S. markets, using an evidence-based modality mix (CBT, DBT, EMDR). It is one of the closest structural comps to Move Forward's clinic-plus-telehealth model.

Emerging players

• Cerebral: Cerebral provides online mental-health care including therapy and counseling across anxiety, depression, and related conditions, competing for the same Pennsylvania online therapy demand as Move Forward's telehealth service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MoveForwardCounseling-PA
• Facebookfacebook.com/mfcounseling
• LinkedInlinkedin.com/company/move-forward-counseling
• Instagraminstagram.com/moveforwardcounselingpa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move Forward Counseling, Llc