Home Care Marketing Pros

Name

Home Care Marketing Pros

Legal name

Providentia Marketing, LLC

Website

https://homecaremarketing.com

Company type

Private

Founded year

2016

Operating status

Operating

Ownership category

akta.pro rank

Product category

Home Care Marketing Technology

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

• Home care marketing
• Senior care digital marketing
• Home care CRM software
• Caregiver recruitment marketing
• AI-powered lead generation

Headquarters

HQ city

Lakewood Ranch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Done-for-you Marketing Services: Tiered subscription plans (Gold, Platinum, Diamond) providing comprehensive marketing services including website development, SEO, content creation, and account management
2. CareFunnels Software Platform: AI-powered CRM subscription with AI Chat at $57/month, AI Voice starting at $97/month, and full CRM platform at $997/month plus setup fee
3. Educational Content & Webinars: Free educational webinars on APFM vs Google Ads and other home care marketing topics, with some content available as paid resources

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels15 records

Core offering

Home Care Marketing Pros provides done-for-you digital marketing services and the proprietary CareFunnels AI-powered CRM platform exclusively for U.S. home care and senior care agencies. Offerings span tiered managed marketing packages (Gold, Platinum, Diamond), a software-only PRO plan, and standalone AI Chat and AI Voice modules that automate 24/7 client intake, caregiver recruiting, and lead conversion.

Product overview

Home Care Marketing Pros offers a platform-plus-modules architecture centered on CareFunnels™, an AI-powered growth platform for home care agencies. The core platform combines CRM, phone system, email marketing, referral partner management, GBP optimization, and review management. Two AI modules—AI Chat and AI Voice—operate as add-ons or standalone products handling 24/7 automated client and caregiver intake via text and voice. CareFunnels Recruit extends the platform for caregiver hiring automation. Complementary services include Marketing In A Box (done-for-you growth marketing), SEO services, website design, listings management, reputation management, social media marketing, and PPC advertising. Free tools include VDR³ growth diagnostic, Website Grader, PPC ROI Calculator, and marketing/recruiting checklists. The company also provides a Mobile App for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• CareFunnels: AI-powered growth platform for home care agencies, capturing leads, answering calls, and scheduling appointments 24/7.
• Marketing In A Box (MiaB)

Products and services

• CareFunnels Home Care CRM AI-powered growth platform for home care agencies that captures every lead, answers every call, and fills calendars around the clock. Combines AI Chat, AI Voice, CRM, phone system, email marketing, referral partner management, GBP optimization, and review management into one unified system.
• CareFunnels AI Chat AI-powered web chatbot that responds to every website visitor in under 3 seconds, 24/7, pre-screening leads, booking appointments, and engaging caregiver applicants automatically.
• CareFunnels AI Voice AI-powered intelligent call answering system that responds to every phone call 24/7, collects caller information, qualifies leads, creates CRM records with transcripts and summaries, and triggers follow-up automations.
• CareFunnels Recruit Recruitment marketing solution for caregiver hiring including branded career sites, exclusive job postings, SEO-optimized listings, automated applicant follow-up, interview scheduling, and text/email campaigns.
• Marketing In A Box Done-for-you growth marketing service built on CareFunnels, unifying client intake, referral partner activation, and caregiver recruiting into one connected system managed by a team with 10+ years of exclusive home care expertise.
• Home Care Website Design Done-for-you mobile-friendly website design for home care agencies, search engine optimized with conversion features including digital intake forms, consultation scheduler, and web-to-text tools.
• SEO Services Search engine optimization services tailored for home care agencies, including keyword research, on-page optimization, competitive analysis, local SEO, and ongoing reporting with content development plans.
• Listings & AI Search Visibility Local business data management distributing consistent information across 50+ platforms including Google, Apple Maps, Bing, voice assistants, and AI-powered search results, including Generative Engine Optimization (GEO).
• Reputation Management Review generation and monitoring service integrating with 50+ online review sites, including branded email surveys, automated follow-ups, real-time alerts, and SEO-enhanced testimonial widgets for websites.
• Social Media Marketing Social media management and content creation service including daily posting, graphics, AI caption writing, and scheduling across Facebook, LinkedIn, X, and Google Business Profile from one dashboard.
• Pay Per Click (PPC) Advertising PPC advertising campaigns including Google Ads, remarketing/retargeting, and Facebook/Instagram social PPC campaigns for home care agencies, with monthly optimization to maximize response and minimize cost.
• CareFunnels PRO Software Plan AI-powered growth platform plan including full CareFunnels CRM, AI Voice, AI Chat, lead auto-response, scheduling, SMS, email marketing, and integrations at $997/month plus $495 setup fee.

Quantifiable outcome

• 200% more leads captured from existing website traffic with AI Chat
• +9 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability8 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core, major, minor and supporting.

• AxisCarecoreTechnology or IntegrationIntegration partnership allowing client and caregiver leads to flow automatically from CareFunnels into AxisCare scheduling and management software. HIPAA compliant system-to-system data transfer.
• WellSkycoreTechnology or IntegrationIntegration partnership with WellSky Personal Care software, one of the largest home care software platforms serving over 4,000 agencies and 600,000 caregivers.
• MatrixCarecoreTechnology or IntegrationIntegration partnership allowing lead data from CareFunnels to sync with MatrixCare EHR software for home-based and long-term care providers.
• Caring.commajorTechnology or IntegrationIntegration with Caring.com, leading online destination for seniors with 76% female users aged 40-69. Enables instant personalized communication with leads to improve conversion rates.
• A Place for Mom / AgingCaremajorTechnology or IntegrationIntegration with nation's largest elderly care referral service. Pay-per-lead program with 100% verified private pay, non-medical service leads. Includes provider portal access, webinars, and training.
• GooglemajorGTM or Marketing PartnerGoogle Partner certified agency with access to Google Ads, Google Business Profile optimization, and AI search visibility tools. Official partner badge displayed on website.
• Home Care Association of FloridaminorOthersRegional industry association partnership for home care agencies in Florida
• HCAOA (Home Care Association of America)minorOthersNational industry association membership and partnership
• NAHC (National Association of Homecare and Hospice)minorOthersNational industry association partnership for home care and hospice providers
• ZapiercoreTechnology or IntegrationIntegration via Zapier enabling connection to thousands of apps and automations for agencies using the CareFunnels platform
• CareerPlugsupportingTechnology or IntegrationApplicant tracking system integration for caregiver recruiting workflows
• JazzHRsupportingTechnology or IntegrationHR and recruiting platform integration for caregiver applicant management
• BreezyHRsupportingTechnology or IntegrationModern HR platform integration for streamlined recruiting processes

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Scorpion: Scorpion is a marketing and technology platform primarily serving home services businesses (HVAC, plumbing, legal) with a growing home care vertical. Comparable to HCMP in combining marketing services with proprietary technology, though it operates across multiple home services verticals rather than focusing exclusively on home care.
• HubSpot: HubSpot is a broad incumbent CRM, marketing automation, and AI agent platform used by businesses across industries including home care agencies. It competes for the CRM and marketing automation budget HCMP targets but lacks HCMP's home-care-specific workflows, AI Voice, and home-care integrations.
• Salesforce: Salesforce is a broad incumbent CRM with a Health Cloud vertical offering. It competes for enterprise CRM budget in home care and adjacent healthcare verticals; CareFunnels offers deeper home-care-specific automation at a more accessible price point for mid-market agencies.

Emerging players

• Birdeye: Birdeye is a customer experience and reputation management platform used by home care and multi-location healthcare businesses. It partially overlaps with HCMP's reputation management services and competes for related budget in agencies' martech stack.
• Home Care Pulse: Home Care Pulse is a home care industry platform providing benchmarking, satisfaction surveys, and operational tools to home care agencies. Comparable to HCMP as a home-care-specific platform serving the same buyer, with partial overlap on reputation management and agency growth resources.

Others

• WellSky: WellSky (which acquired ClearCare) is a leading home care software platform powering 4,000+ agencies including 8 of the 10 largest personal care enterprises. WellSky is a Core integration partner of CareFunnels and an ecosystem participant that competes indirectly as a software vendor serving the same agencies.
• Caring.com: Caring.com is a leading online senior care resource and lead generation platform. It is comparable to HCMP as an ecosystem participant — HCMP integrates Caring.com leads directly into CareFunnels — shaping demand for home care services that HCMP's agency clients fulfill.
• A Place for Mom: A Place for Mom is the nation's largest senior care referral service, providing pay-per-lead programs to home care agencies. It is an ecosystem partner to HCMP and a critical upstream lead source for CareFunnels' customers.

Direct peers

• Cardinal Digital Marketing: Cardinal Digital Marketing is a healthcare-focused digital marketing agency offering SEO, paid media, web design, and analytics for healthcare providers. Comparable to HCMP in business model and target market, though it serves a wider healthcare footprint rather than focusing exclusively on home care.
• Healthcare Success: Healthcare Success is a digital marketing agency serving hospitals, healthcare practices, and healthcare organizations. It is directly comparable to HCMP as a healthcare-focused marketing agency offering SEO, PPC, and full-service growth marketing, though it serves a broader healthcare client base beyond home care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HomeCareMarketingPros
• LinkedInlinkedin.com/company/home-care-marketing-pros

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Care Marketing Pros