On The Marc Training
On The Marc Training delivers mobile personal training and corporate wellness programs via a fleet of equipped vans and the OTMT Elite Health app, serving Long Island and Queens employers, law firms, and individual clients with in-home fitness, nutrition, and mindfulness services.
- Company typePrivate
- Founded2013
- HeadquartersGreat Neck, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What On The Marc Training does
On The Marc Training (OTM) is a privately held mobile fitness company founded in 2013 by Marc Buccellato, a Rutgers Exercise Science graduate, alongside his wife Monique Buccellato, a former UCLA All-American gymnast who joined operations in 2014. The company delivers personal training, yoga, massage therapy, stretching, and registered dietitian services directly to clients' homes, backyards, and basements across the North Shore of Long Island and Queens, New York, using a fleet of 4-5 mobile vans outfitted with full fitness equipment and supported by five certified personal trainers plus multidisciplinary specialists. Service delivery is augmented by the OTMT Elite Health mobile application on iOS and Android, which provides access to research-backed programs, educational content, and an online library of 500+ on-demand workout videos.
The business runs two distinct go-to-market motions. On the direct-to-consumer side, individuals and families book and pay for mobile training sessions via the app. On the B2B side, OTM sells Employee Fitness Incentive Programs to employers, HR departments, brokers, consultants, TPAs, and benefit administrators under custom, quote-based pricing tied to eligible lives; enrolled corporate clients receive a unique company code that grants employees and their families exclusive access to the app and on-site services, with personalized monthly corporate challenges designed to drive engagement. Strategic distribution partnerships include a wearable-tech integration with Myzone (for heart-rate, caloric, and recovery tracking with discounted client access) and an affiliate equipment arrangement with Perform Better. The company has reportedly onboarded 75+ law firms to its corporate wellness programs.
OTM is bootstrapped and founder-owned, with no disclosed institutional investment, acquisition, or parent-company relationship. The company maintains a 5.0/5 Google rating across 15 reviews, has been featured on News 12 Long Island, Fox 5 Good Day New York, and in Entrepreneur magazine (2022), and founder Marc Buccellato was honored at the 2018 Kings of Long Island Awards. Operating geographies are domestic U.S. only, with stated plans to expand into Manhattan and the Hamptons from the current Long Island and Queens base.
On The Marc Training firmographics
Firmographics- Name
- On The Marc Training
- Legal name
- On The Marc Training
- Website
- https://onthemarctraining.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On The Marc Training delivers mobile personal training and corporate wellness programs via a fleet of equipped vans and the OTMT Elite Health app, serving Long Island and Queens employers, law firms, and individual clients with in-home fitness, nutrition, and mindfulness services.
- Ownership category
- akta.pro rank
On The Marc Training industry classification
Industry- Product category
- Mobile Personal Training
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Health Services (8000), Services-Educational Services (8200)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Online/Remote Personal Training & Programming (HSADAAAM), Strength & Conditioning Personal Training (HSADAAAB), Small-Group Personal Training (Semi-Private) (HSADAAAN)
Keywords
Where On The Marc Training is headquartered
LocationHeadquarters
- HQ city
- Great Neck
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
On The Marc Training business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Corporate Wellness / Employee Fitness Incentive Programs: OTM sells employee fitness incentive programs to employers, HR departments, brokers, TPAs and benefit administrators. The programs cover fitness, nutrition, mindfulness, physical therapy and more, with a company code provided for exclusive employee access. Pricing is competitive and customized to company size.
- Direct-to-Consumer Mobile Personal Training: Individual and family clients book and pay for mobile personal training sessions delivered at their homes. Services include personal training, yoga, massage therapy, stretching, and registered dietitian consultations.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
On The Marc Training product offering
Product offeringCore offering
On The Marc Training is a mobile fitness training company that dispatches a fleet of equipped vans carrying certified personal trainers, yoga instructors, massage therapists, stretching specialists, and registered dietitians directly to clients' homes, backyards, or offices. The company complements its in-person service with the OTMT Elite Health mobile app (iOS/Android) providing research-backed programs, educational content, and an online library of 500+ videos. It also sells Employee Fitness Incentive Programs to employers, HR departments, brokers, consultants, and TPAs, with company-specific access codes for employees and their families.
Product overview
On The Marc Training operates a mobile fitness platform combining an app-based digital component (OTM Training App) with physical service delivery. The core offering consists of mobile fitness training that brings equipment, certified trainers, and health specialists to clients' homes, complemented by the OTM Training App providing research-backed programs and a library of 500+ videos. The company offers corporate wellness programs (Fitness Incentive Programs) through employer partnerships, along with specialized services including physical therapy, mindfulness/yoga instruction, and nutrition counseling. Services are available for individuals (youth fitness, senior fitness, sports performance) and families, with corporate clients able to access exclusive company codes and employee engagement challenges.
Differentiator
Problem solved
Functional benefit
Brands
- OTMT Elite Health: Mobile fitness application offering 500+ videos, research-backed fitness programs, and wellness content for employees and families.
Quantifiable outcome
- Google rating of 5.0 out of 5 based on 15 reviews.
- +2 more outcomes
Companies that use On The Marc Training
Customer profileNamed customers8 records
Ideal customer profiles3 records
On The Marc Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
On The Marc Training partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MyzonecoreMyzone is a wearable fitness technology partner. OTM uses Myzone to allow employers and clients to monitor exercise intensity, caloric expenditure, and heart rate recovery every session. OTM offers a special discounted purchase rate for its clients and employees.
- Perform BetterminorOTM recommends and offers Perform Better equipment for purchase, noting that clients can 'Use the equipment the Professionals of OTM use' and 'Enhance your fitness journey with the most effective equipment.' Links to Perform Better affiliate/purchase pages are provided on OTM's website.
Scale indicators6 records
Recent moves3 records
Expansion highlights6 records
On The Marc Training competitors and assessment
Company assessmentDirect peers
- Future: Personal training app pairing users with remote coaches plus on-demand workouts. Comparable digital personal-training experience and target consumer to OTM's app users.
- FitOn: Consumer fitness app with workouts, nutrition, and wellness content plus corporate-wellness partnerships. Comparable digital layer to the OTMT Elite Health app, with national brand awareness.
- Burnalong: Corporate wellness platform delivering live and on-demand fitness, mindfulness, and nutrition classes through employer-branded apps. Directly comparable to OTM's OTMT Elite Health app + corporate code model.
- Fitness On Demand: Provider of on-demand group fitness and wellness content for corporate, hospitality, and residential clients. Overlaps with OTM's video library and corporate-wellness content offering.
- GymGuyz: National mobile in-home personal-training franchise that brings equipment and trainers to clients' homes. Closest direct analog to OTM's van-based doorstep model, scaled through franchising across many US metros.
- Wellable: Corporate wellness platform offering fitness, nutrition, and mindfulness programming to employers via integrations and content libraries. Competes with OTM for the same HR/broker/TPA wellness wallet.
- Fitness Together: Private and small-group personal training franchise with in-studio and in-home options. Comparable on the personal-training service model and corporate-wellness add-ons, with a broader geographic footprint.
- Wellbeats: On-demand fitness, mindfulness, and nutrition content platform sold primarily to employers, TPAs, and health plans. Closely comparable digital wellness stack and B2B2C go-to-market to OTM.
Broad incumbents
- ClassPass: Multi-studio fitness subscription aggregator with corporate-wellness offerings. Broader incumbent in the same consumer + employer wellness category as OTM, but not mobile-van-based.
- Virgin Pulse: Large enterprise employee-wellness and engagement platform with fitness, mindfulness, and benefits integrations. A much broader incumbent competing for the same HR/TPA buyer that OTM targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
On The Marc Training social profiles
Digital presenceOn The Marc Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
On The Marc Training leadership team
Management profileNumber of profiles
Profiles2 records
On The Marc Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On The Marc Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On The Marc Training
What does On The Marc Training do?
On The Marc Training is a mobile fitness training company that dispatches a fleet of equipped vans carrying certified personal trainers, yoga instructors, massage therapists, stretching specialists, and registered dietitians directly to clients' homes, backyards, or offices. The company complements its in-person service with the OTMT Elite Health mobile app (iOS/Android) providing research-backed programs, educational content, and an online library of 500+ videos. It also sells Employee Fitness Incentive Programs to employers, HR departments, brokers, consultants, and TPAs, with company-specific access codes for employees and their families.
Is On The Marc Training a public or private company?
On The Marc Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On The Marc Training founded?
On The Marc Training was founded in 2013. It employs 11 to 50 people.
Where is On The Marc Training based?
On The Marc Training is headquartered in Great Neck, United States, in the North America region.
How does On The Marc Training make money?
Two revenue lines are on record. Corporate Wellness / Employee Fitness Incentive Programs are the primary driver. The others are direct-to-Consumer Mobile Personal Training.
Who are On The Marc Training's main competitors?
Direct peers on record are Future, FitOn, Burnalong, Fitness On Demand, GymGuyz, Wellable, Fitness Together and Wellbeats. Broad incumbents are ClassPass and Virgin Pulse.
Does On The Marc Training have an API?
No public API is recorded for On The Marc Training.
What industry is On The Marc Training in?
On The Marc Training's product category is Mobile Personal Training. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 61162 and its SIC code is 8000.