My Pool Inc

What My Pool Inc does

My Pool, Inc is a privately held, family-owned e-commerce retailer that distributes swimming pool equipment, replacement parts, chemicals, and accessories worldwide through its website mypool.com. The company sells more than 9,500 SKUs spanning pool cleaners, filters, pumps, motors, heaters, lighting, ladders, slides, automation systems, water testing equipment, and chemicals sourced from major manufacturers including Hayward, Jandy, Pentair, Sta-Rite, Astral, Zodiac, Balboa, Taylor, AquaChek, Confer, S.R. Smith, and Hydro Air. Its core operational asset is a consolidated parts-diagram library across manufacturers that helps pool owners identify and purchase correct replacement components.

The business was originally founded in 1988 as a Miami-Dade County pool service company, later operated a Miami retail store, and pivoted in 1997 by divesting the physical store and service operations to focus exclusively on the internet market. MyPool.com launched in 1998 with 3,000 SKUs and has steadily expanded to its current ~9,500-product catalog, growing the catalog from the original baseline through ongoing supplier additions rather than capital raises. The company operates from a single Miami headquarters (1245 NE 171 Terrace), runs a self-serve e-commerce model with 24/7 online ordering and weekday phone support, and ships globally — domestic orders via FedEx/UPS and international orders via USPS — with 85%+ of orders shipping within 24 hours.

My Pool monetizes through one-time transactional hardware and consumables sales at individual unit prices ranging from roughly $2.95 for small parts to $300+ for larger equipment, with no subscriptions or membership tiers. It targets three primary segments: residential swimming-pool owners (primary), spa and hot-tub owners, and small pool-service companies needing diverse-brand replacement parts. The company is led by CEO Ellen Genova and President Jack Genova (in the pool industry since 1978), with a small operational team (1-10 employees) including a Shipping Manager and a Technical Advisor. There is no disclosed revenue, no funding rounds, no institutional ownership, and no public financial filings.

Name

My Pool Inc

Legal name

My Pool, Inc

Website

https://mypool.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Swimming pool equipment
• Pool replacement parts
• Pool chemicals supplies
• Spa hot tub parts
• Pool maintenance products

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Product Sales: One-time transaction sales of swimming pool equipment, parts, and supplies. Features over 9,500 products across categories including pumps, filters, heaters, cleaners, chemicals, and accessories from major manufacturers.
2. Parts Distribution: Distribution of replacement parts and components for swimming pool equipment from brands including Astral, Pac-Fab, Sta-Rite, Hayward, Jandy, Pentair, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

My Pool Inc sells swimming pool and spa equipment, replacement parts, chemicals, and accessories through its online retail store mypool.com. The catalog spans over 9,500 SKUs from major manufacturers such as Hayward, Jandy, Pentair, Sta-Rite, Astral, and Zodiac, covering pumps, filters, cleaners, heaters, motors, lighting, ladders, slides, automation systems, and water testing products. The company ships worldwide and supports customers with a multi-manufacturer parts diagram search system to identify correct replacement parts.

Product overview

My Pool Inc operates an e-commerce platform specializing in worldwide distribution of swimming pool products, equipment, and parts. The product portfolio encompasses over 9,400 swimming pool products across multiple categories including pool cleaners, filters, pumps, motors, chemicals, heaters, lighting, ladders, slides, and water testing equipment. The company serves both residential and commercial pool owners with products from major manufacturers including Hayward, Jandy, Pentair, Astral, Sta-Rite, and Zodiac. The catalog includes branded sub-categories such as Jandy Valves, Nature2 Cartridges, and various manufacturer-specific spa parts (Balboa, Waterway, Len Gordon, Hydro Air, Tecmark, Tri Delta, Brett Aqualine, Jacuzzi). Pool automation offerings include chlorine generators, copper ionization systems, and electronic valve controllers. The company has been operating on the internet since 1998 and processes orders primarily online with worldwide shipping capabilities.

Differentiator

Problem solved

Functional benefit

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core.

• HaywardcoreOthersPrimary equipment supplier providing pumps, filters, motors, and pool equipment. Products include Hayward TCELL salt chlorinator cells, Jet-Air III nozzles, and various replacement parts.
• JandycoreOthersMajor supplier of pool automation equipment, valves, and AquaPure chlorine generator components.
• Pentair/Sta-RitecoreOthersEquipment supplier providing pumps, filters, and pool equipment components.
• BalboacoreOthersSpa control systems and electronic components supplier. Products include transformers, circuit boards, temperature sensors, and spa control packs.
• TaylorcoreOthersWater testing equipment and chemical test kit supplier. The only test kits recommended by the American Swimming Coaches Association.
• AquaChekcoreOthersTest strip supplier for pool water testing including chlorine, pH, alkalinity, hardness, and cyanuric acid.
• ZodiaccoreOthersSupplier of Nature2 water purification cartridges and alternative sanitizer systems.
• ConfercoreOthersPool ladder and step supplier featuring Confer pool steps, A-frame ladders, and deck entry systems.
• S.R. SmithcoreOthersPool slides, diving boards, and ladder supplier. Products include Frontier III slides and replacement parts.
• Hydro AircoreOthersPool and spa air control systems, jets, therapy equipment, skimmer parts, and main drain components.

Scale indicators4 records

Recent moves8 records

Emerging players

• SwimOutlet: SwimOutlet is a large online retailer of swimming, water sports, and pool-related products including chemicals and equipment. It overlaps with My Pool in residential pool owner supplies but is broader in scope (apparel, swim gear) and significantly larger in traffic and assortment.

Broad incumbents

• Pool Corporation (SCP): Pool Corporation is the world's largest wholesale distributor of swimming pool supplies, equipment, and related products. It overlaps with My Pool in the same product categories but serves primarily trade customers and operates at vastly greater scale and breadth.
• Leslie's Pool Supplies: Leslie's is the largest specialty retailer of pool supplies in the U.S. with hundreds of stores plus a robust e-commerce site. Comparable to My Pool as a multi-brand retailer of pool chemicals, equipment, and parts, but vastly larger in scale, footprint, and capital base.
• Amazon (Pool & Spa category): Amazon operates the largest general marketplace that includes pool equipment, parts, and chemicals. It competes with My Pool on price, selection, and Prime shipping, representing the dominant e-commerce incumbent in the same end-customer purchases.

Others

• Waterway Plastics: Waterway Plastics is a manufacturer of spa jets, fittings, and components carried by My Pool as a supplier brand. Relevant as an adjacent ecosystem participant whose products and parts data feed into My Pool's catalog and diagrams.
• Pentair: Pentair is a major global manufacturer of pool and water treatment equipment and a core supplier brand carried by My Pool. Comparable as a pool-products ecosystem participant with overlapping customer demand, though Pentair is a manufacturer rather than a retailer.
• Hayward Pool Products: Hayward is a leading manufacturer of pool equipment and a key supplier to My Pool. Relevant as an adjacent ecosystem player whose branded products, parts diagrams, and warranty support underpin My Pool's catalog and parts-identification content.

Direct peers

• PoolSupplies.com: PoolSupplies.com is an online specialty retailer focused on pool and spa chemicals, equipment, and replacement parts. Direct competitor to My Pool in product category, customer segment, and e-commerce delivery model.
• Doheny's Pool Supplies: Doheny's is a long-standing online and catalog retailer of swimming pool and spa equipment, parts, and chemicals. Comparable to My Pool in operating model, multi-brand assortment, and target customer (residential pool owners and service pros).
• In The Swim: In The Swim is a direct-to-consumer online retailer of pool and spa supplies, chemicals, and equipment. Closely comparable to My Pool in business model, customer base, and product breadth, making it one of the most relevant direct peers.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MyPoolInc1
• Facebookfacebook.com/My-Pool-Inc-164192113672375
• Pinterestpinterest.com/mypool
• LinkedInlinkedin.com/company/my-pool-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Pool Inc