Plus Media Solutions

What Plus Media Solutions does

Plus Media Solutions, Inc. (operating as +Media) is a privately held Connecticut-domiciled public benefit corporation, founded in 2021 by Julie Davitz—previously Head of Impact Solutions at BNP Paribas/Bank of the West—to convert passive audience attention on social and environmental issues into measurable, attributable action. The company's core product is the Impact Operating System (IOS), a subscription platform that bundles strategic advisory with a suite of activation modules: the +Impact Hub campaign microsite, the +A.I. (Amplify Impact) conversational chatbot, Community Resource Map, +Social branded community space, +Ignite pop-up widget, and custom reporting dashboards for ROI and SROI measurement. Output is anchored to the UN Sustainable Development Goals, with an underlying methodology grounded in behavioral psychology principles. Reported engagement metrics materially exceed industry benchmarks (e.g., 72% +Impact Hub engagement vs. a 2% industry standard at New Roads School; 97% engagement on Picture Motion-powered Live Virtual Screening solutions; 150,000+ measurable actions activated across the +Impact portfolio).

The company operates a sales-led, enterprise-field-sales GTM targeting purpose-driven brands, major film studios (Lionsgate, NBCUniversal/Peacock, Netflix via 1Community), global NGOs (WBCSD, WildAid, PBS, MTV Staying Alive), Fortune 500 sustainability initiatives (Quest Diagnostics), and event organizers. Revenue derives from IOS subscriptions (quote-based, annual billing per a July 2025 pricing guide) and professional services/advisory work. The company self-describes as a 'small but mighty startup' with 1–10 employees per firmographics (backed by ~$107,000 raised through Ignite Social Impact crowdfunding in 2022), and maintains operational presence in the San Francisco Bay Area and New York with EU expansion underway via Austrian-based design leadership and a dedicated Head of EU Partnerships.

Name

Plus Media Solutions

Legal name

Plus Media Solutions, Inc.

Website

https://plusmedia.solutions

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Plus Media Solutions is a public benefit corporation offering an Impact Operating System (IOS) platform and strategic advisory that converts audience attention into measurable action for mission-driven brands, content producers, NGOs, and major media companies.

Ownership category

akta.pro rank

Product category

Impact Marketing & Communications Software

NAICS

Public Relations Agencies (54182), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

akta.pro secondary industry

Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)

Keywords

• Impact marketing platform
• Purpose-driven communications
• Audience engagement tools
• Social impact measurement
• Sustainability communications

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Impact Operating System (IOS) Platform: Comprehensive impact engagement platform providing strategic advisory, best-in-class activation tools, targeted digital marketing, and real-time analytics. Revenue likely generated through platform subscriptions, setup fees, and potentially usage-based analytics reporting.
2. Professional Services and Advisory: Strategic impact communications consulting and advisory services for purpose-driven organizations, NGOs, and media companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Plus Media Solutions provides the Impact Operating System (IOS), a software platform that integrates strategic advisory with action-driven engagement tools (+Impact Hub, +A.I. conversational AI chatbot, Community Resource Map, +Social, +Ignite) to help purpose-driven brands, mission-driven media producers, NGOs, and event organizers convert passive audience awareness into measurable real-world action. The platform includes real-time behavioral analytics and custom reporting dashboards for tracking ROI and Social Return on Investment (SROI) tied to the UN Sustainable Development Goals.

Product overview

Plus Media Solutions offers a unified impact marketing and communications platform built around the Impact Operating System (IOS), which integrates strategic advisory with multiple engagement tools. The core product portfolio includes the +Impact Hub (microsite for campaigns with analytics), +A.I. (Amplify Impact) conversational chatbot, Community Resource Map (location-based engagement), +Social (branded community space), and +Ignite (pop-up widget for immediate engagement). These tools work together to convert passive audience awareness into measurable real-world actions, track ROI and SROI with custom reporting dashboards, and provide comprehensive analytics for purpose-driven campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact Operating System (IOS) A comprehensive system integrating strategic advisory, best-in-class activation tools, targeted digital marketing, and real-time analytics to transform campaigns from inspiration into measurable impact for purpose-driven brands, mission-driven media producers, NGOs, and event organizers.
• +Impact Hub A microsite that anchors campaigns with curated resources, calls to action, and storytelling, with built-in analytics and reporting to track user behavior and measure impact.
• +A.I. (Amplify Impact) A custom conversational AI chatbot that engages users in personalized dialogue, captures sentiment, surfaces questions, and guides audiences toward meaningful action while gathering rich real-time insights.
• Community Resource Map An interactive map that connects users to location-specific opportunities for engagement, providing hyperlocal resources tailored to campaigns.
• +Social A branded community space that extends campaign reach, fostering audience connection and building lasting relationships beyond single moments.
• +Ignite A lightweight pop-up widget with high-impact CTAs that can be embedded on any site to prompt immediate engagement and capture attention at optimal moments.

Quantifiable outcome

• 10x higher engagement with action-focused tools vs. traditional approaches
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

45 partnerships are on record, tiered core, flagship and minor.

• Norman Lear Center - Media Impact ProjectcoreStrategic or Co-development PartnerCollaboration with Norman Lear Center's Media Impact Project, focused on measuring and improving media's impact on society. Partner appears in trusted clients/logo section.
• UN Global Compact USAcoreStrategic or Co-development PartnerPartnership with UN Global Compact USA, the US arm of the world's largest corporate sustainability initiative. Partner logo appears in trusted clients section.
• MTV Staying AlivecoreStrategic or Co-development PartnerMTV's youth-focused HIV/AIDS prevention and sexual health initiative. Partner appears in trusted clients/logo section.
• PBScoreStrategic or Co-development PartnerPublic Broadcasting Service, major US public television network. Partner appears in trusted clients section.
• Netflix / 1CommunityflagshipStrategic or Co-development PartnerDeveloped Nonnas +Impact Hub for Netflix documentary, including Interactive Watch Party Map, +A.I. Chatbot, and Community Connector Chat. Enhanced 1Community's strategic partnership with Netflix.
• LionsgateflagshipStrategic or Co-development PartnerDeveloped Lionsgate +Impact Hub transforming audience interest into real-world participation, using engagement data to optimize campaign strategy.
• NBCUniversal / PeacockflagshipStrategic or Co-development PartnerCreated Re-Youth +Impact Hub to harness post-viewing attention for measurable actions and viewership retention.
• VivaloncoreStrategic or Co-development PartnerBuilt and powers Vivalon's +Impact Hub to drive driver recruitment and rider engagement for essential transportation access.
• Green Bronx MachinecoreStrategic or Co-development PartnerCreated Generation Growth +Impact Hub for documentary campaign supporting sustainable urban agriculture and education, enabling 63,000+ measurable actions supporting SDG 2 and SDG 4.
• Quest DiagnosticscoreGTM or Marketing PartnerCampaign sponsor for Generation Growth documentary. Provided impact reporting and analytics demonstrating campaign reach to sponsor.
• Picture Motion (now part of Publicis Groupe)coreStrategic or Co-development PartnerSocial impact film distributor partnership for amplifying documentary impact through +Impact Hub. Achieved 97% engagement rate on Live Virtual Screening solutions.
• World Business Council for Sustainable Development (WBCSD)flagshipStrategic or Co-development PartnerCreated +Impact Hub for WBCSD's Demystifying Climate Transition Scenarios session at GreenBiz 23. Enabled access to Climate Scenario Tool and learning resources.
• FINTECH.TVcoreStrategic or Co-development PartnerPartner providing viewers with relevant actions around impact investing and sustainable finance. Nearly 50% of +Impact Hub users returned for additional content.
• New Roads SchoolcoreStrategic or Co-development PartnerEnvironmental film festival case study with 72% +Impact Hub engagement rate. Structured festival around UN SDGs with customized CTAs.
• White Label ImpactcoreStrategic or Co-development PartnerGrowth-oriented sustainability consulting partnership. White Label provides deep insights into sustainability challenges while +Media enables brands to act on these insights.
• SIE SocietyminorGTM or Marketing PartnerConference partnership for Impact + Profit Conference. Featured panel on impact storytelling, brand partnerships, and demystifying impact measurement.
• WildAidcoreStrategic or Co-development PartnerGlobal nonprofit marine and wildlife conservation organization. CTO Stephanie Hill previously launched U.S. Sustainable Lifestyles campaign there.
• Sustainable BrandscoreStrategic or Co-development PartnerLeading sustainability brand community and conference organization. David Hopkins previously led Business Development there.
• 3BL MediacoreStrategic or Co-development PartnerSustainability and ESG media company. David Hopkins serves as VP of Strategic Partnerships, building relationships with Fortune 500 companies.
• Bark MediacoreChannel Partner/ Reseller/ DistributorSocial impact communications agency that enlisted +Media for WBCSD activation at GreenBiz 23. Client testimonial praising ability to exceed funder targets.
• RootreeminorStrategic or Co-development PartnerSustainable packaging company. Debuted customer engagement-oriented packaging with QR code linking to Rootree +Impact Hub at Sustainable Brands conference.
• StoryboltminorStrategic or Co-development PartnerAppears in trusted clients/logo section. Organization focused on impact storytelling.
• reGenminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• WITkoffminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• The Wittcoff FoundationminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• Perkins School for the BlindminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• EarthxFilmminorStrategic or Co-development PartnerEnvironmental film festival organization. Appears in trusted clients/logo section.
• SOCAP GlobalcoreStrategic or Co-development PartnerImpact investing and social finance community. Testimonial praising pilot engagement rates during and after events.
• GRAiNEY PicturesminorStrategic or Co-development PartnerAward-winning writer, director, and producer Colin Gray. Testimonial expressing gratitude for finding +Media's impact tools.
• Entertainment + Culture Pavilion at COP28minorStrategic or Co-development PartnerSamuel Rubin from Entertainment + Culture Pavilion praised +Media's user-friendly interface and comprehensive metrics dashboard.
• GroundedminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• Sun ValleyminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• Just Jump FilmsminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• Pure Creative ArtsminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• GoshayminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• FintechminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• SankariminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• EpicminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• SustainChainminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• PiqueminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• 1CommunityflagshipStrategic or Co-development PartnerAppears in trusted clients/logo section and featured project partner for Netflix documentary Nonnas.
• Doc SocietycoreStrategic or Co-development PartnerLeading documentary social impact organization. Appears in trusted clients/logo section.
• New Roads Film FestivalcoreStrategic or Co-development PartnerTeen environmental film festival. Appears in trusted clients/logo section. Featured case study with 72% engagement rate.
• AAARCminorStrategic or Co-development PartnerAppears in trusted clients/logo section.
• LRP PublicationsminorStrategic or Co-development PartnerAppears in trusted clients/logo section.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Realeyes: Attention and emotion-measurement platform that quantifies video creative performance using AI and facial coding. Comparable as an outcome-measurement layer for video campaigns that Plus Media also addresses through engagement analytics and SROI dashboards.
• Purpose: Campaign and strategy agency that builds purpose-driven movements for brands and nonprofits, with proprietary impact-measurement frameworks. Comparable to Plus Media's strategic-advisory and impact-measurement capabilities for NGOs and mission-driven brands.

Direct peers

• Eko: Interactive video platform enabling branches, choose-your-own-adventure, and shoppable video for brands and studios. Comparable to Plus Media's interactive engagement and watch-party capabilities built around purpose-driven content.
• Doc Society: Leading documentary social-impact organization that supports filmmakers in turning impact campaigns into measurable action. Overlaps with Plus Media's mission-driven media/content producer segment and appears as a trusted partner.
• Good-Loop: Ad-tech platform that turns viewer attention into charitable donations and purpose-driven engagement for brands. Comparable on the advertising-meets-impact-measurement axis that Plus Media addresses through its IOS.
• Picture Motion (now part of Publicis Groupe): Social-impact film distribution agency specializing in amplifying documentary impact through audience engagement and action campaigns. Directly comparable to Plus Media's film/studio impact work; publicly disclosed as a Plus Media partner on the Generation Growth campaign.
• Telescope (formerly Telescope.tv): Interactive video and watch-party platform used by broadcasters, streamers, and brands to drive real-time audience engagement. Closely comparable to Plus Media's Interactive Watch Party Map and +Impact Hub features.

Broad incumbents

• Publicis Groupe: Global advertising holding company that acquired Picture Motion, giving it a direct social-impact film-distribution arm. Represents the largest strategic competitor and potential acquirer/partner for Plus Media's studio and brand impact work.
• Edelman: Global communications and PR firm with a dedicated purpose and sustainability practice. Comparable to Plus Media's brand communications and reputation-management positioning for mission-driven clients.
• Kantar: Global marketing data and analytics firm with a sustainability and impact-measurement practice. Comparable as a scaled incumbent offering measurement infrastructure adjacent to Plus Media's ROI/SROI reporting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/plusmediasolut1
• Facebookfacebook.com/Plus-Media-Solutions
• LinkedInlinkedin.com/company/plus-media-solutions
• Instagraminstagram.com/plusmediasolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Media Solutions