NEWTEC Gruppe
NEWTEC Gruppe is a German agricultural machinery dealer and service group operating 20+ branches across northern and eastern Germany. It distributes and services New Holland, Krone, Horsch, and JCB equipment for farms, contractors, and municipalities.
- Company typePrivate
- Founded2003
- HeadquartersHarsum, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
What NEWTEC Gruppe does
NEWTEC Gruppe is a German agricultural technology dealer and service organization headquartered in Harsum, with additional regional headquarters in Treuenbrietzen and Schönberg. Founded in 2003 and operating as a wholly-owned subsidiary of AGRAVIS Raiffeisen AG, the company runs over 20 branch locations across seven northern and eastern German states (Schleswig-Holstein, Niedersachsen, Sachsen-Anhalt, Sachsen, Brandenburg, Berlin, Thüringen, plus Bremen and Hessen), employing more than 500 staff. It is described as one of the largest New Holland dealer organizations in Europe and also represents Krone, Horsch, JCB, Manitou, Grimme, Pöttinger, and Joskin.
NEWTEC Gruppe firmographics
Firmographics- Name
- NEWTEC Gruppe
- Legal name
- New-Tec Ost Vertriebsgesellschaft für Agrartechnik mbH
- Website
- https://newtec.info
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- NEWTEC Gruppe is a German agricultural machinery dealer and service group operating 20+ branches across northern and eastern Germany. It distributes and services New Holland, Krone, Horsch, and JCB equipment for farms, contractors, and municipalities.
- Ownership category
- akta.pro rank
Where NEWTEC Gruppe is headquartered
LocationHeadquarters
- HQ city
- Harsum
- HQ country
- Germany
- HQ region
- Europe
Offices28 records
Markets served
NEWTEC Gruppe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Agricultural Machinery Sales: Sale of new agricultural machinery including tractors, harvesters, and implements from brands such as New Holland, Krone, Horsch, and JCB. Revenue generated from direct sales to agricultural businesses through branch network.
- Used Equipment Sales: Sale of pre-owned agricultural machinery through Gebrauchtmaschinen program
- Spare Parts and Wear Parts: Sales of original spare parts and wear parts for all supported brands including New Holland combine harvester parts, KRONE implements parts
- Workshop and Repair Services: Maintenance, repair, inspection services for agricultural machinery including annual inspections, oil changes, hydraulic system service, and emergency repairs
- Rental Park (Mietpark): Short-term and seasonal rental of agricultural machinery for farmers who need equipment for specific operations or want to try before buying
- Digital Farming Solutions: Precision agriculture technology including telemetry, weather stations, robotics, and precision land management systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Net price lists available for New Holland spare parts |
| Unit Pricing | Pay-as-you-go | KRONE seasonal special offers |
| Usage-based | Pay-as-you-go | Machine rental rates quoted upon inquiry |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
NEWTEC Gruppe product offering
Product offeringCore offering
NEWTEC Gruppe distributes, rents, and services agricultural machinery as an authorized dealer for leading brands including New Holland, Krone, Horsch, and JCB. The company sells new and used machinery, supplies original spare parts, and operates workshop and emergency repair services across more than 20 branches in northern and eastern Germany. In addition to traditional dealer activities, NEWTEC offers digital farming solutions such as precision land management, agricultural robotics, telemetry, and weather station systems.
Product overview
NEWTEC Gruppe is a multi-branch agricultural technology dealer and service organization operating a network of over 20 locations across northern and eastern Germany. The company is one of Europe's largest New Holland dealer organizations and also represents Krone, Horsch, and JCB brands. Their product portfolio includes agricultural machinery sales, NEWTEC Kits (proprietary accessory kits for tractors), and Digital Farming solutions comprising Precision Land Management, NEWTEC Robotik, Exatrek Telemetrie, and Sencrop weather stations. Services include spare parts supply, workshop repair and maintenance, emergency service, equipment rental, and used machinery sales.
Differentiator
Problem solved
Functional benefit
Brands
- NEWTEC Kits: Exclusive accessory kits for agricultural machinery including tool sets, LED lights, wireless backup cameras, and cooling boxes.
- NEWTEC Robotik
- NEWTEC Ost
- NEWTEC West
- NEWTEC Nord
Products and services
- NEWTEC Kits Proprietary accessory kits for tractors and agricultural machinery, offering tool sets, LED lighting, wireless backup cameras, and practical add-ons in multiple configurations tailored to different tractor series.
- Precision Land Management Digital farming solution for precision agriculture enabling optimized field management and data-driven farming decisions for farmers and agricultural contractors.
- NEWTEC Robotik Robotics solutions for agricultural applications including the Farming GT Hackroboter, offered as part of NEWTEC's Digital Farming portfolio.
- Exatrek Telemetrie Telemetry solution for remote monitoring and management of agricultural machinery and equipment fleets, delivered via partnership with Exatrek.
- Sencrop Wetterstationen Weather station network providing microclimate data for crop management and decision support, delivered via partnership with Sencrop.
- Mietpark (Rental Services) Rental park service offering short-term and seasonal rental of agricultural machinery and equipment from NEWTEC branch locations for farmers and contractors who need equipment for specific operations or to try before buying.
- Gebrauchtmaschinen (Used Machinery) Sales of pre-owned agricultural machinery and equipment as part of the NEWTEC product portfolio.
- Ersatzteile (Spare Parts) Original spare parts and wear parts supply for all supported brands including New Holland combine harvester parts and KRONE implements parts.
- Werkstattservice (Workshop Service) Repair, maintenance, inspection, and warranty services for agricultural machinery including annual inspections, oil changes, hydraulic system service, and emergency repairs.
- Notdienst (Emergency Service) 24/7 emergency repair service for agricultural machinery during critical farming periods, with mobile technician visits to customer sites.
Quantifiable outcome
- Emergency repair service available across all locations with mobile service capabilities
- +1 more outcomes
Companies that use NEWTEC Gruppe
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
NEWTEC Gruppe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NEWTEC Gruppe partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, secondary and flagship.
- New Holland AgriculturecoreNEWTEC is one of the largest New Holland dealer organizations in Europe. The company sells and services the full range of New Holland agricultural machinery including tractors, combines, and forage equipment. NEWTEC Ost received the 'Kunden Champion 2025' award from New Holland for outstanding customer service.
- KRONEcoreKRONE is a key brand partner for forage equipment including mowers, tedders, rakes, and balers. NEWTEC offers seasonal promotions such as the 'Fit in den Sommer' summer action featuring KRONE spare parts.
- HorschcoreHorsch is a partner brand for tillage and seeding equipment sold and serviced by NEWTEC locations.
- JCBsecondaryJCB equipment including telehandlers and construction machinery for agricultural applications sold through NEWTEC locations.
- AGRAVIS Raiffeisen AGflagshipNEWTEC Gruppe is a wholly-owned subsidiary of AGRAVIS Raiffeisen AG. NEWTEC operates as part of the AGRAVIS group which includes multiple agricultural trading and service companies. NEWTEC participates in joint trade fair appearances with other AGRAVIS companies including AGRAVIS Ost GmbH, AGRAVIS Technik Sachsen-Anhalt/Brandenburg, and AGRAVIS Technik Center.
- DLG (Deutsche Landwirtschafts-Gesellschaft)coreNEWTEC participates in DLG-Feldtage as part of the AGRAVIS group presence. DLG-Feldtage is one of the most important crop production events in Germany with around 350 exhibitors from about 50 countries.
- ManitousecondaryManitou material handling equipment (telehandlers, loaders) sold through NEWTEC locations including Treuenbrietzen.
- GrimmesecondaryGrimme potato and root crop equipment sold and serviced at select NEWTEC locations.
- PöttingersecondaryPöttinger grassland and tillage equipment available through NEWTEC locations.
- JoskinsecondaryJoskin agricultural trailers and tankers sold through multiple NEWTEC locations.
- ExatrekcoreExatrek telemetry solution integrated into NEWTEC's digital farming offerings for remote monitoring of agricultural machinery and fleet management.
- SencropcoreSencrop weather stations offered as part of NEWTEC's precision agriculture and digital farming solutions, providing microclimate data for crop management decisions.
- Farming GT / ZassosecondaryZasso XPower herbicide-free weed control technology showcased at AGRA 2026 as an innovative product offering.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
NEWTEC Gruppe competitors and assessment
Company assessmentBroad incumbents
- BayWa AG: Large German agricultural and energy trading group with significant machinery retail operations alongside inputs, energy, and construction materials. Broader incumbent with overlapping agricultural machinery distribution but a much wider, diversified portfolio.
Direct peers
- RWZ Rhein-Main: German agricultural cooperative with machinery dealerships serving farmers across western and southern German regions. Comparable agricultural machinery distributor with cooperative ownership, multi-branch footprint, and similar brand partnerships (Claas, Fendt).
- ZG Raiffeisen: Baden-Württemberg-based agricultural cooperative with machinery, energy, and farm supply operations. Comparable cooperative-owned ag machinery dealer serving German farming customers with multi-branch presence.
- Claas Vertriebsgesellschaft: Sales and dealer network arm of Claas, the German harvester and tractor manufacturer that operates through authorized dealer partners across Germany. Comparable agricultural machinery distribution channel competing for the same end customers.
- John Deere European dealer network: John Deere's German dealer organizations sell and service the competing full-line machinery portfolio. Direct competitor for agricultural machinery sales, service contracts, and digital farming subscriptions across the same German farming regions.
- AGCO/Fendt (Germany dealer network): Fendt operates its own dealer network across Germany selling premium tractors and combines. Competes with NEWTEC for the same high-value German farmer customers and is one of the principal alternative brands a NEWTEC customer might consider.
- AGRAVIS Technik: Sibling entity under AGRAVIS Raiffeisen AG operating agricultural machinery dealerships across other German regions with overlapping brand portfolios (New Holland, Fendt, Claas). Direct sister operation with shared parent, joint trade fair presence, and substantially the same business model and customer base.
- Same Deutz-Fahr Deutschland: German sales operation of Same Deutz-Fahr selling tractors and harvesters through authorized dealers across Germany. Direct competitor offering an alternative brand portfolio to farmers in NEWTEC's territories.
Others
- CNH Industrial / New Holland: Parent manufacturer of New Holland tractors, combines, and forage equipment. The relationship is symbiotic (NEWTEC is a flagship dealer), but CNH Industrial's strategic decisions on direct distribution, digital platforms, and dealer consolidation directly shape NEWTEC's commercial terms and competitive position.
- Krone (agricultural machinery): German manufacturer of forage, hay, and transport equipment. While NEWTEC is an authorized Krone dealer, Krone's broader dealer network competes with NEWTEC's forage equipment business and brand presence.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NEWTEC Gruppe social profiles
Digital presenceNEWTEC Gruppe financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEWTEC Gruppe leadership team
Management profileNumber of profiles
NEWTEC Gruppe subsidiaries and ownership
Company hierarchySubsidiaries3 records
NEWTEC Gruppe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEWTEC Gruppe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEWTEC Gruppe
What does NEWTEC Gruppe do?
NEWTEC Gruppe distributes, rents, and services agricultural machinery as an authorized dealer for leading brands including New Holland, Krone, Horsch, and JCB. The company sells new and used machinery, supplies original spare parts, and operates workshop and emergency repair services across more than 20 branches in northern and eastern Germany. In addition to traditional dealer activities, NEWTEC offers digital farming solutions such as precision land management, agricultural robotics, telemetry, and weather station systems.
Is NEWTEC Gruppe a public or private company?
NEWTEC Gruppe is a private company. It is classified as corporate owned and is currently operating.
When was NEWTEC Gruppe founded?
NEWTEC Gruppe was founded in 2003.
Where is NEWTEC Gruppe based?
NEWTEC Gruppe is headquartered in Harsum, Germany, in the Europe region.
How does NEWTEC Gruppe make money?
Six revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are used Equipment Sales, spare Parts and Wear Parts, workshop and Repair Services, rental Park (Mietpark) and digital Farming Solutions.
Who are NEWTEC Gruppe's main competitors?
BayWa AG is listed as a broad incumbent. Direct peers are RWZ Rhein-Main, ZG Raiffeisen, Claas Vertriebsgesellschaft, John Deere European dealer network, AGCO/Fendt (Germany dealer network), AGRAVIS Technik and Same Deutz-Fahr Deutschland. Others are CNH Industrial / New Holland and Krone (agricultural machinery).
Does NEWTEC Gruppe have an API?
No public API is recorded for NEWTEC Gruppe.