Life Leadership, Ltd.

What Life Leadership, Ltd. does

Life Leadership, Ltd., doing business as Life Point Counseling, is a privately-held counseling practice headquartered at 315 Main Street in Pella, Iowa. Founded in 2016 by Matthew Burch, MA, LMFT — a Licensed Marriage & Family Therapist with more than 30 years of clinical experience — the firm delivers relationship-centered therapy to individuals, couples, families, and adolescents across rural central Iowa. Its service portfolio spans individual therapy, group therapy, marriage and pre-marital counseling, family counseling, youth counseling, and a smaller business consulting line aimed at improving leadership-team dynamics and organizational culture for local organizations.

The practice's therapeutic methodology is grounded in interpersonal neuroscience, mindfulness, and neuroplasticity-based interventions, with a stated emphasis on compassion, authenticity, and strengths-focused care. The clinical team of four licensed counselors (Matthew Burch, Joe Graybill, Kayla Van Wyk, and an additional role referenced in the data) is supported by an office manager (Rachel Riordan) who also handles insurance billing and intake. No proprietary software, mobile applications, or AI tooling is used; delivery runs entirely on a WordPress website, phone (641-628-1723), and email, with appointments scheduled directly by clients.

Life Leadership generates revenue on a per-session basis across two streams: therapy services billed through major insurance carriers (Wellmark Blue Cross Blue Shield, Aetna, Optum, United Healthcare, United Behavioral Health, TriCare West) and a self-pay sliding-scale option, plus a smaller professional-services consulting stream for leadership teams. The firm has no disclosed funding, no parent company, no subsidiaries, no patents, and no third-party certifications, and it operates from a single location serving the local Pella market. Marketing is limited to a long-running content blog ("Conversations with Life"), an email newsletter, and a LinkedIn company page.

Name

Life Leadership, Ltd.

Legal name

Life Point Counseling

Website

https://lifeleaders.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Life Leadership, Ltd. (dba Life Point Counseling) is a privately-held counseling practice in Pella, Iowa, delivering relationship-centered therapy, coaching, and business consulting to individuals, couples, families, youth, and local organizations through a four-counselor clinical team.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190), Management Consulting Services (54161)

SIC

Services-Social Services (8300), Services-Management Consulting Services (8742)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Stress Management & Burnout Prevention Coaching (HSADAGAD)

Keywords

• Individual therapy services
• Marriage and family counseling
• Relationship-centered therapy
• Youth counseling services
• Mental health counseling

Headquarters

HQ city

Pella

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Therapy Services Revenue: Individual, couples, family, and youth counseling sessions billed per session. Insurance accepted from Wellmark Blue Cross Blue Shield, Aetna, Optum, United Healthcare, United Behavioral Health, TriCare West. Self-pay options available on sliding scale.
2. Business Consulting: Business consulting services for leadership teams focusing on improving workplace dynamics and leadership skills, promoting healthy organizational culture.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Life Leadership, Ltd., operating as Life Point Counseling, is a Pella, Iowa-based counseling practice providing relationship-centered therapy delivered by a team of four licensed counselors. The practice offers individual therapy, marriage/couples counseling, family counseling, youth counseling, group therapy, and business consulting for leadership teams, grounding its approach in compassion, mindfulness, interpersonal neuroscience, and neuroplasticity research.

Product overview

Life Point Counseling offers a unified counseling practice providing relationship-centered therapy through six interconnected service offerings: Individual Therapy, Group Therapy, Marriage Counseling, Family Counseling, Youth Counseling, and Business Consulting. The practice integrates neuroscience-based approaches with therapeutic connection to serve individuals, couples, families, and organizations. All services are delivered by four experienced counselors and grounded in mindfulness, compassion, and respect for each client's unique story.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one counseling sessions providing a safe, confidential space for exploring thoughts, feelings, and experiences to overcome obstacles and achieve personal growth using a brain-based, strengths-focused approach. Targeted at individuals facing anxiety, depression, trauma, and life transitions.
• Marriage Counseling Marriage and pre-marital counseling helping couples navigate challenges, enhance intimacy, and build resilient partnerships through effective dialogue. Includes relationship conflict resolution, intimacy and trust issues.
• Family Counseling Sessions designed to strengthen family bonds and improve communication, fostering a nurturing environment for growth and understanding. Targeted at families seeking to resolve conflict patterns and communication challenges.
• Youth Counseling Support for young individuals navigating life's challenges, building self-esteem, and developing healthy coping strategies using age-appropriate approaches. Targets youth and adolescents facing stress, identity issues, and emotional regulation difficulties.
• Group Therapy Supportive community setting where individuals share experiences and learn from each other through guided sessions led by practice counselors.
• Business Consulting Services for leadership teams focusing on improving workplace dynamics and leadership skills to promote a healthy and productive organizational culture. Targeted at organizations and leadership teams.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• BetterHelp: Large telehealth therapy subscription platform serving individuals and couples nationwide. Comparable as it delivers licensed-therapist counseling for relationship, anxiety, and life-transition concerns, but operates at vastly greater scale and as a digital incumbent.
• Lyra Health: Enterprise mental health benefits platform offering therapy, coaching, and self-serve tools to employer clients. Comparable to Life Point's B2B leadership consulting arm and represents the scaled version of workplace mental health services.
• Talkspace: Public telehealth therapy provider offering individual, couples, and teen counseling via messaging, video, and audio. Comparable because it offers the same core mental health service categories as Life Point, but at national scale with a B2B payer-integrated model.

Emerging players

• Headway: Platform that helps independent therapists accept insurance and run their practices. Directly comparable to Life Point's in-network billing model and could serve as an enablement layer that scales the practice's insurance panel without internal admin.
• Alma: Membership-based platform helping independent therapists accept insurance and grow their practices. Comparable infrastructure layer for a multi-clinician private therapy practice accepting commercial insurance.
• Modern Therapy: Online therapist directory and referral platform connecting clients with licensed local and online therapists. Comparable as a competing client-acquisition channel for the same insurance- and self-pay therapy market Life Point targets.
• SonderMind: Mental health provider network connecting licensed therapists with in-person and virtual clients, with insurance billing support. Comparable insurance-accepting therapist network model.
• Grow Therapy: Therapist practice management and insurance billing platform serving independent clinicians. Comparable as it competes for the same in-network, insurance-accepting private practice niche that Life Point operates in.
• Charlie Health: Intensive outpatient and virtual mental health provider focused on teens, young adults, and families. Overlaps with Life Point's youth and family counseling segments but operates at higher acuity and scale.

Direct peers

• Two Chairs: Modern in-person and telehealth therapy practice using a matching-based, evidence-informed model with multiple modalities (CBT, EMDR, psychodynamic). Closest direct peer — comparable clinical methodology, multi-modality therapist team, and premium private-pay positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/life-leadership-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Leadership, Ltd.