Lmcare

What Lmcare does

LMcare, legally LM Zorg B.V., is a Netherlands-based online specialist mental healthcare provider founded in 2020 and headquartered in Amsterdam (Pietersbergweg 291). It operates exclusively in the Dutch sGGZ segment, delivering 100%-online psychological treatment for adults with conditions including anxiety, panic, depression, PTSD, OCD, social phobia and personality disorders, using modalities such as CBT, ACT, EMDR and schema therapy. The company self-identifies as the largest 100% online sGGZ provider in the Netherlands, reporting 3,600-4,300+ clients treated and 250+ consultations per day, with no waiting list and average treatment duration of approximately 4 months versus an 8-month national sGGZ average.

The core product is the LMcare Online Mental Health Platform, delivered through the proprietary LMcare mobile app (iOS and Android), video consultation infrastructure and the TrueTrail software stack that handles scheduling, secure messaging, mood tracking, diary entries and optional consent-based facial scanning. The defining methodology is FIT-method (Frequent Intensive Therapy), a proprietary, trademarked treatment protocol where patients typically have 2-3 video sessions per week, sometimes daily. Patient access is gated by huisarts referral via the Zorgdomein referral platform, with next-day triage appointments; secure exchange of treatment plans is handled via ZorgMail. Quality is underpinned by ISO 9001:2015 certification and GDPR (AVG)-compliant, EU-resident data processing.

LMcare's business model is B2C in form but reimbursed in substance: services are fully covered under the Dutch mandatory basic health insurance (basisverzekering) product groups, with no out-of-pocket cost for insured patients holding a valid GP referral. The company operates under the Wet toetreding zorgaanbieders (Wtza) and Algemene Leveringsvoorwaarden GGZ, billing Dutch health insurers under standardized DBC tariffs. Go-to-market is hybrid sales-led (huisarts referral network via Zorgdomein) and product-led (free app download, Mental Check-up self-screening, SEO-driven symptom/condition content). LMcare Academy functions as a knowledge sub-brand publishing on online intensive-treatment effectiveness, supporting clinical credibility and employer branding. The company is privately held with no disclosed external funding rounds and markets served are limited to the Netherlands.

Name

Lmcare

Legal name

LM Zorg B.V.

Website

https://lmcare.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

LMcare is a Netherlands-based online specialist mental healthcare (sGGZ) provider for adults, delivering video-based psychological treatment via a proprietary FIT-method and mobile app under the Dutch mandatory health insurance system.

Ownership category

akta.pro rank

Product category

Online Specialist Mental Healthcare

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

akta.pro secondary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Specialist mental healthcare
• Online psychological treatment
• Secure video consultations
• Mental health mobile app
• Clinical care software

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Specialist Mental Healthcare (sGGZ): Specialized mental healthcare services for adults delivered entirely online. Services are fully reimbursed by Dutch health insurance under the mandatory basic health insurance package (verplichte basisverzekering). LMcare operates under the Wet toetreding zorgaanbieders (Wtza).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

LMcare provides fully online specialist mental healthcare (sGGZ) for adults in the Netherlands, delivered by psychologists through secure video consultations and supported by a mobile app. Its proprietary FIT-method (Frequent Intensive Therapy) structures intensive treatment as two to three video sessions per week, sometimes daily, with treatment trajectories averaging four months compared with an eight-month national average.

Product overview

LMcare is a 100% online specialist mental healthcare (sGGZ) institution for adults in the Netherlands, operating as the largest online sGGZ provider in the country. The core offering consists of the LMcare Online Mental Health Platform providing video-based psychological treatment, supported by the proprietary FIT-method® (Frequent Intensive Therapy) that enables short, intensive treatment trajectories. Services are delivered through the LMcare Mobile App for iOS and Android, powered by the TrueTrail software platform. The company also operates the LMcare Academy as a knowledge-sharing initiative. Treatment covers conditions including anxiety disorders, depression, PTSD, OCD, panic disorder, and personality disorders, using approaches such as CBT, EMDR, ACT, and schema therapy.

Differentiator

Problem solved

Functional benefit

Brands

• LMcare Academy: Knowledge institute that shares insights about the do's and don'ts of online intensive treatment in specialist mental healthcare (sGGZ) and the cost-effectiveness thereof.

Products and services

• LMcare Online Mental Health Platform Fully online specialist mental healthcare (sGGZ) service for adults in the Netherlands. Patients enter through a family-doctor referral and next-day triage, receive video-based psychological treatment, and can follow intensive treatment trajectories averaging four months; treatment is reimbursed through Dutch mandatory basic health insurance.
• LMcare Mobile App Free iOS and Android application for patients to access secure video consultations, treatment materials, mood tracking, diary entries, and optional consent-based facial scanning.

Quantifiable outcome

• Average sGGZ treatment completion in 4 months vs 8 months national average
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• TrueTrailcoreTechnology or IntegrationTrueTrail is the software platform used by LMcare to deliver its services. It provides secure video consultations, mood tracking, diary entries, progress monitoring, and optional facial scanning for biometric data analysis. All service delivery flows through this platform.
• ZorgdomeincoreTechnology or IntegrationDigital referral system used to send and receive referrals from family doctors (huisartsen). Enables electronic referral workflow for new patients entering LMcare's care.
• ZorgMailcoreTechnology or IntegrationSecure communication platform used to send and receive treatment plans with patient consent. Enables secure document exchange between LMcare and other healthcare providers.
• RINOcoreStrategic or Co-development PartnerRINO is the Dutch institute for postgraduate education in mental healthcare. LMcare is recognized by RINO as an approved training practice for psychotherapists, enabling professional development and validation of treatment quality.
• Dutch Health Insurance CompaniescoreChannel Partner/ Reseller/ DistributorAll Dutch health insurance providers that reimburse sGGZ (specialist mental healthcare) services. LMcare operates under the Dutch healthcare system with treatment fully covered by mandatory basic health insurance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iPractice: Dutch online psychology practice offering remote psychological care via video — directly comparable to LMcare as a Netherlands-based online psychology provider competing for the same insured patient pool via GP referrals.
• Cerebral: US-based online mental health platform providing telehealth psychiatry and therapy — directly comparable as a digital-first mental health platform delivering psychiatric treatment via video at national scale, though it has faced regulatory and clinical-model scrutiny.
• OpenUp: Amsterdam-based online mental health platform offering psychologist and lifestyle expert consultations to individuals and through employer contracts across Benelux and expanding Europe — directly comparable to LMcare as an online-first mental health provider operating in the same Dutch market and reimbursement ecosystem.
• Mindler: Sweden-founded online psychology platform with pan-European expansion offering video-based CBT and related therapies — directly comparable as a digital-first psychology provider that scales intensive online therapy models across European publicly-funded systems.
• Meru Health: Nordic-origin online mental health provider offering therapist-led digital programs for anxiety, depression, and burnout — directly comparable in product/service model (online intensive mental healthcare) and in scaling a digital-first therapy program across employer and consumer channels.
• Brightside Health: US online mental health provider combining therapy and medication for anxiety and depression — directly comparable as a digital mental health platform with structured treatment programs and intensive dosing alongside clinician-led care.

Broad incumbents

• Talkspace: US publicly-traded online therapy subscription platform serving consumers and enterprises — comparable as a broad incumbent in the online mental health telehealth category with consumer and B2B channels across multiple conditions.
• BetterHelp: Largest online therapy subscription platform globally (Teladoc subsidiary) — comparable as the broad incumbent in online therapy with consumer-facing and employer channels and broad condition coverage, providing a benchmark for category scale.

Emerging players

• Lyra Health: US-based mental health benefits platform serving employers with online therapy and coaching — comparable as an emerging player scaling employer-paid online mental health programs with structured treatment pathways.

Regional players

• Doktor24: Swedish digital primary care and mental health provider — comparable as a regional player operating digital mental health services within another publicly-funded European reimbursement system, illustrating a similar operating context to LMcare's Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lmcare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lmcare