Mental Wellness

What Mental Wellness does

Mental Wellness Counseling Services, LLC is a privately held mental health therapy practice founded in 2019 and headquartered in Omaha, Nebraska. The firm operates as a fee-for-service clinical group delivering in-person therapy in Omaha alongside statewide telehealth sessions across Nebraska, with a six-therapist licensed team plus one administrative assistant serving individuals, children and adolescents, couples, and families. Its licensed clinicians hold credentials spanning LICSW, LIMHP, LMFT, LADC, and PLMHP and apply evidence-based modalities including Cognitive Behavioral Therapy and EMDR, as well as Gottman-informed virtual couples counseling, addressing anxiety, depression, trauma, grief, ADHD, self-esteem concerns, and relationship issues.

The business runs on a direct-to-consumer model: prospective clients request a free 10-minute consultation and book appointments through the ClientSecure.me HIPAA-compliant online platform, which also hosts secure video sessions accessible from computer, tablet, or smartphone. Revenue is generated primarily through insurance reimbursement from in-network carriers — including Blue Cross Blue Shield, Cigna, UMR, Aetna, United Healthcare, Optum, Midlands Choice, Medicaid United Healthcare, and Medicaid Molina Healthcare — with some self-pay capacity. Patient acquisition is driven by website SEO, online booking, and insurance network participation rather than outbound sales or enterprise contracts.

The practice has no disclosed funding rounds, parent company, subsidiaries, or institutional investors; ownership is associated with founder Michaela Mastny. Geographic reach is currently constrained to Nebraska despite the telehealth-enabled distribution model, and there is no evidence of multi-state licensing, AI-enabled capabilities, mobile applications, or material M&A or partnership activity beyond the ClientSecure.me platform relationship.

Name

Mental Wellness

Legal name

Mental Wellness Counseling Services, LLC

Website

https://mentalwellnesscounseling.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Mental Wellness Counseling Services is a privately held Nebraska therapy practice founded in 2019, offering in-person sessions in Omaha and statewide telehealth for anxiety, depression, trauma, grief, ADHD, and couples counseling via a six-therapist licensed clinical team.

Ownership category

akta.pro rank

Product category

Mental Health Counseling

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health therapy
• Counseling services
• Telehealth therapy
• Individual counseling
• Behavioral health

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Therapy Session Fees: Fee-for-service therapy sessions billed per appointment. Accepts insurance from multiple providers including Blue Cross Blue Shield, Cigna, Aetna, United Healthcare, Medicaid plans. Some self-pay options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mental Wellness Counseling Services, LLC is a private mental health therapy practice based in Omaha, Nebraska that provides individual therapy sessions (typically 50 minutes) to clients both in-person at its Omaha office and online via a HIPAA-compliant telehealth platform, serving all of Nebraska. The practice focuses on common mental health concerns including depression, anxiety, trauma, grief, stress management, women's issues, and pregnancy/postpartum support, delivered by a team of licensed therapists.

Product overview

Mental Wellness Counseling offers a unified therapy service combining in-person sessions in Omaha with online therapy across Nebraska. The practice provides individual therapy services for anxiety, depression, trauma, grief, self-esteem, and ADHD, delivered through specialized therapeutic approaches including EMDR (Eye Movement Desensitization and Reprocessing) Therapy and Cognitive Behavioral Therapy (CBT), as well as virtual couples counseling using Gottman-informed strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy Sessions
• Online / Telehealth Therapy

Quantifiable outcome

• Research shows online therapy is as effective as in-person therapy for anxiety, depression, relationship issues, and stress management

Named customers2 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ClientSecure.mecoreTechnology or IntegrationOnline appointment booking and HIPAA-compliant video session platform used for telehealth therapy appointments. The platform enables clients to book consultations and attend secure video therapy sessions.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Counseling Nebraska (regional private practices): Other licensed mental health practices operating in Omaha and across Nebraska, such as Omaha Therapy & Arts Collaborative and similar local group practices, compete directly for the same in-person patient pool in the same geography.

Emerging players

• Headway: Platform that helps independent therapists accept insurance by handling credentialing, billing, and scheduling. Comparable to Mental Wellness Counseling's in-network, insurance-billing model and could either compete for or onboard similar Nebraska clinicians.
• Brightside Health: Telehealth mental health provider focused on anxiety and depression with medication plus therapy options. Competes with Mental Wellness Counseling for the same Nebraska anxiety and depression patient segment via online delivery.
• Charlie Health: Virtual and in-person intensive outpatient mental health provider for adolescents and young adults. Overlaps with Mental Wellness Counseling's child/adolescent therapy offering and trauma/EMDR specializations.
• Alma: Membership-based platform that supports independent therapists with insurance credentialing, billing, and a directory of in-network providers. Mirrors Mental Wellness Counseling's insurance-accepting, multi-therapist private practice model.
• Grow Therapy: Therapist enablement platform providing insurance billing, telehealth infrastructure, and patient matching. Overlaps with Mental Wellness Counseling's hybrid in-person plus telehealth, insurance-billing approach and serves similar solo and small-practice therapists.

Direct peers

• Two Chairs: Therapy practice operating brick-and-mortar clinics combined with teletherapy, employing licensed clinicians across multiple specialties. Closest direct analog to Mental Wellness Counseling's hybrid in-person plus statewide online therapy model.

Broad incumbents

• BetterHelp: Largest online therapy platform offering subscription-based teletherapy across all 50 U.S. states, including Nebraska. Competes with Mental Wellness Counseling for the same anxiety/depression/trauma patient pool, but at vastly greater scale and marketing reach.
• Lyra Health: Enterprise-focused mental health benefits provider offering teletherapy through employer-sponsored plans. Competes for Nebraska-covered lives via the same employer insurance channel Mental Wellness Counseling accesses indirectly.
• Talkspace: Public online therapy and psychiatry platform serving individuals and employers nationwide. Directly competes with Mental Wellness Counseling's online therapy offering on convenience, pricing transparency, and insurance acceptance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mental-wellness-counselingllc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Wellness