New Habits Consulting

What New Habits Consulting does

New Habits Consulting is a founder-owned, sole-practitioner behavioral therapy practice established in 2023 by Andrew Arellano, M.S., BCBA, LBA, providing virtual, evidence-based therapy to kids, teens, and adults primarily across the Pacific Northwest and Northern California. The core clinical offering is Comprehensive Behavioral Intervention for Tics (CBIT), an eight-session, ten-week protocol that trains clients to increase tic awareness, deploy competing behaviors, and modify daily activities to reduce tic frequency and severity, supplemented by Exposure and Response Prevention (ERP) integrated with Acceptance and Commitment Therapy (ACT) for OCD and anxiety. The practice also layers in IEP/504 Plan Advocacy for families navigating school systems, plus Applied Behavior Analysis (ABA)-grounded parent coaching and individual behavior coaching for adults.

The commercial model is a direct-to-consumer, direct-pay professional services practice. Revenue is generated through session-by-session fees for therapy, coaching, and document review, with a complimentary 15-minute meet-and-greet used to qualify fit. Pricing is not publicly disclosed; quotes are produced on contact, with the founder signaling flexibility "regardless of financial situation." A secondary revenue stream comes from Continuing Education Units (CEUs) sold to behavioral-health professionals, and a content marketing engine (blog, email newsletter, resource guides like the "ABA Companies in Washington State" PDF) drives top-of-funnel demand. The underlying technology is a Squarespace-hosted website with no app, no API, no integrations, and no disclosed data infrastructure; delivery is human labor via telehealth and selective in-person sessions. The company is privately held, unfunded, and operates without a disclosed parent company, subsidiaries, or external ownership.

Name

New Habits Consulting

Legal name

New Habits Consulting

Website

https://newhabitsconsulting.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

New Habits Consulting is a founder-owned telehealth practice delivering evidence-based behavioral therapy—CBIT for tics, ERP/ACT for OCD, and IEP/504 advocacy—to kids, teens, adults, and families across the Pacific Northwest and Northern California.

Ownership category

akta.pro rank

Product category

Behavioral Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

akta.pro secondary industries

Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH), ABA Supervision, Clinical Oversight & BCBA Consulting (EDAKAHAH)

Keywords

• Behavioral therapy services
• Tic disorder treatment
• OCD therapy services
• Special education advocacy
• Applied behavior analysis

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Therapy and Coaching Services: New Habits Consulting generates revenue through direct payment for behavioral therapy services including CBIT, ERP, parent coaching, and behavior coaching. Services include complimentary meet and greet consultations, with pricing discussed upon contact.
2. CEUs for Professionals: Continuing education units offered to professionals in the behavioral health field.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

New Habits Consulting is a behavioral therapy practice that delivers virtual and in-person evidence-based treatment for tic disorders and OCD, with supporting services for related developmental conditions. Core offerings include Comprehensive Behavior Intervention for Tics (CBIT), Exposure and Response Prevention (ERP) integrated with Acceptance and Commitment Therapy (ACT), IEP and 504 Plan advocacy, individual behavior coaching, and parent coaching grounded in Applied Behavior Analysis (ABA).

Product overview

New Habits Consulting operates as a service-based practice offering behavioral therapy and consulting services. The core portfolio consists of CBIT (Comprehensive Behavior Intervention for Tics) for tic disorders, ERP (Exposure and Response Prevention) integrated with ACT for OCD, and IEP/504 Plan Advocacy services for families of children with developmental conditions. These are delivered alongside Individual Behavior Coaching and Parent Coaching services, both grounded in Applied Behavior Analysis (ABA) principles. The practice also provides CEUs for Professionals and maintains a Learning Hub with blog content covering parenting, ABA, special education advocacy, and behavioral interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Behavior Intervention for Tics (CBIT)

Quantifiable outcome

• 50-60% of individuals experience significant improvement in tic symptoms after completing CBIT (National Institute of Mental Health)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Talkspace: Talkspace is a national online therapy platform delivering virtual therapy and psychiatry to individuals, including teens and adults. It competes with New Habits on the virtual therapy channel for OCD, anxiety, and behavioral concerns, though at much broader scope.
• BetterHelp: BetterHelp is the largest consumer online counseling platform, offering virtual therapy across many modalities and populations. It competes for the same direct-to-consumer virtual therapy demand as New Habits but at vastly greater scale and breadth.
• Lyra Health: Lyra Health is a large, employer-sponsored mental-health platform offering virtual therapy, coaching, and family services. It overlaps with New Habits' coaching, parent-support, and therapy offerings but operates at far greater scale across a broader behavioral-health portfolio.

Emerging players

• Charlie Health: Charlie Health provides intensive outpatient and virtual behavioral health programs primarily for teens and young adults. It overlaps with New Habits' teen- and family-facing virtual therapy positioning, though it operates a higher-acuity, program-based model.
• Brightside Health: Brightside Health is a telehealth mental-health platform delivering therapy and medication treatment for anxiety and depression, with growing focus on evidence-based protocols. It overlaps with New Habits' evidence-based, virtual-first therapy positioning for adults with anxiety and OCD-adjacent conditions.
• Open Path Collective: Open Path Collective is a network of therapists offering reduced-fee in-person and virtual sessions, including for anxiety, OCD, and family concerns. It overlaps with New Habits' commitment to access and virtual delivery but operates as a referral network rather than a single practice.

Others

• Cerebral: Cerebral is a telehealth mental-health provider offering therapy and medication management. It is adjacent rather than directly competing, given New Habits' non-medicated, behavior-analytic positioning, but both compete for adult anxiety and OCD-related demand.

Direct peers

• NOCD: NOCD is a virtual-first OCD therapy platform specializing in Exposure and Response Prevention, the same modality New Habits offers. Both target individuals with OCD seeking evidence-based, non-medicated virtual care, making NOCD the closest direct peer for the ERP portion of the practice.
• Two Chairs: Two Chairs is a hybrid in-person and virtual therapy practice matching clients to therapists for evidence-based modalities including CBT and ERP. Its model of therapist-led, evidence-based virtual therapy closely parallels New Habits' clinical positioning.
• Behavior Therapy Associates: Behavior Therapy Associates is a small BCBA-led practice offering ABA, parent training, and behavioral consultation. Its size, founder-led model, and ABA/parent-coaching service mix closely parallel New Habits' structure and clinical focus.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-habits-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Habits Consulting