What Giveday does

Giveday is a Nigeria-headquartered crowdfunding platform purpose-built for the African market, operating two product surfaces under a single brand. The main platform at mygiveday.com serves individuals running personal fundraisers for medical bills, education, emergencies, and community projects, guiding users through a three-step flow: create a campaign, share via WhatsApp, social media, and email, then withdraw proceeds directly to a Nigerian bank account (GTBank is shown in the UI). A companion product, Giveday for Organisations at org.mygiveday.com, targets verified nonprofits and charities with additional capabilities including AI-assisted campaign writing, donor management dashboards, ledger tracking, supporter-led peer fundraising, and custom branding.

Underlying the platform is a payments stack localized for African giving behavior, accepting cards, bank transfers, and mobile money, with Giveday absorbing bank transfer charges on payouts to fundraisers. Trust and safety are addressed through identity verification for individual fundraisers and a separate nonprofit verification system. The technology is web-based with no native mobile app; there is no public API, SDK, or developer surface disclosed. Distribution is product-led and community-led, relying on social sharing virality and an active presence across Facebook, YouTube, X, and Instagram rather than paid acquisition.

The business model is a transactional take-rate structure: a 5% platform fee deducted from fundraiser payouts (not added to donor cost), plus a 1.5% + ₦100 payment processing fee paid by donors at checkout and capped at ₦2,000. Pricing is free to start with no subscriptions or setup fees. The pricing page indicates Giveday intends to extend beyond Nigeria, with fees expected to vary as the platform launches in additional African countries. No revenue, funding, headcount, founding date, or management team information is disclosed.

Name

Giveday

Legal name

Giveday

Website

https://mygiveday.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Giveday is a Nigerian crowdfunding platform built for Africa that enables individuals, nonprofits, and community supporters to create fundraisers, share them via WhatsApp and social media, and withdraw proceeds to local bank accounts via a 5% platform fee model.

Ownership category

akta.pro rank

Product category

Crowdfunding Platform

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Crowdfunding platform
• Fundraising software
• Nonprofit donations
• Peer-to-peer giving
• Online fundraising

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Platform Fee: 5% platform fee charged when funds are raised. Deducted from payout when user withdraws, never added on top for donors.
2. Payment Processing Fee: 1.5% plus ₦100 charged by payment provider on each donation, capped at ₦2,000. Paid by donors at checkout, not deducted from fundraiser funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Giveday is an online crowdfunding platform built specifically for Africa that enables individuals, supporters, and nonprofit organizations to create, launch, and manage fundraisers. The platform supports local African payment methods, provides AI-assisted campaign writing, identity verification, real-time dashboards for tracking donations and withdrawals, and offers a dedicated organizational portal with donor management and custom branding capabilities. A 5% platform fee is charged on successfully funded campaigns.

Product overview

Giveday operates as a dual-brand crowdfunding platform serving both individual fundraisers and nonprofit organizations in Africa. The main Giveday platform (mygiveday.com) enables individuals to create personal fundraisers with social sharing, real-time donation dashboards, and direct bank withdrawals. The companion Giveday for Organisations platform (org.mygiveday.com) provides nonprofit organizations with additional capabilities including AI-powered campaign writing assistance, donor management, ledger tracking, supporter fundraising features, and custom branding options. Both platforms share payment infrastructure supporting cards, bank transfers, and mobile money, with identical pricing of 5% platform fee plus standard payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Giveday Personal Fundraising

Quantifiable outcome

• 5% platform fee - users keep 95% of funds raised

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Funraise: Funraise is a modern nonprofit fundraising platform offering donation pages, donor CRM, event fundraising, and integrations. It is a direct competitor specifically to Giveday for Organisations on the nonprofit tools side, with overlapping features like branded pages, recurring giving, and donation tracking dashboards.
• Fundly: Fundly is a crowdfunding platform that serves both individuals and nonprofits, with donation pages, campaign management, and social sharing features. Its dual-individual/nonprofit positioning and social-sharing-driven growth model closely mirror Giveday's GTM, making it a comparable operator even if it is US-centric.
• Mightycause: Mightycause (formerly Razoo) is a US-based crowdfunding platform focused heavily on nonprofit fundraising with low platform fees, donor management dashboards, and recurring giving. Its fee model (transparent take-rate, free tier to start) is closely aligned with Giveday's positioning, and it serves both individuals and nonprofit organizations much like Giveday does.
• Chuffed: Chuffed is a zero-fee-for-charities crowdfunding platform headquartered in Australia and the UK, focused on social-impact campaigns and nonprofit fundraising. Its nonprofit-first, low-fee philosophy and campaign-creation tooling align with Giveday for Organisations' positioning on serving mission-driven organizations.
• GoGetFunding: GoGetFunding is a global personal-cause crowdfunding platform enabling individuals to raise money for medical, educational, and emergency needs. It is conceptually a direct competitor to Giveday's core individual fundraiser offering with a similar low-fee take-rate model, though it does not offer Africa-localized payment rails.
• Donorbox: Donorbox is a SaaS fundraising platform built primarily for nonprofits and organizations with features including donation forms, donor management, recurring giving, and integrations. It is a direct peer to Giveday for Organisations, targeting the same nonprofit fundraising segment with comparable tooling, although it does not specialize in Africa or individual personal-cause crowdfunding.
• M-Changa: M-Changa is a leading East African (Kenya-headquartered) mobile crowdfunding and fundraising platform that enables individuals, groups, and nonprofits to raise money via M-Pesa and other local payment methods. It is the most direct African competitor to Giveday — same dual focus on individuals and nonprofits, same local-payment-rail differentiation, and overlapping target use cases of medical bills, education, and community causes.

Regional players

• Paystack Give: Paystack (owned by Stripe) operates a "Give" donation product specifically for African nonprofits and individuals to accept recurring and one-time donations via local payment methods. It is a regional peer operating in the same African payment ecosystem with overlap on the donation-receiving side, and brings well-funded incumbent infrastructure.

Broad incumbents

• Classy: Classy is an established online fundraising and donor management platform used by thousands of nonprofits. It is comparable to the Giveday for Organisations product suite on the nonprofit side — recurring campaigns, donor engagement, analytics, and event fundraising — though it operates primarily in the US/UK markets and is significantly more enterprise-oriented.
• GoFundMe: GoFundMe is the global category leader in personal-cause crowdfunding, serving millions of fundraisers across dozens of countries. While not Africa-specialized, it is the natural substitute for cross-border donors searching for African fundraisers, and its brand recognition in the diaspora creates indirect competition for African fundraisers raising money from abroad.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mygiveday
• YouTubeyoutube.com/@mygiveday
• Facebookfacebook.com/mygiveday
• Instagraminstagram.com/mygiveday
• LinkedInlinkedin.com/company/mygiveday

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giveday