What RoundSquared does

RoundSquared is a Nashville-based performance creative studio founded in 2023 that produces paid user acquisition advertising for mobile applications. The company operates two productised service tiers: Creative Engine, a standalone creative production offering that delivers 3-12 ad concepts every Friday with asset-level reporting and a Creative Manifest tracking creative-element performance; and Full Service, which layers on full media management across Meta and TikTok, daily campaign optimisation, CRO consulting (onboarding, paywalls, pricing), and mobile measurement partner setup (AppsFlyer, Adjust, SKAN). Its claimed operational footprint includes $150M+ in combined ad spend managed across Meta, TikTok, Google, and Apple Search Ads, a network of 500+ vetted UGC creators and actors, and a 47.7% average CPI reduction across its client portfolio.

The company's technology and operating model centres on a weekly iteration loop — strategy informs creative, creative informs media, and media data drives the next round of creative. The senior team of five named operators (Nick, Head of Growth; Ryan, Head of Creative; Patrick, Head of User Acquisition; Adam, Senior Media Buyer; Jai, Project Manager) personally scripts, shoots, and stars in performance creative alongside the UGC network, rather than outsourcing to separate production agencies. Pricing is quote-based and subscription-style, billed monthly, with intake tiers spanning under $30K to $225K+ in monthly client ad spend and add-on availability for Apple Search Ads and Google UAC.

RoundSquared is privately held with no disclosed funding, parent company, or institutional investors. Go-to-market is entirely direct sales-led via the website's 'Book a call' flow, with no self-serve or channel distribution. The customer base spans growth-stage startups (Velivolo, CliqFit, Monarch Money, Bevel) and enterprises (Glassdoor, Huel, Apartments.com, Dave Ramsey's EveryDollar), concentrated exclusively in the mobile app vertical. An Official App Marketing Partner relationship with Motion App provides ecosystem-level referral distribution. The company does not disclose API access, proprietary AI capabilities, or formal entity type beyond its registered RoundSquared trade name in Tennessee.

Name

RoundSquared

Legal name

RoundSquared

Website

https://roundsquared.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

RoundSquared is a Nashville-based performance creative studio founded in 2023 that produces paid user acquisition ads and runs media buying for mobile apps. It offers Creative Engine (creative-only) and Full Service (creative plus media management) tiers on monthly subscriptions.

Ownership category

akta.pro rank

Product category

Mobile App Performance Marketing

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Campaign Strategy & Planning (BPAFAHAC)

akta.pro secondary industries

Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE), Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC)

Keywords

• Performance advertising
• Mobile app marketing
• Paid user acquisition
• Creative production services
• Media buying services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Creative Engine Package: Creative production service where RoundSquared makes the ads and client runs the media. Includes full creative strategy, weekly creative drops, asset-level reporting, and monthly media buying audits.
2. Full Service Package: Comprehensive service including creative production and full media management. RoundSquared makes the ads, runs the media, and manages daily campaign optimization. CRO consulting and MMP setup included.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

RoundSquared produces performance ad creative and manages paid user acquisition for mobile app companies. It delivers 3–12 ad concepts every Friday (weekly creative drops) with full creative strategy, and offers full-service media management across Meta, TikTok, Google, and Apple Search Ads, including daily campaign optimization, CRO consulting, and MMP/attribution setup (AppsFlyer, Adjust, SKAN). The company embeds its senior strategists, creators, and media buyers directly with client growth teams.

Product overview

RoundSquared offers two distinct service tiers: Creative Engine and Full Service. Creative Engine is a standalone creative production service that delivers weekly ad creative drops (3-12 concepts every Friday) with full creative strategy, competitor research, ad account audits, and asset-level reporting. Full Service builds on Creative Engine by adding full media management across Meta and TikTok, daily campaign optimization, CRO consulting, and MMP/attribution setup (AppsFlyer, Adjust, SKAN). Both offerings operate on a weekly iteration cycle where strategy informs creative, creative informs media, and media data drives the next round of creative production.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Engine Subscription creative production service that delivers weekly ad creative drops (3–12 concepts every Friday) with full creative strategy (competitor research, ad account audits, concept ideation), 3 Andromeda-friendly variants per concept, asset-level reporting and a Creative Manifest, direct access to a creative strategist, and monthly media buying audits from senior buyers ($150M+ managed). Designed for mobile app teams that want a creative partner while continuing to run their own media buying.
• Full Service Subscription full-service paid acquisition package that includes everything in Creative Engine plus full media management across Meta and TikTok, daily campaign optimization and budget allocation, creative and media buyer working in lockstep, CRO consulting (onboarding, paywalls, pricing), MMP and attribution setup (AppsFlyer, Adjust, SKAN), and weekly reviews plus monthly performance reports. Apple Search Ads and Google UAC are available as add-ons. Targeted at mobile apps ready to scale paid acquisition end-to-end.

Quantifiable outcome

• 47.7% average CPI reduction across client portfolio
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Motion AppcoreGTM or Marketing PartnerOfficial App Marketing Partner. RoundSquared is listed as an official marketing partner for Motion App, providing performance ad creative and paid acquisition services. The partnership involves creative production and marketing support for Motion's user acquisition campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tinuiti: Large independent performance marketing agency covering paid media, creative, and analytics across channels including mobile apps. A broader incumbent that overlaps with RoundSquared on creative + media buying but serves a much wider portfolio.
• Wpromote: Performance marketing agency with paid media, creative, and analytics capabilities including app and DTC clients. Larger incumbent competing for similar mid-market and enterprise mobile-app budgets.

Direct peers

• Moburst: Mobile-first marketing agency providing ASO, user acquisition, and creative services to app clients. Directly comparable to RoundSquared in target customer (mobile apps), service mix (creative + media), and channel coverage (Meta, TikTok, Google, Apple).
• Single Grain: Performance and growth marketing agency with a mobile-app/SaaS focus, offering paid acquisition, creative production, and SEO. Comparable to RoundSquared in serving mobile-app growth teams with integrated creative + media services.
• CreativeClicks: Performance marketing agency specializing in mobile app user acquisition and creative production across Meta and TikTok. Direct peer to RoundSquared on mobile-app paid UA and creative services.
• PreApps: Mobile app marketing agency focused on user acquisition, ASO, and pre-launch campaigns for app developers. Comparable service mix to RoundSquared in mobile-app growth marketing.
• Yodel Mobile: Mobile marketing and ASO agency working with app developers on store optimization, paid acquisition, and creative. Overlaps with RoundSquared on mobile-app growth services and paid UA execution.
• Strategic Pete: Performance creative agency producing UGC video ads specifically for mobile apps and DTC brands. Closest peer to RoundSquared on the UGC-led mobile-app creative production angle.
• The ASO Project: App store optimization and mobile app marketing agency serving enterprise and growth-stage app clients. Comparable in mobile-app specialization and paid-acquisition support.
• Gummicube: App store optimization and mobile marketing agency with proprietary ASO tooling, serving app developers and brands. Comparable to RoundSquared on mobile-app marketing services for both growth and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roundsquaredapps

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoundSquared