Name

Fourth Tri Sanctuary LLC

Legal name

Fourth Tri Sanctuary LLC

Website

https://fourthtrisanctuary.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Postpartum Wellness Services

NAICS

Other Individual and Family Services (624190), Offices of Other Health Practitioners (6213)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industries

Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Postpartum wellness services
• Maternal support memberships
• Perinatal fitness classes
• Infant care services
• Doula support services

Headquarters

HQ city

Ferndale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Membership Packages: Monthly unlimited memberships (Unlimited at $699/month for up to 4 hours daily; Unlimited Plus at $1,099/month for up to 6 hours daily) and daily drop-in passes (Day Pass $99, 3 Afternoon Passes $150, 3 Day Passes $275, 8 Day Passes $699). Prenatal memberships also available. All memberships provide access to fitness classes, activity schedules, doula support, amenities, and community.
2. Spa Services: Perinatal-safe spa services including massage, acupuncture, facials, and hair services. Sold as add-on services during membership visits or as standalone appointments. Spa days, massage, facials, and acupuncture sessions are booked separately.
3. Event Space Rental: Private event hosting for baby showers, wedding showers, retreats, workshops, and other group experiences. Space rental is $250 per hour with a 2-hour minimum. Includes staff support and access to cafe/kitchen facilities.
4. Gift Cards and Gift Boxes: Gift cards (purchased via Square) for hours onsite, spa services, workshops, and retail. Pre-packaged gift boxes such as The Essentials Gift Box at $150 (includes Ollie Swaddle, teethers, burp cloths, baby beanie, and mom skincare items).
5. Prenatal Memberships: One Month Unlimited Prenatal Membership providing access to 12 weekly prenatal-safe fitness classes, daily activity schedule, prenatal expert chats, and Fourth Tri amenities. Single fitness classes available at $25.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Fourth Tri Sanctuary operates a postpartum wellness center in Ferndale, MI that sells membership packages (Unlimited at $699/month, Unlimited Plus at $1,099/month, plus day passes) granting access to on-site doulas, infant care, 12-14 weekly fitness classes, amenities, and community for expecting and new mothers and their babies. The facility also offers separately booked perinatal-safe spa services (massage, acupuncture, facials, hair), 1:1 expert partner consultations (lactation, sleep, pelvic floor, mental health, chiropractic), private event space rentals, and curated gift boxes and gift cards.

Product overview

Fourth Tri Sanctuary operates as a postpartum wellness center offering a bundled membership model centered around the Mom & Baby Club (0-6 Month Membership) and Prenatal Membership. The core offering combines on-site doula support, infant care, fitness classes (12-14 weekly), and access to amenities. Add-on services include perinatal-safe spa treatments (massage, acupuncture, facials), expert partner consultations (lactation, sleep, pelvic floor, mental health), and event hosting. The company also operates Fourth Tri Foundation, a non-profit providing scholarships for families without resources. Membership tiers range from single day passes ($75-$99) to monthly unlimited plans ($699-$1,099), with additional revenue from gift boxes, gift cards, and spa services.

Differentiator

Problem solved

Functional benefit

Brands

• Fourth Tri Foundation: A non-profit fund dedicated to bringing essential postpartum support, education, and community to families who do not have the resources or insurance coverage to meet these needs otherwise. Offers the Gather Fund for postpartum scholarships and the Willow Fund for families experiencing grief from infant loss, stillbirth, and fertility issues.

Products and services

• Mom & Baby Club (0-6 Month Membership) Primary membership for postpartum mothers and their babies (0-6 month and 6-12 month tiers), offering on-site doula support, infant care, 14 weekly postpartum-safe fitness classes, activity access, nap rooms, showers with baby baths, and coffee/tea.
• Prenatal Membership Membership for expecting mothers providing 12 weekly prenatal-safe fitness classes, access to the daily activity schedule, prenatal expert chats, and Fourth Tri amenities and community access.
• Unlimited Monthly Membership Recurring monthly membership granting unlimited visits. Unlimited ($699/month) allows up to 4 hours daily; Unlimited Plus ($1,099/month) extends to 6 hours daily. Both include doula support, infant care, fitness classes, and amenities.
• Day Passes Single-visit and multi-visit passes for access to Fourth Tri facilities. Options include Day Pass ($99 for 4 hours), 3 Afternoon Passes ($150), 3 Day Passes ($275), and 8 Day Passes ($699). A $75 New Guest Day Pass is offered once per client.
• Perinatal-Safe Spa Services Spa offerings including massage therapy, facials, acupuncture, Thai yoga therapy, and hair services, performed using perinatal-safe techniques and the Olavedra skincare line. Available as standalone appointments or as add-ons to membership visits.
• Private Event Hosting Rental of the sanctuary's lounge, cafe, spa, and yoga spaces for private events including baby showers, wedding showers, retreats, workshops, birthday parties, and support groups. Pricing is $250/hour with a 2-hour minimum.
• Expert Partner Services On-site personalized 1:1 sessions with vetted expert partners covering pelvic floor therapy, chiropractic care, lactation consulting, sleep consulting, mental health counseling, parenting support, IV infusion and vitamin injection wellness services, and hypnobirthing instruction.
• Gift Boxes Curated gift packages for new mothers. The Essentials Gift Box ($150, regularly $215) bundles baby essentials such as the Ollie Swaddle, Bitzy Grip Mitt Teether, Sweetie Spoons Fork & Spoon Set, OogieBear Bulb Aspirator, and other new-mom items.
• Gift Cards Gift cards usable for hours onsite, spa services, workshops, and retail purchases, sold through Square's payment platform and redeemable at the sanctuary.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and minor.

• Dr. Beth Henigan (Pelvic Floor Support)coreStrategic or Co-development PartnerDr. Beth Henigan, PT, DPT, OMPT, PCES, specializes in orthopedic manual and pelvic floor care. She is also a doula and certified pregnancy/postpartum corrective exercise specialist providing services at Fourth Tri Sanctuary.
• Dr. Rachel Marr (Chiropractic Support)coreStrategic or Co-development PartnerDr. Rachel Marr DC, CFMP, Webster Certified, specializes in prenatal, postpartum, infant, and family chiropractic care. Offers HTMA testing and uses soft tissue therapies.
• Laurie Leeb (Parenting Support)coreStrategic or Co-development PartnerEarly Childhood Specialist with decades of clinical, home, and school-based experience. Focuses on infant mental health and partnering with families with young children.
• Healing Home Counseling GroupcoreStrategic or Co-development PartnerCollaborative of advanced perinatal, adolescent, and child mental health experts serving clients across Michigan. Founded by Priya Rednam Waldo, certified perinatal therapist and coach for high-achieving mothers. Provides onsite therapy services and fireside chats on maternal mental health.
• Michigan Family NanniescoreStrategic or Co-development PartnerFounded by Jodi Graves, Michigan Family Nannies provides childcare support and newborn care specialists. Jodi is a pioneer in birth, maternal, and postpartum care with over 25 years of experience.
• Brandy Walters (Lactation Support)coreStrategic or Co-development PartnerInternational Board Certified Lactation Consultant (IBCLC) for over 15 years. Founded In Home Lactation Specialists in Virginia and relocated practice to Southeast Metro Detroit in 2010.
• Hannah Hall (Sleep Support)coreStrategic or Co-development PartnerCertified infant sleep specialist with background in creative advertising. Helps mothers and families achieve the sleep they need. Based in Detroit with husband and two children.
• Kathryn Faraj, FNPcoreStrategic or Co-development PartnerBoard-certified Family Nurse Practitioner and functional medicine practitioner. Provides weekly IV infusion and vitamin injection sessions at Fourth Tri to help new moms heal and regain energy.
• Fervy Jimenez (Certified Mama Coach)coreStrategic or Co-development PartnerMichigan's pioneering Certified Mama Coach with over 14 years as a registered nurse. Offers guidance in prenatal education, postpartum and newborn care, sleep and feeding, CPR, and potty training.
• Dr. Jon Dean (Chiropractic)minorStrategic or Co-development PartnerDoctor of Chiropractic with Activator Method, Cox Flexion/Distraction, Active Release Technique, and Webster certifications. Nominated as one of Detroit's top docs by Hour Magazine for 11 years.
• Dr. Emma Lockwood (Chiropractic)minorStrategic or Co-development PartnerChiropractor specializing in supporting postpartum moms with specialized tables, pillows, and family-friendly environment. Clinical Excellence Award graduate from Life Chiropractic College West.
• Stephanie O'Mara (Pelvic Therapy)minorStrategic or Co-development PartnerPT, DPT specializing in pelvic health at Inspire Pelvic Therapy in Troy, MI. Works with patients experiencing pelvic pain, postpartum changes, bladder or bowel concerns, and core dysfunction.
• Bianca Aakesson (Pelvic Therapy)minorStrategic or Co-development PartnerOTRL, CLC, PCES specializing in pelvic health and taking a compassionate, whole-body approach to care at Inspire Pelvic Therapy in Troy, MI.
• Natasha Kinner / Live Light Birth & FamilycoreStrategic or Co-development PartnerMetro Detroit doula collective focused on evidence-based support through pregnancy, birth, and postpartum. Offers birth preparation, labor support, postpartum recovery planning, and newborn transition services.
• Molly Cohen (Therapy)minorStrategic or Co-development PartnerTherapist specializing in the perinatal journey, offering compassionate space for women and families navigating pregnancy, postpartum, loss, and emotional shifts.
• Samantha Kozuchowski (Therapy Fellow)minorStrategic or Co-development PartnerTherapy fellow at Healing Home Counseling Group. Facilitates fireside chats related to maternal mental health at Fourth Tri Sanctuary.
• Alex Herman, LAc, DACM (Acupuncturist)coreStrategic or Co-development PartnerLicensed acupuncturist with Doctorate in Traditional Chinese Medicine from Pacific College of Oriental Medicine. Board certified by NCCAOM in acupuncture and Chinese herbology.
• Samantha Solomon (Massage Therapist)coreStrategic or Co-development PartnerLMT specializing in Swedish massage, deep tissue massage, trigger point therapy, TMJ pain relief, and overall stress relief. Personal journey through loss, infertility, and IVF drives her passion for community.
• Noa Brodman (Esthetician)coreStrategic or Co-development PartnerEsthetician with experience in traditional and medical spas specializing in European facials, micro needling, and IPL photofacials. New mother bringing personal understanding to client care.
• Dayle Extrell (Thai Yoga Therapy)coreStrategic or Co-development PartnerCertified practitioner of Thai Yoga Therapy, Traditional Thai Massage, and reflexology. Level 2 Reiki practitioner. Former resident Thai Massage practitioner for off-Broadway's FUERZA BRUTA.
• Cherrell Barbee (Massage Therapist)coreStrategic or Co-development PartnerLicensed massage therapist specializing in prenatal and postpartum care for women. Combines Swedish massage, stress relief, Thai massage, and overall wellness.
• Berea Antaki (Massage Therapist)coreStrategic or Co-development PartnerLicensed Massage Therapist, full spectrum doula, and mother passionate about healing touch. Specializes in Swedish, deep tissue, prenatal and postpartum, hot stone, Shiatsu massage and acupressure.
• Shawni Boyd (Fitness Partner)coreStrategic or Co-development PartnerFitness and motherhood enthusiast training to be a birth doula. Provides maternal health focused fitness instruction.
• Sarah Guseilo (Fitness Partner)coreStrategic or Co-development PartnerCertified Personal Trainer with B.S. in Educational Psychology. Trained in barre, pilates, TRX, indoor cycling, BOSU and more. Empowers women to design lives prioritizing self and health.
• Kayla Spray (Fitness Partner)coreStrategic or Co-development PartnerE-RYT 500 yoga instructor with various training including ashtanga, restorative yoga, thai massage and barre. Philosophy degree from Wayne State University.
• Christen Greenwood (Fitness Partner)coreStrategic or Co-development PartnerNASM-certified personal trainer, sound bath facilitator, wellness coach, doula, and bodyworker. Founder of The Village Personal Training & Wellness.
• Stephanie Champion (Fitness Partner)coreStrategic or Co-development PartnerNASM-certified Personal Trainer specializing in Women's Fitness (NASM) and Mobility (FRC). Focuses on positivity and self-compassion in fitness training.
• Melissa Scodellaro (Stylist)minorStrategic or Co-development PartnerCo-Founder of Fourth Tri Sanctuary and co-owner of Bombshell Salon in Birmingham, MI. Provides hair services at the sanctuary spa.
• Holiday Market (Catering)coreStrategic or Co-development PartnerProvides catering services for the onsite cafe and market. Offers a variety of food and beverage options curated for diverse dietary requirements.
• Janice Weaver (Hypnobirthing)minorStrategic or Co-development PartnerHypnobirthing instructor offering relaxation techniques, mindset tools, and coping strategies for birth. Partners through Fourth Tri's birthing class offerings.
• Sarah Ankney (Photographer)minorStrategic or Co-development PartnerMetro Detroit family and wedding photographer. Mother who brings centering approach to newborn and family photography sessions.
• Clover (Donation Processing)minorOthersClover is used for processing donations to the Fourth Tri Foundation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CorePower Yoga: Large U.S. yoga and fitness chain with membership model and broad class schedule. Comparable membership-driven wellness studio operating model, but without the postpartum specialization.
• YogaSix: National membership-based yoga chain offering scheduled classes at accessible price points. Broad incumbent in the same category of recurring-fee group fitness, but without Fourth Tri's perinatal specialization.
• Restore Hyper Wellness: Multi-location wellness services chain offering cryotherapy, IV drips, stretch and recovery services. Comparable in delivering recurring wellness services through a physical retail footprint and pricing structure similar to Fourth Tri's premium positioning.
• Hand & Stone Massage and Facial Spa: National membership-based spa franchise offering massage and facials on a recurring basis. Comparable membership-pricing and spa-service revenue model, though not specialized in perinatal care.

Emerging players

• HeyMama: Community and content platform for working mothers. Comparable audience (new and expecting mothers) and community-anchored value proposition, but delivered digitally rather than through a physical sanctuary.

Direct peers

• Blooma: Minneapolis-based yoga and wellness studio specializing in prenatal, postnatal and family programming. Direct competitor in the perinatal fitness and community space with overlapping class-based revenue.
• The Mama'hood: Denver-based perinatal wellness center offering classes, support groups, bodywork and retail for expecting and new mothers. Comparable bundled-services model with a strong community and education component.
• Boram Postnatal Retreat: NYC-based postnatal retreat offering bundled postpartum support, infant care and wellness services to new mothers in a dedicated facility. Most directly comparable business model to Fourth Tri Sanctuary, differing only in geography and urban-versus-suburban setting.

Others

• Postpartum Support International: Non-profit organization providing postpartum mental health information, support coordination and provider directories. Adjacent ecosystem player that shares Fourth Tri's postpartum mission and is a likely referral source rather than competitor.

Regional players

• Citizen Yoga: Metro Detroit yoga studio with three locations, founded by Fourth Tri co-founder Kacee Must. Operates in the same geography with overlapping customer base and shared brand DNA, serving as both a feeder and adjacent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fourthtrisanctuary
• LinkedInlinkedin.com/company/fourth-tri-sanctuary-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fourth Tri Sanctuary LLC