Kynd By Lifecare

What Kynd By Lifecare does

KYND Wellness Limited, trading as Kynd By Lifecare, is a New Zealand-incorporated private company that operates a corporate wellness platform combining a personalised employee mobile app with on-site clinical health services. Founded in 2016, the platform enables organisations to deliver preventative physical and mental health checks via qualified clinicians (nurses, physiotherapists, nutritionists, paramedics) at client workplaces, at KYND's own clinical locations, or through mobile clinics. Employees receive individualised wellness plans, biometric tracking and proprietary KYND, body and life health scores computed from clinical data, family history and lifestyle inputs, while employers access an anonymised, aggregated live dashboard reporting workforce risk areas and supporting ROI measurement of wellness spend.

The underlying technology stack comprises the KYND Wellness app (available on Google Play and Apple App Store), the KYND Body Tool for in-app biometric assessment, and an employer-facing dashboard delivering anonymised workforce health analytics. AI-adjacent functionality is limited to health scoring and a recommendation engine that generates personalised wellness plans; there is no public evidence of proprietary machine learning models, data flywheel disclosure or third-party validation. Distribution is sales-led through direct enterprise engagement, on-site clinician delivery, and physical clinical locations across New Zealand, with Terms and Conditions extending service availability to Australia.

Monetisation is via quote-based annual corporate wellness subscriptions bundled with clinical services, with no publicly disclosed pricing tiers. In 2024, KYND became part of LifeCare, integrating its software with LifeCare's clinical services network. Named enterprise customers include Align Farms (agriculture), Rayonier Matariki (forestry) and FISC (Forestry Industry Safety Council), indicating traction in high-risk physical-industry verticals. No funding rounds, revenue figures, headcount data, patents or awards are disclosed.

Name

Kynd By Lifecare

Legal name

KYND Wellness Limited

Website

https://kyndwellness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

KYND Wellness Limited, now part of LifeCare, operates a New Zealand-based corporate wellness platform combining a personalised employee health app with on-site clinical screening and an employer-facing analytics dashboard. It sells annual subscription programs to organisations, with disclosed customers in agriculture and forestry.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Wellness Subscription: KYND provides an online wellness platform that allows organisations to engage in workplace wellness. The service is offered to organizations of all sizes through a subscription model, with employees receiving access to the app and health consultations as part of the program. Premium services include additional features with payment processing for subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

KYND operates an online corporate wellness platform that combines a personalized employee wellness app with on-site clinical health consultations and an employer-facing analytics dashboard. The platform enables organizations to deliver preventative physical and mental health checks to employees, generate individualized wellness plans, and measure ROI of wellbeing initiatives through anonymized workforce health data.

Product overview

Kynd By Lifecare (KYND Wellness Limited) offers a unified corporate wellness ecosystem combining a personalized employee wellness app, an employer-facing analytics dashboard, and on-site clinical health consultation services. The platform enables organizations to implement preventative health programs by providing employees with individual wellness apps and personalized health plans, while giving employers anonymized workforce health insights via live dashboards. The offering integrates the KYND Wellness Platform, KYND Wellness App, KYND Body Tool, and onsite clinician-delivered health screenings into a cohesive workplace wellness solution, now part of the LifeCare group following a strategic partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• KYND Wellness Platform

Quantifiable outcome

• Reduced absenteeism due to ill health
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• LifeCarecoreStrategic or Co-development PartnerKYND is now part of LifeCare, combining KYND's innovative wellness software with LifeCare's comprehensive clinical services. This partnership enables a more holistic approach to health management, offering businesses better wellness outcomes through the integration of digital wellness technology with extensive clinical healthcare delivery.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lyra Health: Lyra Health provides an employer-sponsored mental health platform connecting employees to therapists, coaches, and self-care tools — comparable to KYND's mental health consultation and personalized wellness plan model.
• Personify Health: Personify Health (formerly Virgin Pulse) is a global corporate wellness platform combining health risk assessments, biometric screening, wellbeing content, and employer analytics — directly comparable to KYND's app-plus-dashboard-plus-clinical-services model.
• Castlight Health: Castlight Health offers an enterprise health navigation and analytics platform that helps employers measure workforce health risks and outcomes — directly comparable to KYND's employer dashboard and data-driven wellness strategy.
• Modern Health: Modern Health is a global mental health platform for employers combining therapy, coaching, meditation, and measurement — comparable to KYND's mental health support and dashboard-based ROI tracking for employers.
• Limeade: Limeade is an employee experience and corporate wellness platform targeting mid-market and enterprise employers with wellbeing programs and engagement analytics — comparable to KYND in employer-sponsored wellness delivery and ROI measurement focus.
• Spring Health: Spring Health is a mental health benefits platform for employers covering therapy, coaching, medication, and wellbeing assessments — comparable in targeting employer-sponsored mental health and wellness outcomes measurement.
• Headspace for Work: Headspace for Work is the employer-sponsored EAP/mental health arm of Headspace Health, offering meditation, teletherapy, and wellbeing content to organizations — comparable to KYND's mental health and employer-sponsored virtual care components.
• Wellable: Wellable provides a workplace wellness platform with wellness challenges, health screenings, and reporting dashboards for employers — directly comparable in the corporate wellness subscription model and biometric screening integrations.

Broad incumbents

• Vitality Group: Vitality Group is a long-established behavior-change and wellness platform integrated with major health insurers and large employers — comparable as a broader incumbent offering employer-sponsored wellness with biometric screening and outcomes tracking.

Emerging players

• Wellbeats: Wellbeats provides on-demand wellness content and biometric screening programs for employers — comparable to KYND in offering employer wellness platforms with physical health and biometric components, though more focused on fitness content than clinical delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kyndwellness
• LinkedInlinkedin.com/company/kynd-wellness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kynd By Lifecare