World Supercross Championship

What World Supercross Championship does

World Supercross Championship (WSX) is a FIM-sanctioned global motorcycle racing series that stages stadium-based supercross events across multiple continents, promoted by SX Global Pty Ltd under an exclusive worldwide rights agreement awarded by the FIM in 2022. The championship runs two racing classes — SX1 (450cc) and SX2 (250cc) — and in 2026 will field six rounds spanning Calgary, Birmingham, Buenos Aires, Gold Coast, South Africa, and a TBA sixth venue, each featuring a custom-built dirt track inside a major stadium with a unique three-race format per class (two 8-lap sprints plus a 12-lap main event). A notable technology feature is the integration of Stark Future's all-electric VARG motorcycle, which competes in both classes using regulated power modes to ensure parity with combustion-engine bikes.

The business operates a four-pillar revenue model: ticket sales (DTC website plus Ticketmaster, Ticketek, and regional partners) with tiers ranging from junior admission to US$350+ VIP hospitality packages; sponsorship anchored by Monster Energy (Official Energy Product), VP Racing (Official Race Fuel Supplier), and Stark Future (electric technology partner) alongside per-city tourism boards; streaming and on-demand rights monetised via the Recast platform under season-pass, race-week, and à la carte show pricing; and official merchandise sold through a dedicated e-commerce storefront. Distribution is multi-channel across its own site, global ticketing partners, the Recast streaming platform, and a merchandise store, reaching both live stadium audiences (35,000–50,000 fans per pilot-season event) and international remote viewers.

The product is targeted at motorsport fans, family audiences with dedicated family-zone seating, international racing enthusiasts who consume content via streaming, and corporate sponsors seeking activation and hospitality opportunities. The series supports a competitive ecosystem of licensed teams (including Rick Ware Racing), awards four annual championships (SX1, SX2, Team, Manufacturer), and operates with a US$200,000 prize purse per round — described as the richest in supercross history — backed by US$50M of designated team and athlete funding over five years.

Name

World Supercross Championship

Legal name

SX Global Pty Ltd

Website

https://worldsupercrosschampionship.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

World Supercross Championship (WSX) is a FIM-sanctioned global supercross racing series promoted by SX Global, operating SX1 (450cc) and SX2 (250cc) classes at stadium venues across multiple continents and monetising through ticket sales, sponsorship, Recast streaming, and merchandise.

Ownership category

akta.pro rank

Product category

Motorsports Event Promotion

NAICS

Racetracks (711212), Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB), Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

Keywords

• Motorsport event promotion
• Stadium supercross racing
• FIM sanctioned championship
• Global racing series
• Live event broadcasting

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Direct ticket sales to spectators attending events at stadiums globally, with various pricing tiers from general admission to premium VIP hospitality experiences.
2. Sponsorship and Partnerships: Partnership deals with brands including Monster Energy (Official Energy Product), VP Racing (Official Race Fuel Supplier), and venue/city tourism partners.
3. Broadcast and Streaming Rights: Partnership with Recast for streaming live races, qualifying sessions, and on-demand content. Fans can purchase Season Pass ($30 for 90 days), Race Week Pass ($7.50), or individual shows.
4. Merchandise Sales: Official merchandise sold through the championship's online store including apparel and limited edition collections.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

World Supercross Championship (WSX) is a FIM-sanctioned global stadium-based supercross racing series operated by SX Global Pty Ltd. The championship features two motorcycle racing classes — SX1 (450cc) and SX2 (250cc) — held across multiple continents, generating revenue through live event ticketing, broadcast streaming via Recast, official merchandise sales, and corporate sponsorships.

Product overview

The FIM World Supercross Championship is a global stadium-based motorcycle racing series sanctioned by the FIM and promoted by SX Global. The championship features two racing classes: SX1 (450cc) for premier competition and SX2 (250cc) for emerging talent. The core product is the live racing events held at iconic stadiums worldwide, complemented by the Recast streaming platform for live and on-demand content access. Additional offerings include an official merchandise store, event ticketing across multiple price tiers (reserved seating, premium trackside, VIP hospitality), and fan experience products like Fan Zones, Track & Pit Walk tours, and the Insider Pass VIP package. The championship runs annually across multiple continents, with each round featuring practice, qualifying, SuperPole, sprint races, and main events.

Differentiator

Problem solved

Functional benefit

Brands

• SX1 Class: The premier 450cc bike class in the FIM World Supercross Championship, featuring the world's top supercross riders competing for the SX1 World Championship title.
• SX2 Class

Products and services

• FIM World Supercross Championship (WSX) The flagship annual racing series featuring SX1 (450cc) and SX2 (250cc) motorcycle classes held across multiple continents, designed for motorsport fans, riders, teams, and broadcast audiences.
• Event Tickets Live event admission tickets for WSX race weekends, distributed through the official website and Ticketmaster, targeting individual motorsport fans and family audiences attending stadium events.
• Recast Streaming Subscription Subscription-based live and on-demand broadcast streaming of WSX race weekends delivered through the Recast platform, providing international fans unable to attend in person access to the championship.
• Official Merchandise Store Online retail store selling official WSX-branded apparel, accessories, and racing-related merchandise to fans and supporters of the championship.

Quantifiable outcome

• 35,000-50,000 spectators at pilot season events (2022)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core, minor and regional.

• Monster EnergycoreGTM or Marketing Partner · 1 January 2026Monster Energy has joined as the Official Energy Product of the FIM World Supercross Championship, marking a significant new partnership between two brands at the forefront of supercross. This is a flagship partnership for the 2026 season.
• VP Racing FuelscoreStrategic or Co-development PartnerVP Racing serves as the Official Race Fuel Supplier, providing FIM-homologated Moto R race fuel throughout the championship at every round. This ensures teams and riders have access to consistent, high-performance fuel source.
• CorpayminorGTM or Marketing Partner2026 season partner.
• Stark FuturecoreStrategic or Co-development PartnerThe all-electric Stark VARG motorcycle competes in both SX1 and SX2 classes. Stark Future provides the innovative electric bike technology that competes alongside traditional combustion engines.
• Visit CalgaryregionalGTM or Marketing PartnerTourism Calgary is backing the Canadian GP event as a major opportunity for the city, providing official event partner support for the 2026 season opener.
• QueenslandregionalGTM or Marketing PartnerOfficial partner for Australian GP events in Queensland.
• Experience Gold CoastregionalGTM or Marketing PartnerTourism partner for Gold Coast Australian GP, promoting the event and destination to visitors.
• Buenos Aires CiudadregionalGTM or Marketing PartnerOfficial partner for the Buenos Aires City GP, promoting the event and city tourism.
• SX GlobalcoreOthersSX Global (Pty Ltd) holds the exclusive rights from FIM to stage and promote the World Supercross Championship worldwide. Headquarters in UK.
• Fédération Internationale de Motocyclisme (FIM)coreStrategic or Co-development PartnerThe official governing body that sanctions the FIM World Supercross Championship.
• RecastcoreChannel Partner/ Reseller/ DistributorLeading media distribution and monetisation platform for streaming live races, qualifying sessions, on-demand content, behind-the-scenes footage, and highlights. Fans purchase content using Recast Credits.
• Showtime Motorsport South AfricaregionalGTM or Marketing PartnerOfficial Event Partner for the South African GP Cape Town event.
• Rick Ware RacingcoreStrategic or Co-development PartnerMajor team organization competing in the championship with star-studded lineup including Cooper Webb. Runs multi-discipline motorsport program across NASCAR, flat track, and World Supercross.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SuperEnduro World Championship: Another FIM-sanctioned indoor motorcycle racing championship held in stadium venues globally. Operates on a similar international event-touring model with elite professional riders, providing a directly comparable indoor-format motorcycle racing peer.
• AMA Supercross (Feld Entertainment): The dominant North American supercross series with 17 rounds annually, sanctioned by AMA. WSX competes for the same rider talent, sponsors, and North American fan attention, though AMA operates a denser domestic calendar versus WSX's international stadium-based model.
• FIM Motocross World Championship (MXGP): FIM-sanctioned global motocross series featuring outdoor circuits. WSX shares the same governing body (FIM) and similar elite rider talent pool but focuses on stadium-based supercross format vs. MXGP's outdoor motocross, making it a closely comparable international championship peer.

Broad incumbents

• Extreme E: Off-road electric SUV racing championship with global stadium/event-based model and ESG narrative. Comparable in international touring structure and electric motorsport positioning, though focused on SUVs and broader sustainability themes.
• MotoGP (Dorna Sports): The premier global motorcycle road-racing championship operated by Dorna. While format and bike type differ, it shares FIM sanctioning, international stadium-based calendar, premium sponsorship, and broadcast-rights monetization model that inform WSX's commercial benchmarks.
• Formula E: Global electric motorsport championship operating a similar multi-continent city stadium-event format with premium sponsorship and streaming economics. A comparable business model for international circuit racing, though in cars rather than motorcycles.

Emerging players

• Nitro Circus: Action sports entertainment company producing live stadium shows featuring motocross and FMX. Comparable as a stadium-based global motorcycle action-sports live event business, though focused on freestyle/entertainment rather than championship racing.
• Red Bull X-Fighters: Freestyle motocross event series historically held in iconic global locations (Las Vegas, Madrid, Pretoria). Comparable as a stadium-based international motorcycle competition with similar event-touring economics and global fan base, though focused on freestyle rather than racing.
• FIM E-Xplorer World Cup: FIM-sanctioned electric off-road motorcycle racing series. Comparable as an FIM-backed motorcycle championship exploring electric powertrains, directly intersecting with WSX's Stark VARG electric motorcycle initiative and ESG-aligned motorsport positioning.

Regional players

• Arenacross UK: UK-based indoor supercross-style series running arena-format events. Operates in a similar stadium-based supercross category but is regional to the UK and at a smaller scale than WSX's global championship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FIMWSX
• LinkedInlinkedin.com/company/fimwsx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Supercross Championship