Influencer Azerbaijan
Influencer Azerbaijan (Influencer.az) is a Baku-based B2B marketplace founded in 2022 that connects brands with 1,420+ Azerbaijani social media influencers through a tiered subscription platform, serving 125+ brand clients across automotive, tech, FMCG, finance, and retail.
- Company typePrivate
- Founded2022
- HeadquartersBaku, Azerbaijan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Influencer Azerbaijan does
Influencer Azerbaijan (Influencer.az) is a privately held, Baku-headquartered B2B marketplace platform founded in 2022 that connects brands with social-media influencers operating in the Azerbaijani market. The platform maintains a searchable database of 1,420+ influencers categorized across 40+ verticals (Actor/Actress, Beauty/Care, Lifestyle, UGC, etc.) and seven social networks (Instagram, TikTok, Facebook, YouTube, LinkedIn, Telegram, Twitter), with verified profile data including follower counts and engagement rates. As of the input data, it has facilitated 684 projects for 125+ brand clients, including enterprise names such as Samsung, HP, Hyundai, Maserati, P&G, Danone, PashaPay, ABB, and Veyseloglu.
The underlying technology is a web application providing influencer search, filtering, a TOP 100 community-voted leaderboard, and standardized influencer agreement templates covering appointment terms, FTC compliance, and payment. The platform does not expose a public API, SDK, or developer integration layer, and no AI/ML capabilities are documented. The site labels itself 'BETA,' indicating ongoing product iteration.
Monetization is subscription-based, with tiered packages priced in Azerbaijani Manat: Standard (free/basic), Bronze at 59.99 ₼/month, Silver at 129.99 ₼/month, Gold at 199.99 ₼/month, plus a flagged Premium tier. Access rights scale with tier — daily profile view limits, visibility features (blur vs. full), and reverse-direction idea-receiving vary by plan. Distribution combines a self-serve web funnel with direct enterprise sales via phone (+994 99 320 30 00) and WhatsApp. The company is founder-led by Bilal Nuriyev with a team of approximately 9 people across marketing, content, and project management, and reports no external funding, parent company, or institutional investors in the source material.
Influencer Azerbaijan firmographics
Firmographics- Name
- Influencer Azerbaijan
- Legal name
- Influencer.az
- Website
- https://influencer.az
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Influencer Azerbaijan (Influencer.az) is a Baku-based B2B marketplace founded in 2022 that connects brands with 1,420+ Azerbaijani social media influencers through a tiered subscription platform, serving 125+ brand clients across automotive, tech, FMCG, finance, and retail.
- Ownership category
- akta.pro rank
Influencer Azerbaijan industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (541810), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industries
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC)
Keywords
Where Influencer Azerbaijan is headquartered
LocationHeadquarters
- HQ city
- Baku
- HQ country
- Azerbaijan
- HQ region
- Asia
Offices1 record
Markets served
Influencer Azerbaijan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Fees (Company Plans): Companies/brands pay monthly subscription fees to access the platform's influencer database, search features, and communication tools. Tiers range from Standard to Gold with varying feature access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard - Basic search features |
| Subscription | Monthly | Bronze - Extended search |
| Subscription | Monthly | Silver - Ads and search |
| Subscription | Monthly | Gold - Full marketing package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Influencer Azerbaijan product offering
Product offeringCore offering
Influencer Azerbaijan (Influencer.az) operates a web-based B2B marketplace platform that connects brands and advertisers in Azerbaijan with social media influencers for marketing campaigns. The platform offers a searchable database of 1,420+ influencers across 7 social networks and 31 categories, supported by tiered subscription packages and structured collaboration tools including standardized agreements and a TOP 100 ranking system.
Product overview
Influencer.az is a professional influencer marketing platform that operates as a B2B marketplace connecting brands with social media influencers in Azerbaijan. The core product is the Influencer.az Platform, which provides a searchable database of over 1,420 influencers across 7 social network platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, Telegram, Twitter) and 40+ content categories. The platform is offered through tiered subscription packages (Standard, Bronze, Silver, Gold) that provide escalating access to influencer profiles, search features, and daily view limits. Additional features include the TOP 100 leaderboard, an influencer agreement template, and a contact system. The platform has facilitated 684 projects and works with 125 brand clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer.az Platform A web-based influencer marketing platform connecting brands and companies in Azerbaijan with social media influencers for advertising campaigns. Provides a searchable, filterable database of 1,420+ influencers across Instagram, TikTok, Facebook, YouTube, LinkedIn, Telegram, and Twitter, with category and follower-count filters, profile views, engagement metrics, and a TOP 100 leaderboard for both brands running campaigns and influencers seeking collaborations.
Quantifiable outcome
- 1,420+ influencers on platform
- +3 more outcomes
Companies that use Influencer Azerbaijan
Customer profileNamed customers22 records
Segments2 records
Ideal customer profiles2 records
Influencer Azerbaijan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Influencer Azerbaijan partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Influencer Azerbaijan competitors and assessment
Company assessmentBroad incumbents
- IZEA Worldwide: IZEA operates a creator marketplace and managed influencer marketing services, similar to Influencer.az's marketplace-plus-agency positioning; public company (NASDAQ: IZEA) operating globally with deep brand relationships.
- Aspire (formerly AspireIQ): Aspire is an established influencer marketing platform offering creator discovery, campaign management, and analytics to brands worldwide; comparable in offering (discovery + workflow) to Influencer.az but at significantly greater scale and breadth.
- Traackr: Traackr is an influencer marketing platform focused on discovery, relationship management, and performance measurement for global enterprise brands; comparable to Influencer.az's structured marketplace and ranking functionality but with deeper analytics and reporting.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with CRM-like creator relationship management, analytics, and campaign execution; functionally aligned with Influencer.az's discovery and brand-influencer matching, but built for global enterprise clients.
- Klear: Klear is an influencer marketing platform offering influencer discovery, analytics, and campaign management across multiple social networks—a direct functional analog to Influencer.az's discovery and ranking features, with a global brand focus.
- Upfluence: Upfluence provides influencer discovery, outreach, and campaign management software to brands and agencies globally; it overlaps with Influencer.az's discovery and matching capabilities but serves a much larger, primarily Western enterprise market.
Direct peers
- Collabstr: Collabstr is a two-sided marketplace connecting brands and influencers for content collaborations, offering tiered subscription packages and influencer discovery—a direct business model analog to Influencer.az, differing mainly in geographic focus (global vs. Azerbaijan).
Emerging players
- Influencity: Influencity is an influencer marketing platform combining discovery, campaign management, and reporting; it overlaps directly with Influencer.az's marketplace/dashboard structure, targeting agencies and brands with subscription SaaS.
- HypeAuditor: HypeAuditor provides influencer analytics, audience quality checks, and discovery; comparable to Influencer.az in being a data layer between brands and creators, but with a stronger emphasis on fraud detection and audience demographics.
- Heepsy: Heepsy is an influencer search and discovery platform offering filters for category, location, audience demographics, and engagement; closely comparable to Influencer.az's core discovery and search experience, though focused on global SMB/agency clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Influencer Azerbaijan social profiles
Digital presenceInfluencer Azerbaijan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Influencer Azerbaijan leadership team
Management profileNumber of profiles
Profiles9 records
Influencer Azerbaijan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Influencer Azerbaijan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Influencer Azerbaijan
What does Influencer Azerbaijan do?
Influencer Azerbaijan (Influencer.az) operates a web-based B2B marketplace platform that connects brands and advertisers in Azerbaijan with social media influencers for marketing campaigns. The platform offers a searchable database of 1,420+ influencers across 7 social networks and 31 categories, supported by tiered subscription packages and structured collaboration tools including standardized agreements and a TOP 100 ranking system.
Is Influencer Azerbaijan a public or private company?
Influencer Azerbaijan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Influencer Azerbaijan founded?
Influencer Azerbaijan was founded in 2022. It employs 1 to 10 people.
Where is Influencer Azerbaijan based?
Influencer Azerbaijan is headquartered in Baku, Azerbaijan, in the Asia region.
How does Influencer Azerbaijan make money?
One revenue line is on record: subscription Fees (Company Plans).
Who are Influencer Azerbaijan's main competitors?
Broad incumbents on record are IZEA Worldwide, Aspire (formerly AspireIQ), Traackr, CreatorIQ, Klear and Upfluence. Collabstr is listed as a direct peer. Emerging players are Influencity, HypeAuditor and Heepsy.
Does Influencer Azerbaijan have an API?
No public API is recorded for Influencer Azerbaijan.
What industry is Influencer Azerbaijan in?
Influencer Azerbaijan's product category is Influencer Marketing Platform. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM). Its NAICS code is 541810 and its SIC code is 7310.