Groupe Symac

What Groupe Symac does

Groupe Symac (legal entity Symac inc.) is an agricultural machinery dealership operating three physical machinery centers in the Canadian province of Quebec — Saint-Hyacinthe (headquarters), Parisville, and Saint-Bruno / Lac-Saint-Jean. The company is co-owned by two major agricultural cooperatives, Agiska Coopérative and Covris Coopérative, which provide both member-customer demand and balance-sheet stability. Its core offering is multi-brand new agricultural equipment sales across tractors, combine harvesters, hay and forage machinery, sprayers, tillage, seeding, and tractor accessories, with represented brands including Massey Ferguson, Fendt, Gleaner, Krone, Sunflower, Hardi, Unverferth/Brent, Väderstad, and Woods.

Beyond equipment resale, Groupe Symac operates three additional revenue streams: (i) curated and refurbished used agricultural machinery, (ii) a broad parts and supplies inventory including original AGCO parts with a warranty of six months on labor and one year on parts, and (iii) technical services comprising workshop and roadside repair, preventive maintenance (PM360), GPS installation and upgrades, anti-rust application, hydraulic hose and battery cable fabrication, and a 24/7 mobile emergency breakdown service. Approximately 60 employees work across machine sales, parts sales, and customer service, supported by a director-level corporate structure covering corporate sales, parts and service, technology, marketing/communications, HR, and finance.

The go-to-market is sales-led and relationship-driven, combining field sales representatives who perform route development and solicitation, company-organized events, three physical branch locations for walk-in traffic, and a website plus AGCO Parts Book integration for parts catalog and transactional ordering. Customers are individual farmers and agricultural operations in Quebec; pricing is quote-based on machinery and transaction-based on parts, with a current promotional discount of up to 10% on parts and accessories. The precision-agriculture offering — installation and upgrading of Trimble and Topcon GPS systems — represents the most technology-forward element of the portfolio, alongside an in-house data management service and equipment customization capability.

Name

Groupe Symac

Legal name

Symac inc.

Website

https://groupesymac.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Groupe Symac is a Quebec-based agricultural machinery dealership operating three branches across the province. Co-owned by Agiska Coopérative and Covris Coopérative, it sells new and used farm equipment from brands including Massey Ferguson, Fendt, and Gleaner, alongside parts, repair services, and precision agriculture technology.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Agricultural machinery dealership
• Farm equipment sales
• Agricultural parts supplies
• Precision agriculture technology
• Farm machinery repair

Headquarters

HQ city

Saint-hyacinthe

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Agricultural Machinery Sales: Sale of new agricultural equipment including tractors, combine harvesters, hay machinery, harvest machines, sprayers, seeders, and soil work equipment. Major brands include Massey Ferguson, Fendt, Gleaner, Krone, Väderstad, Sunflower, Hardi, Unverferth, Woods, Trimble, and Topcon.
2. Used Agricultural Machinery: Sale of carefully selected and often refurbished used equipment, offering superior caliber equipment at prices below new.
3. Parts and Supplies: Extensive inventory of parts and supplies including bearings, belts, power take-off shafts, pulleys, gears, roller chains, plow and cultivator parts, specialized oils, and paints. Original AGCO parts used for repairs.
4. Technical Services and Repair: Workshop and on-road maintenance and repair services including preventive maintenance inspections (PM360 program), GPS system installation and upgrades, anti-rust application, and emergency mobile service. Warranty of six months on labor and one year on parts when using original AGCO parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Groupe Symac is a Quebec-based agricultural machinery dealership operating three physical machinery centers that sell new farm equipment from major global brands (Massey Ferguson, Fendt, Gleaner, Krone, Väderstad, Sunflower, Hardi, Unverferth, Woods), curated used machinery, an extensive parts and supplies inventory, and comprehensive after-sales services including workshop repair, mobile 24/7 emergency roadside service, GPS auto-guidance installation, and equipment customization. The company employs approximately 60 staff across machine sales, parts sales, and customer service to serve farmers and agricultural operations across Quebec.

Product overview

Groupe Symac is an agricultural machinery dealership (co-owned by Agiska Coopérative and Covris Coopérative) operating three dealership locations in Quebec. The company offers a unified portfolio built around three core pillars: (1) New Equipment sales featuring major brands — Massey Ferguson, Fendt, Gleaner, Krone, Sunflower, Hardi, Unverferth/Brent, Väderstad, Woods, Trimble, and Topcon — covering tractors, combine harvesters, hay and forage machinery, sprayers, tillage, seeding, and precision agriculture technology; (2) Used Equipment featuring a curated selection of refurbished machinery; and (3) Parts and Supplies with extensive inventory across bearing, belts, hydraulics, and consumables categories. These are complemented by value-added services including autoguidance system installation, data management, equipment customization, repair and maintenance (workshop and mobile 24/7), and hydraulic hose/battery cable fabrication. The company employs approximately 60 staff across machine sales, parts sales, and customer service.

Differentiator

Problem solved

Functional benefit

Products and services

• New Agricultural Machinery Full line of new farm equipment sold through three Quebec dealerships, covering tractors, combine harvesters, hay and forage machinery, harvesters, mowers, sprayers, seeders, disc tools, subsoilers, cultivators, and mulchers. Represents major global brands including Massey Ferguson, Fendt, Gleaner, Krone, Väderstad, Sunflower, Hardi, Unverferth, and Woods, with precision agriculture technology from Trimble and Topcon. Sold to farmers and agricultural operations.
• Used Agricultural Machinery Curated inventory of carefully selected and often refurbished used farm equipment, offering superior quality equipment at prices below new machinery. Sold to farmers and agricultural operations looking for cost-effective equipment alternatives.
• Parts and Supplies Extensive inventory of original AGCO parts and supplies including bearings, belts, power take-off shafts, pulleys, gears, roller chains, plow and cultivator parts, specialty oils, paints, and consumables. Supports multiple machinery brands with compatible parts and is accessible via the AGCO Parts Book online catalog. Sold to farmers and agricultural operations for equipment repair and maintenance.
• Repair and Maintenance Services Workshop and roadside maintenance, anti-rust application, free basic tractor inspections, GPS installation and upgrades, PM360 preventive maintenance inspections with potential discounts, and 24/7 mobile emergency repair service. Includes specialized offerings such as autoguidance system installation, agricultural data management, and equipment customization. Backed by a six-month warranty on labor and one-year warranty on parts when using original AGCO parts. Delivered to farmers and agricultural operations across Quebec.

Quantifiable outcome

• 24/7 emergency repair service via mobile units minimizes farmer downtime
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered primary, secondary and minor.

• Massey FergusonprimaryChannel Partner/ Reseller/ DistributorGlobal leader in agricultural machinery with over 175 years of history. Groupe Symac is an authorized dealer representing Massey Ferguson products including tractors from sub-compact to high-power and hay equipment.
• FendtprimaryChannel Partner/ Reseller/ DistributorHigh-end tractor brand owned by AGCO with over 90 years of technological evolution, producing the most technologically advanced tractors on the market. Groupe Symac is an authorized Fendt dealer.
• GleanerprimaryChannel Partner/ Reseller/ DistributorCombine harvester brand owned by AGCO. The new S9 series celebrates 100 years of Gleaner in 2023, known for durability, simplicity, and technology. Groupe Symac is an authorized Gleaner dealer.
• KroneprimaryChannel Partner/ Reseller/ DistributorComplete range of hay and forage equipment including mowers, mower-conditioners, rakes, tedders, and balers. Groupe Symac represents Krone products in Quebec.
• VäderstadprimaryChannel Partner/ Reseller/ DistributorAgricultural machines designed to create optimal environment for perfect crop emergence. Products cover soil work, seedbed preparation, and seeding. Groupe Symac represents Väderstad in Quebec.
• SunflowersecondaryChannel Partner/ Reseller/ DistributorAGCO-owned company specializing in soil work machines and seeders. Groupe Symac represents Sunflower products for tillage and seeding equipment.
• HardisecondaryChannel Partner/ Reseller/ DistributorGlobal leader in agricultural spraying with over 50 years of experience. Groupe Symac represents Hardi spraying equipment in Quebec.
• UnverferthsecondaryChannel Partner/ Reseller/ DistributorAmerican company offering soil work and grain handling equipment under Unverferth and Brent brands. Groupe Symac represents these products in Quebec.
• WoodsminorChannel Partner/ Reseller/ DistributorQuality accessories for tractors sold by Massey Ferguson and other tractor brands. Groupe Symac offers Woods equipment as part of product range.
• TrimbleprimaryTechnology or IntegrationPrecision agriculture technology provider for GPS and auto-guidance solutions. Groupe Symac installs and upgrades Trimble GPS systems in agricultural machines.
• TopconprimaryTechnology or IntegrationPrecision agriculture positioning technology provider. Groupe Symac integrates Topcon technology solutions in agricultural equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Maple Leaf Agri Services: Eastern Canadian agricultural equipment dealership representing AGCO brands. Operates in adjacent Canadian geographies with a comparable multi-branch AGCO-aligned dealer model, providing a near-peer benchmark for the cooperative-owned, AGCO-tied dealer archetype.
• Stotz Equipment: Family-owned John Deere dealership group serving the Western U.S. (Arizona, Colorado, Idaho, New Mexico, Nevada, Utah, Wyoming). Comparable full-service agricultural dealership model — new/used equipment, parts, service, precision agriculture — but serving U.S. rather than Canadian markets.
• H&R Agri-Power: Family-owned agricultural and construction equipment dealership in the U.S. Midwest and South (Case IH, New Holland, Kubota). Comparable multi-branch dealership with parts, service, and equipment customization; serves a different geographic region than Groupe Symac.
• Stoughton Equipment: Wisconsin-based AGCO dealer (Massey Ferguson, Gleaner, Fendt) with multiple branches. Operates as a regional AGCO-tied dealer in the U.S. Midwest, directly comparable on the brand-and-business-model axis though serving a different geography.
• Agri-Service: AGCO-affiliated agricultural equipment dealership in the Pacific Northwest (Washington, Idaho, Oregon). Comparable multi-branch farm equipment retailer with parts, service, and precision agriculture — another AGCO-aligned dealer comparable in business model to Groupe Symac.

Broad incumbents

• CNH Industrial: Manufacturer of Case IH and New Holland agricultural equipment, the principal competitor to AGCO's portfolio in Quebec and globally. Relevant as the alternative OEM that competing dealers in Quebec represent, and as a strategic counterweight to AGCO's dealer-network consolidation pressure.
• AGCO Corporation: Global manufacturer of Massey Ferguson, Fendt, Gleaner, Sunflower, and other brands that Groupe Symac distributes. Functions as Groupe Symac's principal supplier and a broader incumbent in the same industry — relevant as both a counterparty and a competitive threat via direct-sales initiatives.

Direct peers

• Rocky Mountain Equipment: Western Canadian Case IH agricultural and construction equipment dealer network, acquired by Brandt in 2023. Operates as a multi-branch farm equipment retailer with parts, service, and new/used machinery — a structural twin to Groupe Symac's business model.
• Brandt Group of Companies: Canada's largest John Deere dealer network with dozens of branches across Western Canada, including its 2023 acquisitions of Cervus Equipment and Rocky Mountain Equipment. Directly comparable multi-brand agricultural equipment retailer operating at much larger national scale.
• Cervus Equipment: Former publicly listed Canadian John Deere dealer with branches across Alberta, Saskatchewan, Manitoba, Ontario, and British Columbia (acquired by Brandt). Most direct multi-region comparable to Groupe Symac in business model — multi-brand farm equipment, parts, service.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-symac

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Symac