Tyra
Tyra is a unified WhatsApp Business Platform for European Shopify brands and SMBs across retail, hospitality, healthcare, and other verticals, offering a multi-channel inbox, visual workflow automation, and an OpenAI-powered AI agent grounded in live Shopify catalog data, hosted on AWS Ireland for GDPR compliance.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tyra does
Tyra is a unified conversational commerce platform that consolidates WhatsApp, Instagram, Facebook Messenger, and SMS into a single inbox for businesses, primarily targeting European Shopify merchants and SMB/mid-market customers across eight verticals including retail, hospitality, healthcare, education, fitness, travel, and real estate. The platform is built on a native Shopify App Store integration with OAuth authentication and real-time webhook sync (~800ms median latency) to the Shopify Admin API, enabling inline order context, fulfillment status, customer lifetime value, and dynamic single-use discount code generation. Its AI agent, powered by OpenAI with EU endpoint routing, is grounded in live Shopify catalog data, help center content, shipping policies, and anonymized conversation embeddings, and autonomously resolves an estimated 50-65% of inbound inquiries across the merchant base.
The company operates as a direct Meta Business Solution Provider (BSP) — there is no reseller in the chain — which gives it access to WhatsApp Business Platform pricing at Meta's published rates without markup, real-time template approvals, and direct quality rating signals. Infrastructure is hosted exclusively on AWS eu-west-1 (Ireland), positioning the product outside the US CLOUD Act's reach and supporting GDPR-native compliance with public DPA, sub-processor list, and Standard Contractual Clauses. ISO 27001 audit is in progress. Tyra is offered in three tiers (Starter at €39/month, Growth at €239/month, Enterprise from €899/month) with a 14-day free trial, no credit card required, and a product-led growth motion supplemented by direct field sales for enterprise deals.
The legal entity is Vanami Limited, a UK private limited company headquartered in Kettering with operating presence in London, and the company is founder-led (Anders Hallsten) with 1-10 employees and no disclosed institutional funding. Additional revenue comes from usage-based overage charges (€0.04-€0.45 per conversation beyond plan limits) and pass-through Meta conversation fees with no markup. An iOS mobile application extends the unified inbox to mobile, and integrations span Shopify, Stripe, Klaviyo, Zendesk, HubSpot, Salesforce, Zapier, and Slack.
Tyra firmographics
Firmographics- Name
- Tyra
- Legal name
- Vanami Limited
- Website
- https://tyra.ai
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tyra is a unified WhatsApp Business Platform for European Shopify brands and SMBs across retail, hospitality, healthcare, and other verticals, offering a multi-channel inbox, visual workflow automation, and an OpenAI-powered AI agent grounded in live Shopify catalog data, hosted on AWS Ireland for GDPR compliance.
- Ownership category
- akta.pro rank
Where Tyra is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tyra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Software Subscription: Monthly or annual SaaS subscription covering platform access, unified inbox, automation features, integrations, and team seats. Plans: Starter (€39/mo), Growth (€239/mo), Enterprise (custom from €899/mo). Annual billing provides 20% discount.
- Overage Charges: Additional conversations beyond plan limits charged at €0.45 each on Starter, €0.04 each on Growth, volume pricing on Enterprise. No cutoff — continues seamlessly.
- WhatsApp Conversation Fees (Pass-through): Meta charges per-conversation at published rates by recipient country and category. Tyra passes these through at cost with no markup. Currently roughly €0.04-€0.08 for EU marketing conversations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - For small teams starting at €39/month |
| Subscription | Monthly | Growth - For growing businesses at €239/month |
| Subscription | Monthly | Enterprise - Custom pricing from €899/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Tyra product offering
Product offeringCore offering
Tyra provides a unified WhatsApp Business API platform that consolidates WhatsApp, Instagram, Facebook Messenger, and SMS into a single inbox for European Shopify brands and other businesses. The platform includes an OpenAI-powered AI agent grounded in live Shopify catalog data, a no-code visual workflow builder, broadcast messaging, CSAT surveys, cart recovery automations, and native integrations with Shopify, Stripe, Klaviyo, and Zendesk. It is sold as a tiered SaaS subscription (Starter €39/mo, Growth €239/mo, Enterprise from €899/mo) with a 14-day free trial, hosted on AWS eu-west-1 (Ireland) for GDPR-native compliance.
Product overview
Tyra is a unified WhatsApp Business Platform that consolidates WhatsApp, Instagram, Facebook Messenger, and SMS into a single inbox. The core product is the Tyra Platform featuring a Unified Inbox for multi-channel message management. Key modules include Visual Workflow Builder for automation, AI Agent powered by OpenAI for autonomous customer handling, CSAT Surveys for feedback collection, Website Chat Widget for lead capture, Broadcast Messaging for campaigns, and WhatsApp Voice Calling. Tyra also offers specialized solutions including Cart Recovery for Shopify stores (with GDPR-compliant opt-in) and industry-specific packages for Restaurants, Hotels, Healthcare, Retail & E-commerce, Real Estate, Travel & Tourism, Fitness & Wellness, and Education. The platform is available in three pricing tiers (Starter, Growth, Enterprise) plus a Tyra iOS mobile app. Tyra operates as a direct Meta Business Solution Provider with infrastructure hosted on AWS Ireland (eu-west-1).
Differentiator
Problem solved
Functional benefit
Products and services
- Tyra Platform Unified WhatsApp Business Platform that consolidates WhatsApp, Instagram, Facebook Messenger, and SMS into a single inbox for businesses, with OpenAI-powered AI agent, no-code visual workflow builder, broadcast messaging, CSAT surveys, and Shopify-native integration. Targets European Shopify brands, hotels, healthcare, restaurants, and other verticals.
- Cart Recovery for Shopify WhatsApp-based abandoned cart recovery solution for Shopify stores, with T+1h product image message, T+24h single-use discount code, AI agent grounded in live Shopify catalog to answer shipping questions, and Planet49-compliant GDPR opt-in.
- WhatsApp for Hotels Industry-specific WhatsApp solution for hotels providing pre-arrival communication, digital concierge, express check-out, room service requests, and post-stay review campaigns for hospitality businesses.
- WhatsApp for Healthcare Industry-specific WhatsApp solution for healthcare providers enabling appointment booking, automated reminders (achieving 30-40% no-show reduction), prescription alerts, follow-up care, and preventive care outreach.
- WhatsApp for Restaurants Industry-specific WhatsApp solution for restaurants and food service operators covering reservations, automated reminders, waitlist management, feedback surveys, and event promotions.
- WhatsApp for Retail & E-commerce Industry-specific WhatsApp solution for retail and e-commerce covering abandoned cart recovery (up to 25%), order updates, product inquiries, personalized promotions, and post-purchase support.
- WhatsApp for Real Estate Industry-specific WhatsApp solution for real estate agents and property managers covering lead response, listing sharing, viewing scheduling, document sharing, tenant communication, and transaction coordination.
- WhatsApp for Travel & Tourism Industry-specific WhatsApp solution for travel businesses, tour operators, and tourism companies delivering booking confirmations, real-time trip updates, emergency support, and post-trip engagement across borders.
- WhatsApp for Fitness & Wellness Industry-specific WhatsApp solution for gyms, studios, and fitness businesses covering class booking, automated reminders, waitlist notifications, member engagement, and personal training communication.
- WhatsApp for Education Industry-specific WhatsApp solution for educational institutions covering announcements, parent communication, student engagement, permission slips, fee reminders, and parent-teacher scheduling, with 98% open rates.
- Tyra iOS App Mobile iOS application for the Tyra platform enabling users to reply to WhatsApp, Instagram, and Facebook Messenger conversations, receive push notifications, assign conversations, and access the AI agent from their phone.
Quantifiable outcome
- 80% reduction in response time with workflow automation and AI
- +5 more outcomes
Companies that use Tyra
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles6 records
Tyra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature10 records
Tyra partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- Meta (WhatsApp Business Platform)coreDirect Meta Business Solution Provider (BSP) status. Tyra uses WhatsApp Business Platform directly with number provisioning through their BSP account, template submissions via Meta Cloud API, and conversation pricing at Meta's published rates without reseller markup. Template approvals and quality rating signals flow directly from Meta's API into Tyra in real-time.
- OpenAIcoreOpenAI powers Tyra's AI agent with LLM capabilities. LLM calls route through EU endpoints where OpenAI offers them. Agent generates smart responses, analyzes sentiment, translates messages, and answers customer queries grounded in Shopify catalog data.
- ShopifycoreShopify-native app installed from App Store via OAuth. Real-time webhook sync for catalog, orders, customers, abandoned checkouts, and fulfillment events (~800ms latency). Order context visible in conversations. Discount codes generated via Shopify API.
- AWS (Amazon Web Services)coreData hosted on AWS eu-west-1 (Ireland). Customer data, conversation history, and consent records stored in EU. ISO 27001 audit in progress. Not subject to US CLOUD Act.
- ZendesksupportingNative integration to sync conversations with Zendesk tickets for brands using both platforms. Conversation data can flow between Tyra's unified inbox and Zendesk support system.
- StripesupportingNative integration included in all plans. Enables payment-related automation and sync with Stripe payment data for order confirmation and refund workflows.
- KlaviyosupportingNative integration included in all plans. Complements Tyra's WhatsApp layer while Klaviyo handles email campaigns, newsletters, and longer-form automation flows.
- HubSpotsupportingIntegration available for CRM sync and marketing automation alongside Tyra's WhatsApp messaging capabilities.
- SalesforcesupportingIntegration available for CRM integration, enabling conversation data sync with Salesforce for sales and marketing teams.
- ZapiersupportingIntegration via Zapier connects Tyra with thousands of other tools through Zapier's automation platform for custom workflows.
- SlacksupportingIntegration available for team notifications and workflow triggers within Slack channels.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Tyra competitors and assessment
Company assessmentDirect peers
- Manychat: Manychat is a chat marketing and automation platform focused on Instagram, Messenger, and WhatsApp with AI agents; shares the conversational marketing + automation posture and SMB target with Tyra.
- Respond.io: Respond.io is a customer conversation platform built on WhatsApp Business API, Instagram, Messenger, and Telegram, with automation workflows and AI agents targeting sales/marketing/support use cases similar to Tyra.
- Tidio: Tidio offers live chat, AI chatbots (Lyro), and multichannel messaging for SMB e-commerce; serves a similar Shopify-DTC customer base and competes on AI-driven conversational automation.
- DelightChat: DelightChat is an e-commerce helpdesk with native WhatsApp and Instagram DM support, AI agents, and Shopify deep integration serving Shopify brands directly overlapping Tyra's primary segment.
- Interakt: Interakt is a Shopify-native WhatsApp Business API app for abandoned cart recovery, order updates, and broadcast campaigns; overlaps closely with Tyra's Shopify integration and unified inbox scope.
- Sleekflow: Sleekflow is an omnichannel messaging SaaS covering WhatsApp, Instagram, Messenger, and WeChat with workflow automation and AI, directly comparable in scope and product architecture though Asia-Pacific anchored.
- Wati: Wati is a Meta WhatsApp Business API BSP offering shared inbox, broadcast, chatbot flows, and Shopify integrations for SMB and enterprise; competes directly with Tyra in the WhatsApp-first customer communication category.
- Trengo: Trengo is a Dutch omnichannel customer service platform with native WhatsApp Business API, shared inbox, AI bots, and Shopify integrations; the most directly comparable EU-rival to Tyra across product, target market, and EU-native compliance positioning.
Emerging players
- Gorgias: Gorgias is a helpdesk purpose-built for e-commerce with native WhatsApp and Instagram channels, AI autoresponders, and deep Shopify integration; serves the same Shopify merchant base with an overlapping AI/inbox feature set.
Broad incumbents
- Klaviyo: Klaviyo is a venture-backed email and SMS marketing automation platform tightly integrated with Shopify; complementary to Tyra and listed as an integration partner, but increasingly an incumbent competitor in customer engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tyra social profiles
Digital presenceTyra compliance and trust
Trust signalCompliance3 records
Tyra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tyra leadership team
Management profileNumber of profiles
Profiles1 record
Tyra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tyra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tyra
What does Tyra do?
Tyra provides a unified WhatsApp Business API platform that consolidates WhatsApp, Instagram, Facebook Messenger, and SMS into a single inbox for European Shopify brands and other businesses. The platform includes an OpenAI-powered AI agent grounded in live Shopify catalog data, a no-code visual workflow builder, broadcast messaging, CSAT surveys, cart recovery automations, and native integrations with Shopify, Stripe, Klaviyo, and Zendesk. It is sold as a tiered SaaS subscription (Starter €39/mo, Growth €239/mo, Enterprise from €899/mo) with a 14-day free trial, hosted on AWS eu-west-1 (Ireland) for GDPR-native compliance.
Is Tyra a public or private company?
Tyra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tyra founded?
Tyra was founded in -1. It employs 1 to 10 people.
Where is Tyra based?
Tyra is headquartered in London, United Kingdom, in the Europe region.
How does Tyra make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are overage Charges and whatsApp Conversation Fees (Pass-through).
Who are Tyra's main competitors?
Direct peers on record are Manychat, Respond.io, Tidio, DelightChat, Interakt, Sleekflow, Wati and Trengo. Gorgias is listed as an emerging player. Klaviyo is listed as a broad incumbent.
Does Tyra have an API?
Yes. Full API access to build custom integrations. REST & GraphQL API enables developers to manage contacts, send messages, and automate workflows programmatically. Webhooks allow subscribing to real-time events including message arrivals, conversation updates, and customer actions. API & webhooks available on Growth and Enterprise plans; Custom integrations available on Enterprise plan only.