Carpe Canum Media, Inc

What Carpe Canum Media, Inc does

Carpe Canum Media, Inc (operating as Carpe Canum LLC, California) is a Los Angeles-based media agency specializing in Connected TV (CTV) commercial production for direct-response advertisers. Founded in 2008, the company has built a 300+ client portfolio spanning enterprise logos (Google, Bloomberg, Hyundai, Ray-Ban, myFICO) and growth-stage DTC and SMB customers (Wildgrain, Pacas, Joe Homebuyer, SportsGrid). The company's core offering is CTV commercial production sold through tiered packages: the $875 Carpe AI Package, $1,975 Essential Package, $4,975 Core Package, and a custom-priced Pro tier, with optional distribution through platform partnerships.

The company's technology stack integrates generative AI across video, image, text, and audio modalities with a producer-guided quality control layer. Proprietary workflows include High Volume Personalization (HVP), which generates dozens to hundreds of customized commercial versions tailored by geography, demographics, voiceover, and CTAs, and a Generative AI Focus Group Testing service using privacy-safe digital twins and synthetic personas to deliver KPI dashboards (Success Score, Emotional Intensity, Likeability, Buying Interest). Production infrastructure combines Suite Studios cloud file streaming, Backblaze B2 cloud storage, and Axel AI media asset management to coordinate a globally distributed team of remote editors and freelancers.

The go-to-market motion is hybrid: sales-led direct outreach to brands and agencies combined with channel-partner distribution through CTV platforms (tvScientific) and attribution partners (Rockerbox). Three vertical-specific sub-brands (Franchise CTV, Investor CTV, Amazon Seller CTV) target real estate investors, franchise operators, and Amazon sellers. The company is privately held, founder-led by Scott Salik with a co-leader identified as Ryan, has no disclosed institutional funding, and reports 1-10 employees. Notable production capacity demonstrated includes 241 personalized versions for SportsGrid's national casino campaign and 70 versions produced within 24 hours for another client, indicating the scalability of the AI-augmented workflow.

Name

Carpe Canum Media, Inc

Legal name

Carpe Canum LLC

Website

https://carpecanum.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Carpe Canum Media is a Los Angeles-based CTV commercial production agency that uses generative AI and producer-guided workflows to produce direct-response streaming TV ads, with tiered packages and vertical-specific sub-brands serving SMB, DTC, and enterprise advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Production Packages: Project-based production of CTV commercials sold in tiered packages (AI Package $875, Essential $1,975, Core $4,975, Pro custom). Includes creative services, production, and campaign management.
2. Performance-Based CTV Advertising: Works with tvScientific's outcome-pricing model where clients pay only when agreed-upon goals are hit. Provides measurable results and CAC targets across channels.
3. Media Buying Services: In-house media buying with decades of experience placing national and local commercials on CTV, broadcast, and cable. Direct partnerships with top CTV, YouTube, and Social platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Carpe Canum Media is a Los Angeles-based production agency that produces Connected TV (CTV) commercials for brands, agencies, franchises, real estate investors, and Amazon sellers. The company integrates Generative AI tools with producer-guided creative oversight to deliver direct-response CTV ads. Its offerings span creative development, video production, talent sourcing, scripting, and media buying support.

Product overview

Carpe Canum Media is a CTV (Connected TV/Streaming TV) commercial production company offering a unified platform of creative services and production packages. The core offering is CTV Commercial Production supplemented by High Volume Personalization (HVP) for scalable personalized creative, Generative AI Focus Group Testing for pre-campaign validation, and specialized sub-brands (Franchise CTV, Investor CTV, Amazon Seller CTV). Production is offered across four tiered packages: Carpe AI Package ($875, AI-enhanced entry level), Essential Package ($1,975), Core Package ($4,975), and Pro Package (custom project-based). Supporting services include Storytelling, Multi-lingual Production, and Brand Engagement. The company integrates generative AI tools with traditional production expertise to deliver commercials for direct response advertising.

Differentiator

Problem solved

Functional benefit

Brands

• Franchise CTV: Packaged CTV advertising campaigns for franchise businesses, ensuring consistent brand messaging across all locations while driving foot traffic and boosting conversions.
• Investor CTV
• Amazon Seller CTV

Products and services

• CTV Commercial Production
• High Volume Personalization (HVP)
• Generative AI Focus Group Testing

Quantifiable outcome

• 27% conversion lift for Wildgrain campaign
• +4 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability13 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• tvScientificcoreTechnology or IntegrationStrategic CTV platform partner powering Wildgrain's outcome-pricing campaign. tvScientific provides cost-per-outcome model allowing brands to pay only when agreed-upon goals are hit. Carpe Canum has worked with tvScientific since early CTV days, helping develop attribution data and understand what drives performance for spots created.
• RockerboxcoreTechnology or IntegrationAttribution partner for Wildgrain campaign, providing deduplicated CAC targets across channels. Rockerbox enables consistent measurement and attribution for CTV campaigns.
• Suite StudioscoreTechnology or IntegrationTechnology partner providing cloud-based file streaming system enabling real-time collaboration among Carpe Canum's dispersed team and remote editors worldwide.
• Axle AIcoreTechnology or IntegrationMedia asset management technology partner. Scott Salik featured in Axle AI webinar sharing insights on CTV advertising and how Carpe Canum leverages their technology for streamlined video production.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wpromote: Large performance marketing agency with a dedicated CTV/streaming practice. Comparable because it sells CTV buying and creative as a managed service to brands, though at much larger scale across channels.
• MNTN: Public CTV performance advertising platform that combines media buying with creative services for SMBs. Directly comparable to Carpe Canum's CTV-and-direct-response focus, but operates at vastly greater scale with platform-level attribution and distribution.
• Smartly.io: Ad creative automation and media-buying platform used by large advertisers for dynamic creative at scale. Comparable at the versioning and personalization layer; more social-first but increasingly CTV-adjacent.
• Media.Monks (S4 Capital): Global creative production and media agency with AI-driven content and CTV capabilities. Overlaps in end-to-end creative plus media; competes in the same RFPs at the upper end of the market.

Emerging players

• Pencil: AI creative generation platform that produces video ad creatives for e-commerce and DTC. Comparable emerging AI-native creative tech layer; competitive threat to Carpe Canum's AI package tier.
• Arcads: AI UGC / video ad generation platform targeting performance marketers. Emerging AI-native creative competitor that targets the same SMB-DTC direct-response advertisers Carpe Canum serves at the low end of its packages.

Direct peers

• Hawke Media: Fractional CMO and performance marketing agency serving SMB and DTC brands. Comparable audience and outsourced marketing motion; also offers creative production services that overlap with Carpe Canum's packages.
• TubeScience: Performance video creative agency that produces high volumes of video ads (historically social, expanding into CTV/OTT). Most analogous agency peer on volume-driven, AI-augmented video creative production for direct-response advertisers.
• tvScientific: CTV outcome-based platform and Carpe Canum's named strategic partner. Comparable because both sell performance-driven CTV to DTC and SMB brands; tvScientific operates on the buying/measurement side while Carpe Canum produces the creative that flows through it.
• Disruptive Advertising: Performance marketing agency running paid social, search, and CTV for SMB-to-mid-market brands with strong creative services. Overlaps with Carpe Canum on direct-response CTV creative and campaign management for similar buyer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carpecanum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carpe Canum Media, Inc