Pool Marketing

What Pool Marketing does

Pool Marketing (legal name PoolMarketing.com) is a privately held B2B digital marketing agency founded in 2004 and headquartered in Sacramento, California, that exclusively serves the swimming pool industry. The firm provides website design and development, search engine optimization, paid search and social advertising, reputation management, lead generation, print and graphic design, enterprise-scale marketing services, and Zapier-based workflow automation. Its client base spans pool builders, pool contractors, pool service companies, pool remodelers, hot tub and spa retailers, pool supply stores, pool equipment manufacturers, pool financing providers, and pool franchises.

The company's underlying technology stack combines WordPress CMS, Zapier-driven workflow automation, and integrations with CRM platforms (Salesforce, HubSpot, JobNimbus), accounting tools (QuickBooks), and analytics platforms (Google Search Console, Google Analytics, SEMRush, Majestic, AHRefs, MOZ). A proprietary network of consumer-facing web portals—anchored by PoolContractor.com, with sister properties PoolMagazine.com and SpaMagazine.com—generates organic traffic, leads, and SEO backlinks that benefit both the firm and its advertiser clients. AI capabilities are positioned as resold and integrated third-party services (ChatGPT Ads, AI Toolbox guidance, Zapier automation) rather than proprietary models.

Pool Marketing operates a sales-led, quote-based business model with monthly billing across retainers and project engagements. Distribution is primarily direct via the company website, Calendly consultation booking, content marketing, and industry association referrals (PHTA Professional Affiliate, CPSA, FSPA, Carecraft Approved Vendor). The firm is led by CEO Joe Trusty, who brings over 20 years of pool-industry marketing experience, including five years managing Marketing and IT for Premier Pools & Spas Franchise.

Name

Pool Marketing

Legal name

PoolMarketing.com

Website

https://poolmarketing.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Pool Marketing is a Sacramento-based, privately held B2B digital marketing agency that exclusively serves the swimming pool industry, offering SEO, paid media, websites, lead generation, and workflow automation to pool builders, contractors, service companies, equipment manufacturers, and franchises.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing comprehensive marketing solutions to pool industry companies. Revenue generated through ongoing marketing service engagements including website services, SEO, digital advertising, social media management, and reputation management. Services are billed on retainer or project basis with monthly marketing programs.
2. Website Design & Development: Website design, redesign, and development services for pool builders, contractors, and service companies. Includes mobile-friendly responsive design, WordPress development, and e-commerce capabilities for pool supply stores.
3. Lead Generation Services: Lead generation services including pool franchise leads, call tracking, lead tracking, and data mining/web scraping for targeted prospect acquisition in the pool industry.
4. Enterprise Marketing Services: Sophisticated marketing services for large pool companies and pool equipment manufacturers including event planning, speaking engagements, workflow automation, AI automation, CRM integrations, digital forms, accounting integrations, and online payment systems.
5. Print & Graphic Design: Print design and graphics services including branding, logos, brochures, business cards, vehicle wraps, and promotional items/apparel for pool companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Pool Marketing (PoolMarketing.com) is a full-service digital marketing agency exclusively serving the swimming pool industry. The company delivers website design and development, SEO/SEM, paid digital advertising, lead generation, social media management, reputation management, enterprise marketing services (including workflow automation and CRM integrations), and print/graphic design for pool builders, pool service companies, pool contractors, pool equipment manufacturers, pool franchises, hot tub/spa retailers, and pool supply stores.

Product overview

Pool Marketing operates as a full-service digital marketing agency exclusively serving the swimming pool industry. The company offers a comprehensive suite of integrated marketing services organized into seven core service areas: Website Services (Website Design, Website Redesign, Website Diagnostic, Mobile Apps), Lead Generation Services (Call Tracking, Data Mining, Pool Franchise Leads), Digital Marketing Services (Geo-fence Ads, Remarketing/Retargeting, ChatGPT Ads, Voice Advertising, Industry Profiles), Reputation Management (Generate Positive Reviews, Review Removal, Reputation Management Systems), Enterprise Scale Services (Event Planning, Speaking Engagements, Workflow Automation, AI Automation, CRM Integrations, Digital Forms, Accounting Integrations, Online Payment Systems), Print Design & Graphics (Branding & Logos, Brochures, Vehicle Wraps, Promotional Items), Search Engine Marketing (SEO, Google Ads PPC, Google Analytics, SEO Audit), and Social Media Marketing (Monthly Management, Facebook, Instagram). The company also operates a network of consumer-facing web portals including PoolContractor.com that generate leads for clients. Services are delivered with Zapier workflow automation integration, connecting CRM systems (JobNimbus, Hubspot, Salesforce), accounting (QuickBooks), and business tools for seamless operations. Professional affiliations include PHTA, CPSA, and FSPA with Carecraft Vendor status.

Differentiator

Problem solved

Functional benefit

Brands

• PoolContractor.com: Consumer-facing web portal for pool contractors providing leads and information
• PoolMagazine.com
• SpaMagazine.com

Products and services

• Website Services Comprehensive website design, development, and optimization services for pool companies, including WordPress-based mobile-friendly websites, redesigns to improve conversion and search rankings, diagnostic analysis, and mobile app development.
• Lead Generation Services Lead acquisition and tracking solutions including call/lead tracking, data mining and web scraping for prospect identification, and pool franchise lead generation designed to keep pool company sales staff supplied with qualified prospects.
• Digital Marketing Services Digital advertising solutions for pool companies including location-based geofence ads, retargeting/remarketing campaigns, AI-driven ChatGPT-powered ads, voice advertising, and targeted industry profile placements aimed at maximizing advertising ROI.
• Reputation Management Online reputation services for pool companies including systems to generate positive reviews on Google, Facebook, Yelp, Houzz, and Trust Pilot, suppression/removal of negative reviews, and comprehensive reputation monitoring platforms.
• Enterprise Scale Marketing Services Sophisticated marketing and operations services for large pool companies and equipment manufacturers including event planning, industry speaking engagements, Zapier-based workflow automation, AI automation, CRM integrations (HubSpot, Salesforce, JobNimbus), digital forms, QuickBooks accounting integrations, and PayPal-based online payment systems.
• Print Design and Graphics Print marketing materials and graphic design for pool companies including branding and logo design, brochures, business cards, vehicle and truck wraps, promotional items and apparel, retractable review cards, and QR-coded service stickers for pool equipment.
• Search Engine Marketing Search engine optimization and marketing services including technical SEO, keyword optimization, link building, Google Ads PPC campaigns, Google Analytics setup, and comprehensive SEO audits using SEMRush, Majestic, AHRefs, and MOZ.
• Social Media Marketing Social media management and advertising for pool companies including ongoing monthly content management, targeted Facebook advertising with custom audiences, lead generation campaigns, retargeting, and Instagram marketing.
• Video Marketing Services Professional video production and marketing for pool companies including explainer videos, commercials, social media videos, and YouTube marketing, produced using Vidyard, Animoto, Biteable, and Screencast-O-Matic.
• Zapier Automation Consulting Consulting service for designing and building Zapier-based workflow automations that connect pool company tools, including lead capture forms, CRMs, email, calendars, job management systems, and accounting platforms for end-to-end process automation.
• Marketing Training Services Marketing training and consulting for in-house pool company marketing teams, including strategy evaluation and process optimization, led by CEO Joe Trusty with 20 years of industry experience.

Quantifiable outcome

• Organic search traffic increased approximately 130% while search visibility increased roughly 86% for pool manufacturer international expansion campaign
• +4 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Pool Magazine (Sister Company)coreGTM or Marketing PartnerPoolMagazine.com is described as a sister company to PoolMarketing.com. The companies share marketing partnerships where PoolMarketing.com clients may be opted into PoolMagazine.com newsletters. Pool Magazine serves as a third-party marketing partner for promotional communications.
• Pool & Hot Tub Association (PHTA)flagshipStrategic or Co-development PartnerPoolMarketing.com is a Professional Affiliate of the Pool & Hot Tub Association (PHTA), the primary industry association for swimming pool and spa professionals. This affiliation provides credibility and industry recognition.
• Florida Swimming Pool Association (FSPA)coreStrategic or Co-development PartnerMember of the Florida Swimming Pool Association, a regional industry trade organization supporting pool professionals in Florida.
• California Pool Society (CPSA)coreStrategic or Co-development PartnerMember of the California Pool Society, a regional industry trade organization supporting pool professionals in California.
• CarecraftminorStrategic or Co-development PartnerApproved Carecraft Vendor status - Carecraft is a network of pre-screened pool service professionals, and PoolMarketing.com is an approved vendor for members.
• ZapiercoreTechnology or IntegrationZapier is a workflow automation platform that PoolMarketing.com uses to build integrations for clients. They offer Zapier automation services connecting CRM systems, email, calendars, job management software, and accounting tools for pool companies.
• JobNimbuscoreTechnology or IntegrationJobNimbus is a CRM and job management software that PoolMarketing.com integrated for Crystal Blue Aquatics client. Website leads are automatically synced to JobNimbus workflow.
• Google (Search Console, Analytics)coreTechnology or IntegrationPoolMarketing.com utilizes Google Search Console and Google Analytics for SEO analysis and campaign measurement for client campaigns.
• AdRollcoreTechnology or IntegrationAdRoll is a retargeting platform used by PoolMarketing.com for their own website and potentially for client campaigns to deliver targeted display advertising.
• SEO Tool Providers (SEMRush, Majestic, AHRefs, MOZ)coreTechnology or IntegrationPoolMarketing.com uses industry-standard SEO analysis tools including SEMRush, Majestic, AHRefs, and MOZ for keyword research, backlink analysis, and competitive intelligence.
• Video Production Tools (Vidyard, Animoto, Biteable, Screencast-O-Matic)coreTechnology or IntegrationPoolMarketing.com uses video production platforms including Vidyard for personalized video, Animoto for animated videos, Biteable for quick video creation, and Screencast-O-Matic for screen recordings and explainer videos.
• YouTubecoreTechnology or IntegrationYouTube is used as a video marketing platform for hosting and distributing pool company video content with SEO-optimized descriptions and backlinks.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, paid social, and conversion rate optimization for SaaS and e-commerce clients. It is a broad incumbent comparable because it competes for similar marketing budgets on performance-driven paid acquisition, even though its verticals differ.
• WebFX: WebFX is a large, generalist digital marketing agency offering SEO, PPC, web development, and content marketing across industries. It is a broad incumbent comparable to Pool Marketing because it competes for mid-market pool industry marketing budgets without niche specialization.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid media, SEO, and lifecycle optimization across multiple verticals. It is a broad incumbent comparable to Pool Marketing's SEM/PPC-led digital marketing capabilities for non-niche clients.
• SmartSites: SmartSites is a full-service digital marketing agency offering web design, SEO, PPC, and social across many SMB verticals. It is a broad incumbent comparable to Pool Marketing's integrated website-plus-SEO-plus-PPC service model for small business clients.
• Hibu: Hibu is an established SMB marketing services provider offering websites, SEO, social, and advertising across many verticals. It is a broad incumbent comparable because it competes for the same pool-company marketing budget with a much larger, generalist service portfolio.
• ServiceTitan: ServiceTitan is a software platform for home services businesses (HVAC, plumbing, pool, etc.) that includes marketing automation, reputation, and SEO-adjacent features. It is a broad incumbent comparable because it increasingly bundles marketing capabilities that compete with agency services for the same pool-industry customer base.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency serving SMB and mid-market clients across many verticals with SEO, web design, social media, and PPC. It is a broad incumbent comparable to Pool Marketing's general-service digital marketing delivery model.

Direct peers

• Surefire Local: Surefire Local provides local marketing software and services to small businesses across home and local services verticals. It is a direct comparable to Pool Marketing because it bundles website, SEO, advertising, and reputation management for local service businesses in defined verticals.
• Blue Corona: Blue Corona is a digital marketing agency focused on home services companies, including pool and spa contractors. It is a direct comparable to Pool Marketing because it sells SEO, PPC, and website services specifically to home services trades (HVAC, plumbing, roofing, pools), mirroring the same vertical-specialist value proposition.
• Scorpion: Scorpion is a verticalized digital marketing platform serving home services, legal, and healthcare SMBs with website design, SEO, PPC, and lead generation. It is a direct comparable to Pool Marketing because it operates on the same vertical-specialist agency model with end-to-end marketing services for a defined industry niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/poolmarketingdotcom
• Xx.com/pool__marketing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pool Marketing